The Footwear Path to Purchase and How Shoppers Search
Gone are the days of simply going to a shoe store. Today, a full 20% of shoe sales are online. This study takes a close look at how these shoppers decide what to buy and reveals that 43% of them use search throughout the purchase process. Not only that, but footwear shoppers search in many different ways. To reach these potential customers, marketers need to diversify their keyword portfolios.
- Published November 2011