Four Truths About US Hispanic Consumers
The digital divide among Hispanics has narrowed drastically over recent years. In fact, 86% of Hispanics now online have broadband. This study looks at the digital habits of U.S. Hispanic consumers and discovers four truths: Hispanics are high speed, they are social media shoppers, they maximize mobile and online advertising drives both in-store and online purchases as much as 22% more than the general population.
- Published October 2010