TrueView Ads: Getting Viewers to Watch, Not Skip
Getting served an ad before the video you want to watch is no fun for anyone. But getting to choose the ad you watch creates an entirely different experience. That might be why 80% of consumers asked preferred TrueView ads to streaming ads. These units provide a choice of subject matter, give viewers the ability to skip repeats and help advertisers narrow down which products appeal to which consumers.
- Published February 2012