L'Oreal ElVive Cross-Media Study Spain
As people spend less time watching TV and more time on their computers, the media buys are following suit. This case study looks at L’Oreal’s ElVive campaign to better understand how well YouTube ads connect with light TV viewers. We found that it added 3% total reach, connecting with 300,000 more women than TV alone. 36% of that added reach group had seen the TV ad three times or less.
- Published January 2012