Display Buyers Value Audience in Context
As consumers get more savvy, brands need to prove that they speak the same language. To find out how effective contextual and audience-targeted ads are at doing that, we teamed up with Forrester to measure engagement. The study showed that while both of these types of ads are growing in popularity, combining the two led to the best results. That's why many participants are now planning to increase their spend to increase engagement.
- Published September 2012