For millions of people today, shopping doesn't just happen in stores. Online and mobile are playing increasingly large roles. According to this survey by Google and Ipsos Media OTX CT, 81% of holiday shoppers used the internet to find information in 2010, up from 76% in 2008. 51% of shoppers say they researched online before going to a store to buy something, and 70% have used a smartphone to find information once there.