In Belgium, smartphone penetration is now at 22%, with 46% of smartphone owners accessing the internet every day from their device. Google partnered with Ipsos OTX Media CT to help advertisers understand how to engage with customers in the mobile space. It seems that smartphone users are multi-tasking, with 80% using their phone while doing other things such as watching TV (49%). Smartphones are also critical shopping tools, with 65% having researched a product or service on their device, and 14% of smartphone users having made a purchase on their phone.