The Role of Video in the Tech Purchase Process in 2011
Does video play a role when people are thinking about making technology purchases? We partnered with Compete to study the habits of TV, smartphone, and tablet shoppers, and found that a whopping 44% of technology shoppers used videos while researching and shopping. Not only that, but 64% became interested in specific products and models while perusing videos, and 55% were introduced to brands they hadn't previously considered.
- Published December 2011