Google analyzed game consumption through the lens of search and identified the following trends to help publishers engage with gamers: generic, platform-agnostic video-game searches have increased 44% in the last 12 months, while searches for games on specific platforms have declined 11%, evidencing the industry shift to a "games as service" model. "Core gamers" — mostly XBox and Playstation users — and "Casual Gamers" who mostly use the Wii, demonstrate dramatically different search behavior. There has been significant growth in queries for categories like games for girls, sports and MMOs, while role-playing, first-person shooter and adventure queries have all declined in the past year.