5 Truths of African American Digital Consumers
As far as online audiences go, African Americans are among the most receptive. What you'll see in this video is that 72% of African Americans use search daily, and 92% feel that their searches are successful. We also discovered that, as a group, African Americans are more receptive to marketing. They notice search ads more often than the representative population we surveyed, click on them and find them more useful.
- Published September 2011