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  1. Home
  2. Industries
  3. Travel & Tourism
Research Study

Traveler's Road to Decision 2011

the rundown

When making travel plans, how do consumers research and gather information? Our study found that while the internet remains the leading source for travel planning information, mobile is on the rise too. We also uncovered five key takeaways that can help marketers connect with potential travelers.

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  • Published July 2011
  • Topics
    • Travel & Tourism
    • Cross-Media
    • Influence Consideration
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