TV + Google YouTube - Complementary in a Cross Media Campaign Strategy (Volvo)
Light TV viewers are valuable and a significant part of your audience. In fact, they are the future. Right now, light TV viewers are not reached effectively by TV advertising but they are watching online. YouTube coupled with the Google Display Network is complementary to TV in a cross media video strategy because it delivers at an effective frequency to desirable audiences that are hard to reach through TV alone.
- Published November 2012