Research Study
Traveler's Road to Decision 2010
the rundown
As the internet becomes our go-to planning tool, how have American travelers adapted? In a study that compared travel habits in 2010 for both business and personal travelers, we found that more people relied on the web for travel info than in 2009. Of those research sessions, leisure travelers relied on search as their number one source of information.
- Published October 2010
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