Car Traveler's Road to Decision 2010
Before they hit the road, virtually all travelers go online to compare car rental prices. Google and online travel sites are the top choices for research, and people overwhelmingly choose to book on a rental company’s site. Not surprisingly, business travelers are more likely than leisure travelers to rent a car when driving to their destination. No one company dominates the market, leaving room for companies with targeted communications and comprehensive online strategies to increase their bookings.
- Published September 2010