Research Study
Our Mobile Planet: Saudi Arabia
the rundown
Smartphone usage in Saudia Arabia is exploding. We teamed up with Ipsos OTX Media CT to see just how much. At the time of this study, 67% of smartphone owners used them to access the internet each day. What are they looking for? 87% searched for local info, and almost as many took action as a result.
- Published May 2012
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