Research Study
Understanding Today's Mobile Device Shopper
the rundown
The mobile market is moving fast. Every time you've got the newest smartphone, there's another one to choose from. We teamed up with Compete to see how consumers are finding their way in this dizzying environment. We found that while 30% of first-time buyers are more likely to use search, the majority take less than a week to make up their minds.
- Published March 2011
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