Google Maps Upends Primary Data Suppliers – YP.ca is Out

It has been confirmed that YellowPages.ca  (YP.ca) is no longer Google’s primary data supplier for business listings in Canada. But the story appears to be bigger than that and likely includes new terms in many countries whereby Google is now owning rather than licensing their business listing data. Google has, over the past year an …

Continue reading

Google Local & Review Scams – A Simple Solution

Local scams involving Google are like dipthera on dog feces, very common. Whether it’s the hundreds of companies trading off of Google’s name, fake Google plaques, selling reviews, a company implying that they are Google and offering to “help” you claim your listing or claiming to be able to rank you first because of a special direct relationship …

Continue reading

Yelp: Real People. Real Reviews. Deceptive Sales Tactics.

In my talks, I have often said that Google is the print Yellow Pages for the new millennium. But as Rocky Argawal has pointed out that title really falls to Yelp. He has noted that Yelp, in charging some local advertisers $600 per 1,000 impressions,  “despite ostensibly being an Internet company, [their] business model is closer …

Continue reading