Urchin WebAnalytics Software is discontinued. Sales will end on March 28th, 2012
The End of an Era for Urchin Software
'When I started Urchin Software with a few colleagues back in 1998, it was hard to
imagine the scale and impact that Urchin and Google Analytics would eventually have.
And yet, I remember rolling out the first version of Urchin to our customers and
being blown away by the response. It was clear that Urchin was filling a fundamental
need to understand customer engagement in a new medium. Suddenly, it made the
intangible packets of traffic flying invisibly all over the world very tangible.
Within a few short years, we built a successful business based on Urchin and “Urchin
on Demand”, an online version of the product. In early 2005, we were acquired by
Google because it saw the potential of data to create a better web. By liberating
this tool we could empower companies of all sizes to become smarter and more
effective online. We assigned considerable resources to our online solution and
released it to the public for free. Google Analytics has since grown beyond anything
that we could have expected.
The success of Google Analytics has been incredibly rewarding and humbling, and we
are very thankful for the support of our early Urchin customers and investors. The
Urchin Software product has now been completely overshadowed by its tremendously
popular offspring. And so, it is time that we now complete the cycle by officially
retiring the Urchin Software product and focus exclusively on online analytics. On
behalf of the original Urchin crew and Google, we thank you and hope that we can
continue to serve you with amazing products.
Urchin has only been available during the past several years through Certified Urchin
Resellers, and new sales will officially discontinue at the end of March 2012. We are
encouraging Urchin users to migrate to Google Analytics, although expect that current
installations of the software will continue to work fine on most systems for years to
come. You can learn more about the retirement of this product on the Urchin Website FAQ'
-Paul Muret, Director of Engineering; Google Analytics