Light TV Viewers in 2012 Video: A Major Shift to Online from TV
More and more people these days are watching video online and cutting the cord from TV altogether. They are called light TV viewers and they're a valuable audience. They're young, well educated, affluent and more influential than the general population, and about 20% of them don't subscribe to cable TV. Our cross-media studies with Nielsen showed that online ads deliver more reach and frequency to this audience than TV alone.
- Published April 2012