Impact of YouTube Homepages On Brand Engagement
People are increasingly watching videos online. But how does that, and YouTube ad viewing, translate into brand engagement? What we discovered was that consumers who see an ad on the YouTube homepage are 437% more likely to engage in a key brand activity on the same day than those who didn't see the ad. We also found that masthead campaigns drive a 4x lift in engagement compared to 2x for standard video ads.
- Published December 2010