New Dads Study
These days it’s not uncommon to see a new dad donning a brand new baby carrier, or surfing the web for newborn baby product advice. But when it comes to brand advertising, dads are conspicuously absent from the picture. In this research study, first-time fathers shed light on their side of the story, and what brands can do to reach and involve them at this critical milestone in their lives.
- Published January 2013