Google Display Network vs. Portal Takeovers for Hotel Travelers
Which method is more effective for reaching hotel travelers, a portal takeover or a network of sites? This study, conducted with Compete, sought to answer that question. We found that the Google Display Network reaches 4.7X more hotel travelers than the top portal homepage, and also exclusively reaches over 60% of the hotel travelers that do not visit the top performing portal homepage.
- Published June 2011