Inside Look at Financially Minded Boomers
As the Boomer generation approaches 65, they turn to the web more and more in making finance related decisions. A survey by Google utilized Nielsen data found that Boomers are twice as likely as the average adult to watch finance-related videos on YouTube. Medical insurance and retirement savings top the list of healthcare topics that boomers are searching for. Advertisers take note: over two-thirds of financially minded Boomers are receptive to sponsored links online.
- Published September 2010