The television network laSexta commissioned us to launch their most important show of the season: Alcatraz.

We decided to bring part of the incarceration experience into our viewers’ homes, and therefore created Alcatraz Delivery, an actual delivery service for disgusting prison food.

The more than 1,500 orders delivered in the first 2 weeks generated expectation regarding the serial making Alcatraz the most successful première of the season, with an audience of more than 4.8m.