The Role Of Search in the Gambling Customer Journey: Italy
This revealing research study provides insights and data detailing the role of search in the Italian gambling customer journey. It finds that of the 1.7 million people in the Italian gambling (poker) market, those that end up signing up for a site search an average of 8.1 times. The result is that searchers are 1.6 times more likely to sign up for a gambling (poker) site.
- Published September 2011