Zoro Tools Increases Reach and Lowers Cost-per-Acquisition with Product Listing Ads
Zoro Tools is an online start-up that sells virtually everything a small business could ever need. In fact, their inventory contains over 250,000 industrial and plumbing supplies. Since their launch, driving traffic to their site and awareness of their vast inventory has been vital to their success. While AdWords was helpful in driving traffic, the switch to Product Listing Ads drove acquisition rates up 17% and CPA down 21%.
- Published October 2012