Moms Know Search
This entertaining summary animation of Google & BabyCenter's "Four Truths About Moms and Search" research study conducted with OTX reveals that searches double when women become mothers. They feel they've become search experts, and over a third never scroll down the first page of results. 55% of them buy a product in store after research online. And a majority regard search as their "second brain."
- Published March 2010