Role of Video in the Travel Shopping Process
What is the role of video in the travel shopping process? This Google Compete study found that people who watch travel-related videos spend an average of 41 minutes consuming YouTube content after performing a travel search on the site, and experience a higher frequency of search referrals to travel sites. Once on those sites, they visit and consume at least 4x more travel content across every category of travel sites, marking video as an important influencer for travel purchasers.
- Published September 2010