YT Advertising Effectiveness (CEPU Italy)
YouTube is a valuable tool for brands looking to improve awareness, image, and likeability. Running a bespoke YouTube marketing campaign, or tailoring an existing campaign for a YouTube audience, can significantly improve the positive attitude towards your brand. To the 18-34-year-old demographic, brands with a presence on YouTube appear more modern, innovative, and in-tune with their needs, as our research with Italian student services provider CEPU shows.
- Published December 2011