The Zero Moment of Truth for Automotive Study
People don't just walk up to a dealership and pick out a new car. They ask questions and do their research - often online - before ever getting to the lot. In this study, we look at how that research is done to help car marketers their message in front of the right people at the right time. In this case, it's two to three months before a shopper gets behind the wheel for a test drive.
- Published April 2011