YouTube within the Dutch Media Landscape
Where does YouTube fit within the larger Dutch media landscape? This study discovered that awareness of YouTube is very high and it performs strongly across a number of KPIs, including preference and consideration. Unlike most TV channels, YouTube has increased its reach between 2009 and 2011. We also saw that YouTube has a high reach amongst light TV viewers, suggesting that it offers scope for connecting with audiences beyond TV.
- Published June 2011