Our Mobile Planet: United Arab Emirates
For international marketers, knowing how new technology performs in different markets is key. In this study, we partnered with Ipsos OTX Media CT to see how people in the United Arab Emerites are using smartphones. We found that smartphones currently make up 61% of the mobile market and have become an integral part of daily life. In fact, 86% of those owners using their phones are on them while doing other things.
- Published May 2012