The Doctor's Digital Path to Treatment
The internet has become integral to the ways doctors practice medicine. In fact, our research shows that when making clinical decisions, physicians spend twice as much time using online resources than they do print. We took a deeper dive and discovered three things marketers can do to more effectively reach today's doctors: make sure you can be found through search, leverage the power of video and be sure to reach out to them on their smartphones and tablets.
- Published July 2012