Google Places On the iPhone: How to Win More Mobile Clicks
As more and more shoppers use their smartphones to research and make purchases, competition for clicks has gotten stiffer. For example, only the top three positions in mobile search results perform well. Consumer reviews are also important. In our study, listings that had at least 3+ star reviews took 41 out of 47 clicks. The number of reviews counts, too: 29 of those 47 clicks went to listings that had at least four reviews.
- Published February 2012