Cruiser's Road to Decision 2010
The internet has taken the place of travel agents when it comes to booking cruises. Just about everyone (98%) comparison-shops online, though one in three start not knowing what cruise line or destination they want. Though Carnival is a market leader, this survey of cruise travelers reveals there is room for any cruise company to increase their bookings with tailored messaging, an easy-to-use online booking system, and a comprehensive online search strategy.
- Published September 2010