Google Display Network vs. Portal Takeovers for Moms
With moms taking the internet by storm, we wanted to show advertisers that the Google Display Network (GDN) reaches more moms than takeovers on major site portals. The numbers tell us just that, as 71% of moms visit sites within the GDN daily, compared to 13% on YouTube. GDN also has better targeting potential - a one day blast can reach a 30% of moms.
- Published June 2011