Digital and the New College Experience
How do college kids get ready for the semester? We partnered with TNS and Tru in 2012 to find out. This study takes a closer look at their back-to-school mindset and behaviors. We found that most students start researching about a week ahead of time, spending around seven hours online checking out their options. As a result, bookstores are quickly losing out to the greater convenience and lower prices offered online.
- Published August 2012