Research Study
The Role of Online in Hungarian Travel Purchases
the rundown
It's a small world after all — and the internet only makes it smaller for travel planners all over the world. This study takes a look at how people in Hungary are using the internet to plan trips and found that 86% went online for research. This group visited an average of six websites regardless of whether they were planning a short trip or a longer holiday.
- Published December 2011
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