The Role of Video for the 2012 Traveler
What is the role of video for today's traveler? Google and Ipsos studied business, leisure and affluent travelers and discovered that almost 90% of them watch online videos. 60% of business travelers and 41% of leisure travelers have watched, uploaded or commented on travel videos online. Affluent travelers gravitate towards videos that give them ideas of activities to do at a particular destination. Travelers are most likely to watch online video content featuring expert travel reviews and brand-sponsored content.
- Published January 2012