Researching and Shopping for Retail Products Online in Ukraine
Seeking a better understanding of how consumers research products online, and how much of that research translates into sales, we performed a study looking into the behavior of consumers in the Ukraine. We learned that offline shopping is still the prevailing purchase method, and that online research often drives offline sales, with most consumers looking into products online before buying in-store. Revealingly, search engines (and consumer reviews) are dominant tools for starting and intensifying product research.
- Published June 2011