Conversion increase: +3.1%
Average order increase: +5.5%
Total increase: +8.6%

"It’s a win-win situation: consumers get the assurance of seeing our performance grades based on the actual experience of customers, while Beau-coup enjoys the higher sales that come with that buyer confidence."

Tom Cole, CEO
Conversion increase: +0.5%
Average order increase: +0.8%
Total increase: +1.3%

"[Google Trusted Stores] was a great fit for Pro Athlete since we built the company on awesome customer service, free shipping, and fast delivery. Now we have a way to shout from the mountain-top, with Google’s help, about our customer service reliability and shipping accuracy with transparent metrics available for anyone to see."

Mike Kearns, Director of eCommerce
Conversion increase: +0.1%
Average order increase: +1.7%
Total increase: +1.8%

"... the results speak for themselves. We are getting more orders and more revenue per customer, so the proof is in the pudding. We highly recommend Google Trusted Stores for any merchant. It's a no-brainer."

Jeffrey Braverman, CEO
Conversion increase: +0.3%
Average order increase: +1.4%
Total increase: 1.7%

"Our goal was to reinforce credibility and trust with our customers. Many customers are first-time buyers. Having the third-party credibility of Google Trusted stores gives them the confidence to give us a try. Being able to say a brand like Google is going to stand behind our business can mean a lot to a consumer in the buying mindset, it can mean the difference between a transaction and an abandoned cart."

Jessica Vaicik, Director of Promotions
Conversion increase: +2.2%
Average order increase: +0.7%
Total increase: +2.9%

"Google Trusted Stores helps distinguish FiltersFast.com from other websites by confirming our commitment to fast shipping and excellent customer service."

Ray Scardigno, President
Conversion increase: +1.3%
Average order increase: +0.9%
Total increase: +2.2%

" We are very excited to be a member of Google Trusted Stores. We think anything that helps customers get comfort with online retailers they may not know, will be a big driver for the growth of ecommerce. The performance of Google Trusted Stores has shown an ability to do this."

Niraj Shah, Co-Founder and CEO
Conversion increase: +3.3%
Average order increase: +0.3%
Total increase: +3.6%

"...there are good companies and bad companies. A service like Google Trusted Stores finally gives consumers the ability to tell the difference. If you're one of those good companies that is customer-focused, Google Trusted Stores is an absolute must. If you're one of those bad companies, run and hide, because the consumer is now in control!"

Mark Carson, President & Co-Founder
Conversion increase: +6.5%
Average order increase: +6.3%
Total increase: +12.8%

"Throughout the Google Trusted Stores beta it became pretty apparent that visitors who saw the Google Trusted Store badge were more likely to purchase from us. This has been very important as we sell things that are slightly technical and may be outside many people’s comfort zone. The endorsement of our excellent support and return policy gives our customers confidence that they can buy from us without worries."

Todd Anthony, President & CEO of DiscountFilters.com
Conversion increase: +6.2%
Average order increase: +1.9%
Total increase: +8.1%

"As a newer online retailer we need to build trust with customers who may have never heard of us. The Google Trusted Store program lets our customers know that Google has certified Coveroo as a trusted store and therefore we are good company to do business with."

James Chapman, President
Conversion increase: +9.6%
Average order increase: -1%
Total increase: +8.6%

"The biggest difference I realized with Google Trusted Stores is that our conversion rate has skyrocketed. A lot of people will only purchase jewelry through a trusted retail jewelry store so buying online and building credibility was a challenge. Google trusted stores helped defeat that obstacle. "

Daniel Schifter, Owner
Conversion increase: +1.0%
Average order increase: +3.6%
Total increase: +4.6%

"The program has allowed us to place the Google Trusted Stores badge on our website, letting our customers know that we will stand behind their purchase."

Houman Akhavan, Vice President of Marketing
Conversion increase: +2.2%
Average order increase: +3.0%
Total increase: +5.2%

"In addition to our increased conversion rate and average order value, the Google Trusted Store badge and buyer protection form have led to an increase in repeat visitors and repeat customers. These are perfect ingredients for building a stronger brand."

Trevor Klein, Co-President
Conversion increase: +2.7%
Average order increase: +1.7%
Total increase: +4.4%

"We were really excited to get in on the early stages of the Google Trusted Stores program and continue to see fantastic results in both conversion and AOV. The badge allows us to showcase our fast shipping and great customer service throughout the experience and the Google “endorsement” imparts greater customer confidence in the OnlineShoes.com brand."

Zoe Clelland, Director of Ecommerce
Conversion increase: +1.3%
Average order increase: -0.1%
Total increase: +1.2%

"Once invited- we jumped at the opportunity to participate in Google’s Trusted Store Program beta, and after a seamless integration the benefits were quite clear. The mere presence of the Trusted Store badge on our website not only reassures new and existing customers of our stellar shipping and service ratings, but also co-brands our business with one of the world’s most recognized and trusted organizations."

Chris Mahoney, Director of Search Engine Marketing for Folica.com
Conversion increase: +2.1%
Average order increase: +1.1%
Total increase: +3.2%

"We pride ourselves on our commitment to service. Having Google independently confirm our service track record and give us a means to share it with our customers improves our brand as well as our bottom line!"

Kathryn Kollett, Web Program Director
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