Can search behavior predict box office performance? Google analyzed movie searches for three years and discovered some intriguing trends in user behavior. People start searching for movies and considering what they want to see earlier than they used to, with searches for a film ramping up about five weeks before release. We learned that they're watching trailers an incredible 51% more than they were the year before. They're using search to find movie trailers, and watching related videos—even for lesser-known films. This fun animation shows you all of these insights and more.
- Published August 2011