There are approximately 27M African Americans online, spending an average of 32% of their time online. With buying power expected to exceed $1 trillion in 2012, it is important for brands and marketers alike to gain a deeper understanding of how the African American demographic interacts with digital media. The “5 Truths of the digital African American Consumer” reveals where African American online behavior aligns with the general population and where there is a clear distinction, unveiling opportunity to create meaningful digital connections with this demographic.