A Guide to Building Brand Engagement With Display
Digital advertising is not one-size-fits-all. While most marketers understand its importance, this study helps break down what makes a successful ad in terms of the brand, medium and placement types. It found that standard Flash ads are least effective, while rich and video units have the most impact. More surprisingly, perhaps, is that less intrusive ads tend to be more persuasive than the more in-your-face approaches.
- Published February 2012