Role of Online in Financial Purchases in Israel
Israelis are no strangers to online shopping and banking. So we wanted to see if buying financial services was any different. This study shows it is. When it comes to financial products and services, shoppers go online to do the majority of their research—preferring bank sites for banking, and search engines for car insurance and mortgages. But most would still rather make purchases face-to-face or via telephone.
- Published May 2012