Holiday Consumer Intentions 2012
As the internet and mobile devices become more integrated into our lives, the line is blurring between online and offline shopping. In a study with Ipsos, we took a closer look at this “nonline” behavior and what it meant for marketers in the 2012 holiday season. In addition to shopping smarter, shoppers are also turning online for advice, reviews and recommendations — trusting these internet connections more than merchants.
- Published October 2012