Boxoffice-May.10.1970

NATIONAL EXECUTIVE EDITION • MAY 10, 1971 

nclodini tlit Stctionil Nrm Pa«*) of All Ed.tiom 

TJteTuAe efifce Mdten, T&titAe SruLdty 

Frank Yablans, who is 

now president and chief 

operating officer of 

Paramount Pictures Corp. 

Joining Paramount in June 

1969 as a key member of 

the company's executive 

team, Yablans made rapid 

advances to his new high 

post. He succeeds Stanley 

R. Jaffe, who is forming 

his own production company. 

—Story on page 4 

IN THIS ISSUl TIHH 

MODBRN 

TiHBATEI

PORTRAITS 

PAINTS A PRETTY PICTURE 

IN CHICAGO!!! 

*1038 

seats 

1st 11 

DAYS *CINESTAGE THEATRE 

PERTI IS SCANDINAVIAN 

HE MAKES PORNOGRAPHIC MOVIES 

SOMETIMES HE GETS 

INTO THE ACT 

PORTRAITS 

OF 

.

— 

7$i&e oft/ie ^/fatten ffictttie //idudtiy 

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MAY 

Vol. 99 

10. 1 971 

No. 4 

FOOD FOR THOUGHT 

WORKING against the best interests 

of distributors and exhibitors 

alike is the distributor practice that 

causes them to hold back the release of so 

many of their bigger pictures to small 

towns. As an example, we quote the following 

from a letter received from an exhibitor 

in such a situation. 

"How many towns under 50,000—unless 

chain operated -have been able to 

play 'Airport,' 'Love Story,' 'MASH,' 

'Patton' or practically any other picture 

that can get money? 'Love Story,' if 

played in our size towns, would gross 

32,500 in a week; a year from now, as in 

the case of 'Airport,' it will gross $500 

to $700. Who loses? Both the theatre and 

the producers—and people in these 

towns lose interest in the theatres, because 

they never play a 'good' picture, 

until it is ready for TV. 

"Could any town under 25,000 or even 

50,000 guarantee to play, say, 'Love 

EACH 

Story' eight weeks without assuring a 

loss—and allowing people in towns with 

one theatre to see only one picture in 

that length of time? It's an easy out; 

the eight weeks—to not be bothered with 

small towns and to blame it on 'Print 

Shortage' But one run, even in one of 

my smaller towns, would pay enough additional 

film rental, over what it will 

be later, to more than pay for the extra 

print—and it would also be available for 

other early runs." 

This raises the question as to how 

many situations like that are contributing 

to the drop in patronage that is hitting, 

not only the smaller situations, but 

many of the bigger ones. And it also 

brings to mind the excellent boxoffice 

results obtained by United Artists for 

"Cold Turkey," which proved very HOT, 

indeed, by having been opened up in 

small towns, even before playing in New 

York City and other key points. 

THE GREAT HEART OF VARIETY 

YEAR that Variety Clubs International 

holds its annual convention, 

its munificent accomplishments on 

behalf of humanity become increasingly 

heartwarming. For, in the 42 years since 

the founding of Tent 1 in Pittsburgh, 

this "Heart of Show Business" has made 

its humanitarianism increasingly felt 

around the world. This year of 1971 has 

been no exception, all to the credit of its 

leaders and of its 10,000 dedicated and 

hard-working members on behalf of the 

good causes it so well serves. 

There appears to be no limit to what 

Variety is accomplishing and extending 

throughout the world. Tents established 

in Canada, Britain, Mexico, Ireland, Hawaii, 

Japan, Malta, the Bahamas, the 

Channel Islands and Israel are exemplifying 

the wonderful work of Variety by 

their colleagues over here. 

It is to the credit of Sir James Carreras, 

the 1970 VCI chairman, and C.J. 

Latta, VCI president, and the chief barkers 

of each tent that more than $12,000,- 

000 was obtained and disbursed in 1970 

for child rehabilitation and medical care, 

bringing happiness to thousands of children 

and their families. It is to the credit 

of Variety's members that more than 

$175,000,000 has been raised in the varying 

services that this great organization 

renders. 

The new president of VCI, Sherrill C. 

Corwin, has set his sights on reaching 

the goal of obtaining $20,000,000 in annual 

collections and increasing the membership 

to 15,000. Mr. Corwin also is 

planning to enlarge the list of projects 

for disabled and underprivileged children 

in underdeveloped countries. 

It is significant that since the VCI 

Sunshine Coach program was initiated, 

there now are 6,000 of these coaches in 

use throughout the world and that they 

are traveling some 20,000,000 miles each 

year in providing recreational means for 

underprivileged and disabled children. 

Every branch of the global entertainment 

industry, from film and television 

producers, distributors and exhibitors to 

allied creative arts and the recording industry, 

are working together in the 

worldwide movement to which Variety 

has dedicated itself. 

Vj^vu /^JL&w-S

Yablans Now President of Paramount; 

Jaffe Forms Own Production Firm 

NEW YORK—Frank Yablans will become 

president of Paramount Pictures 

Corp., a Gulf & Western Co., on May 10, 

succeeding Stanley R. Jaffe, it was announced 

Tuesday (4). 

Yablans, who advanced from executive 

vice-president of Paramount, also will become 

chief operating officer of the motion 

picture company. 

Commenting on the move, Charles G. 

Bluhdorn. chairman of Gulf & Western 

Industries. Inc.. the parent company of 

Paramount, said. "Frank Yablans is an able 

and effective leader who is well-versed in 

all facets of the motion picture business 

and who has been a key member of Paramount's 

management team for the past two 

years. We believe he is extremely well 

qualified to shape and implement the 

management philosophy that has made 

Paramount a vigorous leader in its industry." 

Jaffe announced last month he planned 

to leave the presidency of Paramount on 

August 1 to form his own production company. 

In anticipation of that move, Yablans 

became executive vice-president of Paramount 

and also succeeded Jaffe r.s president 

of its television division. 

Jaffe's decision to step down before 

August 1 reflected both his confidence in 

Frank Yablans and the fact that he was 

anxious to begin developing several properties 

for Paramount. 

Yablans, who joined Paramount in June 

1969, was named vice-president-distribution 

in April 1970. He became senior vice-presi- _ . _, 

dent-marketing in October 1970 and execu- DOrdCK and Cantor Join 

tive vice-president last month. Yablans be- 

Jj^ TheCltrG Ssivice Firm 

fore joining Paramount held executive positions 

with Sigma III, Warner Bros, and CINCINNATI—Philip Borack, owner of 

Buena Vista. 

Countrywide Circuit Holds 

First Regional Meeting 

NEW YORK — Countrywide 

Theatres 

held its first regional meeting at the home 

office here Tuesday and Wednesday (4 and 

5) with all 68 theatre managers in attendance. 

President Martin Friedman headed 

the home office staff present, including 

Robert Kraus, vice-president in charge of 

film buying; Craig Clark and John Ingrassia, 

film buyers; Hartley MacFadden, 

director of advertising; and John Szczerba, 

head of engineering and maintenance. 

Also at the New York meeting were division 

managers Bill Straub, Jake Weber, 

Phil Thorne, Joe Matera, Linn Smeal, Earl 

Hubbard, Fred McBee, Mel Gaitskill and 

Sam Newman, representing New York, 

Ohio, Kentucky, Delaware and Maryland. 

Other meetings, with the New York 

managers, will take place in Syracuse on 

Tuesday (18) and Rochester the next day. 

A conference representing Ohio, Kentucky, 

Delaware and Maryland will occur in Cincinnati 

May 25 and 26. 

Tri-State Theatre Service, Inc., locally based 

theatre service firm, and Joe Cantor, owner 

of Priority Theatres of Indianapolis, 

have joined in a dual executive directorship 

aimed at developing a larger and more 

comprehensive theatre service for independent 

theatremen in the Midwest. 

Borack, long-time buyer and bookei, 

continues to service indoor and drive-in 

theatres in West Virginia, Tennessee, Ohio, 

Kentucky and Indiana and, with the addition 

of Priority Theatres, the combined 

company now represents 100 theatres. 

Cantor, originally a distributor, will contribute 

his know-how in theatre operation, 

including management, advertising, concessions, 

real estate and financing. 

Appoint Norman Weitman 

Paramount Sales Head 

NEW YORK — Norman Weitman has 

been appointed general sales manager in the 

United States and 

Canada for Paramount 

Pictures, effective 

May 3, it was 

announced by Frank 

Yablans, the company's 

new president. 

Weitman has been 

assistant general sales 

manager for Columbia 

Pictures and with 

Norman Weitman that compaiiy for ^ 

past three-and-one-half years. 

In making the announcement, Yablans 

stated, "We are delighted to have Norman 

Weitman as a member of Paramount's 

executive team. He has compiled a superb 

record in the past and I am confident that 

he will provide innovative and vigorous 

leadership for our sales force." 

Before being named assistant general 

sales manager at Columbia, Weitman had 

been the company's supervisor of roadshow 

sales. Previously he was vice-president and 

general sales manager for Walter Reade/ 

Continental Distributing. He also held sales 

positions with United Artists and Universal 

Pictures. 

The partners also announced the addition 

to the company of Robert Rehme, who 

is resigning as Central division manager of 

Paramount in Chicago, to join Tri-State 

in Cincinnati. Rehme formerly was a special 

sales assistant to Frank Yablans and 

national publicity officer for Paramount 

and has a varied background in theaatre 

management, advertising, exploitation, 

booking and buying. 

Dissidents Attacked 

In 20th-Fox Letter 

NEW YORK—Twentieth Century-Fox 

unleashed an attack Sunday (2) on the dissident 

group attempting to unseat the new 

management team, pointing out that "of the 

'Committee's' 12 candidates for the Fox 

board, five are directors of Sun Chemical 

Corp. which sustained a net loss of $2.77 

per share, including an extraordinary loss 

of $4.53 per share in 1970." 

In view of this financial record, Fox suggested 

that "these candidates from Sun 

Chemical should 'protect' their own shareholders 

from such losses before taking on 

the task of 'protecting' you." 

Stating that "Sun Chemical has a record 

of attempted takeovers." the Fox board of 

directors in a letter to stockholders said 

that "Sun Chemical's attempts to take over 

Standard-Kollsman Industries, Inc., and 

Chemetron Corp. led to write-offs of more 

than $8,000,000 for a net loss of $4,776,- 

000 or $2.77 per share for 1970." 

The letter further pointed out that while 

the 

"Protective Committee" members originally 

stated that they had "decided to seek 

out what Itheyl consider to be the most experienced 

and successful businessmen in 

their respective fields" as candidates for 

their proposed slate of directors, "drawing 

virtually half of their nominees from the 

Sun Chemical board seems to us a peculiar 

way of accomplishing it." 

The letter charged that the Committee's 

"so-called 'program' " for Fox is "nothing 

but a 'me-too' program. Virtually everything 

that the Committee proposes has been 

or is being done by the new management 

team." 

The letter attacked the "technique" of 

the "Committee" stating that "Except for 

conceding that Fox has made some successful 

motion pictures in recent years, they 

recognize no achievement, admit nothing 

good, ignore every accomplishment, permit 

no word of praise and deny that any constructive 

change has taken place." 

The letter concluded: "We are now operating 

profitably. If your new management 

team is to complete the job we have started, 

you must turn back the bid to take control 

of your company now being made by what 

we believe to be 'opportunists.' " 

Sheldon Mittleman Joins 

MCA in Law Department 

NEW YORK-^Sheldon Mittleman has 

joined the law department of MCA Inc. as 

of Monday (10). it was announced by department 

head Herbert S. Stern. Mittleman 

resigned as West Coast studio counsel 

for Screen Gems and will be involved in 

MCA's television area particularly, while 

participating in the legal affairs of the entire 

corporate operation. 

After graduating from UCLA Law 

School, Mittleman joined Screen Gems in 

1 958 as an attorney. He was appointed 

assistant corporate secretary of Screen 

Gems and named West Coast studio counsel 

in March, 1969. 

BOXOFFICE :: May 10, 1971

I \S 

Films That Gei Crowds 

Are Success Key: Jaffe 

LAS VEGAS- Speaking before the 44th 

annual convention of Verier} Clubs International 

here Wednesday (April 28), 1 eo 

Jaffe, president of Columbia Pictures Industries, 

praised the organization for its 

continued growth and work in behalf ol 

children despite the "tnaK and tribulations 

confronting the entertainment industry.' 

then went on to predict that the -industrv 

would find the answers "to regain its 

former vitality and move ahead." 

Points to Growing Market 

Jaffe told the conventioners that the 

major problem is "making quality pictures 

that have value—that will induce people 

to come to the theatre." and he pointed 

to the big market for motion pictures as 

exemplified bv those which "have reaped 

huge rewards in recent months." 

An expansion in the number of pictures 

that have the potential to draw big crowds. 

"is a must," he added, "and with the added 

care being exercised today, in my opinion. 

the results will be favorably reflected at 

the 

boxoffice." 

Jaffe said that producers, directors and 

other industry officials are trying to determine 

consumer tastes. which have 

changed radically from those of ten or 20 

years ago, or even two or three years ago. 

"Everyone is researching, probing the likely 

consumer habits in the years ahead and 

creating a product based on the best educated 

'guesstimate' he can make in reading 

the 

findings. 

"The patron in our business must be 

made to feel that when he goes to the 

theatre he is buying something in which he 

has confidence— in 

other words, he's getting 

his money's worth," Jaffe said. 

With earlier retirement from business 

today and increasing population, the future 

can be made to be a brighter one, he continued. 

"There is no such thing as a builtin 

audience today such as we had until the 

last three to five years— it's selective. 

flexible and subject to sudden change, as is 

indicated in the present trend away from 

flesh pictures to the family type," Jaffe 

asserted. 

'Anticipate Taste Changes' 

"We have a difficult task ahead of us. 

since we must anticipate these changes two 

years in advance—the period of time thai 

elapses from approval for production until 

the product reaches the screen. So these 

taste changes can often lead to big losses 

despite the fact that our best efforts were 

used to anticipate the market." he said. 

"Selling pictures is not a problem: making 

pictures is not a problem—but making 

quality pictures that have value, that will 

induce people to come to the theatre instead 

of seeking other forms of entertainment is 

the problem. That's what we have addressed 

ourselves to and, hopefully, we will 

find some of the answers." 

Corwin Sets $20 Million Goal to Aid 

Variety Clubs Int'l 

VEGAS — Film industry leader 

Sherrill C. Corwin, head of Metropolitan 

Theatres, Los Angeles and former president 

and chairman of the National Ass'n 

of Theatre Owners, was installed ridai 

I 

night (April 30) as the new president ol 

Variety Clubs International in ceremonies 

before more than 1,000 guests at the culminating 

banquet of the organization's 44th 

annual convention at Caesar's Palace here. 

All other officers were re-elected, with 

Zollie Volchuk, Seattle, taking over Corwin's 

lormer post of vice-president. 

Sharing the spotlight with Corwin was 

91 -year-old Mrs. Welthy Honsinger Fisher, 

renowned educator and founder of India's 

famous "Literacy Village," recipient of 

Variety International's 1970 Humanitarian 

Award. Mrs. Fisher, the 31st recipient of 

the award, was on hand to accept it and 

a surprise Sunshine Coach gift for use at 

one of the several schools established in 

the "Literacy Village." 

Speaking before the largest crowd ever 

to attend a Variety International affair, 

Corwin said, "We must expand our services, 

raise more funds and save more lives. 

There is no nobler objective in life." He 

outlined his program for expansion to increase 

the present roster of 39 tents to a 

minimum of 45. 

"Our present membership," he said, 

"docs not begin to encompass the potential 

of the industry. It should increase in two 

years to 15,000 members." 

He called for intensified efforts to increase 

world wide charity disbursements 

from the 1970 level of $12 million upward 

by 60 per cent or more, saying, "Let us 

set our goal at $20 million and then exceed 

it," and he predicted that the Variety's 

patron life membership roster, under leadership 

of Britain's Lord Mountbatten, will 

Toronto Variety Tent 28 

Wins Great Heart Award 

Las Vegas—Toronto Tent 28 won 

Variety International's Great Heart 

Award at the organization's annual 

convention here, for providing a manufacturing 

facility for component parts 

of new electrically powered limbs for 

children, particularly those victims of 

thalidomide birth. The factory, first 

such in the world, is part of Variety 

Village, a school for the handicapped 

which costs $200,000 per year just for 

its operation. 

Mexico City's Tent 29 won second 

prize for building a school for mentally 

retarded children and for transporting 

crippled children for therapy. The honorable 

mention award went to Omaha 

Tent 16, the smallest Variety tent, 

which specializes in enrichment of the 

lives 

of crippled children. 

Charity Projects 

attain a new goal ot i.ooo members 

I 

group supports a special list ot project 

disabled and underprivileged children in 

underdeveloped countries where "in lieu of 

Variety tents, the long arm and tendei 

heart of Variety reach out to give a child 

a new limb, a repaired heart." 

Corwin also predicted new records tor 

the Sunshine Coach program, which has 

grown steadilj under the chairmanship ot 

British show business leader Leslie Mac- 

Donnell, with 600 buses in use throughout 

the world traveling 20 million miles per 

year to provide recreational transportation 

for underprivileged and disabled children. 

Corwin. who succeeded 1969-1970 international 

president C. J. Latta, called for 

all Variety members "to join me in this 

great crusade to give little kids sound 

minds and bodies so that they may grow 

up into a better world, made so by your 

generosity and unflagging devotion." 

Sir James Carreras, M.B.E., chairman of 

the executive board, earlier reported that 

Sunshine Coaches are being added at the 

rate of one every other day, and a special 

award was made to Frank E. Fitzsimmons, 

vice-president of the International Brotherhood 

of Teamsters, for pledging in 1968 and 

completing delivery of 45 Sunshine Coaches. 

Industry veteran Spyros P. Skouras also was 

honored for his services. 

At the banquet, "Heart of Variety, 1970," 

the film produced by James H. Nicholson, 

president of American International Pictures 

and co-chairman of the Heart Awards committee, 

was shown. 

Sponsors of dinners at the convention 

were Coca-Cola, Columbia Pictures, Haig 

& Haig. Pepsi-Cola and American International. 

The week-long convention brought show 

business leaders from Great Britain. Ireland, 

the Channel Islands, Israel, Mexico. 

Canada and Puerto Rico and from 49 of 

the 50 states, and members heard detailed 

reports on funding and maintenance of 

Variety's many charities for children. 

George C. Hoover, executive director for 

Variety International, announced that the 

45th annual convention will be held in 

New York City in 1972. 

Expect Gain in 71 Earnings 

At North American Philips 

NEW YORK—North American Philips 

Corp. expects a substantial improvement in 

1971 earnings from last ve.ir's sS.S million, 

or $1 a share. Pieter C. Yink. president, 

said. He added that sales will inerea.se 

from 1970's S547 million. "In fact, we are 

confident our operations have improved to 

a point where this will he an easy accomplishment." 

Vmk added. 

Frederick S. I einbaoh, former president 

and chief executive of Riegel Paper Corp.. 

was elected a director of the electronics 

company, 


' 

§f Spend Your Summeil 

Cinema Center Films Presents A Millar-Penn Production 

DUST1N HOITMAN 

LITTLE BIG MAN" 

MARTIN BALSAM JEff COREY CHIEE DAN GEORGE I 

EAYE DLNAWAT 

-AS MRS PENDRAKE -- 

Screenplay by Calder Willingham Based on the Novel by Thomas Berger Produced by Sti Stuart Millar Directed by Arthur Penn Panavision' Technicolor 

A National General Pictures Release ALL ACES ADMITTED jmt. 

|GP] Par^ 

j 

STEVE 

McQueen 

LE MANS" 

A CINEMA CENTER 

FILMS PRESENTATION 

Written by HARRY KLEINER Music by MICHEL LEGRAND Executive Producer ROBERT E. RELYE/* 

Produced by JACK N. REDDISH Directed by LEE H. KATZIN A SOLAR PRODUCTION PANAVISION 

Color by De LUXE , A NATIONAL GENERAL PICTURES RELEASE [G] •SSRflSST•

th Cinema Center Films 

_ 

John Wayne 

Rkhard Boone 

"Bis Jake" 

$h 

A CINEMA CENTER FILMS PRESENTATION 

Patrick Wayne • Christopher Mitchum Bobby Vinton • Bruce Cabot • Glenn Corbett - John Doucette 

.Maureen O'Hara lW , 

A 

\Xtoenby HARRY JULIAN FINK and R M FINK Reduced by MCHAEL WA/NE LWted by GEORGE SHERMAN Mu« by ELMER BERNSTEIN 

TECHNCOOPPANAVISION" A BATJAC PRODUCTION A NATIONAL GENERAL PICTURES RELEASE g| *&£5teSEE 

• 

Barbara Harris JackWarden- 

in Hoffman 

wants to know 

"Who is 

Harry Kellerman 

and why is he saying 

those terrible things 

about me?" 

A 

A CINEMA CENTER FILMS PRESENTATION 

David Burns -Dom De Luise 

[GP] >,.*""" « 

" ,«^ 

\X*«enby HERB GARDNER Rrdu-edbyULU GROSBARDdndHERBGARDNERDje-tpdbvULU GROSBARD COLOR BY DEL.- . 

A NATIONAL GENERAL PICTURES RELEASE

R and X Trailers Carrying Green Band 

To Be Shown to General Audiences 

WALLINGFORD, PA. — Taylor M. 

Mills, director of the Motion Picture Ass'n 

of America's Code for Advertising, spoke 

before an audience of 200 members of the 

local 

Parent Teachers Organization here on 

April 28 about the rating system, with special 

emphasis on the difference between the 

G and GP ratings. 

Trailers were of special interest to the 

members. A question was raised on the use 

of R and X theatre previews for the next 

attraction for G and GP audiences. 

Mills explained, "This has always been a 

most sensitive area in the application of the 

rating program. If the distributors of an 

R or X rated film wish to have the trailer 

reviewed and approved so it can play to 

unrestricted audiences, the preview must be 

screened frame by frame on a Movieola 

machine and any material that might be 

offensive is deleted. This trailer is then 

permitted to carry a 'green band' (for unrestricted 

audiences) when it is released to 

theatres." 

In order to assure audiences that they 

are not viewing the regular R or X trailer 

at the showing of a G or GP picture. Mills 

said the trailer symbol frames will carry 

this special message—This PREVIEW has 

been approved by the Motion Picture Ass'n 

of America for general audiences. 

future," Mills concluded. 

Princess Alexandra to Be 

At 'Wuthering' Benefit 

LONDON—Princess Alexandra will attend 

the European premiere of American 

International's "Wuthering Heights," according 

to an announcement from Buckingham 

Palace. The royal charity premiere for 

the benefit of Variety Clubs International 

of Great Britain and the National Ass'n of 

Youth Clubs will be staged at the ABC 2 

Theatre here June 9. 

Stars of the Emily Bronte classic include 

Timothy Dalton, Anna Calder-Marshall, 

Harry Andrews. Hugh Griffith, Ian Ogilvy 

and Judy Cornwell. Several are expected to 

attend the event, along with director Robert 

Fuest, executive producer Louis M. 

Heyward and Michel Legrand, who composed 

and conducted the score for "Wuthering 

Heights." Producers Samuel Z. Arkoff 

and James H. Nicholson will come in from 

California for the royal premiere. 

American International has made "Wuthering 

Heights" available for charity premieres 

throughout the world. Other nations 

will follow the royal charity premiere this 

summer and autumn. 

Lederer Succeeds Stern 

As Ad-Pub VP at WB 

BURBANK, CALIF.— Richard Lederer 

has been appointed vice-president in charge 

rof 

advertising and 

^0B I ***±. publicity Warnei 

" r o s., succeeding 

Daniel Stern, who resigned 

to return to 

New York, it was announced 

Wednesday 

(5) by Ted Ashley, 

chief executive officer. 

Lederer's appointment 

marks his return 

to the company, 

Richard Lederer 

which he left last September. He had been 

a production executive at the studios and 

previously had served as vice-president in 

charge of advertising and publicity for WB- 

7 Arts and Warners from 1960 to 1969. 

Announcing Stern's resignation, Ashley 

said that at the time WB consolidated all 

live in New York and he has accordingly 

"Only R and X trailers that carry the tendered his resignation." 

Stern came to Warner 'green band' are permitted to use this new 

Bros, in February 

1970 from the McCann-Erickson Advertising 

trailer message. This system has just been 

introduced and will be on all upcoming unrestricted 

Agency, where he had been a senior 

vice-president. 

audience R and X trailers in 

the 

Beaupre to Executive Post 

For Levitt-Pickman Films 

NEW YORK—Lee Beaupre assumed the 

title of executive director of special projects 

for the Levitt-Pickman Film Corp., on 

Monday (3), it was announced by president 

Jerome Pickman. Beaupre will oversee 

all of the company's films designed for 

specialized distribution, working with Pickman 

on product acquisitions. Additionally, 

Beaupre will assist in the arrangement of 

pre-production deals with American and 

European filmmakers while coordinating 

U.S. promotional and productional procedures 

on the films. 

The first assignment for Beaupre will be 

work on Federico Fellini's "The Clowns," 

with several other acquisitions to be announced 

shortly. Before his appointment. 

Beaupre was president of Contemporary 

Publicity. Inc., an independent film-publicity 

office. That firm recently handled 

"Five Easy Pieces," "Tristana," "Investigation 

of a Citizen Above Suspicion" and 

"Claire's Knee." 

At various times, Beaupre was a reportercritic 

for weekly Variety, release-publicity 

coordinator for "Easy Rider" and production 

publicist for "The Owl and the Pussycat." 

Michael Gray Is in U. S. 

For Network Cinema Talks 

NEW YORK—Michael Gray, newly appointed 

European managing director for 

Network Cinema Corp., arrived in New 

York from London on Wednesday (5) for 

a series of meetings with president Gerald 

Entman and other executives in this country. 

Network Cinema is the administrative 

and corporate name of the Jerry Lewis mini 

cinemas. 

Gray, who was director of advertising and 

publicity for European production for 

United Artists, was on hand the previous 

week when Jerry Lewis announced plans for 

a network of automated cinemas in Western 

Europe. Speaking at press conferences in 

Paris and London, Lewis said that there 

was enormous European interest in the 

mini-theatre concept. 

Lewis stated that the theatres are 

"uniquely designed to make moviegoing 

comfortable at minimum cost to the exhibitor, 

and convenient and attractive for a 

family to go to a movie. The theatres will 

be adapted to specific exhibition needs in 

each country but will follow the successful 

pattern of the Jerry Lewis Cinemas in the 

United States." 

Network Cinema Corp. already has 15 

theatres operating in the United States, with 

an additional 40 houses under construction. 

of its activities the at studio. Stern "expressed 

the reluctance of his family and A projection of 2.000 theatres in operation 

himself to move from New York, where in the U. S. and Canada within the next 

they had lived all their lives, to California. five years has been made. 

A trial period has not altered his desire to 

Israeli Duo to Record Song 

From Allied Artists Film 

NEW YORK—"Look at You, Look at 

Me," the theme song of Allied Artists' adventure 

comedy, "Romance of a Horsethief," 

will be recorded by the best-selling 

Israeli duo. Hedva and David, it was announced 

by Carl Prager, president of Allied 

Artists Music. 

The song, with music by Mort Shuman 

and lyrics by Robert Brittan, will be recorded 

by Hedva and David in four languages—English, 

French, Japanese and 

Spanish. 

Prager feels that the Israeli duo is the 

logical choice to record the motion picture's 

theme song. "Romance of a Horsethief" 

deals with the hilarious antics of a 

band of Jewish horscthieves who live in a 

small Polish border town in the early 

1900s. 

"Romance of a Horsethief," an Emanuel 

L. Wolf presentation, stars Yul Brynner, 

Eli Wallach, Jane Birkin and Lainie Kazan. 

Lloyd Kolmer to Organize 

Own Advertising Agency 

NEW YORK — Lloyd Kolmer, William 

Morris Agency executive, has resigned effective 

immediately to form Lloyd Kolmer 

Enterprises. 

Veteran of 18 years with the Morris 

office here, Kolmer headed the agency's 

commercial division. He will specialize in 

commercial and general agency representation 

with headquarters in New York City. 

BOXOFFICE May 10, 1971

The Company that won 

nine Academy Awards for 1970 

including Best Picture of the Ifear — "Patton" 

is now proud to announce that 

wo of its motion pictures for 1971 

have been invited to the 

Cannes Film Festival 

as two official entries in competition 

THE PANIC IN 

NEEDLE PARK 

WALKABOUT 

V^ An Official United States Entry. / \^ An Official United kingdom Entry. ./ 

We are now operating profitably. If the New Management 

Team is to continue the job we have started, you, 

the shareholder, must turn back die bid to get control 

of your Company now being made by what we believe 

to be "Opportunists." 

We need your vote to do it 

\bte the White Proxy today.

Chas. Chaplin, Bruce Baillie 

Honored by Brandeis U 

NEW YORK — Filmmakers Charles 

Chaplin and Bruce Baillie were honored in 

Chaplin's creation of The Tramp was 

cited as "certainly the most famous, complex 

and vulnerably human character in 

the 

history of the cinema. Chaplin's impact as 

performer, writer, director and producer 

is Promethean and shall prevail as long as 

humanity must laugh and cry." The medal 

was accepted by Chaplin's daughter, Josephine 

Chaplin Sistovaris. Chaplin, who lives 

in Switzerland, is planning a new film 

called "The Freak." 

Experimental moviemaker Baillie was 

given a citation that states, "He sharply 

focuses his innovative camera on the serious 

and the bizarre, the documentary and the 

abstract, weaving into his superb films rare 

imagination." His latest film is "Quick 

Billy." 

Other winners were Richard Wilbur and 

James Wright for poetry; Earl Kim and 

John Harbison for music; Louise Nevelson 

and Claes Oldenburg for sculpture; and 

choreographer George Balanchine. who received 

a special award for notable creative 

achievement in the dance. 

'Mephisto Waltz' Openings 

In 36 Key City Theatres 

NEW YORK—"The Mephisto Waltz," 

20th Century-Fox's suspense thriller, premiered 

last week in 36 key city theatres 

throughout the United States. 

Among the houses to play the De Luxe 

Color attraction are the Riviera Theatre, 

Syracuse; the Lincoln, Decatur; Camelot, 

Huntnigton, W.Va.; Cooper Lincoln, Lincoln, 

Nebr.; Plaza Cinema, Terre Haute; 

Valentine and Parkside Drive-in, Toledo; 

Westside, Scranton; Whalley, New Haven; 

State, Austin; Grand, Topeka; Preston 

Royal, Dallas; Strand, Muncie; Valley I, 

Raleigh; Broadway and Century South 1, 

San Antonio; Fox, Wichita, and the Gateway 

Theatre, Wilkes Barre. 

"The Mephisto Waltz" also will open in 

multiple-run engagements in four theatres 

each in Milwaukee and St. Louis, and eight 

theatres in Kansas City, Mo. 

Universal Acquires Rights 

To Produce 'Antagonists' 

HOLLYWOOD— Universal has acquired 

the theatrical filming rights to Ernest K. 

Gann's best-selling novel, "The Antagonists," 

it was announced by Lew R. Wasserman. 

president of MCA. Inc.. representing 

a continuation of the studio's success 

pattern of adapting major best-selling novels 

into motion picture entertainment such as 

its currently popular adaptation of Arthur 

Hailey's "Airport" and the recently released 

and film version of Michael Crichton's "The 

Andromeda Strain." a Robert Wise production. 

Schoenfeld Acquires Rights 

To Three Scottish Films 

NEW YORK—Schoenfeld Film Distributing, 

Inc.. has acquired theatrical distribution 

rights to "Hebridean Highway" 

and "The Amazing Moments of the Great 

Traction Engines." from Sherman Films, 

Inc. of New York. Al Sherman, president 

of the latter company, is the American 

representative for Films of Scotland, the 

Edinburgh-based film producing cooperative. 

"Hebridean Highway" is a featurette 

picturing the Scottish Hebrides in terms of 

people and folk industry against colorful 

island scenery. "The Amazing Moments of 

the Great Traction Engines" is an impressionist 

study of steam engines moved out of 

outdoor museums to become part of an 

exciting day in the life of Scottish railroad 

buffs. Both films are in Technicolor. 

UA Exhibits 'Nostalgia' 

At Premium Trade Show 

NEW YORK—United Artists entered an 

exhibit of "nostalgia" at the National 

Premium and Trade Show held at the New 

York Coliseum last week. UA's vast library 

included Warner Bros, film classics from the 

1930s and 1940s. Stars' faces of that period 

were imprinted on drinking mugs, luggage, 

pillow cases, etc. 

A premium record package was introduced 

consisting of two LPs on a special 

United Artists Record Premium label. The 

first was "The Best of Busby Berkeley," 

whose film musical classics include "Gold 

Diggers of 1933," "Gold Diggers of 1935" 

and "Spotlight Parade." The second was 

"The Voices of the Movies Superstars." 

AA's 'Portraits of Women' 

Scoring High Grosses 

CHICAGO—Allied Artists' "Portraits of 

Women" registered an impressive $22,239 

in the first 11 days of its run at the Cinestage 

Theatre. The film, a satire on pornographic 

movies, racked up the third highest 

opening week gross of any motion picture 

to play the Cinestage in the past two years. 

Written and directed by Jorn Donner, 

and starring Donner and Ritva Vepga, "Portraits 

of Women," is currently entering its 

third week at the Fine Arts Theatre in San 

Diego. It is scheduled to open in May in 

Los Angeles, Baltimore, Phoenix, San Jose 

and 14 other cities. 

Increase Trans-Lux Stock 

To 5,000,000 Shares 

NEW YORK—Stockholders of Trans- 

Lux Corp., at their annual meeting held at 

company headquarters April 29, approved 

an amendment to the company's certificate 

recognition of their life's work by each receiving 

a 1971 Brandeis University Creative 

Further, along this novel-to-screen trend 

for Universal, will be the release in May of 

Arts Award at a ceremony held on Sunday Richard Bradford's best-selling "Red Sky of incorporation to increase the authorized 

(2) at the Whitney Museum of American at Morning." a Hal Wallis production. And capitalization from 2,000,000 shares of 

Art. Each award included $1,000 in cash in current film production by Universal is common stock. $1 par value, to 5,000.000 

and a medal or citation to the winner, to the George Roy Hill-Paul Monash production 

of Kurt Vonnegut 

shares, $1 par value. 

distinguish between the older and younger 

This action makes possible the 2-for-l 

jr's best-selling 

"Slaughterhouse-Five." 

stock split approved by the board of direc- 

artist. 

tors at its March 1 1 meeting, when the 

board declared its intention to place the 

stock on an increased annual dividend rate 

of 35 cents per share, equivalent to 70 cents 

per share on the presently outstanding stock 

as against 60 cents per share that has been 

paid since 1962. Distribution of the additional 

shares will be made on May 28 to 

stockholders of record on May 14. 

Net income from operations for the quarter 

ended March 31 amounted to $179,811, 

or 19 cents per share, Richard Brandt, president, 

told stockholders. This, he said, compared 

with $327,655, or 31 cents per share, 

for the corresponding 1970 period, when 

operating earnings exceeded those for any 

quarter in the history of the company. He 

said gross revenues for the 1971 quarter 

were $3,110,730 as against $3,168,490 a 

year earlier. 

New Mexico Premieres Held 

For 'Red Sky at Morning' 

NEW YORK—"Red Sky at Morning," 

Hal Wallis' production for Universal, had 

its world premiere in New Mexico on 

Thursday (6) at the Loews Theatre in Albuquerque, 

and the Linsic Theatre in Santa 

Fe. Both were benefit performances for the 

Santa Fe Opera Guild. The film, which was 

made in New Mexico, will open an exclusive 

engagement at the Albuquerque Theatre on 

Thursday (27). An earlier May opening will 

occur in New York, Los Angeles and 11 

other major cities. 

Stars Richard Thomas, Catherine Burns 

and Desi Arnaz jr. attended both of the 

premieres. A reception preceded the Albuquerque 

screening and was held at the Albuquerque 

Hilton. Following the Santa Fe 

premiere, a Governor's Ball was given at 

the La Fonda Hotel. All the attendees were 

the guests of Universal Pictures and the 

New Mexico Film Commission. 

Cinerama 'Derby' Openings 

Set in Ten More Cities 

NEW YORK—The first wave of openings 

for "Derby," the motion picture that 

has received wide critical acclaim, will bring 

the film to ten new cities and over 20 theatres 

across the country in two weeks. The 

film is distributed by Cinerama Releasing. 

On Friday (7), "Derby" began its run at 

the Loews Delman in Dallas, at Loews 

Embassy in Washington, D.C., and at three 

theatres in Denver. The following week will 

see "Derby" moving into the Detroit area 

at six theatres, and into St. Louis,. Philadelphia, 

Dayton and Atlanta. 

10 May 10, 1971

— 

Western Video Industries 

Taken Over by Wolper 

HOLLYWOOD—In a series of multimillion 

has acquired Western Video Industries and 

simultaneously added an impressive group 

of additional financing interests to expand 

his present motion picture and television 

production activities into a far-reaching 

new entertainment complex to be called the 

Wolper Organization, Inc., of which Wolper 

will become president. 

Among major investors represented in the 

new company are American Research and 

Development Corp., The Times-Mirror Co., 

and other nationally known investor groups. 

In addition, a substantial investment has 

been made by the Wolper Employees Investment 

Group. 

Wolper Pictures, Ltd., the feature film 

arm of the organization, will be expanded 

under vice-presidents Stan Margulies and 

Mel Stuart. Wolper will continue to arrange 

outside financing deals on future 

projects similar to the current arrangement 

with the Quaker Oats Co. on the film 

"Willy Wonka and the Chocolate Factory," 

to be released on July 4 through Paramount 

Pictures. Wolper also has a foreign co-production 

arrangement with Bavaria Studios 

in Munich to produce the film version of 

Vladimir Nabokov's international best-seller 

"'King, Queen, Knave." 

In addition to these theatrical feature 

films, the company will expand heavily into 

the full-length documentary feature area 

and presently has extensive plans to develop 

the production and theatrical distribution of 

specialized feature films. 

RAF-GSF Merger Effected; 

Two Releases Scheduled 

NEW YORK—The merger between 

RAF Industries, Inc. and GSF Productions. 

Inc. was effected April 27. All the outstanding 

shares of GSF were acquired in 

exchange for stock. RAF has changed its 

name to GSF Productions, Inc. 

GSF has acquired its first two films, 

"The Man Behind the Door," British-made 

suspense drama set for release in June; 

and the French-made "It Only Happens to 

Others" set for early fall release. 

"A Journey Through Rosebud," GSF's 

first feature, starts production on location 

in South Dakota in June followed in September 

by the company's second production 

"A Change in the Wind." 

AIP in Search for 'Camille' 

HOLLYWOOD—Worldwide search for a 

young woman to play the title role in American 

International's "Camille" was launched 

by AIP chairman of the board Samuel Z. 

Arkoff and president James H. Nicholson. 

"American International doesn't care 

whether the new Camille is a professional 

actress or whether she has never been seen 

on a screen ... we care about her appeal 

as a young woman," Nicholson and Arkoff 

revealed. 

Mrs. Earl Mullen Is Elected President 

Of Federation of M.P. Councils 

PITTSBURGH—Mrs. Earl M. Mullen. 

Springfield. Pa., was named president of 

the Federation of Motion Picture Councils, 

Inc.. at the organization's 17th annual 

convention held at the William IVnn Hotel 

here recently. Other officers elected were: 

Mrs. Melville Sahyun, Santa Barbara. Calif.. 

first vice-president; Mrs. John Hogenmiller. 

St. Louis, second vice-president; Mrs. Joseph 

Baker, San Jose, Calif., secretary, and 

Mrs. Raymond Kanuger. Detroit, treasurer, 

The theme of the conference was "Let's 

Build Bridges" between Council and Council; 

Council and Industry; Between the Past 

and Future." 

Business Meetings and Seminars 

The first day's sessions were devoted to 

Council business, resolutions, and presentation 

of the report of the nominating committee. 

The second day focused attention on 

the Industry— "Big Wheels and How They 

Move." Henry Burger, Eastern division 

manager, NGC Theatre Corp., discussed 

advertising; George Tice, National Ass'n of 

Theatre Owners, W. Pa., talked about the 

exhibitor; George Pappas. Manager, Chatham 

Cinema, Pittsburgh, discussed production; 

and Miss Mauri Savisky, Feldman- 

Kahn & Sutton Advertising, spoke on the 

writer. Also appearing on the panel, but as 

a surprise guest, was Jacques Kahn, president 

of Feldman-Kahn-Sutton Advertising 

Agency. 

The Wednesday afternoon session featured 

a seminar co-ordinated by Mrs. Earl 

Mullen. Taking the theme, "Blueprint for 

Bridge Building," the seminar was planned 

to help span the gap by working out Council 

difficulties in; Administration, communications, 

financing, research and development. 

Past and Current Films Shown 

The following morning's session was 

given to a look into the past, with the 

presentation of Samuel K. Rubin, editor 

and publisher, "The Classic Film Collector." 

Rubin showed two early films, "The Great 

Train Robbery," and Harold Lloyd in "The 

Freshman." In addition, the group was 

shown some films of two very youthful 

filmmakers— prize winners in the NET 

Young Filmmakers' Contest, courtesy of 

WQED. Metropolitan Pittsburgh Educational 

TV. Craig Highberger, Mt. Lebanon 

High, showed his first prize-winning film. 

"Freed," and Russ Shulman, Allderdice 

High, exhibited his second prize-winning 

film, "Study in Squares." 

The session concluded with excerpts 

from a contemporary film by Stan Brackage, 

"The Dog Star Man." Commentary on 

this film was given by Mrs. Sally Dixon, 

Film Coordinator, Carnegie Institute, Film 

Section. 

Highlight at the Thursday luncheon was 

the talk given by Mrs. Margaret G. Twyman, 

vice-president and director, Community 

Services, Motion Picture Ass'n of America. 

Her comments were — more 01 less along 

the line of the theme "Building Bridges" 

with a warning to all Councils to "be constructive 

in their motivation related to the 

work with films." 

At the Thursday evening banquet. Robert 

Mulligan, director oi "Summer ol '42." 

shared his experiences of finding the right 

young boys to play "Osky." "Hermic" and 

"Benjy." He said entertainment alone is not 

enough. Films affect you according to your 

emotions at the time you see them. "We 

don't have to 'build bridges.' we have to 

cross those that are already 

there." 

The "Clara Edwards Ward" was won 

by the East Bay Motion Picture and TV 

Council of Oakland, Calif., Mrs. Robert 

Hunter, president of the chapter accepting. 

Honorable mention went to Santa Clara 

County Motion Picture and TV Council. 

San Jose, Calif., with Mrs. John Wesley, 

president, accepting the honor. The award is 

presented each year to the Council turning 

in visual evidence in the form of a scrapbook, 

for the most constructive and rewarding 

work done in the promotion of family 

films. 

The award for the "Best Family Film for 

1970" went to National General Pictures for 

"Scrooge" and Gordon Weaver, representing 

NGP, accepted the award. 

A resolution was passed unanimously urging 

the MPAA to change its GP rating to a 

category which will more accurately reflect 

films for Mature Young Adults-—MYA. 

Documentary on Soccer 

To Be Released by UFE 

NEW YORK—"The World at Their 

Feet," a feature-length documentary of the 

1970 World Soccer Cup games in Mexico, 

will be distributed in the United States 

by United Film Enterprises, Inc. Company 

president Munio Podhorzer said that UFE 

would retain theatrical, nontheatrical and 

TV rights. 

The film was produced by Morton M. 

Lewis and 25 camera teams for the Rank 

Organization. It has already become a boxoffice 

hit in many countries abroad, including 

England, Hong Kong. Israel and 

Haiti. Premiere showing of "The World 

at Their Feet" will be in Chicago on Friday 

(14). 

'Evel Knievel' Openings Set 

In Michigan on July 14 

NEW YORK—"Evel Knievel." now filming 

in Butte, Mont., for the Fanfare Corp., 

has been set to open in 50 theatres throughout 

Central Michigan on July 14. Marvin 

Chomsky is directing the drama based on 

the life and exploits of America's King 

of the Stuntmen. George Hamilton and 

Sue Lyon are starred, with Rod Cameron. 

Betty Bronson and Bert I reed in the featured 

cast. 

BOXOFFICE :: May 10. 1971 11

Bryan Forbes Is Exuberant 

About His 'Raging Moon' 

By JOHN COCCHI 

NEW YORK—Producer-director-writeractor: 

a man of many talents. That's one 

way to describe Bryan Forbes, the former 

head of production for EMI Film Productions 

in London. He was in town with 

wife Nanette Newman to arrange distribution 

for their latest film. "The Raging 

Moon," which he wrote and directed with 

Miss Newman as the star. 

Based on Peter Marshall's novel "The 

Raging Moon." the film stars Malcolm 

McDowell (the lead "If .") 

. 

and Miss 

in . 

Newman as paraplegics who fall in love. 

Peter Sealy, 29, confined to a wheelchair 

for 11 years, was technical adviser and 

paralyzed actor Michael Flanders has a 

leading role. The film has been well received 

in Britain and Forbes was hopeful 

of a similar success in the hard-to-crack 

American market. 

With such movies as "The L-Shaped 

Room," "Seance on a Wet Afternoon" and 

"The Madwoman of Chaillot" to his credit 

as a director, Forbes said he prefers to 

have each new picture released here on an 

individual basis by people who care about 

making them successful. He also revealed 

that he had no commitments at the moment, 

but might become involved with 

another project at any time. George Segal, 

whom Forbes directed in "King Rat," has 

offered a property which may become the 

director's next venture. 

Forbes, still boyishly handsome at 45, 

in started British films as an actor in "The 

Small Back Room" (1948) and was once 

under contract to Universal Pictures in 

this country. He made "The World in His 

Arms" (1952) with Gregory Peck and 

"Flesh and Fury" (1952), a Tony Curtis 

movie, here. Back home, he continued to 

act in such pictures as "The Key" (1958) 

and "Guns of Navarone" (1961), while 

becoming a scriptwriter with "The Cockleshell 

Heroo-s" (1955). He turned to directing 

with Hayley Mills' "Whistle Down 

( the Wind" 1961) and wound up at EMI, 

which retains first refusal on his films. 

Forbes said that British moviemaking 

procedures compare favorably with ours, 

and held that the outstanding American 

quality was the professionalism of its craftsmen. 

He criticized directors who prefer 

living on their reputations rather than 

maintaining a degree of excellence. Bruce 

Cohn Curtis, a young producer, is Forbes' 

partner on "The Raging Moon" and represents 

the fresh talent that the industry 

needs so vitally today, he said. 

20th-Fox Film Retitled 

"Welcome Home, Soldier Boys" will be 

the final title for the film previously 

known as "Five Days Home" and "The Kill 

Machine." A Marvin Schwartz production 

for 20th Century-Fox, it was directed by 

Richard Compton from an original screenplay 

by Guerdon Trueblood. Joe Don Baker. 

Paul Koslo and Alan Vint star in the 

drama, which was made on location in 

Oklahoma. Arkansas and New Mexico. 

MOTION PICTURES RATED 

BY THE CODE & RATING 

ADMINISTRATION 

The following feature-length motion pictures 

have been reviewed and rated by the 

Code and Rating Administration pursuant 

to the Motion Picture Code and Rating 

Program 

Any picture whose rating was listed as g| 

on the previous bulletins issued by the Code 

and Rating Administration may now auto 

maticallv be considered to be rated GP. 

Title Distributor Bating 

The Astro-Zombies (Jack H. Harris) 

GP 

Cometogether (AA) [H 

Cutthroats (Clover) @] 

Cycles South (*) (Don Marshall) GP 

Escape From The Planet 

of The Apes (20th-Fox) \G\ 

Fandango (Clover) ® 

The Heterosexual (Jack H. Harris) [r] 

Noon Sunday (**) (Crown) GP 

Shaft (MGM) E 

Villain (MGM) M 

Who Is Harry KeLlerman and Why 

Is He Saying Those Terrible 

Things About Me? (NGP) GP 

(•) This rating supersedes the rating listed in Bui- 

World Affairs Ass'n Honors 

Columbia's 'Easy Rider' 

COLUMBUS, OHIO—The Association 

for World Affairs on April 28 presented a 

special award to Columbia Pictures' "Easy 

Rider" for having made a greater impression 

upon the young people of America 

than any other motion picture released last 

year. Peter Fonda, Dennis Hopper and Jack 

Nicholson are starred in the film which has 

received acclaim throughout the world. 

The presentation was made during the 

Association's Americana Day ceremonies 

here. William Hayward, associate producer 

of "Easy Rider," flew here to accept the 

honor. 

'Cindy & Donna' Reported 

High Grosser Overseas 

HOLLYWOOD—Crown 

International's 

"Cindy & Donna" has been sold in excess 

of 60 per cent of the foreign market, according 

to Ed Goldman, president of Manson 

Corp., which handles many of Crown's 

releases overseas. 

The Tempo Enterprises' production likewise 

is big domestically, making it one of 

Crown's biggest world grossers, claims president 

Newton P. Jacobs. 

Fifth 'Theatre Cavalcade' 

To Be Available June 1 

NEW YORK—The fifth issue of "Theatre 

Cavalcade," a short subject series produced 

by Association-Sterling Films, will 

be released to theatres June 1, it was announced 

by Robert Finehout, vice-president. 

The 12-minute film uses a newsreel format 

in presenting six informational segments on 

ecology, sports, education, safety, tourism 

and science. 

Prints of "Theatre Cavalcade" are made 

available to theatres at no charge through 

local distributors and booking services in 

major markets, including New York, Los 

Angeles, Chicago. Washington, DC, Boston 

and Atlanta. Peter Roberts, New York 

newscaster and former voice of "News of 

the Day" and other reels, narrates the segments. 

The latest issue, which has new artwork 

and title graphics, tells about Avery Island, 

a wildlife preserve; the first women's golf 

classic which was won by Ruth Jessen; the 

building of a schoolhouse in Indonesia; the 

40th anniversary of the Empire State Building; 

a spectacular achievement in railroad 

construction, and a dramatic auto safety 

demonstration. 

"Circuits, independents and booking services 

have praised "Theatre Cavalcade' because 

of its entertainment and informational 

content." Finehout said. "We intend to produce 

several a year to help fill the short 

subject gap that theatres are faced with. 

We expect to have a sixth issue in theatres 

by July 1 and other issues in release in the 

fall and winter." 

Two Young Discoveries Star 

In 'Lapin 360' for NGP 

NEW YORK—Terry Kiser and Peggy 

Walton, two new personalities, have been 

given starring roles in Artists International 

Management, Ltd's film, "Lapin 360." Kiser 

has been acclaimed for his off-Broadway 

roles in "Fortune and Men's Eyes" and "The 

Ofay Watcher." Miss Walton won critical 

applause in her Los Angeles performance as 

Nora in "The Righteous Are Bold" and 

as Beatrice in "Much Ado About Nothing." 

"Lapin 360," with worldwide distribution 

by National General Pictures, is the first in 

a series of five films being produced by 

AIM, a production complex dealing in television, 

theatre, recordings and sound studios. 

Herbert Margolis is producer, Hal Polaire. 

associate producer and production supervisor, 

and Robert Michael Lewis, director. 

UA Theatres Net Declines 

Over 50% for 26 Weeks 

NEW YORK—United Artists Theatre 

Circuit and subsidiary companies, for the 

26 weeks ended March 2 (unaudited) had a 

net income of $204,449, compared with 

$468,492 for the same period the previous 

year. Revenues were $35,976,038, compared 

with the 1970 period of $34,740,920, with a 

net income of 13 cents a share against 29 

cents the prior year. 

[2 

BOXOFF1CE :: May 10, 1971

Two Wometco Executives 

Receive Promotions 

MIAMI—Wometco Enterprises has announced 

that Arthur H. Hertz, vice-president 

and controller was elected senior vicepresident 

and director of profit planning. 

Hertz, 37, joined Wometco in 1956 as an 

accountant, was appointed controller in 

1960 and was elected vice-president in 1964. 

A certified public accountant of the State 

of Florida, he is a member of the National 

Ass'n of Accountants, American Institute of 

Certified Public Accountants. Institute oi 

Broadcast & Financial Management, Kiwanis 

Club, B'nai B'rith. and chairman of 

the general advisory board of the Division 

of Vocational. Technological and Adult 

Education of Dade County School Systems. 

He graduated cum laude with a BBA 

degree from the University of Miami in 

1955. 

Wometco, simultaneously, announced the 

promotion of Michael S. Brown, to controller. 

Brown. 29. joined the company in 

1968 as assistant controller. Previously, he 

was a senior accountant with Haskins & 

Sells, in charge of the Wometco audit. 

She may not be 

"WHISTLER'S 

MOTHER" 

but she's got her 

portrait in every 

Post Office in 

the Country! 

Fox, Columbia. WB Films 

Among Entries at Cannes 

NEW YORK—Selections for showing at 

the Cannes Film Festival, being held May 

12-27, are being announced. Official U. S. 

entries in competition will include Columbia's 

"Drive. He Said" and 20th Century- 

Fox's "The Panic in Needle Park." The 

Columbia film marks the directorial debut 

of writer-actor Jack Nicholson and features 

Karen Black, William Tepper and Bruce 

Dern. 

Kingdom Official United entry will be 

"Walkabout," also 20th Century-Fox. directed 

and photographed by Nicolas Roeg. 

From Brazil, the Columbia release "Pindorama" 

will be officially entered. The first 

film of director Arnaldo Jabor, "Pindorama" 

is set in an Indian village during Brazil's 

colonial period. 

"THX 1138" will be presented in the 

Young Directors Section during the week of 

May 13-20. A Warner Bros, film, it marks 

the feature directorial debut of George 

Lucas, and stars Robert Duvall and Donald 

Pleasence. 

Columbia Pictures' "Raphael, ou Le Debauche" 

also has been selected as an official 

entry from France in the festival. Starring 

Maurice Ronet and Francoise Fabian, 

the film was directed by Michel Devillc 

from a screenplay by Nina Companeez. 

Stanley Adams Re-elected 

President of ASCAP 

NEW YORK—Stanley Adams, lyrist of 

"What a Difference a Day Made," "There 

Are Such Things," "Little Old Lady," "My 

Shawl" and more than 150 other songs, was 

re-elected as president of the American Society 

of Composers, Authors and Publishers 

(ASCAP). A member of the Society's board 

of directors since 1944, Adams served as 

president from 1953 to 1956 and from 1959 

to the present. 

Bene Davis 

ERneST B0RGNIN6 

Bunny 

O'Hare 

JACK CASSIDY JOAN DELANEY- JAY ROBINSON 

•db» GERD OSWALD na t produces JAMES H. NICHOLSON ,M SAMUEL Z ARK0FF 

j u cer NORMAN T. HERMAN MM " 

by STANLEY Z. CHERRY , COSLOUGH JOHNSON • 

STANLEY Z.CHERRY im* BILLY STRANGE m AMERICAN INTERNATIONAL PICTURE WM 

SOUND TPACK ALBL 


\ oice; Kevin Brownlow and David Bradley, 

historians; and Casey Robinson, screenwriter. 

Holdovers are Charles Champlin, Los 

Angeles Times critic, and Arthur Knight, 

USC professor, critic and historian. Daniel 

Selznick, trustee of the Louis B. Mayer 

Foundation, serves as a non-voting member. 

The Mayer Foundation provides funds 

for the historical work of the AFI. 

James R. Silke, of the Center for Advanced 

Film Studies Faculty, is program 

administrator for the committee. The members' 

selections for the first half of 1971 

will be announced in May. 

'Guess What!?!' Openings 

Set in Four Key Cities 

NEW YORK — "Guess What!?!" the 

Cannon Group's satire on American sex 

education, has been set for May openings 

in four key cities, it was announced by 

Ernest Sands, vice-president in charge of 

sales for the Cannon Releasing Corp. The 

first opening was on Wednesday (5) at the 

Peachtree Battle, Atlanta. On Friday (14) 

it debuts at the Wilshire. Dallas, and the 7th 

AFI Appoints 5 Members 

To Film History Group 

NEW YORK—George Stevens jr.. director 

of the American Film Institute, has announced 

Street, Fort Worth, and Wednesday (26) at 

the appointment of five new mem- 

the Fulton Mini, Pittsburgh. 

bers to the film history advisory committee. From producer David Gil and director 

The committeemen advise the AFI on film 

and and 

John G. Avildsen, the team that made "Joe" 

a hit. "Guess What!?!" has a cast headed 

history policies review applications 

make selections for oral history projects and by Richard Carballo, Devin Goldenberg, 

research associateships. 

Zachary Haines, Jane MacLeod and Yvonne 

The new members are William Everson. 

film archivist, historian and collector; Andrew 

McCall. Eugene Price did the screenplay 

and Dennis Friedland and Christopher C. 

Sarris. film critic for the Village Dewey were executive 

producers. 

Filmways Signs Resnais 

For First English Film 

HOLLYWOOD—Noted French director 

Alain Resnais has been signed by Filmways 

production chief Martin Ransohoff to make 

his first English-language motion picture. 

Stan Lee, head writer, editor and art director 

of the Marvel Comics Group, publishers 

of comic books, will write the original 

screenplay, temporarily entitled "The 

Monster Maker." Ransohoff will personally 

produce the suspense melodrama which is 

planned for production this fall in New 

York City. 

Resnais is now working with Lee in New 

York where Ransohoff will meet with them. 

Filmways also has in active preparation 

Ross MacDonald's "The Underground 

Man," Kel Kolb's "Couch Trip," Evan 

Hunter's "Fuzz" and Philip Roth's "An 

Actor's Life for Me." 

New Columbia Ad Medium 

For Closed Circuit TV 

NEW YORK—A new and unique medium 

of advertising is now being used by 

Columbia Pictures for its current and upcoming 

releases. Called "Tele/ Ad," it is a 

new concept in closed-circuit television for 

the in-room viewing of hotel guests across 

the country. 

Developed by Trans World Productions, 

also a division of Columbia Pictures Industries, 

Inc., 

the system offers a film guide 

to the best in local entertainment, restaurants 

and general points of interest. Forrest 

Tucker is the on-camera host. 

The Columbia films now being merchandised 

in the 15-hour a day programing 

schedule include "Five Easy Pieces," "Lawrence 

of Arabia" and "10 Rillington Place." 

First introduced in Atlanta, "Tele/ Ad" 

now is operating in Toronto and Las Vegas 

as well. Honolulu and Houston are the next 

scheduled U.S. cities in a plan calling for 

45 major world markets by 1975. 

'Big Doll House' Overseas 

Distribution by MGM 

HOLLYWOOD—New World Pictures 

president Larry Woolner has set a deal 

with MGM to handle the foreign distribution 

for "The Big Doll House." NWP is 

releasing "The Big Doll House" domestically. 

The film opened in 13 drive-in theatres 

last week in New Orleans to a recordbreaking 

$78,000. 

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I 

Bay Cinema to Open 

MiniinBayonne,N.J. 

BAYONNE, N.J.—A new theatre is 

slated to open in Bayonne some time this 

summer. To be known .is the Baj Cinema, 

the house will he located in the shopping 

eenter .it the Bayonnc-Jcrscy CitJ line. 

Alexander Kimel. president oi Has Cine 

ma Corp., said his company will convert an 

unused store lor the project. The cost of 

renovating the buildings was estimated at 

{60,000 when Bay Cinema filed its application 

for a construction permit. The application 

has been approved b> the building 

department 

Kimel said the show house will he of the 

mini-theatre type, containing only 362 

seats. The management plans to show 

movies suitable for family audiences. Kimel 

said, at a price under S2 per person. He 

Said the low admission price was made possihle 

because the theatre's operation will he 

completely automated, thus eliminating the 

need for projectionists and other personnel. 

Kimel said the firms plans to open a circuit 

of these automated mini-houses in the 

Eastern area. The first theatre will open at a 

shopping center in Belmar. he said. 

Carl Foreman Is Re-Elected 

Head of British Writers 

LONDON — Carl Foreman. American 

film writer, producer and director, has been 

re-elected, unopposed, to the presidency 

of the Writers Guild of Great Britain, the 

official trade union of all British writers 

in films, radio and TV. Foreman is the 

author of such noted film scripts as "High 

Noon," "The Victors," "The Guns of Navarone" 

and many others. 

Long a resident of Britain, he remains 

an American citizen. His election as president 

of the British union of writers is a 

tribute to his standing among his British 

colleagues. 

Foreman's current production for Columbia 

Pictures is "Young Winston," adapted 

by Foreman from "My Early Life" by Sir 

Winston Churchill. Production begins Monday 

(17) with Richard Attenborough directing 

Robert Shaw and Anne Bancroft 

as the parents of young Winston. Another 

Foreman project. "Living Free." has just 

completed filming in Kenya. Continuing 

the adventures of Flsa. the beloved lioness 

of "Born Free," and her cubs. "Living 

Free" stars Nigel Davenport and Susan 

Hampshire and was produced hv Pan! 

Radin. 

Robert Blees in London 

LONDON—American screenwriter Robert 

Blees has arrived to write special material 

for American International's "Gingerbread 

House." the fear drama starring Shellej 

Winters. Mark Lester and Judy Cornwell, 

which is now filming here. Curtis Harrington 

is directing for producers Samuel 

Z. Arkoff and James H. Nicholson, with 

Louis M. Heyward as executive producer 

and John Pellatt as associate producer. 

Bill Cohan Is Exec Producer 

For 'Shattered Silence' 

\i w YORK. Bill Cohan, formeo fttei 

e\eculi\e-turned-manutaeturci. returns to 

film industry ranks as executive producer 

of "The Shattered Silence." which Wil 

ham I. Snyder will produce and I). unci 

Mann will direct from the sctccnplav h\ 

Albert Malt/ based on the book about 

Israeli tnasterspj Eli Cohen bj Zwy Aldoubj 

which ( oward Mot aim and Geoghegan 

will publish in late May. 

Cohan recently went to Israel and obtained 

cooperation from Cohen's widow 

and the government. Filming is expected to 

get under way there later this year. 

Ribbon Cutting Marks 

Town & Country Debut 

COLLINSVTLLE, VA. — Martinsville 

Theatre Management Corp.'s $150,000 

Town and Country Theatre was formally 

opened April 15 with a ribhon-cutting 

ceremony, it is announced by Jackson C. 

Dodge. MTMC president. Many civic dignitaries 

attended the gala debut and Sen. William 

F. Stone shared the speaker's platform 

with Willard Minter. chairman of the Henry 

County Board of Supervisors. 

The 400-seat Town and Country is located 

on U.S. 220 at Collinsville and is of 

Dutch-Colonial design. Opening feature for 

the de luxe showhouse was Paramount's 

"Love Story." 

Free refreshments were served during the 

opening weekend and a stereo set was 

awarded to a lucky patron via a drawing. 

Many persons won passes to the Town 

and Country. 

Fox Realty Enters Lease 

With Hartfield-Zodys 

NEW YORK—Dennis C. Stanfill. president 

of 2()th Century-Fox Film Corp.. announced 

Monday (3) that Fox Realty Corp. 

of California, a wholly owned subsidiary, 

had entered into a long-term lease with 

Hartfield-Zodys. a 25-store discount department 

chain. The department store will be 

developed on a portion of the 20th Century-Fox 

12-acre land holding situated at 

the intersection of Sunset Blvd. and Western 

Ave. in Hollywood. Stanfill stated that 

the ra/ing of the functionally obsolete sound 

stages at the Hollywood location is consistent 

with the policy of phasing out obsolete 

studio facilities and maximizing Fox 

real 

estate holdings. 

I ewis N. Wolff, president of 20th Cenliiry-Fo\ 

Realty & Development Co., initiated 

and conducted the transaction with 

Hartfield-Zodys. Wolff indicated that the 

transaction will produce a minimum rental 

of $4,375,000 over the term of the lease, 

plus the opportunity to participate in percentage 

rentals. He stated the lease is triple 

net (i.e. net oi property taxes, net of insurance, 

net of maintenance) to Fox. 

John Huston will direct Rastar Productions' 

"Fat City." 

Automated Mini Bows; 

City's First Theatre 

CLINTON, M Fa) \nderson 

seat CannonbaJJ Cinema celebrated its 

grand opening recently. I ocated next to the 

village parking lot ofl South Park Row. 

the cinema marks the (neater Ltica area's 

lust automated theatre and is ( linton's lust 

showhouse. 

Anderson stated that the theatre will lea 

tuie only Ci-rated movies, as well as offei 

ing special children's matinees on weekends 

he automated equipment controls music, 

lighting, curiam openings and movie programing. 

The Cannonhall ( inema will employ 

three persons in addition to a manager. 

Anderson's brother Gordon ol W hitcsboro. 

Conclave Officials Named 

By Mid-Atlantic NATO 

RICHMOND, VA.—Bobbj S. Morgan. 

Wilder Theatres, Virginia Beach, general 

chairman of the Mid- Atlantic NATO convention, 

which will be held Jul) 12-14 in 

the Cavalier Hotel at Virginia Beach, has 

announced committee chairmen and committees 

for the event 

Co-chairmen of the convention are: J. K. 

Crockett. NATO of Virginia: Jack Whittle. 

NATO of Maryland, and Morton Gerher. 

NATO of District ol Columbia. Carlton 

Duffus is coordinator, while Ned ( .laser. 

Otts Kiefaber. Harmon Martin and Dave 

Ginsburg are in charge ol program ails and 

cooperation. 

Committees arc: President's reception, 

Syd Gates; Leon Back. Marvin Goldman 

and Glenn Morris, business meeting: Sam 

Wheeler, distributive liaison: Dave Ginsburg. 

drawings and entertainment: Wade 

Pearson, prizes; Seymour Hoffman and 

Ross Wheeler, golf tournament: I ee Hot 

heimcr. publicity; Ro> Richardson, hotel 

liaison: Dick Kirsh. hospitality: Paul Roth. 

I 

banquet: Boh Sedlak. decorations: Ernie 

Price. Mel/er Diggs and Leonard egum. 

registration, and Ann Crockett. Keith Morgan. 

Helen Duffus. Joan Roth and Mahlc 

Gordon, ladies committee. 

Cinerama Fieldmen Hold 

Promotion Planning Meet 

NEW YORK—Cinerama Releasing's independent 

field representatives from five of 

the company's six districts met in \ew 

York Monday (31 with Arthur Manson. 

Cinerama's vice-president in charge ol advertising 

and publicity, and Norman Delaney, 

director oi exploitation. 

Attending the session were: Irving K.iss. 

Eastern division: Ralph Banghart. Midwestern 

division: Steve ( ucich, Southern division; 

Don Williamson. Southwestern division, 

and Mrs. Pat Harris. ( anada 

Manson discussed upcoming Cinerama 

product with the field representatives, including 

'When light Hells loll." "Derby." 

"Willard" and from ABC Pictures Corp.. 

'The (.rissom Gang" and the summer general 

release of "Song of Norway." 

BOXOFFICE :: May 10, 1971 E-l

— — 

— 

— 

— 

— 

— 

I 

— 

. 

. 

'Bananas' Becomes Instant Grossing 

Leader in NY With 550 First Week 

NEW YORK—Woody Allen's wacky 

'* Bananas"' was top banana among first-run 

films, debuting at the Coronet with a firm 

550, which gave it a substantial lead over 

second-place 'Sweet Sweetback." a 480 

second-week grosser at the Cinerama Theatre. 

Another second-week film. "The Story 

of IV rated 4M) at the Orleans, good for 

No. 5 among the Top Six metropolitan 

features. 

"Summer of 

'42" continued to shine, 

grossing 3 3 5 in a second week on the Fine 

Ails screen. Fifth was "Claire's Knee." 

tenth week (longest run by a member of 

the Top Six) at 68th Street Playhouse, 

where business reached the 320 level. For 

the first time in 20 weeks, "Love Story" 

failed to place in the Top Six. the final spot 

going to third-week "Johnny Minotaur." 

which scored 290 at the Bleecker Street 

Cinema ("Love Story" came up with a 

composite 240 at the State I and Tower 

East—still a praiseworthy grossing percentage, 

especially lor a film which has completed 

five months on the same two marquees). 

(Average Is 100) 

Asto eph 20 

Baronet Saturday Morning (Col) 60 

Beekman— Little Murders (20th-Fox), 12th wk. ..190 

Bleecker Street Cinema Johnny Minotaur 

(Impact), 3rd wk 290 

Carnegie Hall Cinema Margo (Cannon), 3rd wk. .130 

(Distinction) 1 30 

Cine— Nana 

Cinema I— The Andromeda 260 

Strain (Univ), 6th wk. 

Cinema 57 Rendezvous Derby (CRC), 2nd wk. .120 

t Sweetback (Cinemation), 

:n 

Coronet Bananas (UA) 550 

1 Criterion— Waterloo (Para), 50 

5th wk 

59th Street Twins—The House That Dripped 

1 Blood (CRC), 2nd wk 30 

Fine Arts— Summer of '42 (WB), 2nd wk 335 

Guild— shinbore alley !AA), 4th wk 125 

Juliet II— Derby (CRC), 2nd wk 190 

Little Carnegie—The Conformist (Para), 6th .255 

wk. 

Murray Hill— Derby (CRC), 2nd wk 85 

New Embassy Nana (Distinction) 175 

Orleans The Story of F (Sherpix), 430 

2nd wk 

Orpheum My Secret Life (Mahler), 2nd wk 55 

Army Bans 'L. B. Jones' 

In European GI Theatres 

STUTTGART. GERMANY — Army 

spokesmen revealed April 29 that the film 

"The Liberation of L. B. Jones" had been 

banned from U.S. Armed Forces theatres 

in Europe "because of its inflammatory effecl 

on race relations." According to Army 

sources, the movie "appeared to be inflaming 

both to whites and blacks" and to have 

"a disturbing effect on moviegoers." 

The report added that the film "tended lo 

undermine programs which strive to ease 

racial tensions and solve racial problems 

without resort lo violence or illegal acts." 

Norman Katz Making Tour 

In Europe for WB Int'l 

NEW YORK—Norman B. Katz, executive 

vice-president and chief executive offi- 

cer of Warner Bros. International, arrived 

ondon from New York on Wednesday 

(5) on an extended European business 

Paris Friends (Para). 6th wk 

Penthouse The House That Dripped Blood (CRC), 

1 

2nd wk 

Plaza—Taking Off (Univ), 5th wk : 

Radio City Music Hall A New Leaf (Para), 

8th wk 1 

68th Street Playhouse— Claire's Knee (Col), 

nth 

72nd Street Playhouse La Collectioneuse 

(Pathe) 

State Love Story (Para), 20th wk 

State II My Secret Life (Mahler), 2nd wk. . 

Sutton Liftle Big Man (NGP), 20th wk. . 

Tower East Love Sfory (Parol, 20th wk. . 

Trans. Lux East Mod Dogs & Englishmen 

(MGM), 5th wk 

Trans-Lux West— Mad Dogs & Englishmen 

(MGM), 5th wk 

Ziegfeld Ryan's Daughter (MGM), 25th wk. 

'Ryan's Daughter,' 'Valdez' 

Into 250-Tie in Baltimore 

BALTIMORE—"Ryan's Daughter." in 

tenth Baltimore week, slipped into a twoway 

tie for high grossing honors with "Valdez 

Is Coming," each rating 250 per cent. 

In the preceding report, "Valdez Is Coming" 

had a 265 for its third-week business at the 

Cinema I while "Ryan's Daughter" was 

posting a ninth week 250 at Westview II. 

jlevard Pretty Maids All in a Row (MGM), 

2nd 

Cinema I 

Voldez Is Coming (UA), 4th wk 250 

Liberty, Towson A New Leaf (Para), 5th wk. ... 1 15 

Playhouse Five Easy Pieces (Col), 25th wk 200 

Senator Love Story (Para), 19th wk 140 

Westview II— Ryan's Daughter (MGM), 10th wk. 250 

'Gimme Shelter' Composite 200 

At Two Buffalo Houses 

BUFFALO—"Gimme Shelter" attracted 

excellent business at the Cinema and Amherst, 

where the composite percentage was 

a plump 200. The Teck came up with a 

good boxoffice total for reruns of "Patton" 

and "M A*S*H." 

Backstage The Love Object (SR) 100 

Buffalo— The House That Dripped Blood (CRC) .125 

Center Vanishing Point (20th-Fox), 2nd wk 135 

Shelter (SR) 200 

The ConfessK 

d— The Mephisto Waltz (20th-Fox) ...110 

ise The Stewardesses (SR), 7th wk 150 

tour. In London, he'll screen several productions 

on which principal European photography 

has been completed, including 

"The Devils" and "Man in the Wilderness." 

He will then attend the Cannes International 

Film Festival, where Luchino Visconti's 

"Death in Venice" will be shown 

in competition and "THX 1138," directed 

by George Lucas, will be presented in the 

Young Directors Section. 

Following that, Katz will head the Warner 

Bros. International sales convention a1 

Juan-les-Pins, France. He will visit the company's 

offices in other European countries 

before returning home in mid-June. 

Reznick Options Hardtop 

MIDDLEBURG, N. Y.—Ben Bc/.nik. 

Cobleskill. who operates theatres in Walton, 

Hancock, Cobleskill and the Warnerville 

Drive-In. has taken a lease-option on the 

Valley Theatre here. The Valley is owned 

by Edgar Bush of Middleburg and previously 

was operated by Cinema Amusements 

of Amsterdam. 

its 

Winterfilm Plans Feature 

Based on Vietnam War 

NEW YORK—Winterfilm, a New York 

distributor, in association with Vietnam 

Veterans Against the War. Inc.. is attempting 

to raise money for a feature film based 

on footage shot at the recent "winter soldier 

investigation" in Detroit. In a 17-minute 

black and white 16mm film clip, 

veterans of 

the 1st Marine Division testify about "atrocities 

committed against the Vietnamese by 

American troops." 

The ex-soldiers, all long-haired young 

men. describe many horrifying incidents in 

which Vietnamese soldiers and civilians 

were tortured and killed. 

Winterfilm has 70.000 feet which they 

hope to edit into a feature. They also will 

make available films from the hearings on 

treatment of prisoners of war and press 

censorship. Several of the speakers were 

members of Lt. William Calley's platoon 

and testified that "he did nothing that many 

other officers and enlisted men didn't do." 

Also being distributed are tapes for radio 

on the winter soldier investigation and the 

"We Accuse" testimonies in Philadelphia 

last 

March. 

Foreign Distribution Is 

Set on Four by Cannon 

NEW YORK—The Cannon 

Group has 

completed foreign distribution agreements 

for "Guess What!?!", "Margo," "Lupo!" 

and "The Dreamer" in six more territories, 

it was announced by Norman E. Friedland. 

president of Cannon Releasing Corp. 

Sweet Peach Films in Woolahra, Australia, 

will handle "Guess What!?!", "Margo" 

and "The Dreamer" in Australia and 

New Zealand. 

In Canada. "The Dreamer," "Lupo!" and 

"Margo" will be distributed by International 

Film Distributors. Toronto, and in the 

Caribbean "Margo" and "The Dreamer" 

will be handled by Bernvic Films, Port of 

Spain. Trinidad. 

"Guess What!?!" will be distributed in 

Venezuela by Films Venezuela, Caracas, 

Venezuela; in the Philippines by Empire 

International Films, Manila, and in Colombia 

and Central America by EDCAPSA. 

Correction 

RED BANK, N.J.—The 290-seat Cinema 

III, which recently had its grand opening. 

is an independent theatre owned by Mr. and 

Mrs. Edward Grant of Fair Haven. The 

April 26 edition of Boxoffice inadvertently 

listed Cinema III as an Automated Theatres 

of America franchise operation. 

Film Law Brings Resignation 

EAST ORANGE. N.J. — Councilman 

Vincent C. Smith (R-lst Ward) has resigned 

from the city council because of its 

failure to override the mayor's veto of a 

movie censorship ordinance. "This is the 

straw that breaks the camel's back." Smith 

said. "For a long time it's been obvious 

we're heading toward fiscal bankruptcy ami 

now we're heading down the road to moral 

bankruptcy." 

E-2 BOXOFFICE :: May 10, 1971

vIEW YORK 

[GP]

BROADWAY 

RLBY KEELER, a star all over again in 

"No. No. Nanette" on Broadway, receives 

the annual George M. Cohan Award 

Sundaj (16). The award is sponsored 

joint!) bj the Catholic Actors Guild and 

St. Malachy'6 Actors Chapel. A communion 

mass at St. Malachy's will be followed by 

a brunch at the Belmont Plaza. William 

J. O'Malley and Don Koll are chairmen 

for the event. 

• 

Lou Getter, a retired projectionist for 

Warner Bros., was buried in Miami April 

26. He died April 23 at his North Miami 

Beach home at the age of 67. Getter was 

with Warners from 1928 to 1969 and had 

been the projectionist in the New York 

home office screening room. 

• 

Returning to Columbians home office 

here were several executives who had met 

with their West Coast counterparts in Los 

Angeles. Leo Jaffe, president of Columbia 

Pictures Industries, arrived with vice-presidents 

Robert S. Ferguson, Norman lackter 

and Milt Goodman. Ferguson had hosted 

the Columbia luncheon Wednesday, April 

with Saul Swimmer, returning here beforehand 

to attend the late May opening of 

Allied Artists' "Come Together," another 

abkco-Cash-Swimmer-A nthony effort. 

• 

Charles Strouse, who composed the 

music for the Broadway hit "Applause," 

has formed a music publishing firm in 

partnership with Edwin H. Morris. Named 

Barbara Music. Inc.. after Strouse's wife. 

the company will handle stage, film and 

TV scores. 

• 

Producer Sanford Howard arrives from 

Europe Wednesday (19) tor a five-day 

visit before leaving for meetings in Hollywood. 

He has |iisl completed "Man in 

the Wilderness" lor Warner Bros, release. 

• 

William l'eter Plait v arrives from Hollywood 

Monday (17) for two weeks. His 

Harper A Row novel "The Exorcist" will 

be brought to the screen by producer Paul 

Monash for Warner Bros. 

New York Daily News film critic Kathleen 

Carroll has left for a four-week business 

and vacation tour of Europe and 

North Africa. 

Producer David Gil and director Tom 

Gries were in New York recently to begin 

casting for GSF Productions' first feature. 

"A Journey Through Rosebud." 

• 

Munio Podhorzer, veteran producers' 

representative, president of United Film 

Enterprises and member of the board of 

governors of IFIDA. leaves Monday (10) 

to attend the Cannes International Film 

Festival. Following that, he will consult 

with various European producers represented 

by UFE and screen new product. 

• 

Barry Zisnwn of United Artists' legal 

department and his wife Rosalyn have 

adopted a baby girl, Marlene Ann, 2. The 

couple has a boy, Michael Glenn. 5. 

28, at the annual global convention of 

• 

Variety Clubs International in Las Vegas "Death in Venice" is 

before flying to the Coast. 

six-page fashion spread 

the subject 

in the May 

of 

issue 

a 

• 

of Vogue, with designs inspired by Piero 

Tony Anthony left town for two weeks 

of location scouting and preproduction conferences 

Tosi's costumes. The new Luchino Visconti 

film for Warner Bros, was praised by Mol- 

in Rome on "Blind Man." An lie Panter-Downes in her "Letter From 

abkco-William Cash production featuring London" section in the New Yorker Magazine. 

50 of the world's most beautiful women, 

"Blind Man" will begin filming this summer. 

Also in the magazines: Warners' "Sum- 

Anthony will star and co- produce mer of '42" was selected by Cue 

Magazine 

in its Saturday (1) issue as "Film of 

the Week." The Herman Raucher novel, 

upon which the film was based, has moved 

ahead of Erich Segal's "Love Story" on 

the best-seller list of the New York Times 

Book Review. The June issue 

of Seventeen 

cites 20th Century-Fox's "Walkabout" as 

"Picture of the Month," criticizes "Summer 

of '42" and partly praises "They Might 

Be Giants" (Univ). 

• 

Opening here: "10 Rillington Place" begins 

its American premiere Wednesday (12) 

Gary Leaverton, who formerly had his 

at Loews State 2 and Baronet theatres, the 

own talent agency, has joined the New day that "Red Sky at Morning" opens at 

York-based talent 

the 

agency of Lionel Lamer, 

Beekman and Paramount theatres. 

Ltd.. and will he active 

"Plaza Suite" 

in all media. 

replaces 

Lai- 

"A New Leaf" 

Tier's dient roster includes Ray Milland. 

( Walter Matthau succeeding himself) at 

Crlenda Jackson, Keith Mitchell, David 

Radio City Music Hall Thursday (13). 

SicCallum, Celeste Holm. Nicol Williamson. 

Disney's "The Barefoot Executive" comes 

Hugh O'Brian, Sam Levene, Dorothy 

to the Guild Theatre and elsewhere Wednesday 

Lou, Ion and John Neville. 

126). "Seated at His Right," star- 

ring Woody Strode as Congo leader Patrice 

• 

Lumumba, begins June 23 at the New 

Embassy. 

Showcasing: Wednesday (5) brought 

Vanishing Point" plus (he ever-populai 

"Butch Cassidy and the Sundance Kid" to 

44 showcase houses: "Making It" at 17 

flagship theatres; "Bed and Board" at 

< olumbia showcase presentation thealres; 

"Bob & Carol & Ted & Alice" and "Cactus 

Flower" at other Columbia houses, and 

"Valdez Is Coming" at 24 premiere showcase 

theatres. 

"Say Hello to Yesterday" and "They 

Shoot Horses, Don't They?" begin Wednesday 

(12) at 14 blue ribbon theatres. 

• 

Robert M. Weitman has arrived in New 

York for promotional activities in connection 

with his production of "The Ander 

son Tapes" for Columbia Pictures. 

Trend Away From X Films 

Seen by Rochester Paper 

ROCHESTER, N.Y.—"No one should hesurprised 

that the age of the commercial 

movie camera is turning away from bedroom 

scenes." said the Rochester Democrat 

& Chronicle editorially, under the title "X 

Films on Way Out," the other day. The 

newspaper's comment continued: "Nothing 

is so boring, tasteless, depressing or uninspiring 

as repeated exposure and overemphasis 

on sex themes artlessly and insensitively 

done. 

"Motion picture producers aren't backing 

off because of moral scruples. The truth is, 

X-rated films have been losing money so 

fast that some companies aren't making 

them any more. 

"The producer of 'Myra Breckinridge' 

and 'Beyond the Valley of the Dolls' brands 

them as a complete disaster. Shrinking boxoffice 

receipts have driven many exhibitors 

to shy away from X-rated films (those open 

to adults 18 and over). Indeed, the revulsion 

against sensuous films is so extreme that a 

G-rated film shown just after an X-rated 

motion picture draws twice as large a 

house in some theatres. 

"Furthermore, the disfavor turning upon 

films of detailed or explicit sex is nationwide, 

with the exception of New York 

City, which isn't typical of much of anything. 

" 'People are sick to death of the explicit 

language, unnecessarily used, and of sexual 

situations dragged in by the heels,' observed 

one theatre owner. 'Everyone is 

regaining his senses and we're going back 

to some of the values that mean so much 

more to us.' 

"Producers and theatres should have 

learned something lastingly useful from the 

moviegoers' jaundiced reaction. It should 

tell them that exploitation of sex alone is 

unwanted entertainment. We hope this 

widespread rejection posts a go-sign for 

better films." 

Popular Movies Reflect 

The Mood of America' 

SCHENECTADY. N. Y.—After publishing 

numerous letters of criticism from 

readers regarding the type of film fare being 

offered in local theatres, the Schenectady 

Gazette commented editorially as 

follows: "Probably no member of the older 

generation thought the time would 

come when a boy or girl under 18 could 

not legally enter a movie theatre in a community 

such as Schenectady. But that's the 

situation today, lor the theatres now have 

E-4 


. . . An 

riedman 

. . lewis 

heatre 

a policy of showing only X-rated films. 

"The new owners of the two major 

theatres say that perhaps later on the situation 

might change and some movies othei 

than X-rated would he shown hut for the 

present, at least, that's all there will he. 

"The sad part of it I for most ol us. at 

least) is that this condition 

is not likel\ 

to change in a hurry. It is not simply a 

matter of passing a law or cracking down 

on violators of an) existing law or persuading 

some exhibitor to stop showing 

X films. The plain faet seems to be. that. 

although a few 'good' films do make 

money, there is not a big enough audience 

for such films >ear after year, throughout 

the nation, to warrant turning out a lot 

of good pictures and showing them in the 

ordinary theatre. In other words, the sad 

taet is that not enough people will go to 

economically worthwhile for the moviemakers 

to produce man) such films and 

for the theatres to show them. 

"We can and do deplore that situation 

is it fair la) all but play to the blame on 

Hollywood, on the distributors and on 

the theatre manager? Not many persons 

would be willing to invest their own money 

in a losing proposition. 

"For many years, moviegoing was to 

considerable extent a family pastime, as 

well as fun for a boy and his girl. I amilv 

habits and other social and economic conditions 

have changed and. of course, one 

of the biggest factors has been TV. which 

is keeping at home man) a person who 

years ago was going to the movies frequently 

to see what we think of as 'decent 

movies.' Those persons can argue that they 

would still be going to the movies today if 

the movies were 'decent' but the theatre 

managers will tell you it just isn't so. 

"We certainly hate to recognize it but 

we're afraid that until the mood of America 

changes, this . . . situation isn't going to 

change." 

B. A. Interbitzen Dies 

BUFFALO—Bryon A. Interbitzen, 73, 

a former Buffalo theatre operator and Republican 

ISth ward committeeman, died 

April 15 in Millard Fillmore Hospital. 

Interbitzen, Mi) West Grimsb) Rd.. 

Tonawanda. owned and operated the old 

Roxy Theatre on William Street and the 

old Central Park on Main Street at Fillmore 

Avenue from the '30s until 1952. He 

was Erie Count) under-sheriff during the 

'30s and depot) clerk in the motor vehicle 

bureau from 1952 until 1967 when he retired. 

Surviving arc a daughter and lour 

grandchildren. 

Karen Black will play the role of The 

Monkey in "Portnoy's Complaint." 

Theatre 

Service 

The nation's finest for 40 years! 

RCA Service Company 

A Division of RCA 

43 Edward J. Hart Rd. 

Liberty Industrial Park 

Jersey City, N.J. 07305 Phone: (201) 434-2318 

BUFFALO 

T_)istrihutioii and exhibition were well rep 

resented at the testimonial dinnei 

staged Monda) evening (3) in the Variet) 

(lub. 193 Delaware \ve. in honor ol Mike 

Klein, who lor man) vears managed the local 

Warner Bros, branch and who now has 

been appointed manager of the WB b 

in Cleveland, with supervision over the I.' 

cal tcrritorv ... A performing arts theatre 

with a capacit) of 425 will be included in 

the new $30 million convention center in 

Niagara balls, on which abov e-grourd construction 

has started at Third and I alls 

streets. 1 abor Da) 1973 is scheduled as the 

deadline lor the grand opening. A new 2 1 st 

Century Cataract I heatre is to be built near 

the glass-enclosed convention center. 

President Gerry Zornow of Eastman Kodak. 

Rochester, was the "ball Guy" at the 

Saturday (1) meeting of Tom Thumb Km. 

Circus Saints & Sinners, in the Holidav 

Downtown. In his letter to MacFall Kerbv. 

president of the tent, accepting the honor. 

Zornow said: "I've been in a few traps in 

this town before but I've usually been armed 

with a golf club to get out of them. Without 

a doubt, the biggest trap of them all is 

the one you and your fellow members are 

building. I get the feeling I'll wind up with 

more than sand in my shoes and if the proceedings 

are up to par. I'm sure Sam Urzctta 

will have to adjust my handicap. But 

I'll be there. I am honored to be a 'Fall 

Guy.' especially because so many ol m\ 

friends are in your membership and because 

your interest in me as a Fall Guv' savs 

something worthwhile about the relationship 

between my company and this community." 

Proceeds of the meeting go to 

Rochester charities. Sen. Tom l.avcrne delivered 

the "bouse Biography." 

Grading for the new Countrywide circuit 

theatre has started on Grand Island and 

construction soon will start, with the premiere 

scheduled for September . . . Robert 

Kraus. vice-president oi Countrywide The- 

atres, was in town for the Mike Klein testimonial 

dinner in the Variet) Club. While 

here, he conferred with bail I Hubbard 

jr. in the Granada. 

The Amherst Town Board has approved 

a new S2 million shopping center at Sheridan 

Drive and Fvans Street. I he new development 

will include stores, supermarkets. 

office space and a motion picture theatres 

unusual move on the area theatre 

scene will find several exchange lolks suddenly 

moving onto the area stage \ll are 

from the local Paramount branch ami the) 

will appear in the Island Theatre groups' 

production of "Auntie Manic." which opens 

I iul.iv (14) at the Ruth Rod School auditorium 

on Grand Island. I he Paramount 

folks are Mill Andcrholl. salesman: ( buck 

Van Dusen, office manager: Ruth bgan. 

executive secretary, and Shirlev lean 

MeadOWS, booking assistant. 

A United Nations team of translators took 

home oiw ol the trophies presented at the 

ot elose the Rochestei International Am., 

teui Film Festival, "Movies on a Shoe 

I he group, called 'The I'aikw.o 

Five," representing Argentina, I ngland and 

the I S.. entered one ol 17 Iiophv v. 

films screened in two separate sessions in 

Eastridge High School. Irondequoil. It was 

the 13th festival, sponsored hv a Kodak 

group headed this year b) David 

Michaels I. Fisher announced 

that Sammy Davis |r. will open the Ifith 

season at Melod) I air lime 14. 

Mrs. Helen Gilman, 75, ot 

20 Portsmouth 

I.: Rochester, who mam Kodal 

I 

theatregoers remember as 'the lad) in the 

hoxollicc." died in that city. Mis. Gilman, 

who worked for 25 vears in Rochester area 

boxoffices, was employed lor 22 vears at 

the old RKO Palace until that house closed. 

She then substituted in hoxotlices at I oews 

Rochester, the Regent, the Waring and 

I oews Pittsford. She was a native ot 1 ockport 

and a member ot the Susan R. Anthony 

Club. 

Karl I.. Hubhard jr. attended a meeting 

of Countrywide division managers I uesdav 

and Wednesday (4-51 in the circuit's headquarters 

in New York City. Linn Smeal 

Rochester, also attended. With president 

Mart) I presiding, theatre operalion 

problems, new houses, etc.. were discussed. 

There will be a meeting of all regional 

managers throughout the country in 

New York ( nv later this month. 

.lames .1. Haves, managing director of the 

downtown Cinema and Wchrlc Drive-In, 

will he among those journeying to the I ake 

George Sagamore Hotel for the Ad Club's 

annual cruise June 3-6 ... I ddie Meade, 

press guv. Variet) Club, is fast returning to 

his normal sell at his home. Eddie underwent 

a serious operation in the Deaconess 

Hospital a tew weeks ago but soon will he 

able to enter karate matches again. 

I 

Gus Nestle, managing director ol the 

Wintergarden in Jamestown, continues 

in to contribute stories the Shrine 

Smile. Ismailia temple publication, and in 

the latest edition urges all members in the 

(Continued on next 

page) 

y\ 7////X^-^.\\VXX\N.^» 

&Lee ARTOE CINEMA CARBONS; 

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7m

BUFFALO 

Chautaugua Lake city to attend the annual 

stag party Wednesday (26). 

William Abrams. Columbia branch manager, 

tradescreemed "Creatures the World 

Forgot" Tuesday (4) in the operators hall. 

The feature stars Julie Ege. Brian O'Shaughnessy 

and Tony Bonner. 

Frontier Amusement Corp.. 505 Pearl St.. 

Mannie A. Brown, president, has taken on 

the distribution of the New World picture. 

The Big Doll House." a color feature. 

Brown signed up for the feature while on a 

trip to Hollywood, headquarters of New 

World. 

Yes, this year we produced our. . 

Dr. Johannes Goerner of Amherst was 

named top filmmaker for all classes with 

his entry "The Romantic Road" in the Buffalo 

Cinema Club's own "Academy Award" 

dinner the other night in the Parkway Inn. 

Niagara Falls. He also took first place in 

the best silent film category with "Enjoy 

Life." James J. Tomasello of this city won 

first place with "Dusty River" in Class B 

100,000,000" 

DOUBLE EAGLE 

CARBON 

It took us 15 years of continuous work with American 

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UNIFORM AMPERAGE 

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and as best film entered by a novice. The 

annual convention of the Society of Amateur 

Cinematographers will be held October 

15-17 in the Parkway. 

Don Thompson was the soloist on the 

Mighty Wurlitzer in the Riviera Theatre 

April 20 in North Tonawanda. The concert 

was sponsored by the local chapter of 

the Theatre Organ Enthusiasts of America. 

A silent film and a sing-along also were on 

the program, which attracted an SRO house. 

Private CATV Operators 

Eschew Control by State 

ROCHESTER. N.Y.—An authority to 

control CATV in Rochester would be an 

intrusion into an area better served by private 

enterprise, representatives of commercial 

cable interests declared in Rochester. 

"We do not think it is desirable to bring 

about monopoly status for a governmentowned 

(cable) system." Michael B. Arnold, 

legislative chairman of the State Cable Television 

Ass'n, told the ways-and-means committee 

of the Monroe County Legislature. 

The committee held a public hearing on 

the proposed creation of a 15-member 

"Genesee Public Communications Trust." 

a public-benefit corporation which would 

build and operate a nonprofit, publicly controlled 

CATV network to serve Monroe 

County. 

"There is no way of knowing how much 

profit is available to be distributed to local 

governments." Peter Barry, former mayor of 

Rochester and president of Cable Television 

of Rochester, told the legislators. 

Barry disputed claims by proponents of 

the plan that the system would show a $2.4 

million profit in its tenth year of operation. 

Alex J. Bodnar. a Greece. N.Y., schoolteacher, 

told the legislators that it is immaterial 

whether CATV in Rochester is run 

publicly or privately. The important thing, 

he said, is to get a system operating. 

Lewis Cinema Is Under 

Way in Bedford, N.Y. 

BEDFORD, N. Y. —A 350-seat Jerry 

Lewis Cinema is under construction in Bedford. 

N.Y., it was announced by Gerald 

Entman, president of Network Cinema 

Corp. 

Located in the Hunting Ridge Mall, 

Route 22. in Bedford, the automated minitheatre 

will he the showcase cinema for 

area director Hudson Standard Corp. of 

New York City. 

NO (miEH CMUIOS COMI'AW CAS MAKE ALL THESE CLAIMS 

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Portland Ulanta Pittsburgh, Charlotte, Des Moines 

Dick Farnsworth has been signed 

key role in the mystery. "Klute." 

SPECIAL TRAILERS 

* DRIVE-INS 

* Concessions * Merchant Ads 

* Announcements 

ORDER ALL YOUR SPECIAL 

TRAILERS FROM 

E-6 BOXOFFICE :: May 10, 1971

. . . The 

. . Variety 

. . Tom 

. . The 

. . 

. . 

. . 

. . . Johnny 

. . 

"Lola" 

. . The 

. . Doc 

! 

Plan Midsummer Bow 

For WRO's Town East 

MIDD1 ll()\\\. N. I. Ground breaking 

has been held for the ("own Bast, a 

new Waller Reade theatre being constructed 

on Route 35 in Middletown, with 

a midsummer opening planned. A completer) 

automated 500-seat house, the 

Town East will operate as a (win cinema, 

with the adjacent Town Theatre, a 1,000- 

seater. sharing a common entrance. . 

lohhv 

and boxoffice. 

Depending on the desirability, each theatre 

will present a different program or play 

the same feature on a staggered schedule 

for patron convenience. Architect David 

Marner of Asbury Park designed the original 

Town Theatre and is designing the 

Town East as well. 

NATO of W. Pa. Urges WB 

To Reconsider Closing 

PITTSBURGH — NATO of Western 

Pennsylvania April 13 adopted a resolution, 

signed by George lice, president, and Steve 

Rodnok jr.. chairman of the board, concerning 

the closing of the Warner Bros. 

Pittsburgh exchange. 

The resolution read: "Whereas we have 

been informed of the impending closing of 

the distribution offices in Pittsburgh, Pa., 

of Warner Bros. Pictures Corp. and whereas 

we feel that this action is not in the best 

interest of their customers, namely the exhibitors 

of western Pennsylvania and West 

Virginia, who are served by the Pittsburgh 

oil ice ot Warner Bros. Pictures Distributing 

Corp., and whereas this closing would add 

considerable expense to the already costly 

operation of theatres being served by the 

Pittsburgh office, particularly those small 

independents in rural and outlying areas, 

be it therefore resolved that this organization 

vigorously protests the contemplated 

closing of the Pittsburgh offices of Warner 

Bros. Pictures Distributing Corp. and earnestly 

requests their executives to reconsider 

their action and retain at least a representative, 

the same as every other major distribution 

company, in order to maintain local 

communications with their customers in the 

Pittsburgh area." 

The statement continued: "Unanimously 

adopted by the board of directors of the 

National Ass'n of Theatre Owners of Western 

Pennsylvania in special meeting in the 

association's offices on Tuesday, April 13, 

1971." 

Countrywide Acguires Two 

GLOVERSVIl I B, N.Y.—The Vail Mills 

Drive-In and the Glove Theatre. Gloversville. 

were recently acquired by the New 

York City-headquartered Countrywide Theatres 

circuit. 

Worcester House Refurbished 

WORCESTER. N.Y.—The Worcester 

Theatre, managed by Orvis Lunn. reopened 

for the summer season recently. The house 

was updated during the winter. 

PITTSBURGH 

Variety Cl"l> lent l of this city was represented 

at the \ arietj Clubs International 

convention in Las Vegas, Nev., by Mr. 

and Mrs. Moms Finkel, Mr. and Mrs. 

lames McCann, Dr. and Mrs. Harry Zeller, 

Harry kodinsky. Mr. and Mrs. Joseph Gilbert, 

Mrs. Charles I evey, Mrs. Anna Camorada. 

Mr. and Mrs. George lice. Mr. and 

\iis Steve Rodnok. Mr and Mrs Vbe 

Meter. Mr. and Mrs. Paul DelVittO, Mis 

Esther Finkel, Mrs. Ann Nash. Mrs. Eleanore 

Bergstein, Mrs. Annabelle Horowitz, 

Miss Jeanne Eisenberg. Mrs. Hilda Shire. 

Mis \1arv \rkin. Mr. and Mrs. ['rank Carcaise, 

Mrs. Mary Liptz, Mrs. Grace Lauran, 

Mrs. Helen Zeny. Arnold Epstein and Or. 

and Mrs. M. E. Greene, 

. 

The downtown area is expected to sec the 

opening of one or two new exploitation 

houses in the near future ... he re-edited, 

I 

decade-old "Lawrence of Arabia" opened at 

the Gateway Hickes reports that 

he seldom exhibits an X movie and he feels 

that they will "die off" in time . . . Gordon 

Gibson is very much back on the job at 

Atlas Theatre Supply, after being hospitalized 

in April. His brother Milt stepped out 

with a new car. 

Charles Coniar, identified 

for many years 

with SWT here, is the new manager of 

Morris Finkel Theatres' south side Arcade 

Guild opened "Ann and Eve" . 

John Novotny and Walter Kapanajko arcprojectionists 

at the Casino, a booth presided 

over for a long period by the late 

John Nickels. Novotny resides in Wilkinsburg. 

For more than a half-century, you could 

call the Warner Bros, exchange and get an 

answer—but this office is closed and the 

telephone was not answered when we called 

repeatedly Monday (3). Exhibitors here had 

to telephone the Philadelphia office of WB 

to do business. Warren Wurdock. who had 

been WB branch manager here before the 

office was closed, reportedly was in Philadelphia 

but we have no other information. 

Bob Bowman, long Erie city manager lor 

RKO-SW, is back on the job after vacationing 

in Florida . Golden Age- 

Movie Club for those over the age of 60 

is doing well for Associated Theatres. here 

I 

are reduced prices lor the members . 

With the I.eViant Printing Co. out of business 

on old Filmrow. Jules and Gertrude 

Curley of the offset printing establishment. 

ADV Agency, on Van Braam Street, across 

from the former LeViant company, have 

purchased some of the machinery ol the 

defunct printers. ADV can turn out consecutively 

numbered tickets for all events 

on the letterpress when the equipment is 

installed . will hold a luncheon 

and crew meeting at noon Tuesday (II) in 

the William Perm Hotel. 

"Invitation to Love" is being featured 

with "Scorpio 70" at the Art Cinema 

"lool's Parade." sneak-pre\ iewed at the 

Gateway Saturday 1 1 ). will be premiered in 

Wheeling nexl month. Starring limmy Stewart, 

"Fool's Parade" was filmed nc.u 

Moundsville, W. Va., last yeaj One ol the 

movie's villains, Morgan Paull, Wheeling 

native, will attend the premiere. 

The Chatham Cinema comes up Wednesday 

(12) with "The Mephisto Walt/." this 

following the vcrv successful "little Big 

Man" went into area release 

Wood. ( ivic Arena boxoffice 

manager, was in St. ( lair Hospital fol a 

checkup . Elbert Smith ol the Noik 

I ittle Theatre has been elected president of 

the I heatre Ass'n ot Pennsylvania and Julian 

Myers oi Mounl Lebanon is vice-president. 

Terrace Cinema at Bridgeport. W. Va.. 

which has had tough sledding Irom the time 

ol opening, has reduced admission prices to 

99 cents at all times . I ovetl opened 

his 20th season at Lovctt's Weston (W \ a ) 

Drive-In . Shadyside opened "Zachariah" 

and the Fulton took in The Lickerish 

Quartet" . . . I he Stanley oilers the tripleheader 

closed-circuit light telecast Monday 

evening (10) . . . "Blood Mania" went into 

general release . . . "Love Story" was still 

going strong in its 19th week at the Warner. 

Sees Filmmakers at Work 

PITTSBURGH — Veteran 

projectionist 

and international representative Marty Torreano 

finally got to see motion pictures in 

production. While attending a week-long 

IATSE executive board meeting in Albuquerque. 

N.M., Torreano visited production 

sets and viewed filming ol scenes lor "The 

Cowboys," the John Wayne starrer. He reports 

that much film production is now 

coming out of New Mexico. The IA board, 

which meets twice a year, held in-depth discussions 

on theatre automation and Other 

innovations, including taped cassettes fol 

home viewing. 

Ivor Daum Helms Ozoner 

\l I l \ rOWN, P \ — Ivor Daum, associated 

with the Ho\^\ I heal re circuit from 

1929 until the closing of the unit here last 

January, has returned to exhibition as 

manager of the Super Skvvvav Drive-In. 

RC/1 

Theatre 

Service 

The nation's finest for 40 years 



3310 Soulh 201h Slreel, Philadelphia, Penna. 19145 

Phone: (215) HO 7-3300 (Pa.) 

(609) 963-2043 (N. J.) 

BOXOFFICE :: May 10, 1971 

E-7

. . Walter 

. . Ralph 

. . 

BALTIMORE 

Q 

William Pacy, a director of F. H. Durkee 

Enterprises. has been named a 

trustee of McDonogh School. An alumnus 

oJ McDonogh and Washington and Lee 

University, he is a former Ail-American 

lacrosse 

player. 

The Edmondson Drive-in, a George 

Brehm theatre, was robbed of an undetermined 

amount of cash by two thugs 

Saturday night (1). Leo Neault has been 

the manager there 

for about 12 years. 

Frank Lee, Allen Candy Co. salesman, 

and Mrs. Lee will leave for Hawaii June 

22. to be gone for a fortnight . . . Mrs. 

Mildred Wolsh, owner oi Wolsh Theatre 

Sen ice, visited Richmond, Va., Thursday 

(6) to see managers of the theatres which 

the firm supplies in that area. She planned 

to return to this city Sunday (9). 

Due to a power failure, everyone groped 

about for perhaps two and a half hours 

Monda\ (3) at the Schwaber Theatres home 

office, located in the building housing the 

Met Theatre . . . November 7 Aaron Goldhloom 

will celebrate his second year as 

projectionist for George Brehm sr.'s Westview 

I and II theatres. Altogether, this veteran 

operator has been in the business for 

three decades. He was with Schwaber's 

Playhouse for 25 years, then Carlin's Drivein 

for a dozen years prior to joining the 

Brehm circuit. 

Irwin Cohen, head of R C Theatres, left 

Tuesday (4) for a two-day business trip to 

Fredericksburg. Va.. where he was busy 

checking over his three theatres there—the 

Victoria. Colonial and Fredericksburg 

Drive-In . Mrs. Barbara Grannan, Irwin 

Cohen's secretary for the past ten years, 

has become a grandmother for the first 

time. Amie Jean Wetzel, weighing seven 

pounds, four ounces, was born to her 

daughter Bonnie Jean Wetzel April 14 at 

Sinai 

Hospital. 

Attending the recent Variety Clubs International 

convention in Las Vegas. Nev., 

were: I. Seymour Sureff. chief barker, Variety 

Club Tent L9; Lew Glasner, first assistant; 

John Neviser, second assistant, and 

Mr. and Mrs. Bill Howard. 

Tom Jones will play a one-night stand at 

the Civic Center June 19 . . 

.William H. 

Hancock has been named director of the 

film division of Dennis Dunn. Inc.. radio 

and IV production firm . 

Burke. 

48, a director of Fairchild Camera and InaLOHai 

EXHIBITORS! 

IN HONOLULU . . 

BEST ON WAIKIKI 

BEACH! 

(Call your Travel Agent) 

. 

THE 

INDUSTRY'S 

"OWN" 

strument Corp., Mountain View, Calif., has 

been elected chairman of the board. He 

succeeds the late Sherman M. Fairchild. 

Reduced admission prices are in effect at 

the Village and Joppatownc theatres at the 

present time. The all-day price. Mondaythrough 

Friday, is $1. This certainly should 

increase audience response . . . Irwin Cohen, 

head of R C Theatres, will be a proud 

and busy father around the end of May. At 

this time, both his son and daughter will 

come of age religiously. His son Scott will 

be Bar Mitzvah Saturday (29) at the Baltimore 

Hebrew Congregation, with approximately 

160 guests in attendance. His daughter 

Jan will be confirmed the next day at the 

same synagogue. 

In Annapolis, the Film Society of St. 

John's College presented the classic comedy 

film "Kind Hearts and Coronets" and a 

short entitled "The Fly" at 8:15 p.m. Saturday 

(1) and again Sunday (2) in the 

Francis Scott Key Memorial Hall auditorium. 

WASHINGTON 

^/oodrow "Sonny" Wise, assistant general 

m a n a g e r. Alexandria Amusement 

Corp.. with business associate Jack Lewis 

has formed a new company. Jawise Enterprises. 

The firm has taken over the Charles 

Theatre in La Plata. Md. The 300-seater 

has been completely renovated and reopened 

under the Jawise banner. Their next 

venture, also in the La Plata area, will be a 

new idea in family food fare, according to 

Wise. 

The first Washington National Student 

Film Festival was held Friday and Saturday 

(7-8) at the American Film Institute Theatre, 

sponsored by the University of Maryland 

in association with AFI. with Dr. Gene 

S. Weiss of MU as festival director. Judges 

included cinema directors Milos Forman 

("Loves of a Blonde" and "Taking Off"), 

Jan Kadar ("Shop on Main Street"). Ed 

Emshwiller, Sidney Lumet ("The Pawnbroker") 

and Peter Yates ("Bullitt"). 

Shep Bloom, 20th Century-Fox branch 

manager, tradescreened "Celebration at Big 

Sur" at MPAA April 30 . Hagenbuch. 

general manager of Wineland Theatres' 

lour drive-ins. said the circuit changed 

March 5 from the winter weekend schedule 

to the summer full-time schedule. 

Czechoslovakia!) director Milos Forman's 

"Taking Off," a Universal release, will open 

Wednesday (26) at Cerberus 1. according 

to exhibitor Harold Slate, co-owner. Slate 

added that the Paramount release. "The 

Conformist," also will open in one of his 

. Columbia's 

theatres the same day 

"Claire's Knee" will open in Cerberus 2 and 

3 June 23. 

The Universal exchange, like some other 

Filmrow offices, was broken into during a 

recent weekend. A typewriter and two adding 

machines were taken. Alex Schimel. 

branch chief, has had wire grating installed 

to prevent a recurrence . . . Joe Brecheen 

and Harry Hower, Buena Vista branch 

manager and salesman, expect to go to 

Philadelphia Tuesday (25) to a screening of 

"Bedknobs and Broomsticks." The branch is 

losing its secretary Peggy Barker, as she is 

moving to North Carolina. Gertrude Epstein, 

booker, has returned from a visit with 

relatives in New York. 

Floyd Davis, Neighborhood Theatres' 

Richmond. Va. -based booker, was a Filmrow 

visitor. 

Gary Arnold, the Post's movie critic, 

wrote: " 'They Might Be Giants' at the 

Janus 2 is the romantic fantasy of a downright 

feeble romantic imagination . 

Screenwriter James Goldman's nostalgia 

has the lumpy quality of Erich Segal's. 

While evoking the soggiest movie memories, 

they neglect to get the mechanics of romance 

and charm and innocence into acceptable 

working order." 

Late May Opening Planned 

For Roth's Randolph 1, 2 

GAITHERSBURG. MD.—A late May 

opening is anticipated for Roth's Randolph 

1 and 2, de luxe twin theatres now under 

construction in Loehmann's Plaza Shopping 

Center in Montgomery County. Md. The 

new showplaces will bring to 20 the number 

of auditoriums operated by the Silver 

Spring-based Roth Theatres circuit, according 

to Paul Roth, the firm's president. 

Randolph I and 2 will accommodate approximately 

700 persons, with emphasis on 

patron comfort and convenience. Free parking 

will be available for over 800 automobiles. 

The latest sound, projection and climate-control 

equipment will be utilized. Interior 

appointments will offer the ultimate 

in pleasure for moviegoers. 

Ned Glaser, executive vice-president. 

Roth Theatres, will direct completion of 

the movie houses, with operational supervision 

by Robert de la Viez. district manager 

for Roth. 

Announce 400-Car Ozoner 

SOUTH BOSTON. VA.—Arthur Ware, 

a spokesman for a group of South Boston 

businessmen, announced plans for the construction 

and operation of a 400-car drive-in 

on Route 58 near the Westinghouse plant. 

Ware said that the new ozoner probably 

would take six or seven acres of the 17- 

acre site and thai it would front on Route 

58. 

Lynchburg May Buy Theatre 

LYNCHBURG. VA. — The Greater 

Lynchburg Chamber of Commerce has 

recommended that the city of Lynchburg 

look into the feasibility of buying and developing 

the Paramount Theatre building 

on Main Street for use as a convention 

building. The structure has been vacant 

for many years but is considered ;i historic 

landmark. 


NEWS VIEWS PRODUCTION CENTER 

(Hollywood Office—6425 Hollywood Blvd.. -465-1186) 

Museum Series Honors 

Director King Vidor 

CULVER CITY. CALIF. — Director 

King Vidor was honored with the first 

museum retrospective of his trims when the 

Los Angeles Count] Museum began a program 

of 20 complete features, as well as 

sequences from six other Vidor motion 

pictures, Friday (7). 

According to Philip Chamberlin. the 

museum film curator, the series started 

a with personal appearance by Vidor and 

the screening of "Show People," a film 

made for Metro-Goldwyn-Mayer in 1928, 

starring Marion Davies and William 

Haines, with Renee Adoree. Charles Chaplin. 

John Gilbert, Douglas Fairbanks. William 

S. Hart. Rod LaRooque, Mae Murray 

and King Vidor. William Haines, who now 

is one of America's foremost interior designers, 

joined Vidor for the opening-night 

festivities. Chamberlin described "Show 

People" as "one of the most successful 

motion pictures ever made about Hollywood." 

Chamberlin further stated. "Vidor's most 

creative period was during his tenure at 

MCiM. He had more freedom and more 

support under the aegis of Irving Thalberg 

than at any other time during his career. 

Thai's why 15 of the 20 full-length features 

we're presenting are from MGM." 

Besides "Show People," the MGM films 

include "The Champ." "Wild Oranges," 

"The Citadel." "The Crowd," "Not So 

Dumb," "Comrade X," "Happiness," 

"Northwest Passage," "Hallelujah." "Billy 

the Kid," "The Patsy," "H. M. Pulham. 

Esq.." "La Boheme" and "The Big Parade." 

The film series will continue through 

June 12. 

7,000 San Diegoans Enter 

Academy Awards Contest 

SAN DIEGO, CALIF.—Winner of the 

12th annual Academy Awards Sweepstakes, 

with a perfect slate of ten correct categories, 

was 20-year-old Michael Kenny, a 

Madison High School graduate and San 

Diego State student. A 17-year-old Point 

Loma High School senior, Mike McNab. 

won second place, with nine out of ten 

right. Mike is a son of Max McNab. coach 

and general manager of the San Diego 

Gulls. 

Third place went to Del Brown, 63, 

operator of Service Industrial Supply, who 

also had nine out of ten right. Contest 

sponsors declared McNab second-place winner 

when Brown tailed to appear loi a 

de-breaking contest. 

Twent\-si\ contestants tied with eight of 

ten categories right and 20 appeared for a 

tie-breaking session, answering Oscar history 

questions. There were 12 runncrs-up. 

The three top winners will receive oneyear, 

six-month and three-month passes, 

respectively, good at any of the cooperating 

theatres that sponsored the contest. It 

was again conducted by theatremen through 

the cooperation of the San Diego Union 

and Evening Tribune. 

The 12 runners-up received one-month 

theatre passes. Losers in the tie-breaking 

contest received consolation theatre passes. 

Entries this year totaled approximately 

7,000. 

Theatre manager chairmen this year were 

Clark Jordan of the Loma, Art Paidson 

of the Valley Circle, Art Thomas of the 

Spreckels and Ross Jones, retired, formerly 

of the College and Coronado Village 

theatres. 

Elena Vassar Re-Elected 

WOMPI Club President 

HOLLYWOOD— Mrs. Elena K. Vassal 

was re-elected president of the Hollywood- 

Los Angeles WOMPI for the 1971-72 term. 

Mrs. Vassar is secretary to Lionel Newman, 

head of music, 20th Century-Fox. 

Other officers are: First vice-president 

and program chairman, Miss Karen Richards; 

second vice-president and membership 

chairman, Mrs. Suan Gottlieb; corresponding 

secretary, Mrs. Betty Smith: recording 

secretary, Mrs. James (Marjorie) Karl, and 

treasurer, Mrs. Gertrude Gass. 

These officers will be installed June l l > 

by Mrs. Tichi Wilkerson Miles, publisher, 

Hollywood Reporter, at the annual installation 

and awards dinner to be held at the 

Marquis Restaurant. KGIL's Tom Brown 

will emcee. 

Joyce Howard Joins Para. 

Staff in Beverly Hills 

NEW YORK—Joyce Howard has joined 

Paramount Pictures as executive assistant to 

Peter Bart, the company's vice-president for 

creative affairs. A novelist and screenwriter. 

Mrs. Howard also appeared as an actress in 

main films in her native England. 

At Paramount Mrs. Howard will be involved 

in finding and acquiring literarj 

properties and will be based at the company's 

Beverly Hills office. 

Paniages Redesigned 

For World Premiere 

HOLLYWOOD— Pacific's Pantages I he 

atre is being given a "Phibes face" for the 

charity world premiere oi American International 

Pictures' "Dr. Phibes" ThuTsdaj 

(20). I he entire west wall of the theatre is 

being painted with the likeness oi Vincent 

Price's head (he plays the title role), along 

with an Art Deco ad proclaiming the film. 

The inner and outer lobbies have been 

redesigned in cooperation with the AIP art 

department and new mysterioso lighting is 

being installed. I he front exterior is being 

in dressed entirelj the 1930 style ol "Dr. 

Phibes." 

The motif of the event, in which Hollywood 

merchants and organizations are cooperating, 

is "Stars and Vehicles of the 

'30s Stars and Miracles of the '70s." 

Brown U Awards Dick Ross 

Honorary Doctor Degree 

HOLLYWOOD— Dick Ross, currently 

producing-directing "The Late Liz" for 

Dick Ross t\: Associates, of which he is the 

board chairman and president, was awarded 

an honorary Doctor of Humane Letters 

degree by his alma mater. John Brown University. 

Saturday (8). 

The presentation in acknowledgment of 

his contribution in the fields of motion pictures 

and TV was made at commencement 

exercises at the university, of which Dr. 

John Brown jr.. is president. 

A three-year student at the universin in 

Siloam Springs. Ark.. Ross majored in 

broadcasting and journalism. 

Greenstein Sets Releases 

BEVERLY HILLS. CALIF.—American 

International Pictures Western division sales 

manager Marty Greenstein has been in Portland. 

Ore., and Seattle. Wash . 

setting releases 

of "Dr. Phibes." "Bunny O'Hare" and 

"Murders in the Rue Morgue " 

$75,000 for 3rd Screen 

C WII'HI lit \I IF. — The city of 

Campbell disclosed that the permit issued 

in March for a third screen at the Winchester 

Drive-In showed the estimated cost of 

u> construction he >"5.000. 

Richard Matheson is screenplaying 

G.O.O.* Genetic Octopodular Ooze." 

BOXOFFICE :: May 10, 1971 W-l

Hollywood 

TRANSNATIONAL PICTURES CORP.. 

a two-year-old company, has changed 

its name to Transvue Pictures Corp., according 

to Lew Ginsburg. vice-president in 

charge of distribution. 

• 

Man \ikins and Tom Gray have formed 

a partnership and opened a new public relations 

company. AGA Associates, at 1626 

North Vine. Atkins and Gray both worked 

at Universal Studios as publicists up until 

few months ago. 

a 

• 

Harold Goldman, president of Gold ke\ 

Entertainment, announced that his company 

has acquired U.S. and Canadian theatrical 

and TV distribution rights to ""Ride the 

Tiger." starring George Montgomery. The 

picture was obtained from Balut Productions. 

• 

Hal Polaire is the associate producer and 

production supervisor of AIM's "Lapin 

360." currently shooting in Hollywood for 

National General release. Former vice-president 

in charge of production for ABC Pictures, 

Polaire is an industry veteran, having 

worked on many top pictures. 

• 

Rod Steiger has been named the recipient 

of the "Susie." humanitarian award to be 

presented to him at the annual dinner of 

the Eddie Cantor Charitable Foundation 

June 5 in the International Ballroom of the 

Beverly Hilton. Steiger is currently filming 

"Happy Birthday, Wanda June." a Columbia 

release. 

• 

American International made an agreement 

with Family-Paramount for the release 

of a soundtrack from "The Hard Ride." the 

Burwalt production starring Robert Fuller. 

Sherry Bain and Tony Russell. Harley 

Hatcher composed the score. 

• 

United Artists has scheduled the release 

of Levy-Gardner-Laven's "The Hunting 

Party" for late May premieres in Chicago. 

Washington. D.C.. and Philadelphia. 

• 

American International Pictures is going 

Happenings 

all-out on its arrangements for the Hollywood 

Blvd. glamor charity world premiere 

oi "Dr. Phibes" at Pacific's Pantages Theatre 

Thursday (20). The theme is "Stars and 

Vehicles of the '30s Stars and Miracles of 

the '70s." To be sure stars of the 1930s 

are alerted, AIP is running ads in the Hollywood 

motion picture trade dailies and it is 

advertising in publications aimed at inventors 

to find "Miracles of the '70s" to display 

on Hollywood Blvd. 

* 

Richard Harris has been awarded the 

Medal of Jerusalem by the Israeli government 

in appreciation of his efforts in filming 

"Bloomfield" in Israel with an all-Hebrew 

cast. Harris stars and directs the film. 

• 

Eszter Haraszty, internationally known 

designer and colorist. has agreed to work 

without compensation on designing the entire 

Music Center Plaza for the June 13 

Motion Picture and Television Relief Fund 

50th anniversary gala. 

• 

Robert M. Weitman left for New York 

to plan promotional activities in connection 

with his production of "The Anderson 

Tapes" for Columbia Pictures. 

• 

Director LeRoy Prinz and cinematographer 

James Wong Howe, both Academy 

Award winners, will work together for the 

first time in 28 years on a Texaco commercial 

for Warner Bros. William L. Hendricks, 

also an Academy Award winner, produces 

with Ernie Motvl of Benton & Bowles. 

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Montana NATO Urges 

Greater Involvement 

BOZEMAN. MONT.—Exhibitors attending 

the recent annual NATO of Montana 

convention, held at the Holiday Inn, Bozeraan. 

heard Dick Conley, owner of the Petite 

Theatre in Emporia, Kas., and past president 

of UMPA, Kansas City, set the theme 

for the conclave— "A Year for Showmanship." 

Conley, in his keynote address, urged 

exhibitors to return to the exploitation of 

motion pictures to achieve success at the 

boxoffice. 

Conrad Shellhammer. president of NATO 

of Montana, in giving his report, welcomed 

(he trend in the industry toward G and GP 

pictures and told the group that it had become 

a question of survival, because the 

lee 

J ARTOE SILVERED GLASS REFLECTORS^ mass audiences were not buying sexploitation 

pictures. He pointed to the new dialog 

between distributors and exhibitors as an 

encouraging sign that the industry is looking 

toward a realistic approach to solve 

problems. 

Shellhammer told the general membership 

that the new dues structure of NATO 

was working and urged all exhibitors to attract 

the small towns in Montana to NATO, 

because he felt that they would receive 

much help through NATO's small-grossing 

theatre committee, headed by Montana 

NATO member Ross Campbell. 

George Roscoe, representing national 

NATO, expressed pride in the Montana exhibitors 

and their efforts to 

deal with problems 

of the industry. He pointed to the 

new communication between exhibitor and 

distributor, as illustrated by the Scottsdale. 

Ariz., meeting. The improved product outlook, 

with the advent of new production 

companies and the steps taken by NATO to 

solve problems with constructive moves, 

pointed to a brighter exhibition future, Roscoe 

stated. He emphasized a new and 

stronger NATO, one that is equipped to deal 

with all phases of the industry. 

August D. Nardoni. general manager of 

the Sero Amusement Co.. explained the necessity 

for a rating system and urged showmen 

to follow various steps to make the 

system work. He implored the exhibitors to 

take pride in their industry, to observe the 

community, be honest in advertising and 

business practices, to work with various 

groups and always to tell people more about 

pictures. He emphasized the importance of 

working hard to keep the patrons' trust. 

John Dobson. United Artists Corp., enlisted 

the help of NATO of Montana members 

in a plan designed to work toward relieving 

the plight of the Will Rogers Hospital, 

which depends upon the support of the 

motion picture industry for operating funds. 

He proposed the selling of a novelty frog, 

known as "Willie the Frog." in all theatres, 

with all proceeds going to the Will Rogers 

Hospital. The Montana exhibitors accepted 

the proposal and challenged the Rocky 

Mountain Motion Picture Ass'n to a sales 

contest—to decide which group could claim 

the title of "best promoters." 

NGC Seeks Arizona Okay 

For Showing of 'Curious' 

PHOENIX—The Arizona Supreme Court 

has been petitioned to make modifications 

in the state's obscenity laws and to allow 

the showing of the film "I Am Curious 

(Yellow)" in Arizona motion picture theatres. 

Michael Brown, Tucson, attorney for 

National General Corp.. Arizona distributor 

for the movie, argued the film must meet 

three tests set by the U.S. Supreme Court 

to be declared obscene. He stated that Maricopa 

County Superior Court Judge Paul 

LaPrade ignored one standard in ruling the 

film obscene—that the film must be "utterly 

without redeeming value." 

Deputy County Atty. Michael Storrs argued 

that the film was obscene and was 

properly seized by Maricopa County Sheriff 

John Mummert from a theatre in Phoenix 

in October 1969. 

Brown contended that "I Am Curious 

(Yellow)" had social value, inasmuch as the 

heroine was "searching for a peaceful society 

and spoke of nonviolence and the generation 

gap." He said security guards were 

on hand at the theatre to prevent persons 

under 21 from entering. 

Justice Jesse Udall questioned the use of 

the guards, saying that if the film had social 

value, "why discriminate against persons 

under 21." 

The Arizona Supreme Court is expected 

to hand down a decision in June. 

BOXOFFICE :: May 10. 1971

1 

[GPl-Si" COLOR BYMOV.CLM Q^NALSOUV 

I 

STARRING 

Eiecut 

ROBERT FULLER-SHERRY BAIN TONY RUSSEL burttopper 

charles' hanawalt • burt topper • harley hatcher • American' international pictures 

contact your American International exchange 

ENVER 

SALT LAKE CITY 

LOS ANGELES 

145 Broadway 252 East First South 

291 So. LaCien Blvd 

cover, Colo. 80205 Salt Lake City, Utah 841 Suite 304 

done: (303) 825-2263 Phone: (801 ) 332-3601 Beverly Hills, Calif. 9021 

hick Lloyd, Mgr. Fred C. Palosky, Mgr. Phone: (213) 657-6900 

Harry Levinson, Mgr. 

mnM.iMMMMk,i^ 

SAN FRANCISCO 

251 Hyde Street 

SEATTLE 

2401 Second 

PORTLAND 

925 N.W. 19th 

I 

^C34 

11 

nuc Avenue Av< 

Son Francisco, Calif. Seattle, Washington 94102 98121 Portland, Oregon 97209 

Phone:(415)771-5485 Phone:(206)622-0660 Phone:(503)228-1175 

Hal Gruber, Mgr. J. R. "Jimmy" Beole, Mgr. Terry Crowford, Mgr.

— 

— 

—— 

. 

— 

— 

— 

— 

— — 

. . 

— 

love Story' 400, 'A New Leaf 340 

LA's Peak Grossing Performances 

LOS ANGELES—Examination of the 

Barometer listings below will reveal that 

the first runs doing the best boxoffice business 

in the preceding week's report were 

still the top money-makers in LA metropolitan 

precincts: "Love Story," 400; "Harlot," 

310: "The Andromeda Strain." 275. and 

A New Leaf." 340. There's an interesting 

contrast between what goes on the East 

Coast and what's favored here in the cool 

reception shown thus far for "Claire's 

Knee." 100 in a third week at the Doheny- 

Plaza. Three times in its current lengthy 

(ten weeks at this writing) run in New York 

City. "Claire's Knee" has been the weekly 

grossing champion and has never dropped 

out of the city's Top Six since it opened at 

the 68th Street Playhouse. 

(Average Is 100} 

Bruin—Gimme Shelter (5R), 10th wk 125 

Chinese Valdez Is Coming (UA), 4th wk 100 

Cinema Harlot (SR), 4th wk 310 

Cinerama—Song of Norway (CRC), 24th wk 125 

Crest A New Leaf (Parol, 4th wk 340 

Doheny-Plaza—Claire's Knee (Col), 3rd wk 100 

Egyptian Waterloo (Para), 4th wk 100 

Hollywood Pacific The Andromeda Strain (Univ), 

Loews Brother John (Col), 3rd wk 

National—Making It (20th-Fox), 4th wk. 

Pacific Beverly Hills Ryan's Daughter (MGM) 

23rd wk 

Pantoges Tora! Toraf Tora! (20th-Fox), 

Picwood Say Hello to Yesterday (CRC) 

P,x—The Night Visitor (SR), 3rd wk - 

Regent Taking Off (Univ), 3rd wk. . 

Village Love Story (Para), 18th wk. .. 

SPECIALISTS 

IN THEATRE 

EQUIPMENT 

"Theatre 

Installations 

From Inception To 

Completion" 

FINANCING 

AVAILABLE 

DISTRIBUTORS OF CENTURY 

PROJECTION EQUIPMENT 

Call (41 5) 771 -2950 

PACIFIC 

Ask For 

Bob Woelfl 

EQUIPMENT 

THEATRE 

142 Leavenworth St. 

San Francisco, Calif. 

CORP. 

'Beguiled, 'Vanishing Point' 

Do Well in Denver Bows 

DENVER — "Beguiled" and "Vanishing 

Point" met considerable success as initiates 

on Denver's first-run scene, the former 

grossing 140 at the Denver and Village 

Square theatres as a co-billing with "Machine 

Gun McCain" and "Vanishing Point" 

scoring 150 in its Centre debut. Two holdovers, 

"Love Story" (200) and "Ryan's 

Daughter" (160). both in their 18th week in 

Denver, outgrossed the two liveliest newcomers 

and "A New Leaf," a younger vintage 

holdover (fourth week. Cherry Creek. 

Villa Italia), rated a good 145. 

Aladdin Song of Norway (CRC), 18th wk 75 

Bluebird The Postgraduate (SR), 2nd wk 80 

Center Vanishing Point (20th-Fox) 150 

Century 2 

Tora! Tora! (20th-Fox), 

28th wk. 

Cherry Creek ilia -A New Leaf (Para), 

Cinderella City, North Va ey, Westland they 

Might Be Giants (Univ) . 

Cooper Love Story (Para), 18th wk 2 

Denham Ryan's Daughter (MGM), 18th wk 1 

Denver, Village Square Beguiled (Univ), Machine 

Gun McCain (Col) 1 

Esquire Husbands (Col), 3rd wk 1 

Ogden Five Easy Pieces (Col), 18th wk 1 

Paramount— Little Big Man (NGP), 1 1th wk 1 

'Love Story.' 

'Stewardesses' 

Each 1,000 in Portland 

PORTLAND—"The Stewardesses" and 

Love Story" were the best patronized and 

most financially rewarding of the Portland 

first runs, "Stewardesses" appearing for an 

eighth week at the Laurelhurst and "Love 

Story" for an 18th inning at Cinema 21. 

"The Barefoot Executive." "The House That 

Dripped Blood" and "The Priest's Wife" got 

off to fast starts in their Portland engagements. 

Broadway, Foster Boulevard The House That 

Dripped Blood (CRC) 250 

Cinema 21 Love Story (Para), 18th wk 1,000 

Eastgate 1, 82nd Street The Priest's Wife 

(WB) 150 

Fine Arts— Husbands (Col), 4th wk 750 

Guild Five Easy Pieces (Col), 18th wk 450 

Hollywood Song of Norway (CRC), 18th wk . .200 

Irvington Little Big Man (NGP), 8th wk 400 

Laurelhurst The Stewardesses (SR), 8th wk, ..1,000 

Music Box- Gimme Shelter (SR), 5th wk 150 

Off-Broadway— Little Murders ;20th-Fox), 

2nd wk 500 

Orpheum The Barefoot Executive (BV) 250 

Paramount— Ryan's Daughter (MGM), 8th wk. ..300 

Westgate 1— Waterloo (Para), 3rd wk 200 

Seattle Grosses in Slump; 

Weather Partly Responsible 

SEATTLE—Warm weather and the local 

economic lassitude conspired to keep ratings 

below or on the average level during the 

report week, only "Love Story" and "Little 

Big Man" attracting sufficient support to 

gross 100. 

Blue Mouse A New Leaf (Para), 5th wk 75 

-The Long Ride From Hell (CRC); 

The Last Valley (CRC) 

Fifth Avenue Mad Dogs & Englishmen :MGM! 70 

Music Box Love Story (Para), 19th wk 

Paramount— The Lickerish Quartet SR) 

Seattle 7th Avenue— THX 1138 (WB), 2nd wk. 

Town— Little Big Man (NGP), 12th wk 

"THX 1138" is an American Zoetrope 

production directed by George Lucas. 

Flick, Inc., Building 

Twin in Little Rock 

From Southwestern 

Edition 

LITTLE ROCK—Robert Vogel. 22, president 

of Flick. Inc., has announced that his 

company will operate an indoor twin theatre 

being built in the Jacksonville Shopping 

Center at Main and James streets. Vogel 

said the twins, Flick I and Flick II, should 

cost around $182,000 to 

construct and that 

equipping the two auditoriums will bring the 

final figure to around $225,000. 

Each auditorium will seat 237 patrons in 

rocking-chair seats. The fully automated 

twins are to feature 35mm films obtained 

through Exhibitor Enterprises of Memphis, 

an independent film distributor. Emphasis, 

according to Vogel, will be placed on family 

and children's films. 

The theatre, already under construction, 

has been designed by architects Swaffar & 

Associates, Little Rock, and is being built 

by the May Construction Co., 1120 North 

St. 

Double Duty as Manager 

For Saenger's Leon Ittel 

From Southeastern Edition 

BILOXI, MISS.—Leon G. Ittel, recently 

promoted by ABC Mid-South Theatres 

from assistant manager of the Saenger Theatre, 

New Orleans, to manager of the 

Saenger here, is doing double duty for a 

few weeks by also looking after the Paramount 

Theatre. Gulfport, while Joe Fulton, 

manager of the latter house, is in U.S. 

Veterans Hospital. 

Ittel replaced Roy Shreeve as Saenger 

manager here. 

A femme assistant manager, Mrs. Eugene 

Reagon, was appointed for Gulfport's new 

Dome Theatre, owned and operated by Ed 

P. Ortie and the Joe Graham American 

Legion Post 119. The same partnership has 

two other downtown Gulfport houses, the 

Sand and the Gulf. Ed Suddith, veteran 

exhibitor, is manager of all three units. 

C'Wealth Twin in Wichita 

Establishment Complex 

From Central Edition 

WICHITA, KAS.—Construction is under 

way on the Establishment, an $850,000 

shopping center at 17th and Vassar. Wichita. 

An early fall completion is anticipated 

for the three-level center that will cover 

about one-hall" block fronting 17th Street 

and south nearly to 16th Street. 

Establishment owners Mr. and Mrs. Louis 

Goldman announced that in addition to a 

variety of retail shops, restaurants and services, 

the complex will feature twin motion 

picture houses, to be operated by the Commonwealth 

Theatres circuit. 

New Cinema for Anchorage 

ANCHORAGE. AK.—Frank Desiderio. 

president of Cinema 360 of Alaska, announces 

that the firm is opening a new motion 

picture theatre in Anchorage. 

W-4 BOXOFFICE :: May 10, 1971

. . Dave 

. 

! 

. 

City of Hayward Votes 

To Deny Theatre Permit 

HAYWARD, CALIF.—The denial oi a 

permit for an "adult" movie theatre in 

downtown Hayward has been upheld by 

the Hayward Planning Commission. I he 

body voted 6-1 to rejeet an appeal b) M 

I 

Properties after the board of adjustments 

denied a use permit for the theatre in a 

building at 2264S Mission Blvd. 

An attorney representing the applicant 

promised to appeal the action to the citj 

council and to the courts, if necessary. He 

maintained that the theatre would show 

movies for adults only, which would he "innovative 

art films, with nudity, ol a sexual 

nature and legal." 

Las Vegas Theatre Under 

Way for Young Moviegoers 

LAS VEGAS, NEV—A movie theatre 

planned exclusively for youngsters 16 and 

under is being constructed in the Flamingo 

Shopping Center here. The project was 

conceived by William C. Edwards, former 

Hollywood motion picture producer. 

Said Edwards. "We have film entertainment 

for people of all ages except the children, 

who have been denied such pictures 

as 'Doctor Dolittle' and some of the Disney 

greats, not to mention the cartoons and 

those exciting serials like Mash Gordon." 

Edwards said that construction was being 

rushed in order to facilitate the earliesi 

possible opening of the 

theatre. 

Twin Theatres Included 

In $1,000,000 Complex 

MONTEREY, CALIF.—Plans for a $1,- 

000.000 shopping center in Carmel Valley 

Village were unveiled at a recent meeting 

of the Monterey County Planning Commission. 

The proposed 4.5-acre complex will 

include back-to-back movie theatres, a service 

station and shops. 

The twin theatre would be a part of the 

First stage of development. Each auditorium 

would seat 294 persons, with both served 

by a common lobby. The builder reportedly 

has a specific tenant For the showhouse. 

SRO Drive-In Under Way 

BELLINGHAM. WASH.—Sterling Recreation 

Organization has announced the 

start of construction on a new drive-in in 

Bellingham, with opening planned for this 

summer. The airer will be located off the 

Samish Way-Fielding Street exit of Interstale 

5, east of the freeway. 

"Little Murders" star Marcia Rodd recently 

appeared on the David Frost Show. 

RC/1 

Theatre 

Service 




1501 Beach Street, Montebello, Calif. 90640 

Phone: (213) 685-3079 

LOS 

J^ 

ANGELES 

hotpants contest was held at Loews on 

Hollywood Blvd. Friday. April 30 \\ 

ing for title "Nana." the current attraction 

at the theatre, were assorted beauties from 

Chuck I andis' l argo. Judge of the contest 

was Michael Hunter, popular KMF.I Radio 

personality. A Distinction Films release, the 

picture was directed In Mac Ahlherg. whose 

credits include "Fanny Hill" and "I, a 

Woman." 

Steve Bohek, production coordinate foi 

World Wide Pictures, on his way back to 

Los Angeles from an assignment in North 

Carolina, stopped over in Kansas City lor 

a visit with Boxoffice equipment editor 

Tom Patrick and his wife. 

Bob Honahan, Loews division manager, 

and his wife Anne became parents of a son. 

Robert Jeremiah, April 22, at Valley Presbyterian 

Hospital. 

Joe Bianchi's Paramount Drive-In. Paramount, 

has now been converted to twin 

550-car drive-ins. known as Paramount 

Drive-In 1 and 2. Exhibitors Service buys 

and books. 

Condolences from his many friends on 

Filmrow arc extended to Bernie I.eavitt. 

Eleven Youths Are Signed 

For Roles in 'Cowhands' 

SANTA FE. N.M.—The great 

American 

dream of being a cowboy has come true 

for 1 1 California youths with their signing 

by producer-director Mark Rydell for the 

roles in his Sanford production of "The 

Cowboys" for Warner Bros., starring John 

Wayne and currently shooting on location 

28 miles south of this high desert tourist resort. 

For eight of the pre-teenage and teenaged 

youngsters, the multimillion-dollar epic 

western marks their motion picture debut, 

while the other three have appeared previously 

before either TV or big screen cameras. 

The first-time actors are Alfred Barker. 

14; Steve Benedict. 14; Robert Carradine. 

16; Norman Howell, 13; Sean Kelly. 14; 

Clay O'Brien. 10: Sam O'Brien. 15, and 

Mike Pyeatt. 13. The three professional actors 

are Nicolas Beauvy, 12, previously at 

Warner Bros, in "Camelot"; A. Martinez. 

19, the oldest of the group, and Stephen 

Hudis. 13, busy TV actor born in England 

bin raised in California. 

The boys play Wayne's cowhands in 

this 

story of a gigantic trail drive across the 

Western plains in the 1870s and were personally 

guided through a month-long training 

period by Wayne as he taught them to 

ride. rope, brand cattle and trail herd. 

The 11 youngsters will remain on location 

here until late June, when the compain 

moves to Colorado for the Final lour weeks 

of filming on this screenplay by Ir\mg 

Ravetch and Harriet Frank jr. from a novel 

bv William Dale Jennings. 

ownei "i the ( ove Fheatre in La Jolla, 

whose w lie died recently 

Robert V. Newman and Jell 1 ivingston 

returned to Hollywood from meetings in 

New York with Paramount executives on 

"Will) Wonka and the Chocolate Factory." 

Jack Cassidj and Steve Mellon look ovei 

the Gem theatre, Garden Grove, from 

Leslie White, the former owner. 

Ray Moon resigned as booker at Universal 

and is now booker and salesman lor Billy 

. 

Fine Ballin resigned as bookei 

for the Warner Bros, exchange and is returning 

to New York. 

"Derby," the dramatic motion picture 

look at the American Dream set against 

the tough world of the Roller Derby, will 

begin its exclusive Los Angeles engagement 

Wednesday (12) at the Four Slar Theatre. 

Hollywood-LA WOMPIs held a bazaar 

Sunday (2) in Devonshire Downs. 18000 

Devonshire St.. Northridge, from 10 a.m. 

to 4 p.m. The items for sale were all new 

and proceeds are earmarked tor one of the 

many WOMPI charities, according to waysand-means 

chairman Mrs. Harold (Mary) 

Stellar, King International Corp. 

Tony King Managing 

Palo Alio Square Duo 

SUNNYVALE, CALIF.—Tonj King is 

manager of the recently opened Palo Alto 

Square theatres I and II. The twin theatres 

were the first business to open in the huge 

new Dillingham complex under construction 

at Page Mill Road and El Camino 

Real. 

One theatre has seating for 300. while 

the other seats 600. Auditorium walls are 

decorated with earth-colored tectum, which 

prevents sound reverberations. 

Palo Alto Square I and II have 2.500 

parking spaces in a double-decked lot and 

a securitj guard to watch the cars. 

Finish Slidefilm Soundtrack 

PHOENIX—The soundtrack for the Elba 

Systems Corp. slidefilm, "Freedom Road," 

has been completed at the new Cain on 

Films sound studio under the supervision 

oi Bill Chase, with (am on director of sound 

engineering Don lessiip "putting it .ill together." 

dLOHd! 

EXHIBITORS! 



BEACH! 


THE 

INDUSTRY'S 

"OWN" 

ftrj 

\F 971 W-5

Arizona Bill Would Base Theatre 

Taxes on Content of Films Shown 

PHOENIX—Viewing current legislative 

moves in the state of Arizona to curb "pornography," 

Republic political editor Bernie 

VVynn. writing his "One Man's Opinion" 

column, recalled the famous quotation attributed 

to Daniel Webster. Said Wynn, 

"The men who run governments have long 

known that the 'unlimited power to tax is 

the power to destroy.' " 

He continued. "For that reason, the 

courts in this country have ruled many times 

that the state can't do indirectly what it is 

forbidden to do directly. That's why two 

of the four bills coming from the House 

dealing with pornography are getting so 

much attention in the Senate, although the 

Judiciary Committee put one of the bills 

out with a 'do pass' recommendation. 

"The four measures are House Bills 301, 

302. 303 and 304. Two of them make 

sense, for they seek to protect the young 

and nonconsenting adults from contact with 

erotic material. HB301. as amended in the 

Senate Judiciary Committee, would ban the 

public display of explicit sexual material, 

whether it be on newsstands or outdoor 

drive-in 

theatre screens. 

"This is a legitimate addition to the law. 

because no one who does not choose to 

view pornographic displays ought to be subject 

to them. And children ought not be 

exposed under any circumstance. 

"That leads up to HB304, which outlaws 

the location of an adult book store or magazine 

store within one mile of any school or 

public park. There is a 'grandfather clause' 

in the bill exempting existing shops. 

"While the one-mile provision may be 

too restrictive, the idea of protecting children 

from the goings and comings of those 

purchasing erotic material and from possibly 

viewing the contents of these shops is 

unquestionably sound. 

"Then we come to House Bills 302 and 

303, which are something else! The latter 

measure, railroaded out of Judiciary Committee 

(recently), would slap a $2,000 tax 

on every self-contained film or videotape 

viewing device. The object is to make it too 

expensive for the adult bookstores to keep 

their coin-operated 'peep shows." It's a tax 

to destroy what one legislator called a 'disagreeable' 

business. 

"It must be kept in mind that the law 

now forbids minors from using these machines. 

So we can safely assume that those 

adults who peep at peep shows do so out 

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a 

of curiosity or because they want to see 

them. 

"House Bill 302 seeks to rate theatres according 

to the films shown and impose 

heavy taxes in accordance with the degree 

of eroticism displayed. Those theatres which 

show films depicting any form of sexual intercourse 

or direct stimulation would be 

forced to pay a license tax of $10,000 annually. 

"Theatres showing films with less 

explicit 

acts would have to pay $6,000 a year. Theatres 

showing the usual 'sexy' type films or 

simon-pure pictures would pay $100 a year. 

The Arizona Commission on the Arts and 

Humanities would be empowered to review 

all the films to rate them in the three different 

categories for tax purposes. 'Can you 

imagine.' declared Sen. Sandra O'Connor 

(R-Paradise Valley), 'those little old ladies 

going down to the theatres to review the 

dirty 

pictures!' 

"I simply cannot imagine that the legislature 

will take such proposals seriously, 

particularly in 

the more mature Senate." 

B. V. Sturdivant Honored 

At State Bar Convention 

CHANDLER, ARIZ—B. V. "Sturdy" 

Sturdivant, a vice-president and board 

member of national NATO; NATO of 

Arizona president, and chairman of the 

national NATO committee on community 

involvement, was honored here with a special 

citation by judges and attorneys in 

the Law Day program at the annual convention 

of the State Bar of Arizona. The 

citation, in the form of a plaque, lauded 

Sturdivant "for his outstanding contribution 

to the cause of judicial reform and 

the administration of justice." 

Among those at the head table for the 

plenary session were Congressman Claude 

H. Pepper of Florida, who is chairman of 

the House Select Committee on Crime. 

Other congressional representatives were 

Morris K. Udall, John J. Rhodes and Sam 

Steiger of Arizona. Steiger also is a member 

of the Select Committee on Crime. 

Ernest W. McFarland, former governor 

and U.S. Senator from Arizona and retired 

Arizona Supreme Court Chief Justice, 

represented the President's National Commission 

on the Causes and Prevention of 

Violence, of which he is a member under 

the chairmanship of Dr. Milton S. Eisenhower. 

Long active in NATO, Sturdivant also 

is co-chairman of Robert W. Selig's Public 

Affairs Committee and in judicial circles 

is president of the Citizen's Ass'n on Arizona 

Courts, holding an Arthur T. Vanderbilt 

fellow membership in the Institute ol 

Judicial 

Administration. 

Chief lusticc Fared C. Struckmeyer jr. 

of the Arizona Supreme Court headed the 

long list of judges present. More than S00 

were in attendance. 

Fall Opening Planned 

For Phoenix Cinema 

PHOENIX—ABC Intermountain Theatres 

executives are looking for a fall opening 

of Che circuit's new El Camino Theatre, 

which will be located at 2020 North Scottsdale 

Rd., Phoenix. Ground-breaking ceremonies 

held April 20 signaled the start of 

construction of the 832-seat movie house. 

ABC Intermountain also operates the 

Cine Capri, Palms and Indian drive-ins in 

Phoenix. 

ALBUQUERQUE 

phe world premiere of "Red Sky at Morning," 

the Hal Wallis film shot in part 

in New Mexico last year, was scheduled 

to be held at Loews Theatre here Thursday 

(6). 

Singer Johnny Cash is due in town Thursday 

(27) for a concert at the New Mexico 

State Fairgrounds' Tingley Coliseum. The 

same evening he is scheduled to attend a 

special screening of his first film. "A Gunfight," 

at Loews Theatre here. Also on hand 

for the screening will be officials of the 

Indian Tribe, which financed 

the movie, Jicarilla Apache 

filmed in part in New 

Mexico. 

Video Theatres Announces 

Personnel Realignments 

ALBUQUERQUE—The resignation of 

the manager of the Duke City Drive-in 

here has resulted in a round of managerial 

changes for several of the Video Theatres' 

airers. Paul West, Video city manager, announced 

the changes, which started after 

Ron Ivey resigned from the Duke City post. 

Ivey had been with Video for two years. 

Lester Coker. who has been manager of 

the circuit's Silver Dollar Drive-in, was 

moved to the Duke City. Ron Salome, who 

has been at the helm of the Teseque, then 

went to the Silver Dollar Drive-In. 

Horace McCowan. Video's Albuquerque 

concession and relief man, has been set in 

temporarily at the Teseque Drive-ln. 

Canyon Films Is Opening 

Communications Library 

PHOENIX—Construction and decoration 

of the new communication arts library in 

the Canyon Films building has been completed 

under the direction of Red Johnson. 

Scheduled to open officially Monday (17). 

the new library will contain reference material, 

source books, texts and trade and professional 

publications related to the motion 

picture. TV. radio, advertising, public relations 

and associated communication arts. 

The facilities and material of the new 

Canyon library will be available only to 

professionals in the fields and to college 

and high school students studying in these 


Rocky Mountain Motion Picture Association 

10th ANNUAL FORWARD LOOK 71 

Tuesday, Wednesday May 25 and 26 

RADISSON HOTEL Denver, Colorado 

TUESDAY MAY 25 

9:00 a.m. to 11:30 a.m. Registration in Colorado Room 

11:30 a.m. Kickoff Luncheon, Colorado Room 

Opening Address, Jack McGee. President, R.M.M.P.A. 

Keynote Speaker, Wally Kemp, Grand Island, Nebraska 

Afternoon Workshop and Product Reels immediately following lunch 

6:30 p.m. Ladies Night Out, Aspen Room Fashion Show by Meggie's 

Mr. Dennis Price—Talk and Demonstration on ESP and Self 

Hypnosis 

Men's Stag and Golf Calcutta, Colorado Room 

All Golfers will receive their starting times 

WEDNESDAY MAY 26 

GOLF TOURNAMENT Park Hill Country Club 

6:30 p.m. Final Banguet and Victory Dinner Dance, Colorado Room 

Free Cocktail Hour 6:30 to 7:30 

Dancing to "Will Back and His Orchestra" 

Master of Ceremonies, Bob Tankersley 

Registration 

Fees 

MEN $29.00 WOMEN $21.00 

(Individual Tickets Available) 

SUPPORT YOUR ASSOCIATION! 

BOXOFFICE :: Ma\ 10. 1971

. . Steve 

. . Carl 

DENVER 

JU^rt Goldstein held a special invitational 

opening of his new twin Pleasant Valley 

cinemas in Colorado Springs. Cocktails 

and refreshments were served in the spacious 

lobby and foyer prior to the screening, 

with local dignitaries in attendance. 

Both the 200-seat and the 160-seat auditorium 

will operate on a seven-day basis, with 

varied programs being booked into the subsequent-run 

theatre. 

George Plybon has been appointed city 

manager for Commonwealth Theatres in 

Rapid City, S.D., and will have supervision 

over their six theatres located there. George 

formerly was city manager for Commonwealth 

at Fayetteville. Ark. He succeeds 

Frank Jones, who was promoted to district 

manager and who will be headquartering in 

Springfield. Mo. . Foster has been 

appointed manager of Commonwealth's 

Grand and Starlite Drive-In, Rocky Ford. 

Bruce Young, district manager for Commonwealth 

Theatres, is taking a postman's 

holiday. Young will vacation in Hot Springs. 

Ark., and while there will attend the NATO 

of Arkansas meeting. 

Visiting the exchanges to set product were 

Don Swales. Wheeler Opera House. Aspen; 

Sam Amendola. Cliff Theatre, Wray; Don 

Monson, Ute Theatre, Rifle; Dick Klein, 

Trojan Theatre, Longmont; Paul Cory, Starlite 

Drive-In, Sterling; Lloyd Greve, Cine- 

Moly Theatre, Leadville, and Howard 

Campbell and Neil Lloyd, Westland Theatres, 

Colorado Springs. 

Funeral services were held here for Richard 

E. McComb, manager of the North 

Star Drive-In. McComb broke up a scuffle 

by a group of youngsters in the drive-in and 

then apparently collapsed and died of heart 

failure. He is survived by his wife Peggy and 

a son Gregory. 

Judson Moses, Western divisional 

publicity 

man for Metro-Goldwyn-Mayer, was in 

town to set the campaign for "Mad Dogs 

and Englishmen.'' which will open in the 

Paramount Theatre . Olson, Western 

divisional manager for United Artists, was 

meeting with Ronnie Giseburt and John 

Dobson of the local office and calling on 

circuit 

accounts. 

Fred Brown, a veteran of the industry, is 

a patient at General Rose Hospital, recovering 

from surgery. Brown at one time was 

^r 

SPECIAL 

TRAILERS 

DRIVE-INS 

Announcements 

Merchant Ads 

the branch manager for MGM here and a 

salesman for United Artists, prior to his 

Also in the 

retirement many years ago . . . 

same hospital is veteran exhibitor Gus 

K.ohn. Kohn was one of the founders of 

the old K&F Theatres, which became Fox 

Theatres. 

Forward Look Meeting 

Announced by RMMP 

DENVER—The two-day tenth annual 

Forward Look meeting of tie Rocky Mountain 

Motion Picture Ass'n will open Tuesday 

(25) with registration in the Colorado 

Room of the Radisson Hotel, Denver. Following 

the Kickoff Luncheon in the Colorado 

Room, distributors will screen product 

reels and an afternoon workshop will be 

held. 

Tuesday evening (25), the ladies will 

have a "night out" in the Aspen Room, 

with a fashion show by Meggies and a 

demonstration on ESP and self-hypnosis, 

while the men will meet in the Colorado 

Room for a men's stag and a golf Calcutta, 

at which time all golfers will be assigned 

starting times. Golfers will tee off Wednesday 

(26) at Park Hill Country Club. 

A free cocktail hour will be held from 

6:30 p.m. to 7:30 p.m. Wednesday evening 

(26). followed by the final banquet 

and Victory Dinner-Dance, both in the 

Colorado Room. Music will be provided 

by Will Back and his orchestra. 

Tickets for the two-day event are priced 

at $29 for the men and $21 for the women 

— $50 per couple—and can be secured from 

Filmrow personnel or suppliers in the area. 

SEATTLE 

^7/alt von Hauffe, promotion and advertising 

director for MGM in this area, 

was in town April 27-28 preparing for the 

opening of "Mad Dogs and Englishmen" 

at 

the Fifth Avenue. 

Lance Zehrun is the new manager at the 

Neptune for Sterling Recreation Organization 

. . . "Song of Norway" closed at 

United's Cinerama Thursday (6) to make 

room for "Julius Caesar," which began its 

exclusive first run Friday (7). 

Sandy Hill, KIRO-TV's hostess for the 

million-dollar movie shown each afternoon. 

was awarded a beautiful bouquet of red 

roses for the tremendous response she had 

for the "Say Hello to Yesterday" theatre 

party in the Fifth Avenue Saturday morning. 

April 17. Over 1.000 people attended. 

Julie Webb of the motion picture "Billy 

Jack" was in town April 25-27 on a promotion 

with the newspapers, radio and TV in 

preparation for the opening of the film. 

"Billy Jack" had a special benefit premiere 

Tuesday (4) for Heads-Up. Open Door. 

UDC and Seadrunar at the Uptown Theatre. 

All tickets were $4 and the complete 

proceeds went to the four benefactors. The 

picture opened its regular engagement the 

next evening. 

Recent sneak previews were "Murphy's 

War" at the Music Box with "Love Story, 

April 22: "A Gunfight" at the Blue Mouse 

with "A New Leaf," April 30, and "Billy 

Jack" at the Seattle 7th Avenue with "THX 

1138" the same night. April 30. 

New films on the local scene were "Dorian 

Gray" at the Aurora and Midway 

drive-ins. "The Last Valley" at the Coliseum, 

"The Lickerish Quartet" at the Paramount 

and "Mad Dogs and Englishmen in 

the Fifth Avenue . . . "Bed and Board" held 

for a second week at the Ridgemont: "Lawrence 

of Arabia" went into both the UA 

Cinema 150 and the Cinema II; "Five Easy 

Pieces" held an unprecedented 24th week 

in the UA Cinema 70, where they added a 

new co-feature, "I Never Sang for My Father"; 

"Investigation of a Citizen Above 

Suspicion" moved into the Varsity, and 

"Alex in Wonderland" had its first drive-in 

showings at both the Sno-King and Duwamish. 

Brentwood Sign Is Down; 

May 25 Hearing Scheduled 

DENVER— Because the city zoning administrator 

ruled that the billboard-type sign 

at the Brentwood Theatre in southeast Denver 

is too large, the sign is presently reclining 

on the roof of the building, which 

houses a 

four-unit theatre complex. A hearing 

scheduled to resolve the issue was postponed 

until Tuesday (25), because of the 

illness of the theatre's attorney. 

The sign was installed at the time the 

theatre opened last fall but the zoning administrator 

forced the theatre to take it 

down. The owners applied for a permit but 

it was denied. 

In appealing the case to the zoning board, 

the owners claimed the lettered portion had 

only slightly more than 100 square feet. The 

zoning board said it contained 336 square 

feet, three times the area permitted under 

the 

code. 

Since the initial controversy, the city 

council has passed a new sign code and 

the city attorney's office says the new code, 

which prohibits roof-top signs, applies to 

the Brentwood case. 

Insurance Film by Canyon 

PHOENIX—The photographic elements 

of a new sound slidefilm, "Just in Case," 

being produced by Canyon Films for the 

Superior Equity Corp. of Lincoln. Neb., 

were completed Tuesday (4). With a script 

written by Courtney Anderson, the slidefilm 

was shot in studio and location sequences 

by Canyon's director of photography 

Jim Berry, with Superior Equity's vicepresident 

Ashley Holley providing technical 

advice on new insurance concepts explained 

in the production. 

BOXOFFICE :; May 10, 1971

— 

— 

— 

— 

'Investigation' 150 

First Week in KC 

KANSAS CITY—•Investigation of a 

Citizen Above Suspicion," a recent Academy 

Award-winner as best foreign-language 

film, grossed .1 fail 150 per cent in its debut 

at Embassy II. The area's top five attractions 

remained unchanged from the previous 

report, .is "The Stewardesses" continued to 

lead the pack, holding at 500 in its tenth 

frame at the Kimo. Following, in .their 

usual order, were: "Love Story" (335. Fine 

Arts); 'Mad Dogs & Englishmen" (Roxy) 

and "Ryan's Daughter" (Capri), both 200; 

and "They Might Be Giants" (185, Plaza). 

I he week's other two openers, both in the 

just-average class, were: "A Man Called 

Sledge" (120 composite, nine units) and 

"Let It All Hang Out." 100 at the Kimo 

South. 


Capri— Ryan's Daughter (MGM), 1 0th wk 200 

Embassy II — Investigation of a Citizen Above 

Suspicion (Col) 150 

Empire 1, Ranch Mart I Little Big Man (NGP), 

I lth wk 100 

Empire 4— Little Murders (20th-Fox), 5th wk 100 

Fine Arts— Love Story (Para), 19th wk 335 

Glenwood I Waterloo (Para), 4th wk 100 

Glenwood II, Parkway One, Towne 2 A New 

Leaf (Para), 4th wk 1 65 

Kimo The Stewardesses ,SR), 1 0th wk 500 

Kimo South— Let It All Hang Out (SR) 100 

Nine theatres—A Man Colled Sledge (Col) 120 

Plaza They Might Be Gionts ,Univ), 2nd wk. .185 

Ranch Mart 2— Pretty Maids All in a Row 

(MGM), 4th wk 

Not Available 

Roxy Mod Dogs & Englishmen (MGM), 2nd wk 200 

Geo. A. Nescher Is Dead; 

Weil-Known Theatreman 

VALLEY FALLS, KAS.—George A. 

Nescher. 81, died of leukemia Friday afternoon, 

April 30. in a Topeka hospital. He 

had been a Valley Falls resident since 

1 936. 

Nescher was a veteran of World War I. 

discharged after overseas service as a master 

sergeant. He was chief projectionist and 

sound engineer for Glenn W. Dickinson 

Theatres in Kansas from 1928 to 1934. 

Nescher opened the Rio Theatre in Valley 

Falls June 25. 1936, and operated the motion 

picture house 20 years before he retired. 

He also operated a theatre at Springfield, 

Colo., during World War II. 

Nescher was a member of First United 

Methodist Church at Valley Falls, King 

Solomon Lodge No. 10, AF&AM, at Leavenworth 

and Chapter No. 2, Royal Arch 

Masons. He had been a charter member and 

past president of the Valley Falls Rotary 

Club. 

He leaves his wife Arlene and a sister, 

Mrs. Esther Lindberg, Osakis. Minn. Funeral 

services were held Monday (3) at the 

Nellis-Hagge Chapel. Valley Falls, with 

burial in Highland Cemetery at Junction 

City. 

X Films Axed by Airer 

DECATUR, ILL.—Roy Kalver, veteran 

owner of the Decatur Drive-In, has announced 

that X-rated films will not be exhibited 

during the summer season. 

in 

William Hickey will recreate his stage role 

"Happy Birthday, Wanda June." 

Ray McKitrick Honored as Pioneer 

Of the Year by Kansas City MPA 

KANSAS CITY — Ray K. McKitrick, 

Universal Pictures branch manager, was 

honored by the Motion Picture ^SS*n oi 

Greater Kansas Citj as Pioneer oi the Year 

at a dinner Mondav evening (3) at the liellcnve 

Hotel, attended hv 120 men and 

women. Dan Meyers. MPA president, led 

the meeting. 

McKitrick. who will be leaving this week 

lor Frankfurt. Germany, with his wife 

Louise to visit their son Mike, an Armv officer, 

and daughter-in-law Barbara, was presented 

a gift of $100 in German marks, donated 

by MPA members, as spending monev 

for the two-week trip. Jack Poessiger. Commonwealth 

publicist, made the presentation. 

Richard Durwood, American Multi Cinema 

vice-president, gave McKitrick a scroll 

with the signatures of all present at the dinner. 

Among the out-of-town guests were R. 

N. "Bob" Wilkinson, Universal Pictures assistant 

general sales manager, New York, 

and Walter Armbruster, division manager. 

Dallas. 

Durwood traced McKitrick's film career 

from the time he was "knee high to a door 

knob." when his two brothers bought him 

a film projector, to his present position as 

Universal branch manager. Some slides also 

were presented from McKitrick's family 

photo album through arrangement with 

George Kieffer, assistant general manager 

of American Multi Cinema; David Rogers. 

Century Advertising Agency, and Charles 

Napier of WHB Radio. A humorous talk. 

Releasing Corp.. heads the new slate of St. 

Louis WOMPI officers elected for the 

1971-72 term, with others named including: 

Marge Burtt. 20th Century-Fox. vice-president; 

Mary Jo Knauft, Cinerama Releasing 

Corp.. secretary, and Rowana Halbrook. 

Metro-Goldwyn-Mayer, treasurer. 

Donna Potts, KWK, past president, has 

been chosen chairman of the committee on 

arrangements for the annual installation dinner 

meeting to be held June 16 at Cheshire 

Inn. 

The regular May meeting of WOMPI will 

be held Wednesday (19) at 530 p.m. at 

Arthur Enterprises" Fox Theatre screening 

room, with hostesses Marie Becker, 20th- 

Fox, and new member Jean Herod, National 

General Theatres Corp., planning the 

social 

activities. 

"Fearless Gumshoe." was made by Dick 

Wall "i K( MO Radio. 

McKitrick started his career with the 

Patee rheatre in Lawrence. Kas.. the first 

theatre west oi the Mississippi, l ater he 

worked for Glen Dickinson at the Bowcr- 

SOCk and \..isil\ ihcalics in I awrencc. then 

Howard Hughes and Harold Franklin at 

their theatre in Chillicothe. In 1929 he operated 

the first sound house for Dickinson 

in Junction Citv. Kas. Later he became a 

booker for Dickinson and joined Commonwealth 

Theatres as a manager in Osawatomie, 

Kas. 

In 1937 he returned to Kansas ( ilv as a 

booker for Republic Pictures. Later he was 

employed at theatres in frenton and Harrisonville, 

then joined RKO Radio as a 

hooker, followed by two and a half years 

the Marine Corps. He returned to civilian 

in 

life as a salesman for RKO in the Des 

Moines area and was back in Kansas City 

as a salesman for 20th Century-Fox. where 

he staved for five years. 

Joining Universal 14 years ago. Mc 

Kitrick was promoted to branch manager in 

December 1962. He served as president ol 

the MPA in 1968 and has been national 

president of the Colosseum of Motion Picture 

Salesmen. 

In addition to his son and daughter-in-law 

in Germany, McKitrick is the father of 

a daughter Bonnie Lou. A son-in-law and 

two grandchildren are part of the family. 

Dolores Strinni to Head Illinois Senators Seek 

St. Louis WOMPI Club 

ST. LOUIS—Dolores Strinni. Cinerama 

R, X Ban for Airers 

CHICAGO—A report from Springfield 

Airer Opens With New Name 

WEST FRANKFORT. ILL—The drive 

in located midway between West Frankfort 

and Benton on Route 37 has opened for 

the season with a new name—Rend I ake 

Drive-In. The airer. operated by Bob and 

Jo Strauss, also has a new boxoffice and 

new identification sign at the entrance. 

stales that the Senate executive committee 

voted 18-1 Tuesday (4) in favor of a bill 

which would bar X-rated movies from 

drive-in theatres. The prohibition also 

would apply to R films. 

Louis Oelker of nearby Aurora was 

in joined testifying for bill the sponsored by 

Sen. Robert W. Mitchler (R-Oseego) h\ a 

spokesman for the Illinois Council ol 

Churches. Oelker. 51. and the father of 

three children, said parents are unable to 

decide what sort o\ movies their children 

may see. 

The one negative vote was cast by Sen. 

Bernard S Neistem (D-Chicago), who said 

he was opposed to any kind ol censorship 

and thought the bills would violate the 

federal and state constitutions. 

Parsons Sign Removed 

PARSONS. KAS.— Kansas City-based 

Commonwealth Theatres has removed the 

large, vertical Parsons Theatre identification 

sign in compliance with a citv ordinance 

requesting that propertj owners eliminate 

canopies and overhanging signs. The Parsons 

fheatre is located at 1818 Main. 

BOXOFFICE May 10, 1971 

C-l

. . . Mrs. 

KANSAS CITY 

fhe WOMPI Club held its annual election 

of officers and re-elected Gladys Melson. 

Columbia booker, 

as president for a 

second term. Others 

elected: Phyllis Sew- 

Warner Bros. 

ard. 

first vice-president; 

Elaine Palmer. 20th 

Century-Fox. second 

v i c e-president; Kay 

George. Warner 

Bros., recording secretary: 

Bernice Powell. 

Gladys Mekon 

Commonwealth, corresponding 

secretary, and Donna Jones, Columbia, 

treasurer (second term). Those helping 

in the Dimes From Dames drive are 

urged to contact Mary Hayslip by the first 

week in June. 

Lawrence Barney, manager of Dickinson's 

Owen Theatre in Branson, visited Boxoffice 

Thursday. April 22. during a trip 

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to Kansas City to buy some equipment. He 

reported good attendance during a four-day 

showing of "The Aristocats" (BV). which 

was promoted with a cartoon coloring contest 

for tots from age five to ten. Theatre 

passes were awarded to winners. Barney, 

who is quite an artist himself, recently won 

second prize in the Tri-Lakes Art Guild 

sketching contest. 

Ernie Block, former owner and operator 

of the Nemaha Drive-In at Sabetha, Kas., 

suffered a stroke Tuesday. April 27. He is 

currently convalescing at the KU Medical 

Center, 39th and Rainbow, Kansas City, 

Kas., Room 230B. and would enjoy hearing 

from his many friends. 

Anne O'Toole, Paramount cashier, retired 

Friday (7) after having spent more than 48 

years with the company. Friends and coworkers 

in the office held a party in her 

honor, presenting her with an AM-FM clock 

radio. Over the years, Anne has served in 

a variety of capacities in the branch as a 

contract clerk and as stenographer in the 

accounting and booking departments. She 

was promoted to her present position as 

cashier in 1953. Anne says she has no special 

plans right now but is looking forward 

to traveling, with an eye toward California 

and Mexico. 

Congratulations to Mr. and Mrs. Gene 

Paris 

of Overland Park, Kas. Gene and his 

wife Barbara, daughter of Mr. and Mrs. 

Chuc Barnes (UMPA). adopted a baby girl 

this past week. The couple also has another 

daughter, Ann. and a son, Andrew. Paris is 

president of the Paris Printing Co. 

Exhibitors seen on Filmrow: From Missouri—Shelby 

Armstrong, Milam. From 

Kansas—Bill Warren, Wichita, and Charles 

Crocker. Ulysses. 

Wanda Appleton began work Monday (3) 

at the Paramount office. She will be doing 

temporary office work during the summer. 

Ray McKitrick, Universal branch manager, 

after being feted as the Pioneer of the 

Year, departed Monday (10) with his wife 

Louise to begin a two-week vacation in Germany. 

They will visit their son, who is with 

the Army stationed south of Frankfurt, and 

his 

wife. 

Forty years ago, according to the column 

iil that name in the Kansas City Times 

Monday (3), the Loews Midland's feature 

attraction was "Quick Millions," starring 

Spencer Tracy. Sally Eilers and John Wray. 

Constance Bennett was appearing in "Born 

to Love" at the Mainstreet Theatre, while 

the Newman's presentation was "Body and 

Soul." with Charles Farrell and Elissa Landi 

Velma West Sykes, state president 

of the Missouri Writer's Guild, directed the 

annual meeting of that organization at Columbia. 

(Mrs. Sykes. an ever-popular contributor 

of prose and poetry to newspapers, 

including the Kansas City Star, in later 

years also was a correspondent and reviewer 

for Boxoffice.) 

The Glenwood 1 Theatre hosted a Hollywood-style 

premiere—complete with klieg 

lights, spots and a rock band—of the new 

Warner Bros, feature "Billy Jack," starring 

Lorn Laughlin and Delores Taylor. Thursday 

night (6) at 8:15 p.m. 

Kay George, Warner Bros, booking clerk, 

who was in Germany for two weeks in the 

Bamberg area, visited Auttenburg Castle and 

Neuberg. 

Lily Welty, a partner in the Midway and 

Riverside drive-ins at Hill City. Kas., has 

retired as Hill City police judge after completing 

ten years of service. During that 

time she has decided a total of 849 convictions—some 

happy and some unhappy. 

Bobbie A brains, wife of Leonard Abrams, 

Paramount booker, started work Monday 

(3) to help fill in while Virginia Applegate 

of the Universal inspection department is on 

vacation. 

Tickets are currently on sale at the Capri 

Theatre boxoffice for the American Rock 

Company's performance of "Jesus Christ 

Superstar." which will be presented one 

night only, two performances, at the Municipal 

Auditorium Monday (17) at 6 and 10 

p.m. Tickets are priced at S3. $5 and $7. 

The performance is being sponsored by the 

Kansas City Lyric Theatre. 

Stephanie Orr, 2V2, Dies; 

Grandchild of H. C. Thomas 

KANSAS CITY—Funeral services were 

held here Saturday (8) for 2Vi -year-old 

Stephanie DeArmond Orr, daughter of Mr. 

and Mrs. John F. Orr, Chicago, and granddaughter 

of Mr. and Mrs. Howard C. 

Thomas of Mission. Kas. Thomas is head of 

Thomas Film Distributing Co. here. 

Stephanie died Wednesday (5) at Children's 

Memorial Hospital in Chicago after 

a long illness. In addition to her parents and 

maternal grandparents, she is survived by 

a sister, Kindra Sue, and her paternal grandparents, 

Mr. and Mrs. Francis C. Orr of 

Kansas City. 

Services were held at St. Andrew's Episcopal 

Church here. The family suggested 

contributions in 

Stephanie's memory to Children's 

Memorial Hospital. 2300 Children's 

Plaza, Chicago. III. 

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C-2 BOXOFFICE :: May 10, 1971

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ATTENTION: ST. LOUIS 

TERRITORY EXHIBITORS 

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Louis Nurses Advisory Board, the group 

which acts as the advisory body for the St. 

Louis Municipal School of Nursing. Mrs. 

Barco has been the chairman of the annual 

March of Dimes for several years and was 

a 1962 Globe-Democrat "Woman of 

Achievement." 

Arthur Enterprises' Hi-Pointe Theatre, 

1001 McCausland Ave., was robbed of an 

undetermined amount Friday, April 23, by 

two armed men who bound and gagged 

two employees. Lewis Foulk. an usher, was 

grabbed in the lobby by a robber, who 

shoved him into a storeroom, taped his 

mouth and robbed him of $12. George Rie- 

BERRY 

Janitorial Service, Inc. 

2018 Olive Street 

St. Louis, Missouri 63103 

gel. the manager, was threatened by a second 

robber, who forced him to open a safe , 

in the office and turn over the contents. 

Riegel also was bound with tape and ordered 

into the storeroom before the men 

fled. 

Tom Jones and his show has been booked 

into the Arena for a one-nighter Friday. 

June 4. 

Writer George Plimpton, whose Walter 

Mitty intrusion into football grew to a feature 

film with the Detroit Lions, was the 

featured speaker at Norwood Hills Country 

Club Friday evening. April 23. at a $50-aplate 

fund-raising dinner to benefit the vocational 

center of St. Mary's Special School. 

Plimpton entertained the diners with 45 

minutes of stories of his adventures in major 

league sports, the New York Philharmonic 

Symphony. Clyde Beatty's circus, the Las 

Vegas stage and stage elsewhere. As for 

football. Plimpton was rushed into action 

as quarterback for the Detroit Lions and 

faced the bleak realization he didn't know 

where to put his hands. "And when a quarterback 

couples with the center, he must 

know how to do that." Plimpton said. 

Tent 4 Variety Women made their first 

table-of-tickets sale for the 11th annual Fun 

for Funds Frolic to Mayor A. J. Cervantes. 

The dinner-dance is set for Sunday (16) in 

the Chase Club of the Chase-Park Plaza 

Hotel, starting at 6 p.m.. with Buddy Moreno 

providing the music. Making the sale 

and getting photo and story coverage in the 

local dailies were: Mrs. Thorn Lewis, dance 

chairman; Mrs. Robert King, president of 

Tent 4 Women, and Mrs. Milton Mandel. 

board member. All proceeds go to support 

Variety's children's charities. 

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County Theatre, it was announced by Joe 

Ruddick, National General Theatres district 

manager. Taking over the reins at the Kennedy 

is Bill Hopper, formerly manager on 

the Century 21 Theatre in Springfield. Mo. 

David Brown has joined Warner Bros, as 

executive vice-president, creative operations. 

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. . Friday 

CHICAGO 

Yîc Bernstein, district manager for American 

International Pictures, set off on a 

holiday in California before returning home 

from the Variety Clubs International convention 

in Las Vegas. Nev. He is due to 

return here Monda) (10). 

— 

The McVickers Theatre brought back two 

of its biggest grossers as a combination 

"Kama Sutra" and "Succubus." 

The S. B. Greiver organization will handle 

the booking for the Mars Theatre. Marseilles, 

a movie house owned by Bill Denton 

. . . Donna Bicknis of the Greiver office 

staff is vacationing in Las Vegas. Nev. 

Teitel Film Corp., recently appointed distributor 

in the local and Milwaukee territories 

for "This Stuffll Kill Ya!", has completed 

booking negotiations in a number of 

theatres in the area. Herschell Lewis, head 

of Creative Communications, producer of 

the film, has turned over West Coast distributorship 

to Ellman Films, headed by 

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gram of five live acts and a movie at General 

Cinema Corp. theatres one night a 

week. The program, titled "Rebirth of 

Vaudeville." has thus far been presented at 

the Ford City Cinema and the Studio. 

We were sorry to learn so late that Joan 

Braver of the H&E Balaban staff had been 

hospitalized for surgery. She sounds as 

cheerful and efficient as ever, now that's 

she back. 

Tent 26 members were pleased to be the 

recipients of the second prize for communications 

for a second consecutive year. The 

award was made in Las Vegas. Nev.. where 

39 clubs attended the international convention. 

Joe Rehak was welcomed back to his 

niche at H&E Balaban after vacationing 

with his grandchildren. 

Ira Singer of Filmack and his wife announced 

the marriage of their son Craig to 

Carol Gottlieb Saturday (8). 

Columbia Pictures publicist Jim McMillan 

set up a campaign for the return of 

"Lawrence of Arabia." The film opened at 

the Michael Todd on a reserved-seat basis 

seven years ago. Now it will be showing in 

continuous run at the Arlington, Edens II, 

UA Cinema 150, Coral. Norridge I and UA 

Marina cinemas. 

During the month of April 1971, the 

censor board reviewed 30 films, two of 

which were rejected. There were six Mexican 

movies, five Greek and one Italian film 

in 

the foreign group. 

"Virtue had its own reward" for Dave 

Schatz, president of Chicago Used Chair 

Mart. After his company did such a rapid 

and competent job in repairing the explosion 

damage at the Grand. Klein & Dagel Theatres 

called on him to reseat their Village 

Cinema in suburban Franklin Park . 

The buildup for "Carnal Knowledge" continues, 

as Milt Levins and Andrew Arliskas 

of Avco Embassy receive more opening 

dates across the states of Illinois and Wisconsin. 

Jack Eckhardt's recent territorial trips in 

behalf of "Sweet Sweetback." "Grimm's 

Fairy Tales for Adults" and the combination 

of "I Drink Your Blood" and "I Eat 

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Your Skin" are paying off in big business. 

"Sweet Sweetback" was still going strong in 

the fifth week at the Community Theatres' 

Grand Circus in Detroit; "Grimm's Fairy 

Tales for Adults" was a substantial opener 

at the UA Cinema II in Milwaukee, and the 

five-day record for the combination in 

Minneapolis drive-ins was impressive. 

three 

Gil Frazier was in town to talk up "The 

Cross and The Switchblade." opening at the 

Roosevelt Theatre in the Loop Wednesday 

(12). Two advance performances were sold 

out to local organizations . (28) 

marks the opening of John Wayne's "Big 

Jake" at the Roosevelt. 

Paul Montague, who for many years had 

served as publicist for movies opening here 

and who was feted prior to his retirement 

to Florida, sends his thanks to one and all. 

He wants to list his address—2201 N. E. 

61st Court. Fort Lauderdale. Fla. 33308. 

ABC Great States is on the lookout for a 

man or woman who will brave sitting alone 

in the empty State Lake Theatre for a 

middle-of-the-night showing of "The Mephisto 

Waltz." prior to the opening at 9 

a.m. the next day. According to reports, a 

young woman in a New York movie house 

left long before the film's end. 

When "Love Story" showed promise of 

being a record-breaker at the Chicago Theatre. 

ABC publicist Eddie Sequin jokingly 

predicted that the movie would still be running 

in May for prom dates. Calls are now 

coming in strong for prom party accommodations 

. Grier and Pat Woodall 

were here in connection with "The Big Doll 

House," opener at the Woods in the Loop. 

Managing director Jack Belasco was their 

escort. 

While Jack Gilbreth, head of Gilbreth 

Films, could not be reached at this time, 

indications are that the Cinestage Theatre, 

which he leases, has changed its program of 

X-rated movies. According to reports, the 

movie "The Sensuously Liberated Female" 

was the source of some difficulty. In saying 

he didn't want to antagonize anyone, Gilbreth 

stated "How's Your Love Life?" would 

be shown instead. It was further reported 

that a spokesman for the city corporation 

counsel said he did not know of any complaints 

about the film. 

A new 45-story structure, to be known as 

McClurg Court Center, will incorporate a 

1.250-seat movie theatre. Jupiter Corp. is 

developer of the complex, which features 

1.064 apartments, tennis courts, a nine-hole 

putting green and handball courts. October 

1 is designated as the completion date. 

Ray Russo was welcomed to 20th Cen- 

(Continued on page C-8) 

THEHSTRE EQUIPMENT 

"Even/thine for the Theatre"- 

> No. CAPITOL AVI., INDIANAPOLIS. IND. 

C-6 May 10, 1971

Don't tell us you're 

still smoking? 

face it. A lot of people aren't any more. 

Then again, some have only cut down. 

(That's better than nothing.' Some have 

switched to a pipe or cigars. ^They're better 

than cigarettes ... if you don't inhale.! Others 

And most people take it all off again anyway.) 

If you'd like to quit but don't know how, 

we have a booklet that will guide you in 

determining what kind of smoker you are and 

what you can do about it. 

have switched to more food. 

Sure. You might 

Ask your local ACS Unit. We want to 

gain some weight, initially. But it's worth it. 

help you help yourself. 

| 

American Cancer Society 1 

It's up to you, too. 

BOXOFFICE :: May 10. 1971 C-7

. . 

CHICAGO 

(Continued from page C-6) 

tury-Fox as branch manager in this area. 

Russo. who succeeds the recently deceased 

Rjy Smertz. came here from the 20th-Fox 

Philadelphia exchange and. prior to this latter 

post, he served the company in Cincinnati. 

Bob Balaban of the theatre circuit family 

opens June 22 in Woody Allen's "Play Tt 

Again Sam" at Pheasant Run Theatre . 

The latest news in moviemaking in this city 

brings word that another movie is to be 

made here. "I'm Joe Blade from Decker. 

Texas." which was written by Ronald 

Cohen, formerly of Chicago but now a 

Hollywood writer. 

Doug Dopkins of Allied Artists hosted 

Id Cruea. vice-president and general sales 

manager, and Peter Strauss, vice-president in 

charge of production and branch operations, 

when they were in town for talks 

about AA activities. Discussion included 

such new product as "Romance of a Horsethief." 

"Cabaret." "Come Together." "The 

Anonymous Venetian" and "shinbone alley." 

Peggy Gates Re-Elected 

Prexy of Chicago WOMPIs 

CHICAGO—Peggy Gates of Warner 

Bros, was re-elected president of WOMPIs 

of Chicago for a second consecutive term. 

Other officers to serve in 1971-72 are 

Kathy Jurkowski, 20th Century-Fox. first 

vice-president; Doris Tharp, 20th-Fox, second 

vice-president; Muriel Kahner. National 

Screen Service, recording secretary; 

and Minnie Scher, Columbia Pictures, 

treasurer. 

The installation luncheon is scheduled for 

some time in June, at a site to be named. 

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Lillian Gish Clarifies 

Evanston Film Legend 

CHICAGO— Ben Kartman. author, editor 

and silent movie buff, learned through 

a personal letter from Lillian Gish that an 

Evanston. III., legend is just an unfounded 

tale after all. 

An old residence in the Chicago suburb 

has. for a long time, been known as the 

"movie house." The story has been told 

that scenes from "The Birth of a Nation" 

were filmed there. This was recorded by the 

Evanston Historical Society. 

The information was passed on to Kartman 

when he was asked to publicize the 

house but he would not do so until he 

could get documentary evidence. 

He wrote to Lillian Gish, who soon replied: 

"Thank you for your most charming 

letter. It was a pleasure to hear from you 

. . . 'Birth' scenes were filmed in California. 

We had no money at all then and we certainly 

didn't have money to travel far for 

what today is called 'location' filming. I'm 

sorry it's not true. It would have been a 

good story." 

Mike Kutza Makes Appeal 

For Film Festival Funds 

CHICAGO—In a further effort to put 

the Chicago International Film Festival on 

a paying basis, Michael J. Kutza jr.. who 

founded the festival seven years ago. is 

making a strong appeal for funds. Donors 

are being classified according to amounts 

subscribed. 

Those sending in annual dues amounting 

to $10-$24 will be listed as "Friend of the 

Festival"; $25-$49 gives a donor the title 

of "Contributor"; $50-$99, "Annual Sponsor"; 

$100-$499, "Sustaining Patron"; $500- 

$999, "Honor Member," and $1,000 and 

up, "Festival Angel." 

While there was a deficit in the returns 

for the November 1970 festival, Kutza was 

greatly encouraged by an increased response 

over prior years. 

Donations are to be sent to the Chicago 

International Film Festival. 12 East Grand 

Ave.. Chicago. III. 60611. 

Mrs. Mary Alice Hansen 

INDIANAPOLIS. IND. — Mrs. Mary 

Alice Hansen. 65, who had been a theatrical 

booking agent for the Burton Theatrical 

Agency, Indianapolis, and formerly had 

played the piano on stage in the Keith, 

Lyric and Circle theatres, died April 26 in 

a 

nursing home. Two daughters survive. 

Woodstock's Miller 

Undergoing Updating 

CHICAGO — An overall redecorating 

program is giving the village of nearby 

Woodstock an entirely up-to-date movie 

house. Work began several weeks ago with 

the painting of the seats and floor in a 

deep tone of red. The theatre's three aisles 

will be covered with bright red carpeting, 

while the foyer carpeting is a blend of 

brown, yellow and red. This carpeting will 

continue on the steps to the balcony and in 

the balcony proper. 

The foyer ceiling is to be painted and new 

light fixtures will be installed. A new lighting 

system will be applied in the balcony 

aisles. The lobby floor will be retiled. the 

concession stand refurbished and the showcases 

transferred outside to cover the windows 

of the restrooms, which will be enhanced 

by new mirrors and brighter lights. 

John G. Meehan, manager of the Miller 

Theatre, which is owned by the Frances 

Papas family of Chicago, said, in wanting 

the best for their patrons, they engaged 

Hans R. Teichert II, a German-American 

interior decorator, to do the job. Teichert 

is carrying out the redesign with a Spanish 

motif. 

For those who might be nostalgic about 

the theatre's design as it was when it opened 

in November 1927, the antique chandeliers 

which have hung in the lobby all these 

years are offered for sale. 

Teichert, who has been responsible for 

many other theatre interiors, plans to complete 

the work in four weeks. As a convenience 

to the theatre's patrons, operation 

is at no time being suspended. 

Opposition to X Pictures 

Forces 3 Houses to Close 

ANDERSON, IND.—Public protests 

against X-rated films have resulted in 

orders to close half of Anderson's theatres, 

according to Ray Cleamons, local manager 

for New York-based Cinecom Corp. Cinecom 

operates a total of six hardtops and 

drive-ins in the Anderson area. 

Cleamons stated that he is unable to obtain 

sufficient movies with other than X 

ratings to keep all theatres operating and 

that opposition to the X films has been increasing 

with such intensity that he can no 

longer show them. 

One theatre closed Sunday night. April 

25, and Cleamons disclosed that two others 

are slated for shuttering within six weeks. 

dLOHai 

EXHIBITORS! 

IN HONOLULU... 


BEACH! 


THE 

INDUSTRY'S 

"OWN" 

b\M0 

^^ 

Standard Time for Indiana 

INDIANAPOLIS—The Indiana Legislature's 

decision to keep Indiana on Standard 

Time, while most of the 

nation went to 

Daylight Saving Time, is expected to be of 

some comfort to drive-in theatre operators, 

who have long protested against DST as a 

hardship on their business. 

James Spitz has been promoted to Los 

Angeles branch manager. 

F 0r 


DRIVE-INS 

' Concessions * Merchant Ads 

• Announcements 


— TRAILERS FROM 

C-8 


— 

— 

'Withering Heights' 

Keeps Memphis Lead 

MEMPHIS—A third week of "Wuthering 

Heights" brought in the best Memphis 

theatre business of the report period, a 300 

percentage mark which was 100 grossing 

poinds ahead of "Little Big Man," fifth 

week, Crosstown. and "The Stewardesses," 

21st Week, Studio Theatre. "Dinah East" 

was 'ne only one of the three new features 

to gain a better-than-average break in its 

tirst week. Not even the magic of Rosalind 

Russell could pull "Mrs. Pollifax-Npy" near 

the 100 line. 


Crosstown— Little Big Man (NGP), 5th wk 200 

Guild— Dinoh East (SR) 125 

Malco— Brother John (Col), 2nd wk 75 

Memphion— Little Murders (20th-Fox) 75 

Palace— Mrs. Pollifox—Spy (UA) 50 

Park—Love Story (Para), 18th wk 100 

Plaza, Whitehaven— The Barefoot Executive 

(BV), 2nd wk 100 

Studio The Stewardesses (SR), 21st wk 200 

Village Wuthcrino, Heights (AIP), 3rd wk 300 

'Ryan's Daughter' Rates 300 

2nd Week in New Orleans 

NEW ORLEANS—Grosses at first-run 

theatres were down slightly, probably due 

to so many proms and other school and 

college activities keeping younger patrons 

busy. "Ryan's Daughter" tripled average at 

the Trans-Lux for the best percentage reported 

from the three theatres with firstrun 

product. "Women in Love" at the Gentilly-Orleans 

and a double bill of "Patton" 

and "M*A*S*H" at the Orpheum, all of 

these films back for second runs on strength 

of their Oscar publicity, enjoyed very good 

business. 

Joy Beguiled (Univ), 2nd wk 200 

Robert E. Lee— Little Murders (20th-Fox) 250 

Trans-Lux—Ryan's Daughter (MGM), 2nd wk. .300 

Montgomery Mall Theatre 

In Fast-Growing Center 

MONTGOMERY, ALA—Montgomery 

Mall, which opened a year ago with 15 

stores and businesses, celebrated its first 

anniversary with 32 retail and other business 

places in full operation. Among them 

is the Montgomery Mall Theatre, located in 

the mall's immediate surrounding area. 

"We're not through growing by any 

means." Bob Bradford, manager of the mall 

told the Montgomery Advertiser. "Right 

now, either on the drawing board or actually 

under construction are additional units 

to bring our total number of firms to 45 or 

50 ... All over the nation the mall concept 

is the newest and most convenient form 

of shopping. This fact has been proven in 

city after city." 

Shuttered Myrtle Beach 

Broadway to Be a Mini 

MYRTLE BEACH, S.C.—The longclosed 

Broadway Theatre is to be converted 

to a mini film theatre, according to a recent 

announcement. 

The Broadway was opened by Ben Benfield 

of Jasmine Avenue, the exhibitor who 

later opened the Gloria Theatre. Benfield is 

now retired. 

Joe Rhoton Has Renovated 

Paris, Tenn., Sky-Vue 

PARIS. TENN.— Prior to the reopening 

last month of the Sky-Vue Drive-in, the 

East Wood Street airer received considerable 

renovation, A new 35x82-foot screen probably 

is the most obvious improvement to 

patrons but equall) praised arc the new 

concessions stand, new projection and sound 

equipment, new boxoffice. new perimeter 

lights and all-new rcstrooms. 

These improvements were made b) new 

owner Joe Rhoton ol Nashville, who purchased 

the airer early this year from Martin 

theatres of Columbus, Ga. Hillus Pardue 

is managing the Sky-Yuc tor Rhoton. 

'Swamp Girl' World 

Debuts in Georgia 

WAYCROSS, GA.—This south Georgia 

town witnessed another gala world premiere 

of a motion picture filmed in nearb\ 

Okefenokee National Swamp Park Wednesday 

(5) in Georgia Theatre Co.'s Lyric. 

The picture was "Swamp Ciirl," starring 

singer Ferlin Husky as a swamp ranger and 

Simone Griffeth, a Savannah native, in the 

title role. 

Mayor Henry Clark proclaimed the da) 

of the premiere as "Ferlin Husky Day" in 

honor of the famed actor-recording artistsinging 

star, who was present for the premiere 

and participated in the activities. 

Prior to the screening of the film, principals 

in the production were introduced in 

ceremonies outside the Lyric and a brief 

program was held inside the theatre immediately 

preceding the first showing of 

"Swamp Girl." 

Included in these ceremonies was the 

presentation of a Jay Kulp Memorial 

plaque to officials of Okefenokee Park. 

The plaque, which will be placed inside the 

park, honors the memory of Jay Kulp. a 

co-producer of "Swamp Girl" and Chief 

cinematographer of the film who lost his 

life in a jeep accident after making final 

retakes inside the park. Kulp also wrote the 

script from an original screenplay by Jack 

Vaughan. president of Atlanta's Jack 

Vaughan Productions and a co-producer of 

the picture. Donald A. Davis of Hollywood, 

a third co-producer, also directed 

"Swamp Girl." 

Tuesday (4), the day before the premiere, 

principals in the film rode in Waycross' 

annual Forest Festival parade and the picture's 

major actors participated in a Forest 

barbecue in Laura Walker State Park the 

afternoon of the premiere. 

Premiere activities were repeated partially 

Thursday night (6), when the film 

was shown in Folkston. known as "The 

Gateway to the Okefenokee." and location 

site for much of the Mini's shooting. 

Co-starred in the production are folk 

singers Claude King and l.onnie Mower. 

Atlanta actor Stewart Culpepper has a featured 

role. "Swamp Girl." which has a GP 

rating, went into general release throughout 

the Southeast immediately following 

the 

premieres. 

Masco Acquires Three 

Tennessee Thealres 

NASHVILLE—Fred H. Massey, president 

ol Masco Enterprises, has anm 

heatre and Skyway 

I 

the purchase ol the I'la/a 

Drive-In at Humboldt and the Ritz 

Theatre in Milam, all three in tennessee. 

Masse) said these were purchased from 

the Chickasaw Amusement Co. ol Nashville 

for an undisclosed amount ol cash 

Masse) added that all three ol these theatres 

are in need ol remodeling and the 

renovation has been started with the Skvwa\ 

Hie drive-in was closed Saturday 

night (1) and will remain closed until all 

remodeling is completed. Massey s.ud the 

Skyway's updating is expected to require 

30 to 45 days. 

Appeal to Federal Court 

By Nationwide Amusement 

SHREVEPORT—A notice of appeal has 

been filed in the U.S. 5th Circuit Court of 

Appeals by Nationwide Amusements, which 

is seeking to open an art theatre in Bossier 

City. The firm is appealing a March 19 

ruling by U.S. District Judge Ben C. Dawkins 

jr., which dismissed the circuit's suit 

against five Bossier Cit) officials. 

Judge Dawkins ruled March 19 that Nationwide 

had failed to show that Bossier 

City officials acted with anything but legitimate 

cause in enforcing prevailing regulations 

as to zoning and off-street parking. 

Nationwide initially sought S25.000 in 

damages and a permanent injunction against 

city officials for banning the openings of 

the predominately X-rated movie house at 

305 Barksdale Blvd. If the plaintiff believes 

there are discrepancies or ambiguities in 

the zoning laws, relief should be sought in 

state courts, Dawkins ruled. 

Floyd Circuit Starting 

Work on Venice Theatre 

VENICE, FLA.—Construction is to begin 

this month by Floyd Theatres on an 

indoor theatre in a shopping center being 

built between U.S. 41 Bypass and Venice 

B-Way. I he new Floyd unit is scheduled 

for a grand opening around New year's. 

It will be the only indoor theatre in Venice, 

as the Gull I he. itre on West Venice 

Avenue is being razed to clear a site for the 

Venice-Nokomis Bank's new facilities. 

J. B. Douglas Managing 

Floyd's Fun-Lan Airer 

I IX, I \\ All k. II A.— .1. B. Don 

W.uicluil.i has moved here to manage the 

Fun-Lan Drive-ln on U.S. Highway No 

Douglas has been associated with 

Floyd of Haines City and owner of the 

Fun-I an. for a quarter of a century. The 

Floyd circuit owns about 4(1 indoor and 

outdoor theatres in Florida. 

Douglas, his wife and their son Terry 

Michael are now residing at the theatre. 

BOXOFFICE ;: May 10, 1971 SE-1

! 

. . Kip 

ATLANTA 

— 

Susan Clark gets across the idea that sex 

and intelligence are separate but equal and 

holds your attention indoors or out . . . 

frothing more than half-hearted grumblings world's leading organist." and Robbie Irwin, 

This film at Lenox Square I is a revenge 

western. Violence keeps cropping out at 

emanated from film industry ranks as "the youngest theatre organist in the United 

States." The silent film is musically narrated 

staffers dutifully—and some reluctantly 

times but it never hits you head-on in this 

story of racial justice in Arizona after the 

moved the hands of their clocks forward by Erwin. who was with Arthur Godfrey's 

April 25. They listened, too. with interest radio and TV show for 22 years. Regular 

War." 

Civil 

as a traveler returning from Texas reported 

Cinema in the Lounge is the latest addition 

films at the three houses were "Vanishing 

that the House of Representatives there has Point." Fox: "The House That Dripped 

to Atlanta's cinematic ventures. Lo- 

voted to permit Texans to ballot on Daylight 

Blood." Roxy, and "Little Big Man." Phipps cated at 845 Peachtree St.. the lounge pro- 

Saving Time in a nonbinding election Plaza. 

vides live entertainment by headliners, 

plus 

this November. The Texas Senate now has 

the measure on its agenda for consideration. 

Three ABC Theatres—the Fox. Roxy and 

Phipps Plaza—scrubbed regularly scheduled 

features Thursday evening (6) to present 

one-shot performances of "Wings." starring 

Gary Cooper. Clara Bow and Buddy Rogers, 

the original 1927 silent film spectacular 

that won the first Oscar for Best Picture in 

competition with "The Last Command," 

"The Racket." "Seventh Heaven" and "The 

Way of All Flesh." Advance tickets were 

$2; those bought the night of the showings 

went up to $2.50. An added attraction at 

the 4,000-seat Fox. which boasts the Mohler 

organ with the world's largest console, was 

a prescreening concert by Lee Erwin, "the 

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Atlanta, Ga. 30318 

Phone: (404) 355-6110 

Pigeons." Lenox Square II; "The Incredible 

Two-Headed Transplant." Roxy; "Bed 

and Board." Rhodes; "The Hard Ride," 

Rialto; "Waterloo." Marietta Strand. 

Directors of Variety Tent 21 are meeting 

today (10) in headquarters in the Fox Theatre 

Building. The membership meeting, to 

which wives are invited, will be held Friday 

(14) and will give members an opportunity 

to hear a full report on the Variety 

International convention held early this 

month in Las Vegas . Smiley. 

Georgia Theatre Co.'s vice-president in 

charge of buying and booking, and his wife 

Ann and Stewart Harnell. president of the 

film agency bearing his name, are preparing 

a surprise in the form of a turtle race tournament 

for Saturday (22) . . . Recently the 

Tent 21 board of directors announced their 

decision for the tent to support the Arbor 

Academy Cystic Fibrosis testimonial dinner 

and at least five other fund-raising 

projects. 

Bob Geurink, Atlanta Constitution 

movie 

editor, selected "Valdez Is Coming" as his 

Movie of the Week. His reaction (capsuled) 

in his column in his paper's weekly Amusement 

Guide, went like this: "(It) isn't a real 

good western but it's better than most. Burt 

Lancaster is fine as the Outdoor Man and 

ESSilOOKINC SERVICES 

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Frank Lowry . . . Tommy White 

Phone: 375 7787 

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beverages, punctuated by showings (three 

Marquee changes: "Zachariah," Atlanta; 

times per night) of major motion pictures. 

"THX 1138." Cobb Cinema; "Goin' Down 

On the screen at the spot's opening week 

the Road," Chandler 11; "Mrs. Pollifax— 

was Dustin Hoffman in "Midnight Cowboy," 

followed by "Joe." the current 

Spy," Lenox Square I and Cobb Center; 

attraction. 

William Brower, Southeastern division 

manager for Buena Vista, sent out invitations 

in the names of Eglantine Price, witch 

extraordinaire, and His Majesty, Leonidas. 

king of Naboombu, "to the most magical 

event of 1971"— BV's screening for showmen 

and their families of Walt Disney Productions' 

"Bedknobs and Broomsticks" 

Tuesday (25) in the Royal Lobby of the 

Phipps Plaza Theatre, to be followed by a 

"bewitching brew of culinary delights." 

Williomston, N.C., Post 

Horace Lambert 

Assigned 

WILLIAMSTON, N.C.—Horace Lambert 

of Kinston. representing Stewart & 

Everett Theatres of Charlotte, is the new 

manager of the local Cinema Theatre. He 

succeeds Ditmar Weid. who has taken work 

with a local food distributing agency. Weid 

had managed the theatre since its reopening 

following a renovation by Stewart & Everett. 

The circuit purchased the Cinema from 

J. W. Watts. 

Lambert has been with the circuit about 

five years, joining it at kinston and remaining 

there until his new assignment. He 

is married to the former Joyce Cash, also 

of Kinston. 

Updated Courtney Theatre 

Plans May Grand Opening 


MOUNTAIN GROVE. MO. — The 

Cameo Theatre Building on North Main 

has been purchased from the Bill Blakely 

Estate by Mr. and Mrs. Richard Courtney. 

Interior remodeling is planned, including 

new seats, new carpeting and new projection 

equipment. The building also will undergo 

a facelifting. 

To be renamed the Courtney Theatre, a 

grand opening will be held some time this 

month, according to the Courtneys. 

Georgia—Rhodes Sound & Projection Service, Savannah—355-1321 

CARBONS, Inc. ' " Box K, Cedar Knolls, N.J. 

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Mav 10. 1971

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CHARLOTTE 

Walter 

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311 So. Church Street 

Charlotte, N.C. 28202 

Tele: (704) 375-5512 

MEMPHIS 

Henry Hammond 

399 So. Second Street 

Memphis, Tenn. 38103 

Tele.: (901) 526-8328 

ATLANTA 

Glenn Simonds 

193 Walton Street, N.W. 

Atlanta, Georgia 30303 

Tele: (404) 688-9845 

JACKSONVILLE 

NEW ORLEANS 

Charlie King Mamie Dureou 

202 Florida Theatre Bldg. 215 S. Liberty Street 

128 East Forsyth Street New Orleans, La. 70112 

Jacksonville, Florida 32202 Tele.: (504) 522-8703

JACKSONVILLE 

Ralph Puckhaber, ABC-Florida State Theatres 

home office advertising executive, 

has issued a new edition of motion picture 

audience ratings covering the six months 

from Oct. 12. 1970. through April 12. 

1971. Listing approximately 250 films, including 

new releases and reissues. Puckhaber 

used the MPAA ratings released by Boxoffice 

Magazine for the use of ABC-FSTs 

theatre managers and ad writers. 

Sandy Easley, secretary to Robert Farber 

of Farber Films, became the 16th president 

of the local WOMPI group at an annual 

election held at the YWCA April 27. Other 

officers named to serve with her are: Mary 

Janis Lewis of Paramount, first vice-president; 

Bettie Thompson. General Cinema 

Corp.. second vice-president; Becky Hackley. 

ABC-FST. recording secretary; Bonnie 

Eminisor. Universal, corresponding secretary, 

and Juanita Ashby. Floyd Theatres, 

treasurer. 

The Murray Hill Public Library, located 

next to the parking lot of Emory Robinson's 

Murray Hill Theatre, opened a series 

of free motion pictures Tuesday night (4). 

Billed as educational offerings, the films include 

"Michaelangelo: The Last Giant," 

"How Life Begins." "End of the Trail," 

"Washington: City of the World." "Bonjour 

Montreal" and "Hawaii: Fiftieth State." 

Bill Baskin, ABC-FST district supervisor, 

announced the naming of several new assistant 

theatre managers in his district. They 

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INDUSTRY'S 

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include Barn Yonge. Edgewood. this city; 

Carl Schultz, Athens. DeLand; Laura Robbins, 

Florida, Gainesville; Robert Fulford, 

Spring. Ocala; Phillip Pulliam. Beacham, 

and James Delk. both of Orlando, and 

Henrietta Young. Colony, Winter Park. 

The Preview Theatre on the seventh floor 

of the Florida Theatres Building entered the 

doldrums during the first week of May with 

only four attractions booked for screenings 

by ABC-FST booker Warren Teal. Listed 

were MGM's "The Body"; "His Wife's 

Habit" and "Guess What," both Harnell 

films, and National General's "Skipper." 

John LaLonde, projectionist at the downtown 

Imperial Theatre, and Mrs. LaLonde 

have operated as a sideline for many years 

the quiet little Topper Theatre in Folkston, 

Ga., a few miles north of the Georgia- 

Florida border. Their quiet was shattered 

by the biggest event in the history of their 

theatre when it was announced that a twin 

world premiere had been scheduled for 

Wednesday (5) at the Georgia Theatre Co.'s 

Lyric Theatre in nearby Waycross, Ga., 

and for the next night at the LaLonde's 

Topper Theatre. Both Waycross and Folkston 

are only a few miles from the famed 

Okefenokee Swamp, one of the largest wilderness 

areas in America, which is the locale 

of "Swamp Girl," the new motion picture 

having its first world showings at the 

Lyric and Topper theatres. 

The entire WOMPI membership has volunteered 

for action in handling the thousands 

of telephone calls for the 1 Ith annual 

auction of Channel 7, educational television. 

May 28-June 6. 

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Raleigh CATV Controversy 

Not Settled by Council 

RALEIGH. N.C.—Will cablevision advertisements 

lead to pay TV? 

Should the city get into the TV business? 

Should any cablevision ordinance change 

be put before the voters? 

These were some of the questions raised 

in a marathon special session recently of the 

law and finance committee of the Raleigh 

city council concerning a request of Southeastern 

Cablevision to allow local programing 

and sale of advertisements. 

The committee made no decision at the 

two-hour session and indications since are 

that agreement might take considerable 

time. 

Southeastern Cablevision says it is forced 

to seek the changes because of an FCC 

ruling that became effective April 1. It requires 

that all cablevision companies operate 

local programming "to a significant extent" 

and provide facilities for the origination 

of local programs. The company cited, 

however, the FCC's contention that its ruling 

"preempts" any other regulations. 

A proposal offered by Buie Seawell of 

COMPLEX, communications organization, 

and not favorably received by the cablevision 

company was that one channel be set 

aside that nonprofit organizations could 

lease under conditions set up by the city 

council. This raised the question of whether 

the council was set up to "handle a TV 

business, and I do not believe it is," said 

Cablevision attorney George Ragsdale. 

Former Raleigh Mayor William G. Enloe. 

Eastern district manager of N.C. Theatres, 

reiterated his contention that "cablevision 

changes will lead us down the path to 

pay TV." Another former mayor, Jim Reid, 

said any changes in the ordinance should 

be put to a vote of the people. 

Ragsdale said "cablevision cannot and 

will not lead to pay TV" and admitted that 

local origination could be accomplished 

without the sale of advertising. 

Shopping Center Approved 

From Western Edition 

HUNTINGTON BEACH. CALIF — 

After a hearing on an appeal by residents 

that was effective in halting construction 

on one of Fountain Valley's largest shopping 

centers, the city council overruled the 

objections and gave the green light to the 

developers of the complex. Two motion 

picture theatres arc planned in the project, 

located at the southwest corner of Brookhurst 

Street and Edinger Avenue. 

These rotes for U.S., Canada, Pan-America only. Other countries: $10 a year. 

THEATRE 

STREET ADDRESS 

TOWN STATE ZIP NO 

NAME 

POSITION 

BoXOffice — THE NATIONAL FILM WEEKLY 

825 Van Brunt Blvd., Kansas City, Mo. 64124 


* DRIVE-INS 

" Concessions * Merchant Ads 

" Announcements 


TRAILERS FROM 

SE-4 BOXOFFICE :: May 10, 1971

Remember when just saving a buck was a big problem? 

There was a time when you were struggling to make ends 

meet, to make a name for yourself, to achieve your personal 

version of the American dream. 

A time long before you knew the difference between a 

common stock and a convertible debenture. 

Now you've made the grade. But a lot of the people working 

for you are in the same boat now that you were in then: 

struggling to save a buck. 

Why not help them? By installing and promoting 

the Payroll Savings Plan for the purchase of U.S. Savings 

Bonds. 

Sure, there are more rewarding investments for big-time 

investors. But for the small saver, the Payroll Savings Plan 

provides a 

proven method for saving something instead of 

nothing on a regular basis. Think of it this way: 

With the Payroll Savings Plan, you're providing a valuable 

fringe benefit for your employees. You're helping fight 

inflation by steering excess dollars into savings. And you're 

doing a good turn for your country which continues to look 

to Savings Bonds as a cornerstone of its debt financing. 

If you already have the Payroll Savings Plan, promote it. 

If you don't, install it. For information or assistance, write 

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Savings Bonds Division, Washington, DC. 20226. 

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BOXOFFICE :: May 10, 1971 SE-5

ALL OF THESE 

PRACTICAL 

SERVICE 

DEPARTMENTS 

APPEAR REGULARY 

in 

\\m 

ADLINES AND EXPLOITIPS 

BOXOFFICE BAROMETER 

(Firsf Run Reports) 

EXHIBITOR HAS HIS SAY 

ABOUT PICTURES 

FEATURE BOOKING CHART 

• 

FEATURE REVIEW DIGEST 

6, ALPHABETICAL INDEX 

• 

REVIEWS OF FEATURES 

• 

SHORT SUBJECT CHART 

• 

SHOWMANDISING IDEAS 

• • • • • 

In All Ways the Best 

SERVICE 

THAT SERVES! 

MIAMI 

filmmaker Ivan Tors was chairman of 

Miami's 57th annual Be Kind to Animals 

Week (May 2-8), an event sponsored 

b) the Humane Society. Tors is head of 

[van Tors Studios. 

Richard F. Wolfson, vice-president of 

Wometco, and Mrs. Wolfson held a reception 

Monday (10) at their Coral Gables 

home honoring Alain Lombard, conductor 

of the Greater Miami Philharmonic Orchestra. 

Wolfson is president of the Philharmonic 

Society. 

An Andy Warhol Film Festival at the 

Intermedia. 5804 Sunset, South Miami, 

caused few boxoffice ripples and Bill Von 

Maurer, Miami News Reporter, said he believed 

it was because few people knew it 

was going on. He explained in an April 29 

story in the News that one could easily 

walk by the entrance to the small theatre 

and never notice its location, which is on 

the second floor at the above address. The 

Intermedia features sling leather seats and 

"is a small world of avant garde culture 

that Rene Fuentes hopes will keep growing." 

Fuentes is president of Intermedia, Inc.. a 

nonprofit organization dedicated to the belief 

th.it south Florida is ready for the more 

hip culture of New York and the West 

Coast. So far Fuentes. who is from Cuba, 

has a "surviving." if not "thriving," operation. 

Maurer said that Fuentes got the idea 

Miami was ready for something new in the 

film world when he returned here from 

Spain, where he had been attending film 

school and doing some directing. "He took 

a look at what was being shown in 

the area's 

art theatres and came to the conclusion that 

the fare was mostly nudies. dressed up, you 

might say. as something more respectable. 

Out of curiosity he asked the powers that 

decide what's to be shown on local movie 

screens what had happened to such films as 

'Last Year at Marienbad,' Garbo festivals 

and the like. He was told, he says, that it 

was simply a matter of economics. Such 

films just didn't make profits." 

Maurer's story pointed out that it was 

then that Fuentes decided that he could succeed 

where bigger business and bigger purses 

had failed. He started Intermedia at the 

Upstage and went on to his major endeavor 

in south Miami. Fuentes appears sincere, 

according to Maurer, when he says in his 

quiet way that his films are not sex flicks 

Ble« ARTOE 

ASHCRAFT 

STRONG 

DICHROIC REFLECTORS 

'COLDLITE' 

16 S122.50 

and the authorities in South Miami apparently 

agree with him. They looked his operation 

over and gave it a clean bill. He 

charges $2.50 for artists and students, $3.50 

for adults. Patrons are asked to sign a statement 

that they are over 18 and that they 

know what they are coming to see—this to 

keep out undesirable viewers, such as those 

who sometimes find their way to sex movies 

on the Beach and in downtown. 

Screen Arts International, a relatively independent 

company based in Miami, has 

quietly packaged what looks like an extremely 

promising film designed along the 

lines of "The Graduate" and other modern 

comedies concerning young people searching 

for identity. William A. "Bill" Zeitler, the 

producer, and Joe Adler, the director, have 

signed Jan Sterling. Susan Strasberg and 

Zalman King, a young actor known for his 

role as Aaron Silverman on "The Young 

Lawyers" series on TV. A number ol 

Miami actors and actresses also will appear 

in the picture and local shooting, on a 

seven-week schedule, starts here today 

(10). 

BC Ass'n Is Working 

To Lure Filmmakers 

From Canadian Edition 

VANCOUVER— Up in the hills of West 

Vancouver, where Panorama Studios is located, 

everyone is digging to ensure that all 

ready for the expected invasion of British 

is 

and American filmmakers later this year. 

Production experts, technical unions and 

acting talent have 80 members joined together 

in the British Columbia Film Industry 

Ass'n, the aim of which is to promote a 

motion picture industry here, with every 

part of such an industry cooperating to see 

that wishes, hopes and dreams become a 

fact. 

Ernie Kerr, general manager of Panorama 

Studios and in charge of publicity for the 

association, says that many more films already 

could have been made here if American 

terms had been agreed to. "But. we 

want to keep Canadian control of filmmaking," 

he explained. 

Right now the association has an explicit 

brochure going out to 3,000 international 

filmmakers, outlining the advantages of 

coming to Vancouver to make their movies. 

With the brochures, being mailed all over 

the world, a publication is included called 

Vantage, which lists actors, actresses and 

equipment services available here— plus the 

government-published Beautiful British Columbia 

magazine, which is filled with glossy, 

full-color scenes of the province. 

Discussing the promotion with Sun entertainment 

editor Lcs Wedman. Kerr says the 

association sees a pattern for filmmaking 

emerging here and. with this propaganda, 

the future looks bright! 

"Low-budget films—$500,000 or so—are 

the safest investment right now," he said. 

May 10, 1971

. Royal 

he 

. . The 

Renovation Completed 

At Pascagoula Royal 

PASCAGOULA, MISS.— A four-week 

program of remodeling, modernization and 

improvement preceded the recent reopening 

of the Royal theatre here under the management 

Ol V I sr. and his suns 

Monte and A. L. jr. 

I he Royal is the only theatre in this area 

with Heywood 

- Wakefield rocking - chair 

seats and employs a new turnstile-.token 

system. A patron's first view inside the 

theatre is oi a "psychedelic" concessions 

stand with myriads of colors and illuminated 

with a pink flourescent light. 

The management has signed a contract 

with Altec Sound Services of California for 

analysis of acoustical conditions and for 

maintenance o\ all sound equipment on a 

yearly hasis. The first step to improve 

acoustics in the theatre was the hanging of 

gold drapes, which not only contribute to 

better acoustics hut also enhance the appearance 

o! 

All 

the theatre's interior. 

materials used are fireproofed for the 

safety ol the patrons. The combination oi 

a new Williams screen and a special imported 

lens pro\ ides Royal patrons with 

clear, sharp projection and resolution. 

Movies shown in the Royal are selected 

personally by A. I.. Royal sr.. who has 

more than 50 sears experience in the motion 

picture business and is in his third 

term as president of NATO of Mississippi. 

As the theatre reopened, he assured parents 

of this area that he has a special interest in 

what youngsters see and hear in his theatres. 

No one under 17 is admitted to R-rated 

Royal shows and proof of age is required. 

The Royal has a special family show every 

Saturday and Sunday from 1 to 5 p.m. and 

selects films for these shows from MGM's 

special library of Classics and other special 

sources. Mothers are invited to attend with 

small children and at children's prices. 

Trailers advertising adult-type pictures are 

not run at these special family shows. 

Henry Weintraub Is Named 

Vice-President at D/H/G 

From Eastern Edition 

NEW YORK—Henry Weintraub has 

been named a vice-president at Diener/ 

Hauser/ Greenthai Co.. largest agency specializing 

in motion picture advertising. 

Weintraub, an account supervisor at 

D/H/G for the past two and one-half 

years, formerly held the position of advertising 

manager for the NBC-TV Network. 

Other companies at which Weintraub has 

held advertising posts include 20th Century- 

Fox Films, Hearst Magazine and Columbia 

Records. 

Ozoner Screen Is Toppled 


HARRISONVILl.E. MO—The screen 

the Cass County Drive-In. managed b> Jim 

Vallee. was toppled by high winds recently. 

Vallee said he hopes to have a new screen 

erected anil be ha k in business as soon as 

possible. 

at 

MEMPHIS 

Ceveral Memphis theatres were damaged b\ 

wind and heav\ hail during a spring 

storm. I he Crosstown suffered more than 

$5,000 damage but didn't miss a performance. 

A tarpaulin placed ovei the i""i 

slopped the leaks during the night after the 

storm, which recorded winds ol up to 83 

miles per hour, and a new root was put 

on the theatre the nest day. I he Paramount 

had much greater damage, as its rool had to 

be replaced and the screen and carpets were 

damaged. I 

Paramount was closed seven 

days lor repairs but has returned to lull 

operation. 

Leon Rountree, Holly, Holly Springs. 

Miss., was here on business . 

. . Adult 

theatres have become commonplace here: 

eight now are catering to adults on a fulllime 

basis and two others run adult hints 

onlj pari oi the lime Despite sporadic 

brushes with the law. the se\ movie houses 

are nourishing. 

J. C. Drake oi the Oak drove Amusement 

Co.. Hopkinsville, K\.. announced the 

opening oi the Midway Drive-In at Camden 

for the summer premiere ol "( romwell." 

held at the Martin Theatre in Dyershurg 

was sponsored In the Dyersburg ( otillion 

Club. 

Crtmtms 

M-Syrup 

h always 

the same. 

That's what 

makes us 

different. 

Different because the flavor is 

uniform in 

every drink. Different because all flavors 

are fortified with pure cane sugar and 

vitamin C. They dissolve instantly because 

they're entoleted! Available in 12 popular 

flavors including new tangy apple. 

HERE. HAVE A TASTE._ 

"CRAMORE PRODUCTS, INC. 

79-20 Barnwell Ave., Elmhurst, New York 1 1 373 

Send me your new apple and 

Name 

Address — 

flavoi 

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BOXOFFICE :: Mas 10. 1971

. 

exposed to the truth of "real gut-living" 

Mix of Good Family Films, Realistic from a hundred different sources and films 

represent only one such source. 

With this in mind. Smith purchased the 

Features Policy of Harold J. Smith Newport Drive-in, the community's oldest 

outdoor theatre, from Mrs. Juanita 

M-AVPORT, Foree 

TENN.—Harold J. Smith, working as a chemical operator for the and her associates in January 1970 and 

local exhibitor, rated a feature story in the Hooker Chemical Co. But always in the opened for business January 16 that Newport year. 

Plain Talk, illustrated with shots back of his mind was the dream of coming It is Smith's intention to 

from 

show primarily 

some of his recent bookings on the back to his native home of Cocke County 

and owning a nice theatre where he port while featuring family films at 

the more sophisticated films at the 

occasion New- 

of his ninth anniversar) in business 

the 

here. 

could put the very best in film entertainment 

on the big silver screen. He never Smith identifies his film features with 

Woodzo Dri\e-In and the indoor 

"Many Westgate. 

people spend a lifetime wanting 

to 

the 

go "up North' to the big cities and to gave up that dream and in the spring of industry's accepted rating codes . . . 

Niagara He's 

Falls," the Plain Talk declared. 1962. he said goodbye to his Yankee friends definitely against excessive profanity 

"Smith 

and 

spent almost 12 years in the U.S.- in upstate New York and headed home." vulgarity in films but finds that there is little 

Canadian border city of Niagara Falls The Plain Talk feature continues, in of this in the films he books. 

part: 

"Life is not always 'sugar and spice and 

In the spring of 1962 he reopened the everything nice,' " Smith muses and a good 

Winston Theatre in downtown Newport, movie which shows things as they really 

giving it the new name of the Clifton Theatre. 

For a time attendance at the indoor to be can be worth more in helping a teen- 

are and not as we would like for them 

theatre was excellent and interest ran high. ager make the right decision than hours of 

lecturing from his parents. 

Opened Woodzo in '65 

The young businessman soon became 

aware that a community the size of Newport 

needed and deserved more 

NEW ORLEANS 

than the 

one existing drive-in theatre as its primary 

source of film entertainment. Although Right after the opening of the Toulouse 

laced with some rather stiff obstacles and Theatre in the French Quarter, the 

often armed only with a determined hope management ran a Humphrey Bogart Festival 

and the week's business registered the 

and faith mixed with a generous portion of 

"True Grit" and desire, he saw the opening 

of the Woodzo Drive-in July 2, 1965. history. Encouraged by the Bogart results, 

second highest volume in the theatre's brief 

Equipped with over 300 speakers, the most the management at the Toulouse followed 

modern in projection equipment, a concrete with a Greta Garbo Festival, opening May 

screen that is four feet wider and longer 5-9 with "Anna Karenina" and "Camille"; 

than any other outdoor screen in this area, 

May 10-12, "Grand Hotel" and "Anna 

a spacious and clean concession booth featuring 

delicious food, the Woodzo Drive-In "Mata Hari." 

Christie," and May 14- IS. "Ninotchka" and 

Largest stock 

soon 

of carbons 

became 

in 

recognized as 

New 

the leader in 

movie 

George Pabst, president 

entertainment 

of Blue Ribbon 

in the 

Orleans Newport 

film 

area. 

territory! Every size 

Pictures, and his 

This claim 

wife Claire 

was 

attended the 

substantiated by several 

in stock — prompt shipment by 

Variety International 

independent 

convention in 

surveys. 

Las 

Transway same day order 

Vegas 

receiveding 

Smith 

. . . The Lakeside 

is continually 

Theatre was 

studying and analyz- 

opened April 29 with 

the 

a 

film industry. He 

two-week engagement 

of 

has seen many 

changes "Upon This Rock." 

since his childhood days when 

More theatres use Marble Double every Saturday morning he would catch a Kay Sacco, Gulf States Owners, returned 

Eagle Carbons in New Orleans ride to Newport with a friendly neighbor from a two-week vacation . . . We're happy 

film territory than any other 

from his 

kind. 

home in the Bruners Grove community. 

His destination was the local thetilly-Orleans 

Theatre is back on the job after 

to report that Joseph Bethea of the Gen- 

Mail your order to Film Inspection, 

P. O. Box 773, Metairie, 

Stresses Educational Values 

atre and its weekly Saturday western. 

his recent accident. 

Louisiana 70001, and save SI 2.00 Some of the changes in the industry Laud Children's Matinees 

to S15.00 per case! 

Smith does not agree with but he stoutly From Mideastern Edition 

Write or 

defends 

call collect 

the 

to Paul E. 

movies from unwarranted and RICHMOND, KY —In a letter to the 

unjustified 

Adams attacks 

at our World Headquarters 

by those who accuse city attorney, published by the local newspaper. 

Joe Wise of the Daniel Boone 

the entertainment media of 

for our 

having fostered 

dealer or warehouse PTA 

nearest 

a lowering of the nation's morals. Smith said in part: "We . . . want to commend 

you—Area Code 61 5-383-967 1 

suys, "Today, movies educate our people as the Towne Cinema for one positive move— 

well as entertain them. Thirty-five years ago 

DOUBLE EAGLE 

CARBONS 

WORLD HEADQUARTERS 

The Marble Company • P.O. Box 7893 

Mashville, Tenn. 37209 (615) ;:;;•",, 

i 

the American public was satisfied to see 

Little Shirley Temple dance her way from 

one tuneful melody to another. The sophisticated 

moviegoer of the '70s demands 

more than a dose of 'watered-down' pablum 

on its movie menu." 

Smith acknowledged that he very much 

desires to have both the "family" type film 

fare as well as the more sophisticated 

movies which sometimes does include something 

slightly objectionable to children. H 

that of scheduling Saturday and Sunday 

matinees for children. Further, we would 

encourage local theatres to schedule more 

movies throughout the year where the entire 

family could attend." 

HARD-TOP OR DRIVE-IN THEATRES! 

SEE V(S FOR EQUIPMENT 

leels that this is sometimes overplayed because 

today's children ami teenagers are 

HODGES THEATRE SUPPLY GO. 

SE-8

GCC McCreless Twins 

Opening Late in May 

SAN ANTONIO—William J. Wilson, division 

manager for General Cinema Corp.. 

has announced that the circuit will introduce 

twin indoor theatres in the McCreless Shopping 

Center in southeastern San Antonio to 

the public with an open house Saturday (22) 

and Sunday (23). I he premiere showings 

will he held Thursday (27). with "The 

Andromeda Strain" and "Red Sky at Morning 

as the twins' initial bookings. 

I he new theatres are to be known as 

McCreless cinemas I and 11. Joe McKlemurry, 

formerly of Houston, will be the 

manager and Dennis Pomeroy, currently 

employed at North Star Cinema, will be 

the assistant manager of the new theatres. 

McKJemurry was previously with the 

Lake Air Cinema in Waco and Gulfgate 

cinemas I and II and Meyerland cinemas I 

and II in Houston. Wilson said the promotion 

of McKlemurry to manager of the new 

theatres is in keeping with General Cinema's 

policy of staffing its theatres with the 

best executive talent available. 

The twin theatres, on which work has 

been in progress since January, will share 

an entrance inside the mall. One unit will 

have 450 seats, the other 375. The open 

house will be free of charge, with an hour 

of cartoon showings and an opportunity to 

inspect the new facilities. 

New seats are being installed at present. 

These are custom-made, push-back chairs 

and they are being installed on a staggered 

pattern. 

Houston Majestic Bought 

For Garage-Office Site 

HOUSTON—The Majestic Theatre, long 

a landmark in local theatre circles, and the 

building in which it is housed have been 

sold along with the land. The site will be 

used for construction of a combination 

parking garage and office tower. 

The property was purchased from the 

Hoblit/.elle Foundation, which has headquarters 

in Dallas. The foundation has been 

leasing the property for several years to 

ABC Interstate Theatres, which operates the 

Majestic and several other local theatres 

and drive-ins. 

ABC Interstate will continue to lease the 

I heal re and operate it for at least a year 

before the building is razed. 

The late Karl Hoblitzelle built the Majestic 

in 1923 and it has seen the transitions 

from vaudeville in the 1920s, to silent films 

before the advent of talking motion pictures. 

Hoblitzelle operated the Majestic under 

the Interstate I heatre Circuit banner until 

the circuit was purchased several years ago 

by ABC and the name changed to ABC 

Interstate 

Theatres. 

"The New Centurions" will be filmed by 

producers Irwin Winkler and Robert Chartoff 

for Columbia. 

Drive for Clean Pictures 

Starts in Pasadena. Tex. 

PASADENA. TEX.—A crusade was 

stalled here for clean drive-in movies for 

small children bj councilman Kos Mease at 

the April 27 meeting of the city council. 

It was announced bj Mease thai he was 

launching a petition drive requesting outdoor 

theatre owners to select one drive-in 

each weekend to show family-type films. 

Mease said thai should the drive strike a 

responsive chord with the public, he would 

introduce legislation to regulate films in the 

city's theatres, though he was not sure it 

could be done legally 

The purpose behind the crusade was the 

fact that Mease was disturbed because hewas 

unable to find a drive-in to which he 

could take his 9-year-old son to see a 

movie. 

Variety 22 Will Add 

To OC Health Center 

OKLAHOMA CITY—Plans have been 

announced here for a $75,000 addition to 

the Variety Health Center, which provides 

tree medical and dental care to underprivileged 

and handicapped children and their 

families. 

Formal announcement was made when 

Mayor-elect Patience Latting. Oklahoma 

movie stars G. D. Spradlin and John Ashley 

and several members of Variety Tent 22 

gathered at the center, 1504 South Walker. 

Tent 22 sponsors the Variety center here 

and also the one in Tulsa. 

George Sam Caporal. chief barker of 

Tent 22, said the addition is needed here to 

handle increasing case loads. Last year. 

cases increased by 2.400 over those in 

1969, according to Frances Gibson, executive 

director of the center. It has pediatric, 

obstetric, dental and eye clinics and is staffed 

by physicians who charge a minimal fee 

for their services one afternoon or morning 

each week. 

The present center was built in I9(i2 by 

Tent 22 on land acquired by the club and 

the building since has been leased to the 

center for $1 a year. Much of the financial 

support for the center comes from the 

Greater Oklahoma City United Appeal. The 

present budget at the center is just over 

$75,000, Miss Gibson said. 

Tampa Lynch and Strand 

Interests Consolidated 


TAMPA, FLA.—Consolidation of the 

Lynch and Strand theatre interests here 

was consummated with the organization 

of Consolidated Amusement Co., with Jerome 

Waterman as president. 

The firm, a holding company, has a 15- 

year lease on the Victory. Strand, Boniia. 

Grand and Prince theatres but will close 

the Alcazar, whose site will be used for a 

confection store. Plans are being made for 

the construction of a new theatre similar 

to the circuit's Victory. 

Tent 22 Golf Tourney 

Field Limited to 100 

okl \llo\l A CITY Only 100 tickets 

will be available to those who wish to participate 

in Variety lent 22s annual golt 

tournament at the ["win Hills Goll and 

( ountry club Monday (17). The entry list 

is open to everyone — pros, novices, duffers 

and even to "the girls." as the barkers are 

doing their bit to help the women's liberation 

movement by scheduling a tournament 

flight for the mini-skirt crowd. 

A Calcutta and cocktail hour for barkers 

and their guests, as well .is lor entrants ol 

the tournament, will be held at 7 p.m. Sunday 

(16) at the country club. The next 

morning, tee-off time starts promptly at 

9 o'clock and continues until all the 100 

club swingers are out on the fairways and 

greens. 

Entrants and spectators will get a chance 

to relax together after the arduous competition 

with a cocktail hour at 7 p.m., dinner 

at X and dancing at 9. 

(Editor's Note: In a Monday (3) story 

about the Variety golf tournament in this 

section, 

the date for competition inadvertently 

was printed as Saturday (17). May 17. of 

course, falls on Monday and that is the 

coned day and date for the tournament.) 

DALLAS 

pilmrowites had a surprising treat when industry 

old-timer Buddy Harris walked 

into their offices and livened things up with 

his accustomed jovial manner. He strode 

into one exchange and asked the young 

receptionist to see the branch manager, adding, 

"Tell him to get on out here. 1 haven't 

got all day to wait on him." The shocked 

receptionist, unaccustomed to such peremptory 

greetings, asked. "Who may I say is 

calling?" To which Buddy replied. "Just tell 

him trouble is here." When the branch manager 

came out and saw the caller, younger 

employees quickly saw that Buddy was pulling 

on an act and really was a most welcome 

guest to the manager and the few 

oldtimers around the office. 

Buddy was here on behalf of Lee Barron, 

who is opening the Port Theatre in 

(Continued on page SW-4) 

Lee ARTOE XENON LAMPS 

INTRODUCTORY OFFER 

LIMITED TIME' 

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BOXOFFICE :: May 10, 1971 SW-1

. . Mr. 

' 

" 

' 

OKLAHOMA CITY 

heartwarming incident occurred at the 

P^ 

Variety raffle for the Johnny Wisdom 

Fund: When SI 00 was presented to Ray E. 

Wilson. 1820 Northwest 37th, as winner of 

the raffle, he gave the prize back to Variety 

and at the same time handed George 

Sam Caporal. chief barker, his check for 

$25 to renew his membership. Wilson is a 

representative for the Cardinal Paper Co. 

The raffle, incidentally, raised S300 cash to 

add to the Johnny Wisdom Fund. 

When you try to talk to H. D. Cox. Caddo 

Theatre, Binger. these days about 

movies, he turns the conversation to "Did 

you sec what Bingerite baseball player Johnny 

Bench did yesterday?'" And Johnny is 

doing alright! He's booming out the home 

runs again with the old Bench regularity and 

his Cincinnati Reds show signs of pulling 

themselves together to climb back toward 

the No. 1 rung they occupied practically all 

last season in the National League's Western 

Division. 

Mr. and Mrs. Charles Hudgens went to 

Hot Springs for the annual NATO of Arkansas 

three-day convention early this 

month 

. and Mrs. Witt will reopen 

the Mawil Theatre in Medford Sunday (15). 

New film titles available to Oklahoma 

City theatregoers: "The Buttercup Chain," 

Lakeside: "Valdez Is Coming," Continental; 

"The Priest's Wife." Apollo 1; 'They 

Might Be Giants." Centre. 

A 

COMPLETE LINE 

ALWAYS 

THEATRE SUPPLIES 

THEATRE EQUIPMENT 

CONCESSION SUPPLIES 

Video Independent Notes: Recipients of 

service awards during April were Jack 

Langston. Ardmore, 20 years; Hope Ellen 

Furlow and Shelton Furlow. Odessa. Tex., 

each 15 years, and Uthonia N. Sides. Norman, 

5 years . . . Lester A. Gibbs, Video 

booker, spent several days in Baptist Memorial 

Hospital last month undergoing 

lestv Prescribed for Lester was a new diet 

and "no lawnmower pushing" . . . George 

Snow. Video concessions repair, returned 

home April 27 after about a month in Bapiisi 

Memorial Hospital. During that time, 

he underwent heart artery surgery from 

which he is recuperating at his home, 

1500 1 2 Ann Arbor. Oklahoma City, Okla. 

73127. The address is printed here as a tip 

to his friends that George enjoys getting 

cards and letters. 

— 

The former Dorothy Jean Falls and Ted 

Jones, both of whom had Griffith Theatres 

(forerunner of Video Independent Theatres) 

connections, have died in California. 

Dorothy Jean Falls, married and the mother 

of three children, was the daughter of the 

late H. R. Falls, a former Griffith Theatres 

executive. Jones was a former Griffith 

theatre manager. 

26. J. Paul Shipley. Video city manager, reported 

to the circuit's home offices here that 

the Enid Drive-in had the most damages 

$90 neon, $20 glass and $85 to the concessions 

building roof. Patrons at the downtown 

Esquire were frightened by hail on the 

theatre roof and left, although the only 

actual damage there was loss of a few letters 

blown from the marquee. The Trail 

Drive-In was not damaged, according to 

Shipley. 

Mollis Boren, retired Texas exhibitor now 

living at 321 South Seventh St. in Memphis, 

Tex., has put together a fascinating 

account of his 82 years up to the summer 

of 1970 in an autobiography dictated to his 

wife Dorothy. A native of Guntown, Miss., 

where he was born Aug. 6, 1888, Boren 

went to Texas with his parents, four brothers 

and two sisters when he was 3. Without 

benefit of a formal education, he used 

his great talent of making the most of 

every business opportunity that came his 

way to advance financially to the point 

where he began to acquire theatres in 1928. 

Prior to this he had worked (this is a partial 

listing) as ranch hand, assistant express 

messenger, chili stand operator, partner 

(with his father) in a retail grocery store, 

clothing store operator, jitney driver, car 

dealer, cattle dealer, cotton dealer, variety 

store operator and real estate dealer. 

In 1927 Boren served as representative of 

a Chicago telephone company in buying up 

all the telephones from Wellington to Lovington. 

N.M.. earning thereby a tidy 

$72,400 in cash. With this and other personal 

capital, he turned to exhibition and 

bought the Palace Theatre, Memphis, in 

September 1928. He invested $15,000 in 

sound machines, which were coming into 

use then and attracted big crowds from the 

start. "I stayed in the theatre business until 

July 1. 1961." Boren recalls in his autobiography. 

"During these years I also had the 

Ritz Theatre in Memphis and the Tower 

Drive-In. Memphis, and had an interest in 

Amarillo, Dimmitt, Tulia, Jacksboro. Dallas, 

Longview, Abilene and Wichita Falls. 

I traveled a lot from one place to the other 

checking on these theatres and going to 

Filmrow in Dallas, booking and buying pic- 

Video units in Enid came out in remarkably 

good shape when a $1 million hail and tures, etc. For these 33 years, theatre business 

was my life and I loved every wind storm struck Monday afternoon, April 

minute 

of it. Eula and I worked hard at this business. 

Meeting the public was most enjoyable 

to me and, of course, in this business 

I made a lot of money." 

Boren was forced to retire in 1961, after 

he had had a second heart attack (the first 

occurred in 1959). He sold his theatres to 

his son Bill, who moved to circuit headquarters 

in Memphis to operate them. Boren 

and his wife Eula celebrated their 50th wedding 

anniversary in 1961 and had six more 

years together before her death occurred in 

1967. After two years of loneliness, Boren 

married Dorothy Hodges, a good friend of 

his wife and who had been with the Boren 

theatres as bookkeeper for 15 years. As a 

wedding trip, they drove about Texas and 

Oklahoma visiting all the scenes recalled as 

background for events in Boren's busy, 

interesting career. 

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(41S) 673-9162 Gerald Kartlci, Pres. 

i 

Webb Theatre Has 'GWTW 

From Mideastern Edition 

BURKESVILLE, K.Y.—The Webb Theatre 

here, managed by Jay Farmer, recently 

featured the classic "Gone With the Wind" 

as the weekend attraction. Farmer informed 

patrons this probably would be the film's 

last showing for several years. 

CARBONS, Inc. 

Box K, Cedar Knolls, 

"*ty*u $ct mote — ft'd it t&c Cone" 

I 

N.J 

BOXOFTICE :: Mav 10. 1971

QR'G'NAl 

GP Hi;" COLOR (» MOVIELAB 

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SOUND TRACK ALBUM AVAILABLE ON \ Executive Producer 


Charles' hanawalt • burt topper . harley hatcher • American international pictures 


! 1971 American Inlirnalraiul P.clu auras. Inc ^">v 

| 

DALLAS 

0)1

. 

! 

. . . Ronald 

DALLAS 

(Continued from page SW-1) 

Port Aransas. Buddy contacted the film exchanges, 

contracted for product and booked 

quite a number of pictures—using, as is 

typical of him. an extremely large calendar. 

He commented that he found things 

quite changed in the film business since 

none of the exchanges gave out the gratis 

pocket-size booking books—but he had prepared 

his own booking pad by taking apart 

a 

pair of Rotary Club calendars. We'd hesitate 

to estimate the number of pounds he 

has lost but he does look exceptionally good 

and says he feels equally as well. While 

here, he subscribed to Boxoffice so he can 

keep tabs on his many industry friends. He 

reported, too that he and Ruby are building 

a home in Port Aransas; he*s also working 

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BEACH! 


THE 

INDUSTRY'S 

"OWN" 

Wm 

with a contractor on plans for a marina in 

Port Aransas. 

Edra Longhorne, formerly with Cinerama, 

started work Monday (3) for Vern 

Fletcher at Variety Film Distributors. 4308 

North Central Expressway 

and R. W. Pinkston of 

. . . 

Pinkston 

Charline 

Sales & 

Service spent the weekend relaxing and 

fishing. 

Robert B. Steuer, American International 

Pictures Southern division sales manager, 

left Tuesday (4) to attend the annual NATO 

of Arkansas convention at Hot Springs. 

From the convention site he planned to go 

to Houston, then come back here for meetings 

in behalf of "Dr. Phibes." "Bunny 

O'Hare" and "Murders in the Rue Morgue." 

Jim Arness and Glenn Corbett weren't 

the only big names participating in the 

debut of Big John Hamilton's oyster bar 

Monday. April 19. While Arness and Corbett 

were officiating behind the counter, 

celebrities Robert Fuller, director-writer 

Burt Topper and American International's 

Tex Delacey paid a surprise visit to Hamilton's 

plush establishment and took part in 

the general handshaking. Fuller. Topper and 

Delacey were taking time out from their 

promotion of "The Hard Ride." for which 

they had appeared in several Texas cities 

while en route to the film's world premiere 

Wednesday. April 21. in Little Rock. 

Fuller told Bob Porter, amusements writer 

for the Times Herald, how he got the 

starring role in "The Hard Ride:" "I had 

worked with Burt once before and when I 

saw an item in the tradepapers that he was 

doing a cycle film, I didn't call my agent 

or anything. I went right to his office and 

asked him if there was a part in the film 

I could play." Topper picked up the story: 

"I had been thinking of some other actors 

but when I saw this guy they were all 

wiped out. This guy is so great to work 

with— " Fuller also revealed to Porter that 

the "chopper" used in "The Hard Ride" 

cost over $5,000 and has 27 coats of glass 

on it. He also explained that a "chopper is 

a highly modified cycle (one with an extended 

front wheel)" and that the farther 

Theatre 

Service 




2711 Irving Blvd. 

Dallas, Texas 75207 

Phone: (214) 631-8770 

the wheel is extended, the more difficult it 

is to control the chopper. The one in "Easy 

Rider" was extended 16 inches: the one in 

"The Hard Ride" 24 inches. 

Hospital notes: Charlie Harcum. projectionist, 

now has a private room at Bristol 

Medical Hospital but is unable to have visitors 

yet. His wife expressed thanks through 

Boxoffice to all of his friends who have 

shown concern following his heart attack 

Martin, president. Texas Film 

Service, is in a private room at Presbyterian 

Hospital. He, too, isn't quite ready for visitors 

. . . Jimmy Neely. husband of Evelyn 

Neeley of Sack Amusement Enterprises, got 

news at Baylor Hospital that he doesn't 

have to have surgery. Instead he started 

therapy treatments Monday (3) and new 

medication which should help his circula- 

Marie Russey. secretary, 20th 

Century-Fox. returned to her desk Monday 

(3) after completing her recuperation from 

major surgery. 

More hospital notes: LeRoy Whitington 

returned from Scott & White Hospital, 

where he had extensive tests, and was 

thrilled to learn that he had nothing seriously 

wrong. He was told he had been 

working under too much pressure and was 

told to curtail his activities and his worrying. 

Complying. LeRoy comes to the Credit 

Union office a half-hour less daily and confines 

all telephone calls to office hours, 

asking that no one call him at his home to 

discuss 

their Credit Union problems. 

John David Carson, co-star with Rock 

Hudson and Angie Dickinson in "Pretty 

Maids All in a Row," is a graduate of 

Central Catholic High School in Abilene. 

He told Bob Porter, amusements writer of 

the Dallas Times Herald, that while he 

didn't act in school, he was active in community 

theatre: "My first professional stage 

role was playing the older Patrick in 'Manic' 

at Casa Manana in 1969. After that I went 

back to California, where most of the work 

is." His grandmother, a dramatic coach, 

began working with John David when he 

was 4 years old. 

Dr. G. William Jones, associate 

professor 

of film art at Southern Methodist University, 

told the Noon Forum recently that attendance 

at R-rated films by 16-year-olds 

with their parents could "be good and helpful 

for the entire family." "If a controversial 

film is used as the basis for family discussion 

later, both parents and children may 

learn," he commented, adding that he expects 

pornography to continue to grow in 

the movies because "they are made as an 

economic investment. As long as people 

buy tickets, they will continue to make 

movies of that type." 

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Would 

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warning 

signals? 

HOUSTON 

Qêorge Peppard was the star attraction at 

the debut of McLendon's new Astro 

Drive-In Friday (7). Peppard cut the ribbon 

"o open the Southwest's largest outdoor 

theatre, where the initial attraction was his 

"One More Train to Rob." Several McLendon 

executives were here from the Dallas 

home offices for the premiere. A full report 

about the opening will appear in next week's 

Roxoffice. 

Johnny Smith, long-time ABC Interstate 

manager here (Majestic and River Oaks 

theatres), died April 27 in California. 

Because of an emergency involving narrator 

Harry R. Reed, the showing of travel 

film 'Finland and Lapland" was cancelled 

April 29 at Jones Hall. Sponsor Walter 

I.ewcun announced that "Mexico's Golden 

Beaches" will be shown Saturday (29) instead 

of "Ports of the China Seas." Col. 

lohn D. Craig will return as narrator for 

the 90 minute filmed visit to Mexico. 

Albert Zarzana, Granada Theatre Corp.. 

opened a new Spanish-language house, the 

Capitan, in Pasadena Sunday (2). showing 

Cantinflas in "El Extra." The new theatre 

will join the Ritz and the Granada in Houston 

June 14 in showing "El Profe," the great 

Mexican comic's first film since his recent 

heart 

attack. 

New titles in the area: "Big Doll House," 

ten drive-ins. Wednesday (5); "The Hard 

Rids," nine indoor theatres and a drive-in, 

April 28 (this film stars Robert Fuller, who 

earlier had been here on a promotional tour 

lor the American International feature; 

"The Night Visitor" and "Dunwich Horror." 

Majestic: "The House That Screamed." 

Shepherd and South Main drive-ins, 

Wednesday (5). and "Husbands." Loews' 

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6. Indigestion or difficulty 

in swallowing. 

7. Change in size or color of a 

wart or mole. 

If a signal persists for 2 weeks, 

see your doctor without delay. 

Because many cancers are curable 

if detected and treated early. 

It's up to you, too.

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40

I and 

SAN ANTONIO 

JJorman Schwartz, manager of ABC Interstate 

Theatres' Wonder, has been 

named chairman of the theatres committee 

for the 1971 U.S. Savings Bond campaign 

in San Antonio. Its theme this year is "Take 

Stock in America" . . . Singer Jimmy Dean 

appeared in concert here Saturday (8) at 

the Joe Freeman Coliseum, proceeds going 

to the Mission Road Rehabilitation Center. 

Dean was recently signed for his first movie. 

"Diamonds Are Forever." the new James 

Bond movie. 

Hollywood screen stars Jane Russell and 

George Chakiris will appear in one of the 

four plays during the Broadway Theatre 

Series' 1971-72 season to be presented here 

by PACE Productions of Houston. Chakiris 

and Miss Russell will star in a musical hit. 

"Company." for two performances February 

18 and 19 ... San Antonio actor 

SPECIAL 

TRAILERS 

DRIVE-INS 

lions * Merchant Ads 

Announcements 

Buddy Ochoa paid a visit to his hometown 

after a four-year absence. Ochoa has been 

seen in such features as "The Baby-Maker," 

and They Shoot Horses, Don't They?" He 

will star opposite Mexican actress Angelita 

Maria in a feature to be filmed in Mexico 

City this summer. 

Ray Martel, Mexican-American television 

and screen actor from Hollywood, spoke at 

an open meeting of Chicano Artists of 

Screen and Television at St. Mary's University 

April 30. Brought here under 

. . . Santikos 

auspices of IMAGE, Martel spoke on "Hollywood 

and the Chicano" 

Theatres, which recently remodeled the 

Town Twin with new paving, sound system 

and a new snack bar, has installed a new 

marquee sign and constructed a new entrance. 

New films scheduled for San Antonio 

viewing: "Billy Jack." North Star Cinema 

II; "War Between the Planets" and "Superargo 

and the Faceless Giant" at the Texas; 

"One More Train to Rob," Majestic: "The 

Mephisto Waltz," Broadway; "Mad Dogs 

& Englishmen." Fox Central Park Twin No. 

"Making It." Fox Central Park Twin 

No. 2 and Centurv South. 

Richard D. Zanuck has joined Warner 

Bros, as executive vice-president. 

WEEK 

Opportunity Knocks 

EVERY 

in 

Campus Twin Is Under 

Way in Columbia, Mo. 


COLUMBIA. MO.—Construction is 

under way on a $150,000 twin-theatre complex 

on the southeast corner of East Broadway 

and Hitt streets. To be called Campus 

Cinema I and II, the showplace is slated for 

completion in July, with a September opening 

anticipated. Each auditorium will seat 

approximately 240 persons. 

St. Louis-based Mid-America Theatres, 

builders of the entertainment complex, owns 

30 similar theatres in Indiana, Illinois, Kansas 

and Missouri. 

Jules Jablonow, co-owner of Mid-America 

Theatres, said the organization chose to 

build in Columbia because they felt there 

was a need for their type of movie house. 

Sen. Ralph Hall Speaker 

At Film Council Meeting 

SAN ANTONIO—State Sen. Ralph Hall 

of Rockport was the guest speaker at the 

May meeting of the San Antonio Motion 

Picture Council at noon Wednesday (5) at 

Earl 

BOXOFFICE 

• CLEARING HOUSE for Classified Ads 

• SHOWMANDISER for Promotion Ideas 

Abel's Restaurant. 

Hall authored Senate Bill 306. which 

provides that each community in the state 

can license theatres. The bill also calls for 

creation of a motion picture review board. 

• FEATURE REVIEWS for Opinions 

on Current Films 

• REVIEW DIGEST for Analysis of Reviews 

Don't miss any issue. 

sw-e BOXOFFICE :: May 10, 1971

'Cold Turkey' Pleasantly 

Remembered in Greenfield 

LINCOLN—United Artists' "Cold Turkey" 

company thai ended up in Greenfield, 

Iowa, in August 1969 should have been sitting 

in on the annual meeting of the Lancaster 

Count] tuberculosis and Respirators 

Disease Ass'n April 29 in Lincoln, when 

Dale Yount. mayor of Greenfield, was 

guest speaker. 

The young mayor and hardware store 

owner made it elear that Crreenfield's 2,200 

residents remember and are still talking 

about "those nice people, from Diek Van 

Dyke on down through the cast, crews and 

director." And still being appreciated in 

terms of economies. Yount observed, was 

the S7>.000 to $100,000 a month spent in 

showing. It was a good one. he said, but "I 

guess we didn't really appreciate the film 

and its story until after seeing it a second 

time. We were too busy trying to identify 

the Greenfield people appearing in it." 

In answer to a Lincoln audience question. 

Mayor Yount said that the elderly man appearing 

periodically throughout the picture 

but never saying anything died a day or 

two alter "Cold Turkey" shooting was completed. 

Yount recalled how the old gentleman 

thoroughly enjoyed his movie acting 

experience. 

As far as what has happened to Greenfield's 

voluntary pledge to quit smoking. 

Yount reports that at least 75 of the town's 

426 smokers have not resumed smoking. 

That includes Yount. who quit Aug. 8. 

1969, along with 380 of the 426 smokers 

who had pledged not to smoke for at least 

30 days. They found about half the 380 

taking the pledge had kept it at the end of 

the 30-day period. 

Yount. who said he quit after 25 years 

of smoking, recalls he was on the spot, in 

the face of national and international attention, 

to make good. He's glad he did and 

urged the Lancaster organization to keep 

up its antismoking work. He credits their 

educational help and that of other health 

groups to Greenfield's successful try. 

Airer Fare Change Noted 

MILWAUKEE—Dist. Atty. Richard B. 

McConnell announced that, following objections 

of nearby homeowners about "nude 

and horror" films at the Victory Drive-In. 

N48-W 15382 Lisbon Rd.. Menomonee 

Falls, and the Bluemound Drive-In, 16125 

Blue Mound Rd.. Brookficld. and the call 

for an investigation, the drive-ins have not 

shown any "objectionable films." However, 

he said that he expected complaints about 

films and the visibility of screens to persons 

outside theatre areas to increase with the 

warmer weather. A bill prohibiting X-rated 

films at drive-ins is undergoing revision by 

the Wisconsin Assembly's State Affairs 

Committee, McConnell said. 

Public Interest in Raw' Sex Films 

Soon Will Die: Richard L Davis Jr. 

By JOSEPHINE K.ORTE 

DES MOINES—Sex on the screen is becoming 

more and more explicit and "adult 

entertainment" theatres showing "triple X" 

films are becoming more and more common 

in Iowa. Critics call the inexpensive 

"sex movies" a symbol of "America's decaying 

morality." Others see in them a sign 

that this country is "outgrowing its sexual 

stuffiness." Still others see them as a way 

to make a "quick buck." But, whatever the 

reason—or more 

reasons— for their 

likely, 

spread 

a combination 

in Iowa, 

ot 

the 

and around the Greenfield area during the 

late summer months of 969 while shooting young man promoting "adult entertainment" 

I 

theatres around the state doesn't think the 

the production. 

i.iw sex films" are here to stay. 

Yount recalled he and some Other Greenfield 

citizens had an opportunity to see the 

Sees End in 2-3 Years 

finished picture in Des Moines in its tirst 

Richard L. Davis jr. of Des Moines predicts 

the death of the "triple X" films in 

two or three years. They'll die, he says, 

from lack of interest—not because of moral 

objections. Davis indicated in a lengthy interview 

that he won't miss them much more 

than their critics. He doesn't object to their 

content as much as he does to their quality. 

"Some of the people making these films 

aren't very talented," said Davis, son of a 

long-time theatre operator in Des Moines. 

"The technical qualities aren't too good." 

But as long as people are willing to pay 

to see sex films, Davis plans to show them. 

He predicts from considerable experience 

that they will be lucrative enough to pay 

for a string of intimate movie houses that 

can be converted into "legitimate" familytype 

theatres when the sex film phenomenon 

passes its peak. 

Since 1969, amid more than a little controversy, 

the Davis family has built or 

bought theatres in Fort Dodge. Clinton. Waterloo. 

Davenport. Marion and Cedar Rapids. 

Some parents, most ministers and many 

politicians have objected to having the theatres 

in town because they consider the films 

"obscene." Film critics contend that thej 

are "artistically obscene." Davis, admitting 

the films fall something short of art. doesn't 

think they are obscene. 

Can't See Patronizing Violence 

Davis is more upset by parents who lake 

young children to a movie about the bombing 

of Pearl Harbor by Japan, because he 

doesn't think youngsters should be exposed 

to the violence in war films—or many other 

so-called "general audience" films. Children 

aren't allowed in the mini-theatres run bj 

the Davis family and patrons who "don't 

look old enough to buy a drink" have to 

prove they are 18 to enter. 

The younger generation isn't that interested 

anyway, Davis contends, and he s.tvs 

"once is enough" for most patrons under 

25. "Embarrassed boredom" is the best waj 

to describe reaction to "Dead I've Dick." 

which ranged from lesbianism to group 

sex. 

Davis doesn't go to the films lor entertainment, 

either. He doesn't even like the 

so-called X-rated films shown in regulai 

theatres. 

"You can stand only so much eroticism." 

said, 

he but the films are money- 

makers. Dav is candidly concedes that "sex 

movies" are helping him and his brothers 

Rodnev and Darvi establish a sin 

small 

theatres around the slate. 

"In two or three vears. the saturation 

point will be reached." he commented. 

Eventually. said, his Davis small, economical 

theatres will he adapted to the showing 

of second-run films for family audiences. 

But. in the meantime, he said, he doesn't 

think the films being shown are corrupting 

the morals of lowans, despite the criticism 

that they are nothing but "pornographic 

trash." He insists that he draws lines on 

how raw the sex should be when he screens 

available films— but his decisions are based 

on business rather than morality. 

"If you show too much, there isn't anvthing 

left for people to come back and sec 

another time," Davis noted. "The majoritv 

of our customers are between the ages of 

25 and 60 years. The younger people are 

satisfied with one trip." 

Davis said he has received only three letters 

criticizing him for showing sex films. 

He did have pickets at the opening of the 

first adult theatre last year. 

Advertisements on theatre fronts and in 

newspapers do not show pictures of the film 

action. 1 he sale of "adult books" at the 

theatre is not allowed, a common practice 

in some areas, "because they might wind 

up in the hands of children." the elder Davis 

said. The elder Davis feels it is up to the 

individual to decide on the morality of the 

movies, adding that no one has to attend 

if they object to the contents. He has been 

building and buying "legitimate" theatres 

in Des Moines lor vears. 

Young Richard is in charge of operations 

run by the three Davis sons. Daryl oversees 

the physical operations and Rod handles 

advertising and office details. 

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MILWAUKEE 

big names scheduled to appear during the 

1971 summer season, which begins June 

8, include: Dorothy Lamour in "Hello. Dolly!": 

Jane Powell in "Meet Me in St. Louis": 

Margaret Whiting and Johnny Desmond in 

"Plain and Fancy," Van Johnson in "Damn 

Yankees," Michael Callan in "George M!", 

and John Raitt in "Kismet." There are probably 

a half-dozen operating tent theatres in 

the land this year. 

Two of the local United Artists theatres 

have been experimenting with a special low 

price of $1 for adults "any day and any 

time." They are the Modjeska Theatre, located 

at South 12th and West Mitchell, and 

the Paradise Theatre in the suburb of West 

Allis. Both managers report success with 

the two-month-old trial. "It's been working 

out real well." reports Mrs. Marie Barske 

(Paradise)—and Ray Olszewski (Modjeska) 

readily agrees. "It's been picking up our 

business right 

along," says Ray. "Of course. 

por 

SPECIAL 

TRAILERS 

DRIVE-INS 




TRAILERS FROM 

Expo 67 at Montreal and manage to spend 

several weekends each year on camping 

trips to Boulder Junction," she added . 

Ben Krawczyk. theatre manager, will be 

taking off soon for his annual two-week 

training 

period with the Naval Reserves. 

Manager Fred Florence of the Motion 

Picture Exhibitors Screen Cooperative, located 

at 9235 West Capitol Dr., reports 

that si\ theatres in the Thomas Theatre Circuit 

at Iron Mountain. Mich., are now associated 

with MESCOP. This brings the number 

of theatres presently served by MESCOP 

to 38. Fred just returned to our town recently 

following two get-away weeks in 

the Bahamas. He says he spent some of the 

time in Freeport—when he wasn't out swimming, 

deep sea fishing, boating or just sunning 

on the shores of the Caribbean. 

"We've got another great picture going 

for us now." says M. P. "Pat" Halloran. 

Universal branch manager. "Last year it was 

'Airport' and now 'The Andromeda Strain.' 

which is presently doing big business in New 

York, Minneapolis, Los Angeles and other 

cities. It will be opening here at both the 

Brookfield Square Cinema and Capitol 

Court Theatre Friday (28)." This film is 

based on the best-selling science-fiction 

novel authored by Michael Crichton and 

was reviewed in Boxofficf March 15. Pat 

was in Chicago recently for a back-to-back 

screening and returned praising both the 

showings of "Red Sky at Morning" and 

Start B0X0FFICE coming 

THEATRE 



These rates for 


U.S., Canada, Pan-America only. Other countries: $10 a year. 


NAME 

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"Shootout," which stars Gregory Peck. 

"We'll be booking these Universal films here 

very soon." he promised. 

^yhen screen stars and stage luminaries a lot depends on the pictures we get to show Carole Sutter, Buena Vista branch manager, 

reports that calls have been coming in 

who have appeared in films come to here." 

this city's successful Melody Top Theatre 

Joyce Haberman, assistant manager 

from area college students 

of 

eagerly seeking 

this summer, they will be greeted by a new 

the south side neighborhood UA Layton 

information as to when "20,000 Leagues 

tent—the largest one in the Midwest. It will 

Theatre, loves to hit "the open road" with 

Under the Sea" will be shown here. This 

be erected soon at 7201 West Good Hope 

Jules 

her husband Arnold. They've had the camping 

bug for years and are now looking 

Verne classic is presently being reissued 

and. says Carole, will Rd.. the site of the former tent (which was 

have a first-run 

forward 

to a two-week camping trip to north- 

retired last fall after four seasons), and 

multiple at a half-dozen local theatres starting 

will measure 184 feet long by 148 feet wide 

ern Michigan some 

Wednesday (26). 

time in July. "Just the 

and contain 6.000 yards of canvas. The cost: 

three of us, Arnold and me and Lady, our 

$15,000. A dozen workmen put in 5,000 

"Real nurses picket reel nurses" is about 

hours over three months to produce it. The 

German shepherd dog." said Joyce. "We 

the way one could best describe the action 

spent some time in Canada when they had 

taking place in front of the downtown Centre 

Theatre late one afternoon recently. Objecting 

to the image of nurses being portrayed 

by the current movie entitled "The 

Student Nurses." a half-dozen student nurses 

from County General Hospital marched on 

the sidewalk at the entrance to the theatre 

as they carried various signs. "We're Here 

for Our Dignity," read one of the placards. 

Another stated. "Please!!! Don't Believe Student 

Nurses Are Really Like This!!!" A 

senior student at the nursing school, who 

acted as spokesman for the protesting group, 

explained: "We don't care if people go to 

see this film. We just don't want them to 

believe it. Student nurses in this film are 

shown becoming involved with the doctors 

they work with, while actually in real life 

there's one out of 50 girls that goes out 

with a doctor. We're professionals," she 

stated with emphasis, "and we treat the 

patients with dignity." Jack Ringe. theatre 

manager, commented: "If they are student 

nurses, I think they have a legitimate gripe." 

Anyway, the protesters said they planned 

to return at another time, such as an evening 

during a weekend. 

If buildings could talk! The old Oakland 

Theatre, once a prime motion picture house 

for east side residents, has, within the past 

decade, seen several changes in its general 

appearance and in the kind of entertainment 

offered. After the movie house was 

shuttered awhile, it was eventually remodeled 

for in-the-round repertory stage plays. 

Next came wrestling and boxing. Coming 

up now is opera! In this series of progressive 

changes, it became first the Fred Miller 

Theatre (named after the later prominent 

brewery official) and housed a repertory 

group presenting stagcplays. The name again 

changed about two years later to Milwaukee 

Repertory Theatre and the actors called 

themselves the MRT Company. However, 

when the brand new Milwaukee County 

Performing Arts Center was completed a 

couple of years ago. the MRT group moved 

there once again, leaving the old film house 

empty. The next owner was to be John 

Pellmann. a Golden Gloves boxing promoter, 

who renamed the theatre after himself 

and began to present wrestling and 

boxing shows. Now the Milwaukee Opera 

Company has decided to present a double 

bill of premiere operatic performances in 

mid-May— "Cavalleria Rusticana" and "Secrets 

of Suzanne." Both will be sung in Eng- 

(( 'ontinued on page NC-4) 

NC-2 May 10, 1971

[GP|^& COLOR BY MOVIELAB 

I 

OR^NAL SOUND TRACK ALBUM AVAtABlEOirTav 


• 

CHARLES HANAWALT- BURT TOPPER. HARLEY HATCHER AMERICAN INTERNATIONAL PICTURES 


MILWAUKEE 

Ed Gavin 

212 West Wisconsin Ave. 

Milwaukee 3, Wisconsin 

Tele.: (414) 273-3887 

OMAHA 

Izzy 

Sokolof 

1508 Davenport Street 

Tele: (402) 342-1161 

Omaha, Nebraska 68102 

MINNEAPOLIS 

1000 Currie Ave., North 

Minneapolis, Minnesota 55403 

Tele.: (612) 333-8293 

Branch Manager: Morrie Buell

• . . "Celebration 

• 

. . 

MINNEAPOLIS 

J^ds for "The Statue" in Twin Cities newspapers 

provoked as much mirth as the 

David Niven starrer itself—for those in the 

film business, particularly. In both cities, 

the newspaper ads featured a rearview of 

the lower half of a statue, supposedly of 

Niven. But even undraped marble carved 

in the human likeness was too much for 

the sheets involved. The Star-Tribune had 

its staff artist add a pair of shorts to the 

statue, a sight rarely seen in any museum. 

There were two "Statue" ads in the local 

papers—and in one the shorts were transparent, 

while in a larger advertisement the 

shorts were squiggle-decorated. The St. Paul 

Dispatch-Pioneer Press required that an ad 

box be discreetly placed between the statuary's 

midriff and kneecaps, the copy almost 

unbelievably reading: "You have to see it 

to believe it!" 

"Song of Norway" has been set for a 

June 9 outlying-theatre and suburban break 

in this city and a first-run opening in neighboring 

St. Paul ... The Tioga Theatre, 

Tioga. N.D.. has reopened for the springsummer-early 

fall season . . . Woody Sherrill, 

MGM Midwest division manager, has 

been in town from Chicago as newly named 

branch manager Dean Lutz takes up his 

new reins . . . Jules Livingston, Columbia 

Midwest division manager, was here from 

Chicago setting up summer releases for 

"The Horsemen." "The Anderson Tapes" 

and "The Love Machine." 

Filmrow visitors: Jim Estrell, Park Theatre, 

Park Falls, Wis.; Robert Hodd, Abby, 

. 

Abbotsford, Wis.; Herb Stolzman, Falls, 

River Falls. Wis.; Sid Heath. Flame, Wells, 

and Dick Sager. Gem, New Richmond. Wis. 

at Big Sur," produced by 

Ted Mann, opened here—at Ted Mann 

houses, where else? . Plenty of whoops 

of joy at the 20th Century-Fox branch with 

those hefty "Vanishing Point" and "Patton"- 

"M*A*S*H" grosses, the latter two booked 

Bill Brenner, regional sales manager for 

Union Carbide Corp.. has been assigned 

RC/I 

Theatre 

Service 




7620 Gross Point Road.Skokle, III. 60076 

Phono: (312) 965-7550 

! 

the local region. Brenner has been calling 

on accounts in Minnesota and South Dakota. 

He's been with Union Carbide for 18 

years in the Texas, North Carolina, Indiana 

and Pennsylvania areas. 

Forrie Myers, Paramount branch manager, 

and Dean Lutz, his counterpart at 

MGM. continue their long-time golf rivalry. 

With the frost hardly out of the ground, 

the two have been at it. with Meyers claiming 

a 75-82 win over Lutz. adding that 

he's 

"stopped Lutz for the season." Lutz said 

his score was more like a 91. mumbled 

something about his own eight handicap as 

opposed to Myers' 11 but did confirm that 

he'd had it for the season with Myers, explaining: 

"I can't afford him." 

MILWAUKEE 

(Continued from page NC-2) 

lish. Furthermore, present plans indicate a 

complete season of operas and operettas 

as well as musical comedies in the offing 

for this tiny J. Pellman Theatre. 

James Jankowski, manager of the Strand 

Theatre, ran a special two-column ad in the 

two daily newspapers with the headline "A 

Warning About Trash.' " The ad copy 

continued: " 'Trash' is an X-rated film. No 

one under the age of 18 will be admitted. 

Trash' is. in our opinion, not an erotic or 

'sex film.' We believe 'Trash' is a very good, 

sometimes great movie. We know that it is 

not a film for everyone, that some people 

will be offended by its strong language 

and/ or strong images. We wish to cause 

no one discomfort and want only to inform 

alter a total of 1.300 hours on this project, 

he had it all ready for the Our Lady of 

Good Hope Church, located at 7125 North 

41st St. 

Alex Thien, Sentinel columnist, reports 

that American International Pictures is 

ready to start filming the Nathaniel Hawthorne 

classic "The House of Seven Gables" 

(All 1 recently produced the latest version 

of another classic. "Wuthering Heights"). 

Continues Thien: "Samuel Arkoff. chairman 

of the board for AIP. said it is going 

lor the classics in a big way from now on 

—— 

— 

and will no longer make a motion picture 

that can't be shown without a G rating." 

However, AIP branch manager Ed Gavin 

said Arkoff's statement included more than 

G pictures. "He said G and GP pictures," 

Gavin explained. 

Wade Mosby, Journal TV-screen editor, 

notes he received a phone call from Ricardo 

Montalban in Los Angeles in which the latter 

wanted to talk about Nostras. This is 

an organization he founded "to protect the 

rights and dignity of actors of Spanishspeaking 

origins." "Instead of seeing Mexican-Americans 

work only as bandits or 

peasants, we want to be shown as we are." 

Montalban told Mosby. "We want a new 

image for Latins—as judges and policemen 

and busboys, tall and short, good and bad. 

We want to train our actors so that they 

will be ready when a good role comes along. 

We want the dignity we deserve." 

'Ginger' 300 Initial 

Week in Minneapolis 

MINNEAPOLIS—Any time business is 

rocky, theatremen can be counted on explaining 

it all away with: "That's what you 

expect when it's— ." The blank can be occupied 

by the name of any month, a rival attraction, 

a type of weather, too many new 

films, too many holdovers or whatever word 

or phrase may occur to the speaker. Rocky 

is what grosses were and newcomers batted 

.333 in the success department. Some exhibitors 

named the month of May as the 

culprit. "Ginger" opened at the Suburban 

World Theatre and posted a mighty impressive 

300, particularly spectacular in view of 

shriveling grosses elsewhere. "Drama of 

the 

Jealousy 

moviegoer. 

and 

This 

Other 

advertisement 

Things" stubbed its toe 

will be 

at the 

reprinted and 

Campus, 

placed on 

ending up with a 

display week 

in front 

90. 

of 

the Strand 

"Celebration at 

Theatre." 

Big Sur" caused no celebrating 

at the Varsity and Riverview theatres, 

where it made a dual debut and notched 

"We have had a number of comments, 

some by telephone, thanking us for printing 

100. Incidentally, "Big Sur" is a product of 

this special announcement," Jim related. 

Ted Mann Productions, Mann the veteran 

"I've noticed 

as a tandem 

we seem to get quite a lew 

bill, a lure in itself with the 

and highly successful area exhibitor who recently 

sold his circuit to General Cinema 

salesmen during 

Oscar 

our afternoon 

publicity 

run and a 

a bonus plus. "Vanishing 

large flock of college 

Point" 

students 

broke 

and hippietypes 

evenings." 

in the neighborhoods Wednesday 

(5). 

was as co-producer of "The Illustrated 

Corp. of Boston. His first producing venture 

When the old downtown 

Marvin 

Alhambra Theatre 

gave up on the film 

Man." As the holdovers generally retreated, 

Maetzold, head broker at the Columbia 

"Little 

business 

Big 

and Man" at 

shut 

the Academy was an 

branch, will retire July 1. Maetzold down permanently a 

exception: it 

decade ago, moved 

has 

the 

been 

Sentinel 

files reported 

upward slightly in its 

with Columbia for 41 years 

sixth 

that a 

Clark 

bus 

week. 

driver, 

Howat Earl 

and Lynn Baker were here in Braun. had removed the pipe 

connection 

organ from 


with the premiere Tuesday (4) the theatre's loft. He Academy Little Big 

next proceeded 

Man (NGP), 6th wk 

of 'Billy 

to 

260 

reconstruct 

the magnificent instrument and. (WB) 90 

Jack" at the Mann Theatre 

Campus— Dramo of Jealousy and Other Things 

. 

Cinema I, Uptown- Wuthering Heights (AIP), 

2nd wk 130 

Cooper Cinerama—Tora! Toro! Toro! (20th-Fox) 

19th wk '.180 

Gopher A New Leaf (Para), 5th wk 100 

Riverview, Varsity— Celebration at Big Sur 

(20th-Fox) 100 

St. Louis Park—The Andromeda Strain (Univ), 

5th wk 270 

State Love Story (Para), 19th wk 110 

Suburban World— Ginger (SR) '. 300 

Wcstqatc— The Twelve Chairs (SR), 19th wk 100 

World- Gimme Shelter (SR), 3rd wk. ... 90 

NEVADA CITY. CALIF.—The 105- 

year-old Nevada Theatre has been closed 

indefinitely. The building is believed to have 

structural defects which directors believed 

could endanger the public. 

NC-4 


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of Canada

. . 

Ii\ 

LINCOLN 

J^s 

plans are being finalized here for the 

annual Nebraska NATO meeting 

Wednesday and Thursday (19-20) at the 

Villager in this city. Cooper Theatre Enterprises 

headquarters executives and local 

Cooper theatre managers and their wives 

will be deep in their semi-annual managers' 

conference out in Colorado Springs, Colo., 

Wednesday through Friday (12-14). State 

NATO president Irwin Dubinsky reports 

the Wednesday (19) dinner sessions has been 

set up at the Legion Club, close to the Villager 

Motel headquarters. A product screening 

is scheduled Thursday morning (20) at 

the equally close Cooper/ Lincoln Theatre, 

followed by a noon luncheon at the Villager. 

Annual business conducted 

will be 

during afternoon sessions. From daily registrations 

coming in. Dubinsky says it looks 

like a well-attended event is in store . . . 

With Coopers having their first managers' 

conference in Colorado Springs and wives 

also invited for the first time, every hour 

of the three-day conclave will be filled for 

the participants, according to advance word. 

Social activities include a visit and a tour of 

the Air Force Academy and a dinner party 

in the Penrose Room of the Broadmoor. The 

serious side will be sessions at the Antlers 

Hotel headquarters on such subjects as advertising, 

concessions, training programs and 

a wide-open "miscellaneous" period. 

Harry Zieg, 88, died April 22. Zieg had 

worked 40 or 50 years at the Varsity Theatre, 

then at the State, until a series ol heart 

attacks finally forced him to retire permanently 

about a year ago. The veteran was 

custodian at the Varsity, then was given a 

less demanding "handyman" sort of job at 

the State, because he did not want to "retire 

and just sit back on his porch and draw 

a pension." Funeral services were held 

April 24. 

Looking for TIMELY TIPS ? 

B0X0FFICE 

is 

Chockful 

of them in 

every 

EVERY 

issue 

WEEK! 

ees. 

combined with a picnic and games out 

at Pioneer Park. Meanwhile, the same staff 

met Saturday (8) and will be doing it again 

Saturday (15) at about 8:30 a.m. to carry 

out a major cleanup, paintup and whathave-you 

at the suburban theatre. Manager 

Jay Maness said the young staff would be 

doing this anyway but pending state NATO 

use of the theatre for the Thursday (20) 

product screening session adds a special incentive—so 

the state industry representatives 

will find a clean, polished house. 

Irwin Dubinsky, back in town after 

spending four days in Cedar Rapids the 

last week of April, was able to relax in the 

assurance that the family circuit's latest 

fourplex. Stage Four, won't be held up by 

an announced construction workers' strike 

in that city, scheduled for Saturday (1). As 

of Sunday (2), the strike hadn't started but 

was expected Monday (3), as another work 

week started. Dubinsky said all the general 

contractor work is over, with remaining 

projects such as carpet installation, etc.. being 

a matter of direct contact between Dubinsky 

and the working firms. An official 

Thursday (27) opening of Stage Four still 

goes, according to Dubinsky. The showplace 

is located in Cedar Rapids' K-Mart West 

Shopping Center, where K-Mart is the major 

tenant. Dubinsky remarked that an official 

of the Chicago developing firm for the 

center, touring Stage Four a week or so 

ago. could not get over the bright, bold 

colors in the theatres' interior decor and 

said. "We don't have anything like this in 

the Chicago area." Dubinsky agrees the interiors 

are a far cry from being subdued. 

since there is a lot of red and gold in seats, 

carpeting, wall draperies and vinyl wallpaper. 

He noted little interior paint is used 

in any of the Dubinsky houses opened during 

the last year. 

Most of the industry headquarters offices 

being located in one downtown office complex, 

the Stuart Building, puts officials in 

Brehm and his partner Sen. Roman Hruska 

now own. Walt Jancke says local architect 

Bruce Hazen believes the YMCA. built in 

1905 or about that time, must have been 

the lirst in the city to be constructed with 

concrete pillars and reinforced concrete 

floors. Jancke says work on the new Varsity 

should be "out of the ground" by the time 

the Monday (10) Boxoffk i is delivered. 

Cooper managers Bob Gash of the Nebraska. 

Terry Luddington of the Stuart, Jay 

Maness of Cooper/Lincoln and manager 

trainee Dave Etmund spent Saturday 

a line 

afternoon (1) preparing their portion of a 

slide training project (on concessions) which 

will be shown at the Cooper managers' conference 

in Colorado Springs. Colo. The same 

group also had a "seminar session with Prof. 

Michael Gaughan (Cooper district manager)" 

the same week on pasting up ads. It 

seems the group kidded Mike about his 

"journalism class 599 on paper-cutting and 

pasting" but on the serious side recognized 

the merits of the subject in 

their business. 

Funeral services were held Saturday (1) 

for Edwin N. Van Home, Omaha, who was 

a member of both Cooper Foundation and 

Cooper Theatre Enterprises boards. The 

Omaha banker, who died April 29. was a 

native of Pawnee City and held numerous 

bank posts in his lifetime, including presidency 

of the Federal Land Bank from 1942 

to 1954 and state banking director in 1959 

and 1960. 

Some recent Cooper Foundation grants, 

derived from profits of the Cooper Theatre 

Enterprises, include $1,000 to a University 

of Nebraska student group trying to collect 

$12,000 by June 1 to purchase "Sandy," a 

piece of sculpture, temporarily in the campus 

Sheldon sculpture garden, and $1,150 

toward an NU study project which will survey 

the community labor status. The chamber 

of commerce here was co-contributor in 

the $1,150 Cooper grant. 

"Patton" left the Nebraska Wednesday 

(5) after a surprising three-week run in combination 

with a return engagement of 

"M*A*S*H." The downtown Nebraska 

marquee now features another doubleheader 

R pictures— 

of "Alex in Wonderland" and 

"Get Carter." The Cooper/ Lincoln staff 

is looking toward the end of May, when 

"Ryan's Daughter" will be a Memorial Day 

ottering. It's currently playing at Cooper's 

Indian Hills Cinerama in Omaha. 

Walt Jancke observes his canine friend 

Pasha digs up everything in the backyard 

but dandelions. That leaves Walt to do the 

job. which comes a little easier now that 

the veteran finally got through his first 

week of Monday, Wednesday and Friday 

exercise classes at the nearby YMCA. He 

U.S. Congressman Charles Thone was 

back in town over the May Day weekend 

and had lunch at Bishop's with Irwin Dubinsky 

and Walt Jancke. Thone is Nebraska 

NATO's former legal counsel, giving up the 

post when he went to Washington in Jan- 

reports Russell Brehm joined the exercising 

a good position to observe the demolition 

of one old landmark, the YMCA Building troops April 30 and Walt's perseverance 

on the northeast corner of 13th and P 

uary ... A non-industry member of the industry's 

and construction of another, the new 

streets, 

lunch table crowd. Dr. Robert Gil- 

Varsity Twin on the northwest corner. All 

are still talking about the time taken for 

lespie, has been named president-elect of 

the Nebraska the wrecking 

chapter. American 

equipment to College 

knock of 

down the 

Surgeons old 

some 

YMCA structure, 

time 

that 

off 

stood on 

but already 

property 

anticipated— that's the Saturday which Douglas Theatres president Russell 

(22) staff 

meeting of Cooper/ Lincoln Theatre employ- 

thus far has won him $1 from Sports Store 

owner Kip Harding. It seems that Harding 

made the wager that Walt wouldn't go more 

than one time lo the YMCA when he 

bought gym shoes and other equipment 

from the store owner's stock. A brief city 

power outage April 30 not only meant refunds 

to patrons at the Varsity, reports 

Jancke. but a cold shower at the YMCA 

instead of the anticipated hot shower after 

a workout. 

aLOHai 

EXHIBITORS! 

IN HONOLULU 


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NC-6 


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plant safety record. 

Look at what happens after your employees leave 

the plant. 

During 1966, American industry lost more than one 

and one-half times as many employees killed in off-thejob 

traffic accidents as were killed in all on-the-job 

accidents. In addition, 800,000 workers were injured 

severely enough to keep them away from their jobs for 

periods of a day or more. 

Many companies, like Western Electric, have done 

something about it. They teach the National Safety 

Council's Defensive Driving Course to their employees. 

It's a short, interesting— and effective— course on 

defensive driving skills. The results are a significant 

drop in traffic accidents. And the cost is as low as a 

dollar per employee. It's a good investment. Shift into 

high gear and find out more with this coupon. 

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Chicago, Illinois 60611 

Please mail me full details on the 

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May 10, 1971 NC-7

. . . Ron 

DES MOINES 

Qarl Hoffman of ABC Midwest Theatres 

is in Sioux City making final arrangements 

for opening Riviera I and II . . . 

Metro-Goldwyn-Mayer reports "Ryan's 

Daughter" is holding steady at the local 

Ingersoll Theatre. 

Dale Yaryan, Universal shipper, underwent 

major surgery April 28 at a hospital 

in Rochester. Minn. 

Frank White, United Artists booker, is 

on a two-week vacation . . . The Universal 

branch is being overrun with workmen finishing 

the renovation resulting from a recent 

fire. They are now putting in new airconditioning, 

getting ready for Iowa's hot 

summer. 

In town calling on distributors were Dave 

Ross of Cinema Entertaining Corp.. St. 

Cloud. Minn., and Stan McCulloch of Mc- 

Culloch Booking Service. They plan a June 

18 opening of the new Crossroads I and II 

theatres in Waterloo. McCulloch will do 

the booking and buying. 

Central States news: A new kind of holein-one 

was made by George Catanzano Saturday 

(1) while playing golf. A flubbed 

drive landed on top of a shelter house. On 

one bounce it went up and stuck in the 

chimney, which had a rain cover. Sure the 

hole was bigger—but can you do it? ... A 

coloring contest for "The Barefoot Executive" 

is under way in Burlington through 

the cooperation of a local newspaperman 

Montgomery of the Fort Dodge 

Drive-In is out of the hospital after a week 

or so of repairs necessitated by his auto 

accident. We hope everything is coming 

along well, Ron! . . . Rock 

festival plans 

for some drive-ins appear to be taking 

THE 

ARE 

ODDS 

You'll get 

the job done 

through 

BOXOFFICE 

CLEARING 

HOUSE 

When you want to 

HIRE HELP ... GET A JOB 

DONE . . . SELL . . . BUY . . 

EXCHANGE. 

shape. How many will be finalized is set 

to 

be seen. 

Filmrow visitors: Byron Hopkins of the 

Rex Theatre. Glenwood. and the Roxy, 

Bellvue. Neb.: S. J. Backer. Harlan Theatre, 

Harlan; John Rentfle. Rose Theatre. Audubon; 

H. N. Schrodt. Drive-In Theatre, Marshalltown. 

and Capri Drive-In. Sioux City: 

Carl Schwanebeck, Grand Theatre. Knoxville. 

and Dick Kuhl. Grand Theatre. Greenfield. 

Reader Defends Freedom 

Of Choice for All Adults 

DAVENPORT. IOWA—A reader, whose 

name was withheld, recently wrote the editor 

of the Times-Democrat to express his 

(or her) personal opinion of the so-called 

"triple X" theatres which have been the 

focus of attention in many parts of the 

state of Iowa during the past few months. 

Heading the letter "Discrimination." the 

individual said: "I fail to see how any law 

can be enacted which would exclude one 

theatre or book store from advertising in a 

public, daily newspaper while allowing another 

to do so. simply because of the fare 

offered. To me. this would be like permitting 

a low-tar and nicotine cigaret to be 

advertised on TV, while not permitting a 

high-tar brand to do the same. 

"I heartily agree that children should not 

be exposed to 'triple X' movies and/ or 

adult-type books or, for that matter, suggestive 

or lurid advertising or posters. 

Since, however, neither the theatre in question 

nor the book store has to date advertised 

in such a manner, I fail to see any 

problem in this line. I do feel that each and 

every parent should have the duty and right 

to act within the framework of his own 

convictions and conscience and police his 

own children. 

"I do not feel that ... the city council 

or anyone else, for that matter, should have 

the right to discriminate against these business 

places or to dictate to me or any other 

person of adult age what type movies we 

may view or books we may read (shades of 

Nazi Germany!) simply because they do not 

have the same likes and dislikes. 

"I attended the 'triple X' theatre shortly 

alter it opened and personally found it 

repetitious and boring. As a result, I have 

decided not to return, at least on any steady 

basis. However, the decision not to return 

was made entirely by mc, without anyone 

saying 'thou shalt not .' 

. . I do not feel 

that I or the average intelligent adult of 

the Quad-City area needs a 'public morals 

director' to decide what is right for everyone 

to sec or read based solely upon his 

own prejudicial views." 

BUFFALO, S.D.—After being closed 

since January, the Legion Theatre in this 

city reopened recently under the managership 

of Mr. and Mrs. Leroy Lindholm. 

Booked for the occasion was the Elizabeth 

Taylor-Rock Hudson reissue, "Giant." 

SF Film Festival Is 

To Be Held Oct. 2-17 

SAN FRANCISCO—The 15th annua! 

San Francisco International Film Festival 

will move up its usual calendar dates this 

fall in order to coincide with the opening 

of British Trade Week, it was announced 

by Mayor Joseph L. Alioto. The "new 

look" 1971 festival will run fcr 15 days, 

from Saturday, October 2, through Sunday, 

October 17. at its permanent home, 

the Palace of Fine Arts. Previous film 

festivals have always opened during the 

third week in October. Alioto pointed out, 

but never before on a Saturday, and 

traditionally have run for a total of 12 

days. 

Visit by Royalty 

The highlight of British Trade Week in 

San Francisco will be the visit of HRH 

Princess Alexandra and her husband the 

Hon. Angus Ogilvy. Princess Alexandra, 

cousin to Queen Elizabeth II, October 1 

will officially open the most elaborate promotion 

ever staged in this country by an 

overseas government. 

Raymond J. Syufy, president of Syufy 

Theatres, again will serve as general chairman. 

Syufy and Mayor Alioto, along with 

six other prominent San Franciscans, will 

again serve as guarantors and will underwrite 

the festival for the fourth consecutive 

year. The other guarantors are Robert 

Naify, Cyril Magnin, Melvin M. Swig, 

George Gund, Elmo Ferrari and Frank 

Alioto. 

Cooperate 

With British 

Festival executive director Claude Jarman 

revealed that he and program director 

Albert Johnson are working in close 

cooperation with British Trade Week organizers. 

"Hopefully, we will have a Britishoriented 

film on opening night," Jarman 

stated. "In addition, during the first week, 

we will devote several of our afternoon 

tributes to personalities of the British cinema," 

he added, "and approaches are being 

made to well-known British actors, directors 

and producers to attend." 

Since the festival has been extended to 

15 days, program director Albert Johnson 

pointed out that there will be 31 different 

evening features, as well as an increase in 

the number of afternoon showings. 

Early next month, Johnson will leave for 

the Cannes Film Festival and will remain 

in Europe to attend the Berlin and Moscow 

Film Festivals. 

Permit Under Consideration 


WOODLAND, CALIF. — The Yolo 

County Planning Commission was slated to 

consider a request for use permit to permit 

the establishment of an "adult" theatre in 

the West Sacramento area. A recently 

passed ordinance which makes any theatre 

in a C-2 or C-3 commercial zone subject 

to a use permit has drawn fire from some 

NC8 BOXOFFICE May 10, 1971 

operators, who charge that the law is "discrimination" 

against a certain type of business.

. . Tomorrow 

I 

— 

— 

— 

— 

— 

'Love Story' Cincy 

Topper With Big 600 

CINCINNATI — "Love Story," "Ryan's 

Daughter" and "1 ittle Big Man" kept metropolitan 

percentages on a loft) plane, sup 

ported b) tour firs! runs grossing in the 200 

class and two in the lOO-plus range. "I ove 

Story" zeroed in on the 600 mark as it ran 

off its ISth week at the Kenwood, "Ryan's 

Daughter" scored 550 during a sixth frame 

at International 70 and "Little Big Man." 

ninth. Times Towne Cinema, grossed a 

Wrong 300. 


the Yellow Night (SR); Albee— Boost of The > 

Creoture With the Blue Hand SR! 125 

Ambassador—Wuthcring Heights AIP), 2nd wk. 200 

A New Leaf (Para), 4th wk 250 

Cine Carousel 

Grand, Princeton, The Beguiled (Univ) ..225 

Valley 

Hollywood Cinema North, Manemont Cinemo East, 

Western Woods— Voldei Is Coming (UA! ...200 

International 70— Ryan's Daughter (MGM), 

6th wk 550 

Kenwood— Love Story Para), 18th wk 600 

Place— They Might Be Giants (Univ), 75 

2nd wk. .. 

Cinemas Gimme Shelter ,SR), 3rd wk. .175 

Studio 

Times Towne Cinema— Little Big Man (NGP), 

9th wk 300 

"Sweet Sweetback' Sets 

Grand Circus House Record 

DETROIT—The downtown Grand Circus 

Theatre, showing controversial "Sweet 

Sweetback" for a second week, roared ahead 

to a new house record that was worth 550 

grossing points. Detroit's best percentage for 

the report week. The Fox. another downtown 

house, was having almost equally outstanding 

business with its new feature. "Todaj 

We Kill . We Die." a 410 

grosser. In suburbia and near Detroit's Filmrow. 

"The Andromeda Strain" showed for 

a second week to 305 business and "Love 

Story," at nearbj Northland, turned in a 

2,S() in its 16th week. These four features 

thus grossed the highest quartet of percentages 

reported in any single week here for 

main . many months. 

Americana The Andromeda Sfroin (Univ), 

2nd wk 305 

Calvin, Towne II, Woods I— Little Big Man (NGP), 

8th wk 80 

Eight theatres— Voldei Is Coming (UA), 2nd wk. 90 

Five theatres— Flight of the Doves (Col) 70 

(Col), Four theatres— Husbands 3rd wk 90 

Four theatres—A New Leaf (Para), 2nd wk 90 

Four theatre, Zacharioh CRC) 2nd wk 60 

We Tomorrow We Die! 

(SR) 410 

Grand Circus Sweet Sweetback iSR), 2nd wk, ..550 

Madison Gimme Shelter (SR), 4th wk 90 

Mercury, Palms Brother John (Col), 2nd wk. ..110 

Northland Love Story (Para), 16th wk 280 

Penthouse, Studio 8—1 Never Sang for My Fother 

(Col), 3rd wk 105 

Seven theatre'— The Barefoot Executive (BV) ... .100 

Six theatres— Pretty Maids All in a Row ;MGM), 

2nd wk 80 

'Ryan's Daughter' 290 Leader 

In Gth Cleveland Week 

CLEVELAND—Four percentages in the 

225-290 range and a 135 for first-week 

"Brother John" represented Cleveland's best 

business for ihe report period. Leading all 

competition was "Ryan's Daughter." 290, 

sixth week. Vogue and "Threesome." a new 

feature at the Detroit and Loews' Still well, 

with 235 were the No. 1 and No. 2 punch. 

"Love Story" and "A New Leaf." each engaged 

in multiple-theatre runs, tied with 

225s. 

Detroit, Loews' Sti 

-Threesome 

(SR) 

WBVBUlyJack'Is 

A Hit in Cincy Debui 

CINCINNATI—Warner Bros, held the 

world premiere of "Billy Jack at Mid States' 

Studio cinemas Wednesday, April 2S, before 

a packed house which enthusiasticalk 

approved the film. Festivities began out on 

the street, with music performed by the 

Roger Bacon High School band, the top 

hand in the state. This was followed by 

three local karate schools demonstrating 

their abilities, barefooted, in the middle of 

Ihe street. 

William Chenault. representing city council, 

thanked Warner Bros, for choosing the 

cits for a premiere. 

Tom Laughlin, who plays Billy, was very 

pleased with the picture's reception here. 

Co-star Clark Howat and featured singer 

Lynn Baker, who had been in town for 

several days to promote the film, were very 

well received by the crowd while participating 

in the festivities. 

Indian River Theatre Is 

Renovated by New Owners 

INDIAN RIVER, MICH.—The 387-seat 

Indian River Theatre, recently purchased 

by Mr. and Mrs. Albert Pollard, has undergone 

a major updating program. The showhouse, 

managed by Mrs. William Burwell 

sr., now features a well-stocked and diversified 

snack bar, new carpeting throughout, 

a uniformly flowing air-cooling system, cryroom 

and off-street parking. Albert W. Pollard, 

son of the owners, is chief projectionist. 

Mrs. Burwell plans to operate the theatre 

on a daily basis after June 7. Presently the 

movie house is open on weekends for evening 

performances and special matinees 

The policy of the management is to present 

films, whenever possible, to satisfy all ages 

of moviegoers. 

The Pollards, who came to Indian River 

from Grass Lake. Jackson County, are the 

parents of five children. In addition to his 

business enterprises. Pollard also is the chief 

of the Indian River Fire Department. 

J. E. Hewetf Buys 2 Airers 

MAYSVILLE, KY.— Bethel businessman 

John E. Hewett is now the sole owner of 

the Riverside and Park drive-ins. Hewett for 

several years had been the partner ol Earl 

G. Urmston in the two theatres but purchased 

Urmston's interests. The ozoners are 

under the management of Philip Hutson. 

Bethel. Ky. A veteran ihcalrcman. Hewett 

owns several other drive-ins in the Mideast 

Redstone Twin Under 

Way in Toledo, Ohio 

l ( ii idii, OHIO Redstone fheatres 

has started construction ot a 1,800-seat twin 

theatre in toledo to be known as ( inema 

IV and \. the complex is located on Mon 

roe Street near the new Franklin Mall shop 

ping ( enter. 

The seats will be the exclusive Redstone 

rocking-chair type, especial!} designed lor 

Redstone's Showcase cinemas. 

1 ach auditorium will seat vim and have 

a wall-to-well screen with stereophonic 

sound tor maximum audience participation, 

\ common lobby and foyer will serve both 

theatres ami will feature an displays 

Redstone prescnlb operates ( inemas I. 

and II. as well as (he Miracle II Mile Mannice 

and Franklin Park drive-ins in Toledo. 

An early-summer opening is planned lor 

the new Showcase ( inemas IV and V. 

Mrs. Claribel Blomquist; 

Veteran Theatre Organist 

TOLEDO. OHIO — Mrs. Claribel M 

Blomquist. 90. for man) years ~in organist 

in various theatres, died April M). She also 

was known as a songwriter and was one 

under contract to Music Corp. of America, 

touring the nation as an organist. During 

silent film days she played 13 years for 

Consolidated Theatres. She also was ac 

eompanist for Ted Malone on his radio 

program "Between the Book Ends." 

Mrs. Blomquist inaugurated the first 

pedal pipe Organ in a Toledo film house 

at the old Hippodrome and later played in 

the DOW-gOne Temple. Ivanhoe and Sylvan 

theatres. A songwriter, she composed "The 

Spirit of Seattle." the theme song for the 

1909 Yukon-Alaska-Pacific Exposition, as 

well as "Defenders of the Good Old 

U.S.A.." the official song of the Ohio department 

of the American Legion. 

Toledo Library Schedules 

Series of Free Movies 

["OLEDO, OHIO—The loledo-Lucas 

County Library in downtown toledo is inaugurating 

a scries of lunch-period showings 

ol silent film comedies in the main 

library auditorium. The 30-minute programs 

will be screened at 12:15 p.m. and 1:15 

p.m. each Tuesday and has been called 

"Film Fare for the Brown-Bag Crowd." 

Scheduled are Charlie Chaplin's "The 

Rmk." Tuesda) (11); W. C. Fields in "The 

Pharmacist." Tuesdav (IS), and Tain's 

Magic Pauls" and "The (neat I rain Robhen." 

starring Fatty Arbuckle, fuesdaj 

(25). 

E. J. Maugans Succumbs 

MECHANICSBURG. OHIO — E. J. 

i 

Maugans, who resided near I eesbuig, la 

died there reccnlh. He was a former resident 

of Mechanicsburg and owned a theatre 

here. He is survived by his wife Florence', 

four daughters; one son. and several 

grandchildren and great-grandchildren. 

BOXOFFICE :: May 10, 1971 

ME-1

. 

— 

Free Film Shows Constitute 'Unfair DETROIT 

Competition for 

DETROIT — Unfair competition from 

16mm and even 35mm prints which film 

distributors are furnishing to individuals, 

clubs, churches and schools for public 

showings in direct competition to motion 

picture theatres has reached epidemic proportions, 

declared Milton H. London. 

NATO of Michigan president. The seriousness 

of this problem cannot be exaggerated, 

he said. In many instances, pictures for 

which the film companies are still demanding 

high percentage terms from theatre 

owners are being made available for nontheatrical 

showings at low flat rentals and, 

in many more instances, the distributor absolutely 

refuses to serve motion picture theatres 

prints of the same pictures that are 

being offered for nontheatrical showings, 

according to London. 

He said that he suggested at the national 

board meeting in February, to the nontheatrical 

competition committee, that antitrust 

action should be started to 

require that 

film companies make pictures available to 

motion picture theatres on the same terms 

and conditions as they are made available 

for nontheatrical showings. 

Stated London. "In other words, I 

believe 

that the film companies are in violation of 

federal laws by this discrimination against 

theatres and that they can be legally forced 

to rent prints to theatres on the same terms 

and conditions that are offered for nontheatrical 

showings—flat rentals and no requirements 

for preferred or extended playing 

time." 

A resolution was drafted by the nontheatrical 

competition committee and adopted 

by the national board of directors of NATO 

enabling the officers "to seek all possible 

avenues of relief from the destructive and 

discriminatory" actions of the film companies 

in giving nontheatrical showings an unfair 

competitive advantage over motion picture 

theatres. 

To accomplish this, London stated thai 

the exhibitor organization needed specific 

information such as: The name of each 

dLOHd! 

EXHIBITORS! 



BEACH! 


THE 

INDUSTRY'S 

"OWN" 

Theatres: London 

school, institution or outlet classified as nontheatrical 

which plays entertainment films; 

the amount of admission charge, if any. the 

number of days booked and the number of 

shows pending; whether or not showings are 

advertised in media other than those of the 

school; whether prints are bicycled to other 

locations at the institution; samples of advertising 

used in institutional newspapers; 

lists of pictures played during the 1970-71 

school term; whether or not the institution 

played any features which were not played 

as theatre engagements; estimated weekly 

attendance at the institution's performances; 

if admissions are restricted to students and 

faculty and, if restricted, are they properly 

controlled: if competitive outlets play 35mm 

or 16mm, and the seating capacities for 

each nontheatrical outlet listed. 

London explained that exhibitors having 

a problem with nontheatrical competition 

should send as much of the above information 

as possible to NATO of Michigan, 

pointing out that newspaper ads (the entire 

page with the nontheatrical ad circled) are 

particularly 

helpful. 

Madison's Orpheum a City 

Landmark Since Mid-'20s 

From North Central Edition 

MADISON. WIS.—The Orpheum Theatre, 

216 State St., has been a Madison landmark 

since 1926. The baroque marquee at 

the Orpheum first flashed for the presentation 

of films such as "Son of the Sheik" 

and "So This Is Paris" back in the Jazz 

Age. 

The Orpheum underwent a major redecoration 

in 1966 to restore its interior to its 

former opulence and the backstage area 

was converted into an intimate theatre, the 

Stage Door, in 1969. 

Theatre Razing Under Way 

MUNISING, MICH.—The Munising Bay 

Theatre building, which housed this city's 

only movie house, is being razed to make 

way for a proposed modernization and expansion 

of the People's State Bank. Formerly 

known as the Delft Theatre, the 

structure at 104 East Superior St. was built 

in 1915 by the late Andrew Symons. It 

was operated for many years by Delft 

Theatres of Marquette. Mich., but had been 

shuttered since 1965. 

Tom Ewell has been signed for a featured 

role in "To Find a Man." 

J^rt Narlock of Bay City reports his twin 

theatres will be opening this month. 

These are de luxe auditoriums and will be 

operated in conjunction with a bowling 

alley, bar and grill. The addition of the theatres 

will create an excellent entertainment 

complex. 

Veteran Carl "Cully" Buermele has retired 

from exhibition booking with Cooperative 

Theatres of Michigan. Carl is the 

father of Co-Op manager Robert Buermele. 

Formerly they had their own booking 

agency. General Theatre Service, in the 

downtown Fox Theatre Building. 

The Bel Air Drive-In in this city hopes to 

convert to twin operation soon . . . The 

small northern town of Oscoda will have a 

mini-theatre operation in the near future, 

states exhibitor Jack Brown. The twin unit 

will be near the Air Force base and will 

specialize in 

both R and X movies. 

Charles Brandt Made UCLF 

Midwestern Sales Manager 

DETROIT—Charles Brandt will be Midwestern 

sales manager for Universal Commercial-Industrial 

Films, headquartering in 

Detroit, it was announced by William N. 

Burch. vice-president of UCIF, a division 

of Universal Studios. The appointment is 

effective Monday (10). 

Brandt is a specialist in the production 

and selling of industrial and corporate films. 

He recently was associated with the J. Walter 

Thompson office in Detroit as marketing 

and sales promotion manager on the 

Phillips 

Petroleum account. 

Ruling Is Not Appealed 

MONROE. MICH. — Monroe County 

Circuit Court Judge William J. Weipert jr.'s 

February decision making permanent an injunction 

prohibiting the Majestic Arts Theatre 

from "showing obscene motion pictures" 

appears to be final. City Atty. Thomas 

D. Ready notified the city commission 

that the 20-day appeal period on Weipert's 

decision had passed without an appeal by 

the defendants—the Gem Amusement Co.. 

the theatre and several of its employees. 

June 11 Premiere Target 


LITTLE ROCK—A June 11 premiere is 

scheduled for the John Miller Twin Cinema 

at Asher and University avenues. The 

principal backer for the indoor twins, which 

will have auditoriums seating 308 and 210 

persons, is Dr. John E. Miller of Helena. 

CARBONS, Inc. \ ' ^ Box K, Cedar Knoll., N.J 

"^9ti $ct m*-tc — W* it (At &vu" 

I 

in Michigan— National Theatre Supply, Detroit 864-5170 

ME-2 BOXOFFICE ;: May 10, 1971

,: 'm,-. - l , h 

GP COLOR 


CHARLES HANAWALT- BURTTOPPER- HARLEY HATCHER AMERICAN INTERNATIONAL PICTURES 

• 


DETROIT 

CLEVELAND 

CINCINNATI 

Marty Zide 

Milt Gurian 

Rudy Norton 

.Q 

23300 Greenfield Rd. 

Oak Park, Mich. 48237 

Tele.: (313) 399-9777 

(313) 566-4611 

2108 Payne Avenue 

Cleveland, Ohio 44114 

Tele.: (216) 621-9376 

Executive 

.'-. 

Building 

35 East 7th Street 

Cincinnati, Ohio 45202 

Tele.: (513) 621-6443

CLEVELAND 

piaza Suite" was presented Friday (7) in a 

special benefit performance at the 

Playhouse. The proceeds will be used specifically 

for the operating fund deficit. This 

is the first time the Playhouse has ended its 

season with an admitted deficit. Next season, 

the subscription price will be increased 

to $35 (a $5 increase over last year). All 

ticket prices at the boxoffice were increased 

50 cents per ticket in January. 

John Michael Tebelak, 21 -year-old local 

writer, will present the preview performance 

of his rock musical "God Spell"' Monday 

(10). It is based on Harvey Cox's "The 

Feast of Fools." which is based largely on 

the Bible. The musical received great reviews 

from Mary Campbell of the Associated 

Press. "God Spell" will be presented at 

Lakewood Civic Auditorium later this summer. 

At 18. Tebelak successfully directed 

"MacBird" at Huntington Playhouse. 

Mrs. Walter L. Flory, 89, founder of the 

Cleveland Playhouse, died. Julie McCune 

Flory designed sets and costumes in the 

early days of the Playhouse, illustrated seven 

books in the 1920s and as recently as 

1965 published "The Cleveland Playhouse, 

How It Began." Memorial services were 

held Saturday (1) at the First Unitarian 

Church. 

Ground has bfeen broken for the new 

Huntington Playhouse, which will replace 

the one destroyed by fire 

last year. The construction 

of the $45,000 shell is expected to 

be completed in eight weeks. Once the exterior 

is completed, volunteers will join in a 

project to furnish the interior. The new 

structure will remain on its original site in 

Bay Village and will seat 250. 

Theatre 

Service 




5121 W. 16lst Street 

Cleveland, Ohio 44142 

Phone: (216) 267-2725/6 

It was like being aboard a ship April 27 

Halle's. There were two seatings, both 

at 

sellouts, for the luncheon at which author 

Erich Segal ("Love Story") appeared ... A 

bomb damaged the Hanna Theatre on the 

last day of the last performance of "Hair" 

Sunday. April 25. It was thrown at 5 a.m., 

bounced off the marquee and exploded on 

the sidewalk, breaking 25 panes of glass in 

ihe theatre's front door and shattering the 

word "Hanna" on the marquee. 

Leonard Mishkind. General Theatres, and 

Jack Kaufman, Buena Vista, having worked 

so hard on the Variety Club Telethon to 

raise money for charity, left for Las Vegas, 

Nev., to attend the Variety Clubs International 

convention. They hoped to raise 

some money for themselves! 

O. E. Sellers, 82, Dies; 

Theatrical Electrician 

AKRON—Orval E. Sellers, 82, theatrical 

electrician, who worked in legitimate and 

musical shows on Broadway, in Akron and 

in Hollywood, died in Akron April 26. He 

worked in Hollywood at major studios from 

1945 to 1950 but returned to Akron where 

he earlier had founded the first visual educational 

department in Ohio schools. In 

1926 he and the late Billy Larmer founded 

the Akron Little Theatre, now the Coachhouse. 

In recent years Sellers contributed his 

lighting skills to the Little Theatre, Weathervane 

Theatre, Light Opera Guild and other 

groups offering performances. Three daughters 

survive. 

Landmark Theatre Sold 


KIRKSVILLE, MO.—Mr. and Mrs. 

Fred B. Hulse jr. of Columbia, Mo., have 

bought the Princess Theatre, a Kirksville 

landmark at the corner of Franklin and 

McPherson for more than 50 years. The 

Hulses reportedly will use the building to 

expand their fabrics store. 

start Boxoffice coming . 

THEATRE 


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TOWN STATE ZIP NO. . 

NAME 

POSITION 

Boxoffice -the national film weekly 

825 Won Brunt Blvd., Kansa* City, Mo. 64124 

. 

Iowa Seeks to Limit 

Film Fare at Ozoners 

From North Central 

Edition 

DES MOINES—An overwhelming majority 

of members of the Iowa House of 

Representatives has backed legislation that 

could sharply restrict movies that could be 

shown in drive-ins. A bill was introduced 

that would prohibit the showing of X-rated 

movies in outdoor theatres and an amendment, 

signed by 71 of the 100 representatives, 

would expand this restriction to many 

R-rated and GP-rated films. 

The amendment states that supervision at 

drive-ins is "inadequate" and that many 

young persons see films "harmful to those 

of tender years . . 

." 

The legislation would prohibit drive-in 

theatres from using any film "containing 

scenes or frames showing nude persons or 

depicting sexual relations, acts of perversion 

or the use of drugs as defined by 

Chapter 203A of the Code ." . . The chapter 

referred to in the drug usage reference 

deals with standards for medical drugs and 

cosmetics. 

The bill does not define the age or sex 

of the nude persons involved in the ban (or 

the nature) of the sexual relations. 

NAC to Hold Conference 

In San Diego June 13-16 


SAN DIEGO. CALIF. — Refreshment 

concession food-service operators in all 

fields can look forward to an outstanding 

program of both business and social events 

at the forthcoming Western regional conference 

and seminar being sponsored by the 

National Ass'n of Concessionaires at the 

Sheraton Airport Inn, Harbor Island, in San 

Diego lune 13-16. 

The committee on arrangements, headed 

by Al Lapidus. Al Lapidus Popcorn Co., Los 

Angeles. NAC Western regional vice-president 

and conference co-chairman, assisted 

by Shelley Feldman. Ogden Foods. Los Angeles, 

also conference co-chairman, is currently 

working on setting up the conference. 

Other members of the committee are: Andrew 

S. Berwick jr., Wright Popcorn & Nut 

Co., San Francisco, NAC president; Harold 

F. Chesler, Theatre Candy Distributing Co.. 

Salt Lake City, Utah, NAC director-at-Iarge: 

Leonard Lowengrub. Pacific Theatres, Los 

Angeles, and Ed Ohler. Servomation-Duchess, 

San Diego. Calif. 

With the excellent facilities offered by 

the Sheraton Airport Inn on Harbor Island 

Drive in San Diego, where the meetings will 

be held, the committee is looking forward 

to a record attendance. 

The conference, with the theme "How to 

Profit in 

the '70s," will be attended by vending 

operators, food service operators in restaurants 

and hotels, in-plant feeders and 

concessionaires in such diverse fields as auditoriums, 

arenas, amusement parks, bowling 

lanes, roller rinks, discount stores and 

motion picture theatres. 

ME-4 


) 

CALL THE MAN 

WITH THE 

\\±Js 

CJtl/tfrJ NOW! 

7I6-KW-675: 

Ml INTA 

(all HARRY CLARK 

404-5246S88 

BOSTON 

Coil MEL 4 STAN DAVIS 

617-426- 2274 

HI I I llli 

CoH M ANNIE BROWN 

716-854-6752 

CHARLOTTE 

Call BOB McCLl'RE 

704-333-0369 

CHICAGO 

Call JACK C.ll.BRETH 

312-726-6220 

CINCINNATI 

CoH JEFF RUFF 

513-721-4742 

CLEVELAND 

Call Bll.I. KOHACEN 

216-861-0390 

DALLAS 

CoH JIM I'RICHARD 

DENVER 


303-623-1221 

DES MOINES 


(in Kansas Citv) 

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Call ED SUSSE 

313-837-1086 

INDIANAPOLIS 



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904-353-7347 

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CoH HOWARD THOMAS 

816-421-2305 

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901-527-8321 

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( in Boslon 

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504-522-8788 

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212-765-9544 

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(in Dallas) 

214-748-5709 

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215-561-0800 

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412-471-5535 

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206-624-6234 

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Telephone: 213-657-6700 

MARK TENSER GEORGE M. JOSEPHS 


Cert. Sales Manager 

303-623-1221 

SAN FRANCISCO 

CoH ANDY ANDERSON 

415-776-4409 

SEATTLE 

Call PETF TOLINS 

206624-6234 

ST. LOUIS 


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818-421-2305 


CoH ROSS WHEELER 

202-783-8938 

CANADA 

CoH COLUMBIA PICTURES 

ofCantdi

. . Plans 

COLUMBUS 

Rex Reed, actor, film reviewer and interviewer 

ment of "Lawrence of Arabia" . . . Hunt's 

canoe County Jerry Lewis Cinema fran- 

ORDER AIL YOUR SPECIAL 

~ TRAILERS FROM 

of stars, was in town to auto- 

Cinestage is showing a return run of "My 

graph copies of his latest book. "Big Screen. 

Little Screen." Reed co-starred with Raquel 

Fair Lady" . 

transit system, 

of the countywide 

if funds are obtained from 

Welch in "Myra Breckinridge." 

the federal government for purchase of the 

Columbus Transit Co., call for extension of 

Alan Alda was in town to publicize "Little 

Murders." booked at Town and Country 

bus lines, several of which may serve suburban 

theatres not now on bus lines. An express 

bus service to Morse Road on the 

Cinema and Great Western Cinema. He 

conducted a symposium for Ohio State University 

and 

North Freeway from downtown may be one 

of new would students of films photography. 

the first of the lines. It serve 

Weldon Carpenter, local collector of film Loew's Morse Road and Northland Cinema. 

memorabilia, is assisting Ray K. Shepardson 

of Cleveland in an ambitious plan to convert 

several downtown Cleveland theatres into Plan Mid-June Debut 

night clubs, concert halls, mini-theatres and 

a legitimate theatre. The Palace, State. Ohio For Jerry Lewis Twin 

and Allen are involved in the many-faceted 

project. 


LAFAYETTE. IND. — Construction is 

Loews' Arlington booked a return engageunder 

way on a Jerry Lewis Cinema twin 

located Lafayette Square 

theatre here, in 

Shopping Center. It will be the city's first 

south side movie house and is situated 


between the Woolco and Marsh stores in 

DRIVE-INS the central section of the complex. 

per 

"We hope to be in operation by mid- 


June," reports Tom Timmons, president of 


Better Movies, Inc., holder of the Tippe- 

chise. Principals in the franchise-holding 

corporation here with Timmons are Robert 

McKim and Chester Hall. 

Included in the negotiations for the 

theatre franchise were Timmons: Forest 

Glick. head of Glick Realty Co.: John E. 

Smith, head of South Side Development 

Corp., developer of the shopping center, 

and James Sarbinoff of Indianapolis, area 

director of franchising for the JLC circuit. 

The twin will seat approximately 350 

persons in each auditorium. Utilizing automation 

features to a great degree, one or 

two persons can operate each side of the 

dualer. 

"Largely push-button operated, this cuts 

down manpower needed for each theatre's 

operation," Timmons said. "For example, 

from a control center, the projection equipment, 

lighting, draperies and other operations 

are largely operated by push buttons. 

In addition, the theatre design calls for 

common ticket sales-concession areas, in 

conserving space and carrying out the automation 

theme." 

'Stewardesses' Run Sets 

Record at Westwood Art 

TOLEDO. OHIO—"The Stewardesses," 

which recently ended a 21 -week run at 

the Westwood Art Theatre. Toledo, has 

been the biggest grosser the house has ever 

had, though another film, "Russ Meyer's 

Vixen," ran 23 weeks. 

Jim Wescott, manager, said that more 

than 60.000 patrons saw "The Stewardesses." 

The present offering is the GP-rated 

"Husbands." 

Translation for Paleface. 

"Don't waste time with old-fashioned 

way sending message. 

BEST way to 

SELL used equipment find 

HELP, SELL 

or BUY theatres, is with 

B0X0FFICE CLEARING HOUSE 

You get year-round service." 

RATES: 25c per word, minimum $2.50, cash witn copy. Four consecutive insertions tor price c 

BOXOFFICE, 825 Van Brunt Blvd., Kansas City, Mo. 64124 

Please insert the following ad times in the CLEARING HOUSE 

Classification 

(Enclosed is check or money order for $ Blind ads 50< per insertion extra) 

ME-6 BOXOFFICE :: May 10, 1971

If a free society 

cannot help 

the many 

who are poor, 

it cannot save 

the few 

who are rich'' 

John F. Kennedy, Inaugural Address 

Was the duty of business ever greater? Or more urgent? Is there 

more you could be doing? And if you don't, who will? 

The kind of world you live in depends upon the quality 

of the personal faith you demonstrate day by day. 

Live your faith and help light the world. 

Religion In American Life (£?* 

Published as a public service in cooperation with The Advertising Council \*1) 


. . The 

r 

YOU CAN 

GUARD AGAINST 

HEART ATTACK 

While science is searching for 

cures, take these precautions and 

reduce your risks of heart attack: 

GIVE... 

rf) 

so more will live 

\J/ 

HEART FUND 

Toledo Postpones Action 

On City Admissions Tax CINCINNATI 

TOLEDO, OHIO—Action on a proposed 

piorence Kipp, publicist for Holiday 

5 per cent city admissions tax has been deterred 

until Wednesday (12). The proposal. 

Amusement Co.. who has been aboard 

a freighter on a cruise in the South Pacific 

originated two months ago by Mayor Harry 

for several months, stopped at Acapulco. 

Kessler. has had hard sledding, because so 

Mexico, for an ocean dip before returning 

many events are seeking exemption from 

home. She had her dip but was knocked 

the tax. from bingo to bridge. 

At present, existing legislation places a 

down by huge waves, breaking a leg. Joanne 

Cohen of Holiday, as an angel of mercy, 

5 per cent tax on admissions to boxing and 

flew down to help Flo return home. 

wrestling events and. instead of enacting a 

new tax. the mayor is considering a bill to George Anderson, Warner Bros, branch 

add more businesses subject to the tax under manager; George Daumeyer, office manager, 

the existing ordinance. 

and William Burns, booker, have re- 

This might be a better approach than the turned from a recent company meeting in 

initial proposal, which would impose the Boston, Mass. 

tax on admissions to a broad range of events 

Edna McCroskey, formerly with Mid 

but contains a long list of exemptions, the 

States, has moved over to Paramount as an 

mayor said. 

James Richards, public relations executive 

office staff member . Albee Theatre 

present the "Battle of Champions" bout 

will 

heading a committee fighting the tax, criticized 

via closed-circuit TV Monday (10). 

the new delay. 

"Now, since it appears that the mayor The Twin Drive-In has reopened its flea 

recognizes that enough councilmen have become 

market for the spring-summer season on 

convinced that his ordinance is a bad Sundays from 1-5 p.m. The market, which 

had its trial run last summer, is colorful and 

gay—and attracts customers from surrounding 

one. he is striving to keep it from being 

killed by delaying tactics," he said. 

areas. Merchants pay a $1 fee and the 

admittance charge is $1 a car. 

Holophane Making Move 

This city has been chosen to host a second 

world premiere Tuesday, June 22, at 

To Buy Strong Electric 

TOLEDO, OHIO—Holophane Co.. New the Cine Carousel—Buena Vista's "Scandalous 

York, has announced that it has reached a 

preliminary agreement to buy Strong Electric 

John." The stars are Brian Keith and 

Michele Carey, with the film's score composed 

by Rod McKuen. who gave a concert 

Corp.. Toledo, from the Singer Co.. of 

which Strong is a subsidiary. Strong makes here Sunday (2). Bill Walsh, who has "The 

Absent Minded Professor," "Son of Flubber" 

high-intensity lighting equipment for mo- 

and "Mary Poppins" among his credits, 

tion picture projection, theatre stages, the 

graphic arts industry and defense needs. 

Strong Electric would continue its operations 

in Toledo with no change in personnel. 

a native Cincinnatian, will be honored. 

Temple Theatre to Reopen 

WILLARD, OHIO—Charles Stewart has 

Holophane said. It would be a wholly 

owned subsidiary of Holophane, which also 

announced that he will reopen the Temple 

produces lighting equipment. Arthur J. 

Theatre, which had been closed "due to 

Hatch is president of Strong Electric, which 

lack of community interest." Said Stewart, 

just ratified a new three-year labor contract 

"No wonder nobody ever wanted to patronize 

with workers. 

it. It was run down." If you give the 

public a good product in a nice clean theatre, 

Opens 7 Arts Cinema 

HENDERSON, KY. — Vernon Wiable 

business 

Stewart 

first, then 

plans 

R 

will 

to 

movies 

pick 

offer 

if 

up, he 

G and 

there is 

believes. 

GP films 

a demand 

recently opened the 7 Arts Cinema in the 

for these pictures. Later he hopes to include 

building 

housed 

live entertainment. 

on Second Street which formerly 

the Kentucky Theatre. The first 

offering at the new showhouse was "Fools," 

starring Jason Robards and Katharine Ross. 20 Bunnies for Kiddies 

JACKSON, OHIO—Joe Conger, manager 

of the Markay Theatre, gave away 20 

rabbits at two Easter holiday shows for 

children. Ten rabbits were given away at 

the Saturday, April 10. matinee and ten at 

the Sunday. April II. matinee. On screen 

were two first-run features. "When Dinosaurs 

Ruled the Earth" and "Valley of 

Gwangi." 

Lee ARTOE XENON LAMPS 

INTRODUCTORY OFFER (LIMITED TIME) 

City Theatre Marquee Removed 

1000 -1600 From Eastern Edition 

-2500 WATTS 

$150 

HIGHLAND FALLS, N.Y.—The old 

$200 $250 

marquee of the City Theatre on Main 

Street, a familiar sight for nearly a halfcentury, 

tee AKIOt Carbon Co |i| I'M 

1243 Belmont Chicago 

j ||J 

was removed recently. The the- 

atre is being renovated for reopening. 


Weslpori Fine Arts 3 

Announced by Nutmeg 

WESTPORT, CONN. — The Nutmeg 

Theatre Circuit has announced plans for 

building its third Westporl unit, this unit to 

he constructed across from the Post Office, 

fronting on a large parking area. 

Robert F. Smerling. president of Nutmeg, 

said the new theatre will he named I ine 

Arts 3, 

continuing the numerical designation 

of the present houses, Fine Arts 1 on I asi 

State Street and Fine Arts 2 on Jesup Road 

Seating 400 patrons. Fine Arts 3 will he 

designed b> Bertam Lee Whinston of Stamford 

and will embrace advanced ideas in 

audience accommodation, projection and 

sound. Smerling said. A summer opening is 

the circuit's target 

for the new theatre. 

line Arts 3 will be the eighth operation 

activated b) Nutmeg, which has home offices 

here, with Derek YY. Hilton as general 

manager. Other Nutmeg houses are the 

Cinema Norwalk and Norwalk Theatre. 

Count] Cinema in Fairfield. Wilton Cinema 

and Fine Arts in Brookfield. 

Former Rifkin Manager 

Clifford Boyd Dies 

NORTHAMPTON, MASS. — Funeral 

services were held here April 21 for Clifford 

Boyd, manager of the Academy of 

Music 28 years but before that a long-time 

manager with the Rifkin circuit. 

Born in Belfast. Ireland, he came to this 

country at an early age and attended the 

Paramount managers school, holding his 

first managerial job at 21. He traveled between 

cities for Paramount Publix Theatres 

as a trouble-shooter and was associated 

with the Arcade and Paramount theatres 

in Springfield. 

During his many years here, he served 

as director of the Chamber of Commerce, 

chairman of the local Red Cross chapter, 

a leader in Little League work and a member 

of the Board of Price Administration. 

In the latter capacity, he gave much time 

and energy to the success of various War 

Bond drives during World War II. He also 

was a member of the Northampton Elks 

Lodge and the Ass'n c^ Theatrical Press 

Agents and Managers, Local 18032. New 

York City. During his years of service in 

entertainment. Boyd was responsible for 

bringing to Northampton many Broadway 

stage hits and stars. 

He is survived b> his wife Blanche and 

two sons. Kenneth and Stephen. 

The Joe Giobbis to Live 

In Italy in Retirement 

HARTFORD—Moving back to Italv 

nexl fall for retirement will be with mixed 

feelings, says Joe Giobbi. 

The long-time exhibition executive and 

his wife are leaving in November. 

He managed the 900-seat Crown Theatre 

here for many years and. previously, was 

with the then-Franklin & Hughes Theatres 

in Los Angeles. 

Revival of Aggressive Ad Campaigns, 

Skilled Exploitation 

attaining toddler Status!) dropped us .i nole 

the other dav from his Southern base. 

1740 Polk St., Hollywood, I la. 33020. 

Now Bud Rose. 7()ish (his appearance, 

his alertness belie the age bracket, be 

assured!) has never been one to bemoan 

Urged by Rose 

I I 

beat he has it 

be it exploitation I 

same), be it independent 

B) \l 

HARTFORD 

N M w ID! \i 

industry conditions, causes, concerns, 

— Harold "Bud" Rose. cause he has always been pitching an 

tempo wherever gone be 

be- 

up 

Haittord-born (a next-door neighboi ill his 

youth was the late actor Id Beglcv t and as branch manager I Allied VltlStS, others) 

name the distributor and 

long-industry oriented (he was am aide at 

he has worked for the old Poll Theatre in downtown Halt 

promotion la score ol the top. top "names" 

lord, as he fondly recalls, not long alter 

in entertainment on both sides ol the Atlantic). 

"All kev cities." Bud wrote, "have cut 

press representatives, either entire!) >: 

sharp!) curtailed. a\i^\ I just can't see a 

K ontinued on page NE-2) 

Cramms 

Drt-Syrup 

is always 

the same, 

That's what 

makes us 

different. 

Different because the flavor is uniform in 

every drink. Different because all flavors 

are fortified uiih pure cane sugar and 

vitamin C. They dissolve instantly because 

they're entoleted! Available in 12 popular 

flavors including new langy apple. 

HERE. HAVEA TASTE._ 

CRAMOKITpRODUC TS, INC. 

79-20 Barnwell Ave, F.lmhurst, New York 113"' 

Send me your new apple and 

BOXOFFICE M. 971 NE-1 

flavoi

. 

— 

Revival of Aggressive Ad Campaigns, 

Skilled Exploitation Urged by Rose 

(Continued from preceding page) 

branch manager taking a star, a name.' it 

you will, to a newspaper, radio or television 

station. 

"After all. what does sales know about 

publicity, promotion or press relations'" 

Bud told us that he estimates "at least" 

3D ex-knowledgeable promotion people are 

living in the metropolitan Miami-Miam: 

Beach-Hollywood region of south Florida 

"Some are working in department stores. 

Some are even driving cabs." 

This, mind you, when a crying, acute 

need exisis. prevails for in-depth promotional 

endeavor, especially on the local 

level. 

tor motion pictures, its product, its peopie! 

Bud attached a clipping from the Miami 

Herald, circling a Wometco Theatres composite 

ad. Seven theatres were playing National 

General Pictures' "Scrooge." Wometco 

captioned the ad with a quote by 

John Huddy. entertainment editor of the 

Herald (Huddy succeeded long-time editor 

George Bourke, now writing only sporadically 

in that Knights Newspapers flagship). 

The Huddy quote? "Doesn't anyone want 

family films?" 

The boys at Wometco answered Huddy 

with this line: 

"Apparently not. Mr. Huddy . . . Look 

What Happened to 'Scrooge!' " 

Wometco added: "But we will try ONE 

MORE TIME—Holding for a 3rd Low 

Record Week!" 

Wometco inserted a boxed message in 

that ad. too. It read: "Note! If only 2 

per cent of the people who complain about 

dirt & smut came to see 'Scrooge,' producers 

would be encouraged to make family 

films." 

Bud Rose simply cannot fathom, much 

less accept or understand or comprehend 

the top-executive echelon thinking prevailing, 

lamentably enough, throughout the motion 

picture industry. 

He cannot take cognizance of the evident 

lethargy that has winnowed away some 

wonderful esprit de corps, both in distribution 

and exhibition. 

For a minimal expenditure of salary and 

attendant expenses, it is Rose's firm contention, 

distribution could easily toss two 

dozen experienced fieldmen ahead of major 

releases. I he resultant accumulation of 

tearsheats and broadcast media time and 

viewing space would serve as an encouragdLOHai 

EXHIBITORS! 



BEACH! 


THE 

INDUSTRY'S 

"OWN" 

WW 

ing base to get motion picture promotion 

"moving again," he said. 

Rose—and no doubt many another industry 

booster— can easily remember when 

the Boxoffice Showmandiser Section ran 

more than two pages of stunts, gimmicks, 

pitches for current and upcoming product. 

Like it or not—with the notable exception 

of Loews Theatres—the quantity of 

local-level promotion in exhibition is at an 

all-time low (as witness the Boxoffice 

Showmandiser Section) and from our own 

vantage point the situation is not about to 

come up with a miraculous turnaround. 

If the industry has reached a bottom of 

the unfortunately lengthy "soft" recession, 

then isn't it time, asks Rose, for the industry 

to start anew with promotion, star' 

re-hiring, instead of firing exploitation people? 

Isn't the industry, in effect, short changing 

itself— perhaps to a point of no 

return, revenue-wise— in the chopping, 

curtailing of promotion personnel? 

Has Independent Income 

Rose, mind you. has an independent income, 

does not have to take on the sporadic 

stints of promotion doled out by decadeslong 

friends in the business. 

But it happens that the likes of a Harold 

"Bud" Rose has naught but scorn for 

semi-retirement. He has never been a 9- 

to-5 clock watcher (as his formidable 

record can easily attest) and he has short 

temper for the new breed of industry personnel 

more than willing to forego weekend 

activity. 

He ponders, in the autumnal years of a 

lengthy industry career, why, just why, promotion, 

in itself an enormously complicated, 

complex craft, has been sidelined 

and, for that matter, why, just why, some 

major companies dropped tradepaper advertising. 

'Initiator of Exploitation' 

He contends that tradepaper advertising 

is the initiator, the originator of concrete, 

concentrated exploitation of immeasurable 

value and vitality in the field. 

He argues that tradepaper advertising is 

the life-blood of the industry, never to he 

reduced. 

And he asks in this still early phase of 

1971 if the people who make the decisions 

— i.e., authorize cash outpush—have lost 

their vision, if not their belief, their loyalty? 

He says it's a shame, an outright affront 

to industry pride, professionalism, to ignore 

exploitation. This, significantly enough, at 

a lime when television in particular has 

stepped up the amount of local-level advertising 

money. 

If an NBC-TV Super Bowl football game 

can play, as the network says, to 24-million 

homes in an afternoon, there is a need 

loi film industry re-evaluation of goals and 

market-wise. 

objectives, 

At the same time. Harold "Bud" Rose is 

acutely aware of the dwindling amount of 

production generated in Hollywood, for a 

variation of reasons and rationalizing. He 

accepts the fact that the film colony's employment 

figures have dropped, continue 

to drop, despite valiant, vigorous efforts 

on the part of such interested groupings 

as the International Alliance of Theatrical 

Employes to encourage $1 million-budgeted 

attractions. 

Independents Prevail 

But Hollywood, he argues, has never 

been the same since the pre-World War II 

years. Where once the mighty productionexhibition 

combines ( Loews", Warners, 

Paramount, et al) prevailed profitably and 

pndefully. the film colony is now witness 

to a gathering of independent forces, some 

with quality in mind, still others with the 

thought of getting what's fondly regarded 

as a "hot" property into work and into 

release within a matter of months. 

He realizes that MGM's "Ryan's Daughter" 

represents an outgo of millions of dol- 

inestimable amount of time and talent. 

lars, 

"The fact that pictures like 'Ryan's 

Daughter' can return their initial investment 

and also a handsome profit over a 

given span of time," Rose reasons, "means 

that the audience is still there. But it takes 

cultivation, it takes dedication and, above 

all, it takes promotional pitches on a locallevel. 

No more, no less." 

Crossed Up Patterns 

More over he notes that, Paramount's 

"Love Story," never in the wildest imagination 

of even the most understanding industry 

pacesetter considered an unprecedented 

blockbuster, has staggered industry 

patterns. 

"The most amazing thing, to my mind," 

Rose continues, "is that "Love Story' has 

done the trick of tremendous business 

through sheer national impact. I'm sure 

that the number of field promotion men 

i.e.. men on the payroll of Paramount 

is minimal. I'd wager that the impact came 

from the obviousness of the best-selling 

niche of the Erich Segal novel. 

"And we've got to remember that pictures 

like 'Love Story' are the exception, 

rather than the rule. Sure, it's doing business 

and everybody in the business is saying, 

'See, there is an audience.' " 

But local-level promotion is as important 

as ever. "One 'Love Story' cannot fill the 

playing time of every theatre in town. 

Neither can a "Ryan's Daughter.' Ergo, we 

have a certain gap of receptivity— particularly 

for the medium-range appeal attraction—and 

it certainly behooves distribution 

to re-hire field forces, either permanently 

or on a picture-by-picture basis, to continue 

the response wonderfully generated by a 

'Love Story' and a 'Ryan's Daughter.' " 

Can the industry, especially the people 

who make the decision, think otherwise? 

Is the industry going through a form 

self-abuse in not looking to promotion, 

ol 

promotion by the men who know and love 

the business and are ready, willing and 

able to make the calls on the newspapers, 

the radio and TV stations and other avenues 

of public relations? 


l! "J] A*, & 

GP £ COLOR ov, el »b [H 


Charles' hanawalt . burt topper . harley hatcher • American international pictures 


46 CHURCH STREET, BOSTON, MASS. 02116 

HARVEY APPELL, Branch Manager 

Phone: 542-0677, 78 or 79 

'Q

. . . John 

. . Buena 

BOSTON 

J]d\vard A. McLaughlin, manager of the 

Fresh Pond Drive-In. Alewife Brook 

Parkway and Concord Avenue in Cambridge, 

advises Boxofhce that the airer 

has been sold for industrial 

purposes. 

Friends of Bob Cherin on Piedmont 

Street were pleased to hear of his appointment 

as 20th Century-Fox exchange manager 

in Boston. In the train of Bob's promotion. 

Peter Fleicher. assistant booker, 

was advanced to sales representative and 

Arnel O'Brien, billing clerk, moved up to 

assistant booker under Mike Zamon. 

"Arnie" has been at the Boston office only 

two months, previously living in Pittsburgh. 

Michael Hankins, manager at Walter 

Reade's Plaza Cinema at Brookline Village. 

lined up a Children's Matinee Festival for 

Saturday afternoons. The series began April 

24 with "Sleeping Beauty.'' then continued 

May 1 with "The Wonderful Land of Oz" 

and May 8 with "Cinderella." Next Saturday 

(15) will bring "The Brave Little Tailor." 

after which more dates and titles will 

be announced. 

fo, 

SPECIAt TRAILERS 

DRIVE-INS 




TRAILERS FROM 

Theatre 

Service 




43 Edward J. Hart Rd. 

Liberty Industrial Park 

Jersey City, N.J. 07305 Phone: (201) 434-2318 

Aquarius Releasing exchange manager 

Abe Weiner said he had received his 70th 

playdate on "Man and Wife" and was lining 

up dates for "Touch Me." due to be released 

It in 

June. will be followed by "The 

Low Price of Fame." according to Abe. 

who is enthusiastic over advance reports 

on this lineup. 

Peggy Doyle, Boston Record-American 

film columnist, ran a column of comment 

by James R. Velde. United Artists sales 

manager, who singled out Boston as "one 

of the last of the good downtown film sectors" 

and credited "smart local theatre 

management" for the existence of this situation. 

James Engle, Paramount branch manag- 

er, sei the company's "Plaza Suite," starring 

Walter Matthau and Maureen Stapleton, 

for June at the Redstone Circle Cinema, 

Brighton, following a 23-week run of "Love 

Story" Vista's branch manager 

I lor io said that the current release, 

Simi 

"The Barefoot Executive," has been held 

for a fourth week at General Cinema's 

Paramount in Boston and the cinemas in 

Burlington. Braintree. Framingham and 

Peabody ... As a result of Oscar publicity. 

20th Century-Fox's "Patton" and 

"M*A*S*H" were booked together into 13 

Greater Boston situations for two or threeweek 

engagements. 

to be back soon on Piedmont Street . . . 

George Baker, well-known on Filmrow, has 

taken over the Warren Street Cinema in 

Roxbury. planning to reopen early in June. 

A motion picture program is planned, with 

special stage programs set in at intervals 

Sentz. proprietor of the Wellfleet 

Drive-In down on the Cape, was busy preparing 

for his seasonal opening. 

Ken Squires, representative for Optical 

Start B0X0FFICE coming . 

THEATRE 


PAYMENT ENCLOSED Q SEND INVOICE 

These rates for U.S., Canada, Pan America only. Other countries: $10 a yeor. 



NAME 

POSITION 

BOXOFFICE-THE NATIONAL FILM WEEKLY 

825 Van Brunt Blvd., Kansat City, Mo. 64124 

. 

— 

— 

— 

Radiation Corp.. Monrovia, Calif., was in 

town calling on equipment dealers (including 

Massachusetts Theatre Equipment Co. 

and Capitol Theatre Supply) and exhibitors, 

discussing the company's new-type Xenon 

lamps and the completely new ideas discovered 

for the use of Xenon. Demonstration 

set ups have been arranged for both indoor 

and outdoor theatres and Squires said that 

theatremen and dealers are being notified 

regarding the time and place the demonstrations 

are scheduled. 

Bill Roster, executive secretary of the 

Variety Club and executive directorr of the 

Jimmy Fund, announced that the Boston 

Red Sox and the Montreal Expos will play 

an exhibition game at Fenway Park Thursday 

evening (13) for the fund's benefit. This 

is the second game in what is to be an annual 

series between these clubs, proceeds 

from the games played in Boston going to 

the Jimmy Fund. Last year, when the teams 

inaugurated the series in Montreal, all of the 

proceeds went to Montreal charities. Pregame 

entertainment Thursday evening will 

begin at 7. the game at 7:30. Fans attending 

will have opportunities to win more than 

100 special door prizes. 

'Mad Dogs' Posts 400 

In 1st Hartford Week 

HARTFORD — "Mad Dogs and Englishmen" 

(400) and "A Moment's Caress" 

(300) created quite a boxoffice following 

Helen Schmitzer, secretary to Harvey 

from the outset and raced off with grossing 

Appell at American International Pictures. 

honors. Also on the sunny side of average 

has been confined to her home for a week 

were newcomer "Ride Hard. Ride Wild." 

with serious eye trouble. She was undergoing 

third-week "A New Leaf" and ninth-week 

treatment at this writing and expected 

"Ryan's Daughter." 


Art Cinema— Ride Hard, Ride Wild (5R) 125 

Burnside Cinema II A New Leaf (Para), 3rd wk. 125 

Central— Little Big Man (NGP), 9th wk 50 

Cinerama Mod Dogs & Englishmen (MGM) ....400 

Cine Webb Ryan's Daughter (MGM), 9th wk. .110 

East Hartford, Pike Wor Between the Planets 

(SR)' Superargo and the Faceless Giants (5R) .100 

Elm—Little Murders (20th-Fox), 4th wk 80 

Rivoli—Trash (SR), 3rd wk 

Strand— A Moment's Caress (SR) 300 

Webster Investigation of a Citizen Above 

Suspicion (Col), 3rd wk 50 

'Investigation' 150 2nd Week 

At New Haven York Square 

NEW HAVEN— If Elm City exhibition 

had its way, of course, every month would 

bring along a new "Love Story." In the 

harsh realistics of exhibition economy, however, 

one must "go" with prevailing product 

and only three of the many first runs available 

here — brought in better-than-average 

results "Investigation of a Citizen Above 

Suspicion" leading with 150. 

Bowl— War Between the Planets (SR); Superargo 

and the Faceless Giants (SR) 100 

Cinemart— Ryan's Daughter (MGM), 9th wk 90 

College- Valdci Is Coming (UA), 2nd wk 100 

College Street Cinema— Puzzle of o Downfall 

Child (Univ) '25 

Lincoln— The Music Lovers (UA), 2nd wk 75 

Roger Sherman— The Stewardesses (SR), 5th wk. 115 

Showcase Cinema I— Husbands (Col), 5th wk. . . 1 00 

Showcase Cinema II— Little Big Man (NGP), 

8th wk 65 

Showcase Cinema III—A New Leaf (Para), 

3rd wk '00 

Wcstville, Whitney - Vonishing Point (20th-Fox) . .100 

York Square Cinema Investigation of a Citizen 

Above Suspicion (Col), 2nd wk 150 

Principal photography has been completed 

on "Buck and the Preacher." 

BOXOFFICE :: May 10. l l >71

• 

TERRY BOURN Produced by Gem Product. Inc on me island ot Guim. U.SA • Filmed by Bourke ind Associates • A Crown Ir 

I 

) 

CALL THE MAN 

WITH THE 

\Ui/ 

(£î>^W NOW! 

7IS4SM7S! 

ATLANTA 

Call MAHHY CLARK 

404-524 6588 

BOSTON 

MIMEI.4 STAN DAVIS 

817-428-2274 

BUFFALO 

— 

ROUNDABOUT NEW ENGLAND 

-By 

Qan this industry do a dramatic turnaround, 

get out of its apparent lethargy— 

call it apathy if 

~«^fl^ you will— and start 

^^^-»-

The college 

contribution 

j 

There are two ways to look at it. 

There's the contribution the colleges 

make to business. 

That's crucial. 

Business employs about 42% of all college 

educated people. It uses their brainpower 

and skill in developing new products 

and methods. It nils management posts. 

In the other direction, there's the 

contribution business makes to colleges. 

The colleges welcome it. They need all 

the funds they can get. They're helping 

to prepare leaders for management, 

but the cost of this preparation— the whole 

cost of education— is going up sharply. 

If business wants college talent, it must 

keep colleges in business. It can help 

finance their need for classrooms, 

facilities and especially teachers. 

In this light, your aid-to-education 

program is an aid to your company. 

SPECIAL TO MANAGEMENT-A new booklet 

of particular interest if your company has 

not yet established an aid-to-education 

is a twoway 

street 

Write for: "THE RATIONALE OF CORPO- 

RATE GIVING," Box 36. Times Square Station, 

New York, N.Y. 10036. 

College is Business' Best Friend 

"",11' Published as a public service in cooperation with The Adv for Financial to Education. 

4 

BOXOFFICE :: May 10, 1971 NE-7

. . Jim 

ROUNDABOUT NEW ENGLAND 

By 

(Continued from page NE-6) 

turnaround, distribution has to come along 

with more product. Men with faith in this 

business have gone out and created projects 

and made a lot of money—for themselves 

and for exhibition. 

Exhibition, for its part, has to promote, 

pitch and push whatever product is in the 

marketplace. The local level is "Where It's 

At." where it has always been, and for a 

home-town showman to ignore available 

avetiues of exploitation is deplorable. For 

a home-town showman to reduce himself 

a to phone-caller in contacting a downtown 

newspaper amusement editor on upcoming 

attractions is lamentable. For a home-town 

showman to forget to call in a time-schedule 

to that same editor is slipshod. 

'Adequate Personnel Scarce' 

Theatre circuit executives tell us that it's 

increasingly tough to find adequate personnel, 

this at a time when new complexes 

are springing up, many in communities 

where a motion picture screen hasn't existed 

in a great many years. 

And we. for our part, ask these same 

executives pointedly if they have ever taken 

the time and effort to seek out high school 

and college guidance counselors, asking 

about career prospects for the more promising 

students? 

Some of the larger circuits have embarked 

(or continued existing programs) 

on management training, recruiting people 

outside the industry. 

To the exhibitor crying aloud about the 

need for a "second team," i.e., a trainee. 

we pose the question: Have you taken the 

time to sit with a bright youngster, male 

or female, working as usher or candy attendant 

and asked about training for executive 

rank'.' 

The well-intentioned Motion Picture 

Ass'n of America rating system has encountered 

controversy but this in itself is 

not to be taken as matter -of-fact. Orientation 

with both the public and the printed 

and broadcast media can resolve many 

aspects. 

Need Revival of Industry Spirit 

Hut, above all, there has to be a renewal 

ol esprit de corps on the executive 

levels in distribution and exhibition. This 

can be accomplished with greater understanding, 

manifested through more meetings 

o! both fields, to look into common 

problems and to come up with significant 

solutions 

The distrust that has permeated the 

business is something to be ironed out; 

bidding and percentage are part of the 

industry's economy and yet in themselves 

can be made profitable, provided the feeling 

of distrust is eradicated. 

Exhibition, lor its part, has to give plav 

ing time to lesser-quality product, if only 

to provide additional money for the orea 

tive end. We're not promulgating extended 

ALLEN M. WIDEM 

playing time but at least the booking tab 

to encourage additional activity in the production 

community. 

Peter Perakos sr.. at 82, is probably the 

oldest active exhibitor in his part of the 

country ( independent Perakos Theatres 

Associates circuit is based in New Britain, 

Conn.) He told us years ago that nothing 

could ever hurt the industry as much 

as a dwindling production availability. 

And vet those who should know better 

aie permitting just that to happen. Production 

has to be tooled-up again, perhaps 

even with exhibition investment. But the 

industry will thrive or perish on pictures, 

nothing more, nothing less. 

250-Seater Included 

In Farminglon Plan 

FARMINGTON. CONN—E.E. Bed of 

West Hartford has announced plans for a 

commercial-shopping complex, to include a 

250-seat motion picture theatre, in the redevelopment 

area of the Unionville district 

of Farmington, a Hartford suburb. 

A similar plan was announced many 

months ago for the same section by A. 

Mark Frank but to date no starting time has 

been specified for construction. 

NEW BRITAIN 

phere is room for a motion picture theatre 

in Parcel 9 of downtown New Britain's 

South Central Redevelopment Plan, according 

to the latest sketch provided by the 

New Britain Redevelopment Commission. 

Burglars stole 

two main sound amplifiers 

in a break at the Carrols' Berlin Drive-in 

projection booth. The entire sound system 

was damaged: cost was estimated at over 

$1,000. Workmen repaired the damage in 

time for regular performances to begin. 

What's this about Peter P. Perakos jr., 

office manager, Perakos Theatres Associates, 

thinking of running for a political post 

in the fall? His Republican party ties in 

the past have given him the niche of city 

treasurer. There is talk of young Peter 

wanting something on a state level next 

time around. 

Carrols Completing House 

At Kensington, Conn. 

kl NSINGTON, CONN.— Due to be 

completed this month is the intimate-stv le 

motion picture theatre being built near 

Gladding Place on Chamberlain Highway 

by Carrols Development Corp. 

The luxury house will have an auditorium 

equipped with M)i) upholstered rock 

ins-chair 

scats. 

HK Film Distributors 

Becomes Operational 

HARTFORD—HK Film Distributors, a 

wholly owned subsidiary of HK Theatres, 

has become operational, based here. 

The firm, as is the parent company, is 

headed by Harold Konover, owner-operator 

of the 1,300-seat. first-run downtown 

Strand. 

The initial release. West Germany Gloria 

Films' "A Moment's Caress." has opened 

its North American premiere at the Strand 

to strong business. It has English dubbing. 

Konover plans a network of subdistributors 

in the U.S. and Canada and other 

production acquisition is under way. 

Konover's long-range plans call for construction 

of four to six theatres in downtown 

Hartford. 

HARTFORD 

J\BC Eastern Theatres' 850-seat, first-run 

Central. West Hartford, is facing the 

threat of additional taxation. Talk in the 

primarily residential suburb of 75.000 persons 

is that a special tax "district" would 

be created in the center in which the Central 

is situated, the added funds to be used for 

such major improvements as parking decks. 

The town's other theatre, the Perakos 1,000- 

seat Elm, also a first run. is in the Elmwood 

section and hence not affected by the tax 

proposal. 

Latest statistical findings from the Connecticut 

Bank & Trust Co. point out that 

the state is resisting the national trend towards 

a healtheir economy. "There seems to 

be little doubt." the report said tersely, "that 

Connecticut is still in the midst of its fifth 

post-war recession." 

Actor Mike Kellin— his latest film is Columbia's 

soon-to-be-released "Fool's Paradise." 

starring James Stewart—was in town 

from New York, visiting his parents Mr. 

and Mrs. Kellin. Mike was a classmate ol 

producer-writer Norman I.ear at Weaver 

High School 30 years ago . Collins, 

district manager. General Cinema Corp., 

was another industry visitor. 

NEW HAMPSHIRE 

^/"alter Jacobs, who managed the Lake 

Tarleton Club, Pike summer resort, for 

many years, is now living in the Miami 

Beach area, keeping in contact with his 

many friends in the film industry regionally 

by letter and phone. The hotel traditionally 

hosted a Festival of the Seven Arts, in 

which such spokesmen as Joseph E. Levine 

of Avco Embassy and Allen M. Widem. 

Hartford Times, discoursed on film industry 

patterns. 

Paramount's "Love Story" continues to 

display strong bo.xoffice performance across 

the Granite State: holdovers and top business 

are the general rule. 

NE-8 BOXOFFICE :: M.i 1971

FP Placing Emphasis 

On Small Multi-Units 

OTTAWA—Famous Players is concentrating 

on the construction of small theatre 

combinations, according to detailed information 

provided in connection with the 

complex now under way to replace the former 

2,353-seal Capitol in downtown Ottawa. 

Plans for the structure call for twin 

cinemas on the mezzanine floor, with one 

auditorium seating 625 and the other- 550. 

The building will have shops on the street 

level and a dozen upper floors will 

be used 

for business offices. 

Famous Players recently opened the nearby 

Place de Ville piggyback, which seats 

770 and 470 persons. 

A block from the Capitol site is the FP 

Regent, which seats 1.036. but this theatre 

is being leased from the federal government 

only until a new project is 

started. 

Columbia Premieres NFB's 

'Don Messer' in Halifax 

MONTREAL—With an elaborate premiere— 

attended by the cast—at the Odeon 

Casino in Halifax Friday (7), Columbia 

cast, which includes ballad and folk singers 

Marg Osburne, Charlie Chamberlain and 

the Buchta Dancers. 

"Don Messer, His Land and His Music" 

was shot during a cross-Canada tour by 

this w ell-known troupe and offers a cheerful 

blending of music, songs, ethnic folk 

dances and many informal behind-thescenes 

views of Canada's best-known entertainers. 

Michael Reidy, 78, Dies; 

Veteran Sound Technician 

TORONTO—Michael Reidy, a pioneer 

in the installation and development of 

sound devices for Ontario motion picture 

theatres, died here Monday, April 19, at 

the age of 78. Born in Ireland, he served 

for 15 years in the British merchant marine 

before coming to Canada in 1927. 

At that time, the first motion pictures 

with sound were being produced but theatres 

were not equipped either acoustically 

or mechanically to accommodate the 

"talkies." Adapting theatres to the new dimension 

of sound was an undeveloped field 

but Reidy, working for General Sound & 

Equipment, altered hundreds of theatres in 

southern Ontario for the new development. 

Before retiring ten years ago, Michael 

Reidy also was involved in adapting theatres 

in Newfoundland. 

He leaves his wife Elsie, two daughters 

and a son. 

Two Quebec-Made Films Are Seized 

Temporarily in Metropolitan Areas 

MONTREAL—The situation 

concerning 

"nudie" films, censorship of films, possible 

retaliation against some of the present cxploitation 

pictures, etc.. continues to be a 

red-hot issue in both Montreal and Quebec. 

I he latest development was the seizure ol 

two movies. "Pile ou Face" and "Apres 

Ski," both Quebec-made exploitation films. 

at two theatres in Quebec City's metropolitan 

area. 

Both motion pictures—which have provoked 

the wrath of a pro-censorship group 

headed by Father Raymond Lavoie ol Si 

Roch parish in Quebec City—were seized 

following complaints under Section 150 of 

the Criminal Code, dealing with "undue exploitation 

of sex." However, the confiscation 

of the prints was effective for one night 

only. Both movies were going strong again 

the next day, continuing their healthy runs. 

Memories of Censorship 

The efforts of the Lavoie group to remove 

the two films from Quebec screens 

roused suspicions throughout the province's 

film industry of a return to the censorship 

Pictures released Canada's first country 

of the "bad years," when scissors were employed 

rather drastically. music feature. "Don Messer, His Land and 

Quebec Justice 

His Music." The split-screen color release 

Minister Jerome Choquette said that his department 

is a National Film Board of Canada production 

was studying, "in general," the 

directed by Martin Defalco. 

question of "obscenity" in the province's 

Don Messer, whose old-time fiddle music 

been on Canadian and 

movie theatres. 

industry has featured radio 

But, film people were quick to 

TV networks for 37 years, made his motion 

point out that both of the films in question 

were cleared for "over 18" audiences by 

picture debut with the entire Jubilee 

Quebec's Cinema Supervisory Board, which 

has the last word on classification and 

whether or not a film can be shown. Theatre 

owners, distributors, writers and producers 

quickly protested to both Justice 

Minister Choquette and to Premier Robert 

Bourassa. 

Arthur Lamothe. president of the Quebec 

Ass'n of Film Producers, said, "This brings 

us back to the day when citizens outside the 

metropolitan area were considered second 

class, not having the same privileges as 

people of Montreal." 

Asks Status Clarification 

The Federation Quebecoise de ('Industrie 

du Cinema, representing most groups connected 

with the industry, also hit back, demanding 

that the status of the film supervisory 

board be clarified. It also said it was 

"an insult both to the industry and the 

population at large" that the justice minister 

questioned a decision made by a government 

body (the film surveillance board). 

As a result of the justice minister's declaration. 

Cultural Affair Minister Dr. 

Francois Cloutier said in the National Assembly 

that, although stricter controls 

against pornographic films will be sought, 

he does not want to see "book-burning" 

censorship imposed in Quebec. He told the 

National Assembly that there is no question 

of imposing film censorship in the province 

or modification of the Cinema Act. 

"However." Dr. Cloutier added, "It is 

possible that a general Cinema Act will he 

presented later to include other provisions.' 1 

"The present act is an excellent one," said 

Dr. Cloutier. " I he problems come from its 

application. I he whole problem is find the 

most efficient way to combat the spread of 

pornographic films." 

"This won't be achieved." Dr. Cloutiei 

continued, "through censorship which would 

take us back 25 years to an age in Quebec 

marked by Middle Ages methods and obscurity." 

He stressed that it was not a question ol 

defending pornographic lilms. "Belies e me." 

he said, "that is not where my tastes are. 

even if I am read) to defend sane eroticism." 

Dr. Cloutier stated that there is no true 

film censorship in Quebec and that there "is 

no question of imposing it now." 

Chart Canadian Plans 

For Cannes Festival 

MONTREAL—The Canadian Film Development 

Corp., the National Film Board 

of Canada and the Canadian Department 

of Trade and Commerce announced that 

for the second consecutive year the Canadian 

cinema will he assured ol a strong 

representation at the Cannes International 

Film Festival Wednesday (12) through 

Thursday (27). 

As a result of the remarkable expansion 

of the feature film industrv ol Canada and 

due to the fact that no Special promotional 

organization exists currently, the Canadian 

Film Development Corp. has taken upon 

itself to promote the cinematographic production 

of the private motion picture industry. 

The CFDC also has set up a Bpecially 

formed consulting committee of 

representatives of the NIB. the trade and 

commerce department and professional 

film association to chart participation at 

the Cannes Festival. 

The main new aspect this year is the 

renting of a centrally located movie house 

in Cannes- le Vox which has been reserved 

for all screenings in the daytime, 

as well ,ls evening hours. Producers .\n^\ 

distributors presenting their tilnis v ill assume 

the cost of renting the cinema 

a permanent secretariat .u\d press relations 

office will be set up at the Carlton Hotel 

h\ the CFIX Booths will be opened at 

both the Carlton Hotel and at the Palais 

iles Festivals, where showings will take 

place. 

Among the approximately 40 Minis likelj 

to be shown at Cannes tins year are "Mon 

Oncle Antoinc." I 'Acadie," "Deux Femmes 

en Or." low Lady," "Goin' Down 

the Road." "Question de Vie," "I 

leur Bleu," 

"Les Males." " \ Matter ol Fat," "Stop, les 

Maudits Sauvages," "The Neon P 

"La Nuit de la Poesie," "7 Fois par lour" 

and "L'Univers de Christina." 

BOXOFFICE :: May 10. 1971 K-l

— 

— 

— 

II 

I 

Very 

— 

. . (20th-Fox) 

— 

— 

I 

—— 

— 

I 

— 

Very 

Newcomer Valdez Is Coming Earns 

An 'Excellent' Rating in Winnipeg 

WINNIPEG—Business continued strong, 

down a bit from the excellent Easter holiday 

week but maintaining an above-average 

puce. "Love Story" continued its amazing 

success at the Suburban Polo Park; "The 

Music Lovers" was improved over its opening 

week; "Valdez Is Coming" was "excellent" 

in its opening week. Also posted 

were two "very good" ratings for "Cold 

Turkey" and "A New Leaf," while "The 

Barefoot Executive." in a triple booking, 

grossed "good" in a second week. 

Capitol Little Big Man (Emp), 10th wk Good 

Gaiety Melody (Astral), 2nd wk Good 

Garden City Grant Park Cinerama, Metropolitan 

The Barefoot Executive (Emp), 2nd wk Good 

Garrick I—Mrs. Pollitax—Spy ;UA) Poor 

Garrick Cold Turkey (UA), 4th wk. ..Very Good 

King's The Music Lovers (UA), 2nd wk. ..Excellent 

North Star The Mephisto Woltz (20-Fox), 

2nd wk Good 

North Star II—A New Leaf (Para), 

2nd wk Very Good 

Odeon Valdez Is Coming (UA) Excellent 

Polo Park Love Story (Para), 17th wk Excellent 

Towne Juliette de Sade (C-P), 2nd wk Average 

Windsor Cought in the Act (Phoenix), 

2nd wk Average 

"Little Big Man' Posts 10th 

'Excellent' Week in Vancouver 

VANCOUVER — Although only "Little 

Big Man," which has had a truly sensational 

run at the Capitol, grossed at an "excellent" 

pace, business was generally rewarding to 

exhibitors throughout the metropolitan area. 

"A New Leaf and "The Mephisto 

Waltz" were both "very good" in their second 

weeks on Vancouver screens, both 

benefitting from rave reviews. 

Capitol Little Big Man (Emp), 10th wk. ..Excellent 

Cinema 1 — Mad Dogs & Englishmen (MGM), 

2nd wk Good 

Cinema 2— The Twelve Chairs (IFD), 2nd wk. ..Good 

Coronet Cold Turkey (UA), 4th wk Average 

Downtown A New Leaf (Para), 2nd wk. . Good 

Odeon The Mephisto Waltz (20th-Fox), 


Orpheum Get Carter (MGM), 4th wk Average 

RELEASE PRINTS 

For TV or Theatres 

35mm and 16mm Black and White 

or 

Eastmancolor—Ektachrome 

Intei-negatives 

• 

Reduction prints 35mm to 16mm 

also 

Unsqueezed 16mm "Flat" prints 

made from 35mm Cinemascope films 

Graduate chemist at your service 

For consistent quality control 

• 

A modern lab to give the film distributor 

personalized service 

Our prices are competitive 

Contact David Bier for 

Further 

Information 

QUEBEC FILM LABS 

265 Vitre St. W. Dept B., (514) 861-5483 

Montreol, 

Quebec 

Pork— M*A*S'H (20th-Fox), 56th wk. Above 

Ridge Melody (Astral), 2nd wk 

Stanley Love Story (Para), 17th wk 

Strand The Priest's Wife (WBI 2nd wk. . 

Studio—The Student Nurses (IFD), 4th wk. . 

Varsity—Poddy (Astral), 2nd wk 

'Love Story' Only 'Excellent' 

In Busy Toronto week 

TORONTO — Despite several incoming 

holiday attractions, grosses generally stayed 

only slightly above average and the only 

"excellent" went to "Love Story." 16th week 

at Hollywood (South). "Little Murders," 

"The Andromeda Strain" and "Five Easy 

Pieces'' made up a trio of "very good" 

business-makers, followed by no less than 

13 "good" rated features. 

Capri Fallen Womon (Ind) Good 

Downtown The House That Screamed (Astral), 

Kiss and Kill (Astral) Good 

Fairlawn two others Flight of the Doves (Col), 

2nd wk Good 

Glendale Mad Dogs & Englishmen (MGM) ....Good 

Hollywood (North) A New Leaf (Para) Good 

Hollywood (South) Love Story (Para), 

16th wk Excellent 

Hyland—Little Murders (20th-Fox), 


Imperial, others The Mephisto Waltz 

Good 

International Cinema First Love (IFD), 2nd wk. Good 

Towne Cinema—The Priest's Wife (WB), 

University— Ryan's' Daughter (MGM), 16th wk. Good 

Uptown Little Big Man (Emp), 16th wk Good 

Uptown 2—THX 1138 (WB) Good 

Uptown 3 Joe (IFD), 34th wk Good 

Uptown Backstage 1 Woodstock (WB), 

55th wk Good 

Yonge Pretty Maids All in a Row (MGM) . . .Good 

York 1 The Andromeda Strain (Univ), 


York 2 Five Easy Pieces (Col), 28th wk Good 

. 

'Fair' Grossing Returns 

Prevail in Montreal 

MONTREAL — Results were fair for 

most of the leading motion picture theatres 

of Montreal in the week under review. This 

was considered satisfactory in view of the 

annual fever that develops over major 

league hockey games when the championship 

games are played and televised two or 

three evenings a week. The programs of the 

various movie houses remained fairly unchanged 

and attendance maintained just a 

moderate level. 

Atwater Cinema There's a Girl in My Soup 

(Col), 7th wk Fair 

Capitol Apres Ski (Ind), 5th wk Fair 

Cinema Place Ville Maire—The Priest's Wife 

(WB), 7th wk Fair 

Westmount Square Love Story (Para), 

18th wk. 

Fair 

Maison dcs Bories (Ind), 

Imperial Le Cercle Rouge (Ind), 4th wk Fair 

Palace Pretty Maids All in a Row (MGM), 

2nd wk Fair 

Pansien— Pile ou Face (C-P), 1 2th wk Fair 

Snowdon Venus in Furs (Astral), 4th wk Fair 

Vendome Le Boucher (Ind) Fair 

Westmount— A New Leaf (Para), 3rd wk Fail 

York— Little Murders (20th-Fox), 3rd wk Fair 

Hold Film Series on Boat 

OTTAWA—Something out of the ordinary 

was a film series called "Seven Days 

of Cinema." which was conducted for a 

week on the boat L'Escale, tied up at a 

dock on the Ottawa River here. With admission 

at $1.50, features included "If . . .," 

"The Leopard," "Blow-Up," "La Parole 

Donee," "A Man and a Woman." "Yo Yo" 

and "Elvira Madigan." 

Famous Unveils Twin 

Unit in Oshawa, Ont. 

OSHAWA. ONT.—Oshawa now has 

first dual auditorium theatre, with the official 

opening April 8 of Famous Players' 

Oshawa cinemas. Marking the completion 

of the Oshawa Shopping Center, the twin 

theatres have been housed in a free-standing 

building at the southwest corner of the 

shopping complex. 

Both auditoriums feature a continental 

seating arrangement, with side aisles only. 

Modern automated equipment was used in 

the projection booth that serves both 

screens. 

Shebib Gets 400 Per Cent 

Budget Hike for 2nd Film 

TORONTO—As director Donald Shebib's 

second feature film. Rip-Off," for 

Phoenix Film Productions gets to the halfway 

point in shooting, Canadian film industryites 

are pointing to the fact that the 

young filmmaker was granted a 400 per 

cent larger budget for the feature than for 

his first film. This move was counter to 

current trends here and elsewhere — the 

policy of reducing financing for filmmakers 

drastically. 

"Rip-Off" is being shot for $300,000, 

with producer Bennet Fode and the Canadian 

Film Development Corp. each coming 

up with half, as against the $82,000 it 

cost Shebib to make "Goin' Down the 

Road," which won the best picture award 

of the 1970 Canadian Film Awards. 

Postpone 'Elliott Boy' 

Premiere Until June 2 

EDMONTON, ALTA.—The world premiere 

of Cinepro Productions' "I'm Going 

to Get You. Elliott Boy," originally scheduled 

for April 28. has been postponed until 

June 2. The event will be at the Rialto 

Theatre in Edmonton. 

Immediately following the world premiere, 

"I'm Going to Get You, Elliott Boy" 

starts a series of playdates as follows: Calgary, 

Vancouver, Winnipeg, Victoria, 

Sarnia and Windsor, June 3; Toronto and 

Hamilton, June 4; London and Ottawa. 

June 11; Oshawa, June 12, and Sudbury, 

July 29. 

T. M. Lynd Is Appointed 

V-P by Famous Players 

TORONTO—The appointment of Terrence 

M. Lynd, B.C., C.A., as vice-president 

and treasurer of Famous Players 

Canadian Corp. was announced by George 

P. Destounis, president of the company. 

Born in Whitby, Ont., Lynd is an honors 

graduate in commerce from the University 

of Toronto. 

He most recently was executive vicepresident 

of Columbia Records of Canada, 

which post he left to join the. Famous 

Players 

organization. 

its 

May 10. 1971


starr(ng 

GP K COLOR BYMO..ELAB 

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CHARLES HANAWALT . 

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TORONTO 

NORMAN SIMPSON 

5800 Monkland Ave. 

MONTREAL 

GORDON GUIRY 

435 Berry Street 

WINNIPEG 

BRIAN BINGHAM 

381 1 Edmonton Trail 

CALGARY 

ABE 

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2182 W. 12th St. 

VANCOUVER 

DARYL MADILL 

Royal Hotel Bldg. 

Germain & King St 

ST. 

JOHN, N.B. 

m

. . The 

OTTAWA 

because of wintry conditions, this city saw 

the opening of a summer ozoner. the Odeon 

Auto-Sky Drive-in. April 22, with two 

others still 

^fith one 

dark. 

exception, the summer 

For its 1971 start, the 

ozoners ily seized via court orders that alleged "obscenity." 

The Cartier in nearby Hull had 

Auto-Sky had a program topped by 

are 

"Eugenie" 

and the adult 

in operation, starting once more 

with 

admission price was 

the opening (on successive nights) of just finished a long run with "Pile ou Face," 

$1.75. 

Len 

The Auto-Sky is managed 

Larmour's Star-Top and the 20th Century 

while 

by Ian 

the other feature is booked for early 

Kingsley. Something unusual was the 

unit, the Airport. The latter was tied showing. 

use 

of a taped announcement 

in with 

regarding the first 

the covered Towne for the presentation 

of "A New 

Among the holdovers were 

Leaf." The 

"Love Story" attraction in reply to early phone calls. 

Aladdin 

for a 19th week at 

Drive-In 

Elgin 2; 

will open 

an 11th 

shortly. At 

week 

Gananoque. 

Seven years ago the federal 

for 

Ont.. George "M*A*S*H" at 

Delaney 

Odeon Cinema 

government 

2; an 

opened the Skylark 

bought a number of properties in the 

eighth week for "Cromwell" 

downtown 

area, including the 

at 

Drive-in. 

the Elmdale. 

his enterprise for many years. 

and a fifth week 

FP Regent. 

at the two Now 

Place de Ville 

The 

comes the information that a 

cost of mailing is going up. the post cinemas for "Little Big Man" and "Lovers 

$150 million 

project is 

office having 

under 

announced a rate of seven and 

way for the 

Other 

area and 

Strangers." 

once 

again the future 

cents 

of the 

for 

theatre 

a letter, effective July 1. and 

appears limited. 

However, Famous Players 

a 

Features nominated 

further 

for 

increase 

Oscars got plenty 

to eight cents January 

has just 

1. 

For a new 

of holdovers 

zone 

around eastern Ontario. There completed the construction 

designation 

of a piggyback 

here—instituted 

by 

was one disappointment at 

the 

Cornwall, 

post office department—the Regent 

which cinema nearby. 

has 

screened 

an Indian reservation 

a short 

nearby. 

subject. "Post Code." 

The Famous 

Players 

along 

with the 

Capitol in that 

feature 

city 

"Little Murders." 

gained 

One press 

commentator 

an unusual three 

felt this was a most 

weeks on "Little Big 

appropriate 

Man" Newsman Wally Meyer Is 

with the 

combination. 

prospect that Chief Dan George Show Business Veteran 

would win an Academy Award but he was From North Central Edition 

The nomination of Chief Dan George for an "also-ran." 

MILWAUKEE — Walter "Wally" L. 

an Oscar has given a new lease on life for 

"How to Break a Quarter 

The 

Meyer. 

establishment 

Milwaukee's 

of 

Horse." 

two companies 

newest 

a short 

by 

contributor to 

subject in which he appeared some 

Famous 

Boxoffice, is not 

Players Canadian 

only a 

time 

Corp., 

seasoned 

one 

newspaperman—a 

University of 

for 

ago theatre 

. National Film 

operations 

Theatre 

and the other 

Wisconsin 

for broadcasting, 

"Wanda" for 

journalism 

screened has 

graduate 

its club members 

brought who a stock market 

began working for a 

change. 

Wednesday evening (5). The No Ripon 

longer 

weekly 

does the 

1970 name 

back in 

U.S. 

Famous 1938 

Players 

and who most 

recently 

feature was followed by the John Hustondirected 

"The Red Badge for trading. 

appear 

was city 

in the daily 

editor for the 

lists of stock exchanges 

Milwaukee 

of Courage" 

The new 

Metro News—but 

the 

one 

he also 

for marketing 

has become a 

is 

following night at the National 

Canadian 

world-famous 

Library 

Cablesystems, 

song leader. 

Ltd., of which E. 

Theatre. This E. 

picture kicked 

Fitzgibbons is 

off a 

general 

film 

manager. For theatre 

He is credited with leading more people 

series featuring movies directed by 

and other interests, 

Huston. 

the in 

corporation community singing is 

in more countries than 

Famous Players, Ltd., in which Gulf & any other entertainer. To date Wally has 

On the Ouebec side, the prints of "Pile Western Industries of New York has a performed in 22 languages in 71 countries 

ou Face" and "Apres Ski" were temporar- large holding. Canadians own more than around the globe, appearing before audiences 

as large as 4,000 in the Princess Street 

88 per cent of shares of Cablesystems. 

Gardens, Edinburgh, Scotland; 7.000 in an 

W. D. MacGregor, SPECIAL TRAILERS 

president of the Canadian 

Ass'n of Broadcasters, told the gov- 

000 in the Milwaukee Auditorium; 20.000 

Olympics stadium in Helsinki. Finland; 10.- 

* DRIVE-INS ernment's Canadian Radio-Television Commission 

here that its domestic content for at the First Lady's Christmas Festival on 

in Croke Park, Dublin, Ireland, and 60.000 



movies and other productions already was the Malaconang Palace grounds. Manila, the 

providing difficulties for available Canadian Philippines. In England, he met Sir Billy 

ORDER ALL YOUR SPECIAL performers, in that they were being overworked 

while their frequent appearances and during two summer seasons, 1952 and 

Butlin of Variety Clubs International fame 

— TRAILERS FROM 

had become boring for the public. 

1960, was engaged to appear at all the 

Butlin Holiday Camps around the United 

Almost a month later than the usual time. Kingdom. 

K-4 

WRITE— 

The Exhibitor Has His Say 

TO: 

BOXOFFICE. 825 Van Brunt Blvd.. 

Title 

Comment 

Kansas City. Mo. 64124 

YOUR REPORT OF THE PICTURE YOU 

HAVE TUST PLAYED FOR THE 

GUIDANCE OF FELLOW EXHIBITORS. 

Days of Week Played Weather 

Exhibitor _ Theatre 

—Right Now 

At the age of 15 as a high school student, 

Wally made his entrance into the film world 

as an usher. He joined the ranks of a crew 

of 16 smartly uniformed ushers at the thenplush 

neighborhood Milwaukee Theatre. For 

a year before he enlisted in the Army Air 

Corps in 1940, Wally did special promotional 

work in the public relations department 

of the popular downtown Riverside Theatre. 

His love for the theatre drew him into 

participation as an actor with little theatre 

groups, an experience which brought him to 

Hollywood for a six-month stint, during 

which time he appeared in several little 

theatre shows hoping to be discovered eventually 

by film talent scouts. His world jaunts 

as an entertainer also took him to 

Cinecitta 

in Rome, Italy, and movie lots in Egypt. 

Mexico and elsewhere. He has appeared on 

TV in a dozen foreign countries. 

As a newsman, Wally on occasion has 

served as a film critic. 

BOXOFFICE ;; May 10, 1971

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Home Office: 292 South La Cienega Boulevard Beverly Hills, California 902] 

Telephone: 213-657-6700 

NEWTON P. JACOBS MARK TENSER CEORGE M. JOSEPHS 

President 


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[oBc in B 

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214-748-5709 

OMAHA 



816-421-2305 

PHILADELPHIA 


215-561-0800 

PITTSBURCH 


412-471-5535 

PORTLAND 


( in Seattle 

206-624-6234 



(in Denver) 

303-623-1221 

SAN FRANCISCO 


415-776-4409 

SEATTLE 

Call PFTF TOI.INS 

206-624-6234 

ST. LOUIS 


(In Kansas City) 

816-421-2305 

WASHINC-XON, D.C. 


202-783-8938 

CANADA 


of Canada

. 

. 

| 

Tent 

I Heart 

I 

| 

abled 

TORONTO 

TJniversal Films (Canada) is currently introducing 

its exciting new Unisell contest, 

which should interest theatre managers 

across the country. Commencing June 1 

and continuing a year from that date. Universal 

will he awarding prizes to managers 

who show unusual interest and imagination 

in selling Universal films in their theatres. 

Prizes to be given away will include tape 

recorders, radios, golf carts, luggage and 

other wonderful items. Three managers will 

be named winners every month. At the end 

of the year, the 12 managers who win 

monthly first prizes will be brought to this 

city for an award dinner. At this dinner. 

one of the lucky participants will be chosen 

as Universale "Showman of the Year." He 

will be awarded a trip to Los Angeles for 

himself and his family. There they will visit 

Universal City, have a trip to Hollywood, 

meet some stars and relax for a full week. 

Prizes will be awarded to assistant managers 

as well. 

Brian Tucker has resigned from his position 

as publicity director for Astral Films in 

this city and has returned to Calgary to 

join the Hector Ross organization there . . . 

The Easter opening of Universal's "The 

Andromeda Strain" at the York One here 

came within $6 of breaking the openingweek 

record at this theatre. 

The federal government's Opportunities 

for Youth office has begun assessing the 

applications for $1,000 grants submitted by 

student filmmakers. Up to 50 grants may 

be made. 

aLOHai 

EXHIBITORS! 



BEACH! 


THE 

INDUSTRY'S 

"OWN" 

QiCMa 

m 

New bookings include "Investigation of a 

Citizen Above Suspicion" at Cinecity; "A 

Man Called Sledge" and "Togetherness" at 

the Downtown and two drive-ins. and 

"Celebration at Big Sur" paired with "The 

Lost Continent" at the Coronet . . . NFB 

bookings include "Blake" at the Odeon 

Sheridan: "To See or Not to See" at the 

Odeon Humber and Albion Two; "Blades 

and Brass" at the Odeon Hyland, and 

"Challenge of Change" at the International 

Cinema. 

"Columbus of Sex," the Hamilton-made 

film ruled obscene last month by the Ontario 

Supreme Court, is currently playing in 

New York under the title "My Secret I ife." 

The film is playing in two major theatres in 

Manhattan and has been promoted by a 

large advertising empaign. It is reported 

that some additional footage has been added 

to the original version. 

The Canadian premiere of "Terry Whitmore, 

for Example" took place April 28 at 

the St. Lawrence Town Hall here. The film 

was the creation of Canadian Bill Brodie 

and, except for a showing at the San Francisco 

Film Festival, this was the movie's 

first screening in North America. It was the 

recipient of a Swedish Film Institute award 

and has been widely shown in Europe. 

Veteran actor William Gargan was in 

town to assist a local cancer fund-raising 

campaign ... On one of the CKEY "Dialog" 

programs recently, Pierre Berton and 

Charles Templeton lampooned the style of 

current newspaper advertising for films. 

"Face Off," a feature film now being shot 

on location here, is scheduled to be completed 

by June 1. The budget for the picture 

is approximately $500,000. Agincourt Productions 

are planning four other films. 

when the right properties become available. 

LEITCHFIELD, KY.—Allen's Drive-in 

on U.S. 62 west of Leitchfield recently 

started weekends-only operation. A fulltime 

schedule is planned when warmer 

weather prevails. 

Start B0X0FFICE coming . 

THEATRE 

STREET 

2 years for $12 (Save $2) D 1 year for $7 


These rates for U.S., Canada, Pan-America only Other countries. $10 a year 

ADDRESS 


NAME 

POSITION 

BoXOffke — THE NATIONAL FILM WEEKLY 

825 Von Brunt Blvd . Kansas City, Mo. 64124 

Phil Carlton Is Named 

WB Toronto Manager 

NEW YORK—Phil Carlton has been appointed 

branch manager in Toronto for 

Warner Bros., it was announced by Leo 

Greenfield, vice-president and general sales 

manager. Carlton. formerly Winnipeg 

branch manager, succeeds the retiring Irwin 

"Babe" Coval. 

Succeeding Carlton in Winnipeg will be 

salesman-booker Terry Segal. 

NSS Discount for NATO 

Low-Grossing Members 

From Mideastern 

Edition 

DETROIT—Milton H. London, NATO 

of Michigan president, announced that National 

Screen Service president Burton Robbins 

and executive vice-president Paul Lazarus 

had made the following offer to help 

low-grossing marginal theatres: "Any theatre 

with an average weekly gross of less than 

$1,000 has become, by definition and industry 

practice, a distressed situation. For 

any such theatre which submits proper certification 

from NATO that it is, in fact, a 

distressed situation, we shall accord a 15 

per cent discount from our published standard 

accessory rate card." 

NATO of Michigan forwarded an application 

form for the National Screen Service 

discount. Said London. "If your theatre 

averaged less than $1,000 a week at the 

boxoffice last year, complete and sign this 

application for a 15 per cent discount and 

send it to me. If the information available 

to me confirms that the theatre grosses less 

than $1,000 a week on average, I will certify 

the application to NSS and request that 

the discount be granted." 

'Gathering Together' Set 

For June Lensing in NM 


ALBUQUERQUE — The Albuquerque 

morning Journal has reported that Cinnabar 

Cinema of California will film a major 

motion picture. "Gathering Together," on 

the Monte Large Ranch near Belen, N. M., 

in late June. 

The paper reports that Don Dwyer is 

executive producer of the film, which he 

said would be a contemporary rock musical 

—humorous with a theme definitely pro- 

God, pro-family and antidrug. 

Don Scardino will be starred and rock 

groups Bonnie & Delaney and Eric Burdon 

& War will be featured. 

28 Given VCI Award 

TORONTO—The Variety Club of On- 

tario Tent 2S received the International 

Award at the 44th Variety Clubs 

International convention in Las Vegas. 

I 

Nev.. in recognition of the work done at 

the tent's new J. J. Fitzgibbons sr. memorial 

wing of Variety Village. Electronically 

operated artificial limbs for severely dis- 

children are made at this new addij 

tion to the club's vocational school for 

j handicapped boys. 


. . The 

. . The 

'Madeleine' Premiere 

Screened in Toronto 

TORONTO— "Madeleine Is" had Us 

world premiere at the New Yorker here 

Thursday, April 22. 

Made by Glen-Warren Productions, 

Toronto, the film had a $100,000 budget 

and was assisted by a $15,000 grant from 

the Canadian Film Development Corp. With 

its completion. Sylvia Spring becomes Canada's 

tirst producer-director. 

"Madeleine Is" was slated to start its 

Montreal run the following week. 

Most Are Not Influenced 

By Film Critics' Reviews 


BUFFALO—The Inquiring Reporter ol 

the Courier-Express asked readers, "Is your 

choice of movies influenced by movie 

critics' reviews?" Some of the replies were 

as follows: 

"Not at all. I read the reviews but I 

don't pay too much attention 

the critic says it is good or 

to whether 

bad"—Tom 

Brearton. UB sttident nurse. 

"No. Basically I think I look for the 

theorv behind the movie" Isaiah Bennett, 

foreman, Williamsville. 

"No. I don't trust critics. They are influenced 

by their own views and I have my 

own"—Debby Sieber, student. Citrus, Calif. 

"I don't think movie critics' opinions are 

really that important"— Mary Jean Adamski, 

student, Rochester. 

"I think my choice of movies is influenced 

by movie critics' reviews. Bin. 

when the boxoffice receipts are good and 

a critic tears the movie apart, then you 

get interested and you have to judge the 

movie for yourself. A case in point here 

is "Love Story' " —James Hart, fireman. 

Buffalo. 

"No. definitely not. I feel that while I 

do look for people's opinions. I like to see 

a movie on the chance I will like it and 

then judge for myself"—Susan Kramer, 

student. 

Buffalo. 

Donald Schain Named V-P» 

Creative Affairs, for Derio 


NEW YORK— Donald R. Schain has 

been appointed vice-president in charge of 

creative affairs for Derio Productions, it 

was announced by company president Ralph 

Desiderio. His duties will include writing 

and directing "The Abductors." a suspenseadventure 

drama set to begin production 

later this year. 

According to Desiderio, Schain's appointment 

will expand the company's management 

scope and expedite the arrangement 

of its forthcoming production program. 

Sohain. 30, was formerly with the theatredivision 

of the Walter Reade Organization, 

serving for eight years in various capacities, 

the most recent of which was as assistant 

to Edward L. Schuman. 

Schain wrote and directed two Derio 

productions. "Love Object" and "Ginger." 

V A NCOUVER 

prank Salter, Coronet manager. Victoria, 

was in town to discuss bookings with 

1 einsteitl and to set campaigns lor the 

\lv 

late spring pictures. Frank says business in 

\ ictoria has followed the local pattern for 

the first quarter of l L >V 1 —spotty but general!) 

good. 

Diek Letts. Capitol manager, reports that 

tlie averaged cumulative total for the tirst 

ten weeks o\ "Little Big Man" would represent 

a topping of the previous house record 

for an) one week. 

Reissues again received a better-thanaverage 

slice of the playing time and, in 

most cases, better-than-average grosses. The 

second week of "Lawrence of Arabia" in 

the Vogue was excellent . . . Garbo and 

"Grand Hotel" were at the Fine Arts and 

held for a second week . Dunbar 

had "The Mikado" and the Varsity showed 

"An Evening at the Royal Ballet" at a Sunday 

Down at the Colonial 

matinee . . . Magic. Charles Chaplin held forth in "Modern 

Times," accompanied by Lou Don 

Moulin at the organ, with Laurel and Hardy 

as appetizers ... A triple-bill policy is in 

effect at the Cascades. Recently featured 

were "The Strawberry Statement." "The 

Boston Strangler" and "Petulia." 

Roland Eton Berry, one of the last of the 

pioneers who took the movies out of storefronts 

and into de luxe theatres, died at the 

Tom Moyer Announces 

3rd Broadway Cinema 


PORTLAND — Multiple-unit 

theatres. 

both in the intimate and 1,000-seat category, 

aren't new to the Rose City, with 

Tom Moyer Theatres' twin $1 million Eastgate 

and Westgate. both seating more than 

1,000, as the forerunner. Now comes the 

first triplex, also a Moyer operation. Work 

is in progress now on the conversion of the 

J. J. Parker Broadway Theatre building into 

a three-unit complex. 

With two auditoriums, the Off-Broadway 

seating approximately 400, now showing 

20th Century-Fox's "Little Murders" and 

the Broadway, a 1,000-plus auditorium just 

concluding a run of Warner Bros.' "My Fair 

Lady." Moyer announces that by May 31 

he hopes to open a third unit, a 600-seat 

auditorium. 

Now under construction, along with an 

upper balcony lobby snack bar and a lower 

lobby combined boxoffice, is Broadway 

Cinema 2, the 600-scat unit that will occupy 

what was once the 800-seat balcon) 

A huge screen will be erected on a newvertical 

wall, once the balcony rail. 

Approximately 200 seats will be eliminated 

from the front part of the balcony. 

The construction includes new automated 

equipment, a new sound system, new carpeting 

and new seating. 

When complete, the Broadway will be 

age Ol 93. In the early 1920s, he buill 

ins in ( hilliwack, Kamloops, Kelowna, 

Vernon. Penticton and Nelson. 1 hese houses 

became part of the Famous Players circuit 

in later years. He leaves two daughters. 

Mrs lean Stewart ol this eitv and Mrs. 

Owen Campbell ol ( laresholm, Alta., as 

well as main grandchildren and great grand 

children. 

Ten local filmmakers have been awarded 

grants of up to $7,500 I nun the ( anadian 

film Development ( orp., according to 

executive director Michael Spencer. I ollow 

ing recommendations ol a local jurv. the 

CFDC grants will be used lor feature lilms 

or for work eventually leading to such 

films. Jack Darcus. Al Razutis and Sand) 

Wilson each received $7,500 grants. Another 

$7,500 award was made jointly to 

David Curnick and Dim Wilson Phil Surguy, 

Andreas Schroeder, Judith Bglington, 

Doug White and Andrew DcLilio Rvm/a 

received $4,000 grants. Gratian Cialmas. 

titular head of CFDC. came in from Ottawa 

to discuss implementation of the grants with 

the winners . third Vancouver Festival 

of Student Films was held in Christ 

Church Cathedral April 13-15. Judges were 

Ralph Umbarger. manager of Alpha Cine 

Film Laboratory: Ron Keiloc. Odeon Theatres 

booker; W. Little of Eastman Kodak: 

James Mulholland. media consultant. Vancouver 

school board, and Roger Kerkham. 

president. Vancouver Film Council. 

advertised as Broadway cinemas, with Cinema 

1, the former main floor of the big 

Broadway of the '20s, seating about 1,000 

patrons. The Off-Broadway, the smaller 

unit, will be renamed Broadway Cinema 3, 

while the balcony area becomes Broadway 

Cinema 2. Plans are to feature first runs 

and moveovers. 

Columbia Pictures recently held a reception 

at the Camino Real Hotel in Mexico 

Citv to salute 40 years of close association 

and cooperation with Mexico's motion picture 

industry. 

1 J. M. RICE and CO. LTD. 

"EVERYTHING 

FOR 

THE DRIVE-IN and INDOOR 

THEATRE" 

PHILIPS 35/70 PROJECTORS 

EXPERT REPAIR DEPARTMENT 

LOANERS FREE OF CHARGE 

430 Kensington St. 

Winnipeg 21, Man. 

888-7987 

415 Revillon Bldg. 

10201 104th St. 

Edmonton, 

422-8502 

BOXOFFICE :: May 10, 1971 K-7 

Alta.

LEARN 

SUCCESSFUL SHOWMEN 

MERCHANDISE PICTURES, 

BOOST THEIR THEATRES, 

PROMOTE GOOD WILL, 

BUILD 

ATTENDANCE, 

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CHOCKFUL OF BUSINESS BUILDING IDEAS 

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K-8 BOXOFFICE :: M:w 10, 1971

CenJ&iuafton, • Caau>fn&nt • CeHceddi&tU. • AyaintlnaAicc. 

MAY 10. 1971 

Front-to-rear view of the auditorium of The Little Theatre in Newark, NJ., shows 

rebuilt choirs furnished by Seating Corp, of New York. Colors are red, black, gray. 

featuring 

Seating and Floor Coverings

The difference is 

KOLLMORGEN 

OzOne-free xenon lamps are preferable in some projection 

situations, and, as you probably know, several 

manufacturers offer them. 

What you may not know, however, is that the specific 

method employed to eliminate the production of ozone 

is vital to you because it can directly affect lamp life. 

Since ozone is produced by energy emitted in the 

210 millimicron and below range (part of the UV spectrum), 

the basic aim is to eliminate emission in this 

range thus eliminating the generation of the ozone. Visible 

output need not be altered. One way to stop this 

emission is simply to coat the inside or outside of the 

lamp's quartz envelope with a filtering substance This 

eliminates the ozone but it also cuts the performance 

of the lamp because blackening of the quartz will occur 

prematurely. 

The best way to eliminate ozone is the OSRAM way. 

By actually changing the formulation of the quartz, 

OSRAM accomplishes the necessary filtering without 

the side-effect of premature blackening. Exactly the 

same guarantee accompanies every OSRAM ozone-free 

lamp as their regular xenon lamps. 

When you need ozone-free lamps up to 1600 watts, 

look to the leader, OSRAM, for guaranteed service. 

It's easy to take a picture of a prototype lens and then 

spread it around the country in the form of advertising. 

But try to get one. Delivery next doomsday. And 

accessories? The year after. And that's how some lens 

manufacturers work. Because they don't dare start 

production until a large backlog of orders has been 

accumulated. 

But not Kollmorgen. 

When you're No. 1 in your field, you know that you 

arrived there because people are buying your product. 

So, you don't have to sit around waiting for orders to 

trickle in and accumulate for months before you start 

to manufacture. 

That's why, when we offer new lenses for sale, they're 

really for sale. Then and there. Right off our shelves for 

fast delivery. 

So, when you're making plans for new equipment, or 

a whole new theatre, be sure that the lenses you need 

will be in your hands when you need them. Depend on 

Kollmorgen to deliver your on-screen picture. We won't 

leave you just holding one. 

Another difference that is Kollmorgen. 

EXCLUSIVE DISTRIBUTOR 

MACBETH 

SALES CORPORATION 

SUBSIDIARY 

OF KOLLMORGEN CORP 

Box 950 • Newburgh, New York 12550 

GOERZ OPTICAL 

COMPANY 

A SUBSIDIARY OF 

«Tkollmorgen 

~Yl£j CORPORATION 

^PITTSBURGH. PENNSYLVANIA 15238 

The MODERN THEATRE SECTION

. . 

T11ATM 

f \kiety. Comfort and beaut] 

are the words which best describe the product 

offered by the major seating manufacturers. 

New shapes, colors and materials 

have appeared on the market during the 

past 12 months, and the wide range of 

selections and combinations gives the exhibitor 

ample opportunity to select seating 

which is just right for his theatre. 

Attractive Irwin seating in shades of red 

and blue is one of the highlights of the 

new Alpha 1 Theatre in Louisville, Ky. 

The first mini cinema in the Louisville area. 

the Alpha 1 is also the first to utilize xenon 

bulbs and the turnstile-token system of admission. 

Bright and varied colors are used 

throughout the interior. Page 4. 

Included in the two-page photo review of 

seating beginning on page 6 are chairs wide 

enough for two. high enough to support 

the shoulders and comfortable enough for 

any situation. 

Paul Hatch, Wolfeboro, N.H., exhibitor. 

in creating an identity for his new theatre, 

has included many unique ideas in the 

finished product. Among them are special 

seating areas for the handicapped, hard of 

hearing and tall patrons, and closed-circuit 

television in the lobby so moviegoers can 

visit the refreshment stand without missing 

any of the show. See page 10. 

Inspection and care of film and the 

causes of film damage are discussed by 

Wesley Trout in his monthly feature beginning 

on page 14. Trout discusses splicing, 

rewinding, tension, proper maintenance 

and other factors which play an important 

part in the effort to keep film in good 

condition. 

An article on page 21 takes a look at a 

new automatic telephone answering system 

that doubles as a telephone dictating and 

transcribing unit. Manufactured by the 

Dictaphone Corp., the system is described 

as "a complete 24-hour communications 

center in a single package." 

. 

You're a theatre manager and have just 

received a bomb threat. What do you do 

first? The answer is on page 23 in an article 

covering the highlights of a speech given 

at the 29th annual Wisconsin Spring Safety 

Conference in Milwaukee. 

On page 28 will be found a major article 

by W. J. M. Jansen, Technical Director. 

Motion Picture Projection and Sound Div., 

N. V. Philips Co. Jansen thoroughly covers 

the subject of automation and tells how to 

survey your present theatre installation to 

determine its capability for adaption to 

automation. 

n t n t 

i? 

Alpha 1 : Louisville's First Mini Cinema Features Turnstile- 

Token System of Admission 4 

A Look at Representative Samplings of Product From Six Major 

Seating Manufacturers 6 

Unusual Seating Arrangements Are Part of Theatre Image 

Created for New Hampshire House Paul R. Hatch 10 

Discussion of the Inspection and Care of Film and the Causes 

Of Film Damage Wesley Trout 14 

Automatic Telephone-Answering System Doubles as Telephone 

Dictating and Transcribing Unit 21 

Featured Speaker at Wisconsin Safety Conference Discusses 

Proper Handling of Bomb Threats Wally Meyer 23 

Variety of Factors Must Be Considered to Determine Automation 

Capabilities of Your Theatre W. J. M. Jansen 28 

Holophane Co. Announces Intention to Purchase Strong Electric .... 34 

Marble Carbon Production Reaches 100 Million Mark 35 

GTE Sylvania Honored at Oscar Presentations 36 

DEPARTMENTS: 

i? 

Seating and Floor Covering .... 4 New Equipment, Developments 26 

Projection and Sound 14 Reader's Service Bureau 37 

Literature 22 Advertisers' Index 37 

ON THE COVER 

About People and Product 38 

Front-tO-rear view of the auditorium of The Little Theatre in 

Vewark V./., shows rebuilt chairs furnished by Seating Corporation 

of New York. Red. black and gray dominate the color 

scheme. 

THOMAS L. 

PATRICK, Monoging Editor 

The MODERN THEATRE is a b5und-m section published each month in BOXOFFICE. Editorial 

or general business correspondence should be addressed to Associated Publications, Inc., 825 

Van Brunt Blvd., Kansas City, Mo. 64124. Wesley Trout, Technical Editor; Eastern Representative 

Merlin Lewis, 1270 Sixth Ave., Rockefeller Center, New York, N. Y. 10020; Western 

Representative: Syd Cassyd, 6425 Hollywood Blvd., Hollywood, Colif. 90028.

Mansard roof and 100-foot canopy give idei 

Free parking is available by the acre. 

Alpha I. 

Auditorium features red and blue chairs by Irwin Seating. 

Spacing is a comfortable 38 inches back to back. 

ALPHA 1: LOUISVILLE'S FIRST MINI CINEMA 

Attractive Theatre Also Features Turnstile Token System of Admission 

also offered Louisville several other firsts. 

it 

The Alpha 1 is the first theatre in Louisville 

to utilize xenon hulbs and is the first 

to use a turnstile-token system of admission 

instead of tickets. 

Alpha 1 is located in the K-Mart Shopping 

Center on Dixie Highway, former site 

of the Dixie Drive-In Theatre, which was 

also owned by Monarch Theatres. 

The new theatre has a number of unusual 

features both in architectural design 

and decoration. The outside of the building 

features a mansard roof to give the 

theatre identity, and there is a 100-foot 

canopy for patrons to stand under while 

waiting for the next show. The interior 

features handsome colors which blend in 

with the overall decor. The lobby is decorated 

with a gold wallpaper which reflects 

the multi-colored lights coming from the 

leaded-glass fixture over the cashier's desk. 

When Alpha-View Corp., a division 

of Chicago's Monarch Theatres, bright eye-catching wallpaper covered with 

The concession area is decorated with a 

opened Louisville, Ky.'s, first mini cinema. red and blue dots and features a custommade 

concession stand of ebony Formica 

the Alpha 1. to public and critical acclaim, 

and white feature strips. The lobby contains 

a mini art gallery where local artists 

display their works for a month at a time. 

The wall across from the concession stand 

is decorated by an unusual metal sculpture 

commissioned especially for Alpha I and 

done by William Stege, Chicago artist. 

The auditorium of Alpha 1 houses comfortable 

blue and red Irwin seats which are 

spaced a comfortable 38 inches apart. Auditorium 

walls are covered with handsome 

royal blue draperies with red stripes every 

ten feet to match the red chairs. White 

ceramic lanterns on the wall provide the 

lighting and eliminate the need for difficult 

bulb changing in ceiling fixtures. Lobby 

floors and auditorium aisles are carpeted 

in a rich red with a heavy foam padding 

underneath. 

Alpha 1 seats 445 people, and, as the 

name suggests, more Alpha theatres are on 

the way. Bruce D. Shinbach, president of 

Alpha-View Corp., recently announced 

plans for Alpha 2 and Alpha 3, both to be 

located in shopping centers and offering 

acres of free, well-lighted parking facilities 

with easy access from the major roads 

which feed the centers. 

CREDITS: 

Builder: Dahlem Construction Co. 

Concession Counter: Manley 

fee Maker: Scotsman 

Lamps: Xetron 

Outside Display Cases: Champion 

Popcorn Warmer: Manley 

Projectors: Century 

Rewinds: Goldberg 

Screen: Hurley 

Seats: Irwin 

Sound: Century/ Altec 

Turnstile: Perey 

Wall Covering: Acousti-Wall 

Alpha I is the first theatre in the Louisville 

turnstile-token system of admission. 

utili; -made for Alpha I by Man lev. utiliz 

feature strips.

— 

TO KNOW IT 

IS TO PREFER IT. 

NORELCO35mmFP-20 

This ad is dedicated to those professionals who believe 

that one of the most beautiful things in the world 

is a superbly engineered machine. Here are just a few 

facts and features about the Norelco FP-20 35mm projector 

that have earned it the respect of theatre men 

throughout the U.S. and around the globe. 

• Spacious housing—easy to thread 

• Minimum parts in film path and drive mechanism 

• Magazines mount directly on projector column 

choice of 3000' or 6000' capacity 

• Large inspection window with time scale and internal 

inspection lamp 

• Swing-away door with large easy-view, glare-free 

inspection window 

• Magnetic soundhead (optional) integrated in projector 

column 

• Quick-change, pre-focused lens holder for 2%" or 

4" lenses— interchangeable 

• Remote-control facilities for focus and framing 

available 

• Optical soundhead integrated in projector column 

• Gate pressure adjustable with projector running 

• Balanced, single blade, double-speed shutter for 

maximum light transmission 

• Curved film gate—unexcelled picture steadiness 

• Water cooled light gate and baffle available 

• High efficiency intermittent in enclosed oil-bath. 

Splash-proof, easy to fill, with plainly visible oil 

level gauge. 

• Pivots in base allows entire projector column to be 

tilted for projection angles from 15° up to 25° down 

• Dual incandescent 1000 watt or Pulse-Lite lamphouses 

available for mounting directly on projector 

column 

• Lamp bracket with cast aluminum slide and convenience 

outlet facility accommodates all standard 

arc or xenon lamps 

• Compatible with all systems of automatic programming 

See your authorized Norelco theatre supply dealer 

tor complete information. Or write to: 

MOTION PICTURE 

EQUIPMENT 

North American Philips Corporation 

One Philips Parkway, Montvale, New Jersey 07645 

Tel. (201)391-1000 ... -• .. . 

:tESMA 


HAVE A SEAT! 

A look at the product of major seating manufacturers 

Chairs by American Desk Mfg. Co., 

Temple, Tex., are designed and engineered 

to provide beautiful and comfortable seating 

requiring an absolute minimum of 

maintenance. Seats are of arch-spring and 

pre-formed polyurethane foam pad 

construction. A wide variety of fabrics, 

decorative end panels and colors are 

available to assure professional design 

harmony. The No. 2316-043 chair at right 

is equipped for riser installation and is 

mounted on a sample base. 

AMERICAN DESK MFG. CO. 

New "Luv" seat by American Seating Co., 

Grand Rapids, Mich., (far left) is a full 

40 inches wide with methane cushioning 

over serpentine springs to provide 

comfortable support. Coil springs softly 

cushion the thick seat back. The chair is 

supported by a horizontal bar beam 

construction beneath the seats to which cast 

iron floor supports are connected at given 

intervals. Luxury retracting chair (left) 

permits the occupant to silently slide back 

the seat in comfort to allow people to 

easily pass in and out of the row. The 

retracting mechanism consists of steel 

channels that travel over rubber tire nylon 

wheels, providing a five-inch fore-and-aft 

movement of the seat and vinyl bumpers to 

ensure quiet stops. 

Luxury Model 1065 Push-Back chair (left) 

by Griggs Equipment Co., Belton, Tex., 

"sets a new standard for theatre seating 

excellence." Eye-appealing design, sturdy 

one-piece moulded Cycolac back, topquality 

upholstery and the famous pushhack 

mechanism make this chair a favorite 

with theatre owners and managers. Rear 

view of Griggs Model 3100 theatre chairs 

(right) shows one-piece moulded Cycolac 

backs. Seat pans and uplift mechanisms 

are made of steel. Moulded foam seat and 

soft cushioned back provide maximum 

comfort and years of maintenance-free 

GRIGGS EQUIPMENT CO. 


EPRAD theatre equipment 

for the man < 

who wants 

to run theatres, 

not repair shops. 

The best way to avoid costly equipment breakdowns 

and programming foul-ups is to let Eprad 

electro-mechanical devices and systems take 

over. We design and build them to give you years 

of reliable, trouble-free performance. In fact, they 

do their jobs so well—and last so long— you're 

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Eprad drive-in speakers deliver 

crisp, clear sound in any 

weather. Are built to defy 

rough handling and theft. 

Eprad's Programatic System 

assures smooth, trouble-free 

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Eprad theatre equipment also includes 

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AUTOMATION SYSTEMS . SPEAKERS • HEATERS • JUNCTION BOXES • SOUND AND CASH CONTROL SYSTEMS 


HAVE A SEAT! 

Continued from page 6 

HEYWOOD-WAKEFIELD 

Bar-mounted section of five chairs (left) 

was introduced by Heywood-Wakefield, 

Gardner. Mass., earlier this year. Fully 

upholstered all around, the chairs are 

mounted on a typical theatre radius which 

can be adapted to any custom seating plan. 

Open-arm motif can he adapted to aisle 

lights. Seat has 16-coil spring unit and the 

back is thickly padded for relaxed comfort. 

Self-rising hinges are standard. Dual unit 

(right) shows brand new tapered-back chair 

with full support of the patron's shoulders. 

Sightlines are maintained by tapering at top 

of the backs. All types of upholstery 

treatment are available, including welted 

seams for extra-thick hacks and the 

coil-spring seat cushion. Wood arms are 

standard, but upholstered arms are 

available. 

IRWIN SEATING CO. 

Irwin Seating Co., Grand Rapids. Mich., 

has added an important comfort feature to 

its Citation line of theatre seating. Irwin 

has made it possible to install the Citation 

"Comfort Slope" chair hack in a more 

pronounced hack slant. The additional pitch 

lets the occupant sit "deeper" in the chair, 

gives additional comfort. The chair hack 

may also he installed in the two 

conventional angles. Irwin recommends that 

the "Comfort Slope" pitch he used on the 

main floor of theatres, particularly in level 

or slight-incline areas. 

FOR MORE INFORMATION 

// you wish more information on 

any of the items mentioned in the 

seating section of this issue of 

Modern Theatre, please indicate 

the product or products in which 

you are interested in the space 

provided on the postage-free coupon 

appearing on page 37. Clip 

the coupon, fold and staple or 

tape, and drop it in a mail box. 

MASSEY SEATING CO. 

New Astro Lounger (left) by Massey 

Seating Co.. Nashville, Tenn., features a 

unique pillow-hack construction 

manufactured of various density foams to 

give the modem, ultimate lounge chair 

appearance and unequalled comfort. Astro 

Lounger is equipped with moulded, 

contoured polyurethane foam seat. Masscy's 

Rocker Lounger (right) is available with 

standard shaped or tapered backs. 

Old-fashioned rocking chair comfort and 

timeless Styling make this a chair of both 

quality and comfort. The fool-proof rocking 

mechanism permits automatic adjustment 

for proper seat pitch. Seat cushions, back 

and arm rests are all moulded foam. 


i 

DB 

No theatre in town could offer better features 

American Seating's Glideback Chair and Lounger Chair 

, 

trons' minds, 

5" at the slightest pressure, so the occupant can Michigan 49502. 

their bodies are occupying your chairs. So it's important 

to havi 

The American Seating Lounger is in a class by 

self. It literally coddles the body . . . with a heavily 

as on the screen. Such as American Seating's cushioned spring-arch seat, coil springs for back 

Glideback Chair and Lounger Chair. The Glideback 

support and noiseless reclining. The Glideback 

Chair relaxes even the most fidgety movie- 

goers. It has a plush foam-cushioned seat, padded, 

contour-curved back and retracts as much as 

and Lounger Chairs. A great double feature from 

American Seating. For literature, write: American 

Seating Company, Dept. AD-733. Grand Rapids, 

AMERICA 

SEATINl

Closed-circuit television (not shown) in lobby enables patrons to 

visit snack bar without missing the show. 

Auditorium has special seating areas for handicapped, hard of 

hearing and tall patrons. Chairs are Heywood-Wakefield. 

THEATRE IDENTITY CREATED FOR N.H. HOUSE 

Highlights 

By PAUL R. HATCH 

This Article Concerns "Theatre 

Identity." What I will say is based 

primarily on information contained in my 

entry in this year's Show-A-Rama contest. 

Theatre identity is, of course, the sum 

total of all the efforts of every kind that 

you put forth, that makes you what you 

are, and makes your theatre just a little 

bit different from any other. In this respect, 

an identity is similar to a "personality," and 

thus I have made the analogy between my 

theatre and that of a person. 

Four basics are kept in mind in formulating 

my promotions. Like a good friend, 

I feel the theatre should possess the following 

characteristics: It should be someone 

you are eager to meet; someone you 

are happy you have met and like to revisit 

often and someone you are proud to introduce 

to your friends. With these thoughts 

in mind, let me outline what we have done 

during the past year to create and maintain 

our "identity." 

The Hatch Theatre in Wolfeboro, N.H., 

is new, having opened in May of 1970. For 

several 

years prior to building our new theatre 

we operated in a leased portion of 

what was the town hall building. It was 

old, upstairs, and about the only thing 

one could say about it was that it was 

nostalgic. However, our reputation was 

built on the fact that we screened top 

Are Unusual Seating Arrangements and Closed-Circuit TV 

product. 

During the summer of 1969, we made 

the first public announcement that we 

would be building a new theatre. A campaign 

of newspaper releases was used to 

whet the appetites of our patrons. Wolfeboro 

is a small, quaint New England town 

. . . the oldest summer resort in America, 

and thus designing a new theatre offered 

an interesting challenge. 

Our summer patrons come from New 

York, Washington, Philadelphia, and other 

major metropolitan areas. Our theatre 

would have to be of such character so as 

to satisfy the demands of our cosmopolitan 

patrons, while at the same time fitting 

the atmosphere of Wolfeboro. 

It was announced that the new theatre 

would be built by local contractors, and 

that all materials and parts except those 

suoh as seats, projection equipment and 

specialty items, would be obtained locally. 

There is a certain pride that local craftsmen 

have in their work, knowing that they 

will be judged by their fellow townspeople, 

and this resulted in top-quality work and at 

non-union prices for me. 

The outside decor of the building is of 

a colonial nature, with an old brick front. 

A white clapboarded portion above the 

brick provides a space for a one-line marquee 

that is unobjectional to those who 

wish to maintain the early American image 

of the town. Shrubs, small trees, window 

boxes with flowers and black shutters on 

the windows all aid in creating our image. 

Future plans call for an area with park 

benches to be available to shoppers in the 

downtown area. We call it our mini-park. 

A high-intensity street light is used to 

illuminate the building. This provides a 

great degree of safety and also makes the 

building stand out as a local landmark. 

The only identification are the words 

"Hatch Theatre" in black letters on the red 

brick. There was much thought in selecting 

a name for the theatre, and whether to call 

it 

a "theatre" or a "cinema" was a problem. 

Finally we selected "theatre" ... for that 

is what we feel we are ... a theatre, 

screening the finest cinema. 

For years patrons have been able to 

identify with film stars and stories and actually 

become a part of the movie, utilizing 

it as an escape mechanism. Today, with 

the film techniques changing and contents 

catering to minority groups or cults, it is 

becoming more and more difficult for the 

average patron to "identify" with the movie, 

and thus it is even more important that 

they can identify with the theatre itself. 

Our first attempt to reach the patron, 

and to make him want to meet us, is made 

by programs, on our letterheads and, in 

fact, on any promotional material that we 

can find to use. A pen and ink drawing is 

used and serves to identify us. This drawing 

was a gift from a patron. 

At this time I will break "Theatre 

Identity" into three categories: 1) facilities, 

2) services and 3) image-building material. 

As I proceed to introduce my theatre to 

you, you will see that the three areas tend 

to overlap, and thus create the identity of 

Hatch Theatre. 

Keeping in mind the four prerequisites of 

establishing a personality that I mentioned 

before, let us examine how I worked to 

Continued on page 12 

Outside decor of the theatre is of a colonial nature 

brick front and a one-line marquee. 

, ith Equipment in the projection room of the 350-seat theatre includes 

Motiograph A A projectors, Bausch & Lomb lenses.

Want one good reason 

to have a 

Simplex-equipped 

projection room? 

Here are two. 

One. 

It's the best equipment 

you can buy. 

Designed, built and tested in the 

most advanced theatre equipment 

factory in America. From projectors 

and sound systems to pedestals 

and film magazines—they're 

all part of one big happy, hardworking 

family of Simplex products 

that have earned a reputation for 

putting the best picture on the 

screen and keeping it there. Just 

ask any projectionist. 

Two. 

It's from 

National Theatre Supply. 

When you buy from National you 

know you're dealing with a firm 

whose next sale depends on your 

satisfaction with the last 

one. And 

who'll be around in the years to 

come with the people, parts and 

products that will 

keep you happy. 

National Theatre Supply division of 

National Screen Service Corp., 

1600 Broadway, NYC. M JB 

Branches coast to coast ^j^ 

Built by Simplex. 

Guaranteed 

by National Theatre Supply 

BOXOFFICE :: May 

l 

10, l >71

THEATRE IDENTIFICATION 


make the three categories of identity and 

create what I was looking for. 

In order to make one eager to meet 

us. we first had to offer them a reason to 

come to us. A series of news releases was 

used to point up those things about us that 

made us unique. Among them was the fact 

that our theatre was the newest and most 

up-to-date in the area. We stressed the fact 

that we were the first commercial building 

in town to be a total electric facility utilizing 

clean, quiet and safe electric heat. 

In fact, we publicized the fact that we are 

one of the safest buildings in the state. 

Many of our older patrons, who remember 

well the infamous Coconut Grove fire, appreciate 

our safety features. 

Photos and stories told of our design and 

pointed out the warmth and hominess that 

we offered in that we were small and cozy, 

but adequate to serve the needs of the community. 

We have always had top-quality 

sound and picture, and made it a point to 

sell this fact. Too many new small theatres 

sonally by possible, and I 

tend to cut costs by compromising on these 

lenge. Currently we have available to the 

two items. Now we had laid the groundwork 

deaf a section of seats that has been wired 

at home. The theatre was designed so, that 

and, coupled with new film product, for the most part, it can be operated by to the amplifier directly, and upon arrival, 

we could hope to lure the patron to us. one person. Every 

me whenever 

patron is greeted per- 

they request and receive a pair of headphones, 

Upon arrival at our theatre patrons find 

complete with their own individual 

that we are happy to see them, and that an 

volume control. Now, they can hear without 

try to talk to them about business, films, 

attempt is being made to make them glad 

they came. The colonial warmth and charm 

rating and their requests. 

One of the first services that is obvious disturbing other patrons. An interesting 

sidelight here is the fact that generally those 

is obvious. The lobby is small, with dra- 

to the patron is our special wheelchair who are losing their hearing are also losing 

peries 

on the windows. Paneling covers the 

walls, and the area is highlighted by a red 

carpet. Plants and flowers are abundant. 

The inside decor is also colonial. Antiqued 

brass light fixtures and antique replicas are 

found. Our clock is a replica of an Early 

American schoolhouse clock. Theatrical 

memorabilia such as the reproduction of the 

ad for the Bijou Cinegraph Theatre plugging 

"pictures that move" are displayed. A 

feeling of nostalgia prevails and, in effect, 

helped us in achieving this year's Show-A- 

Rama theme . . . "Old time showmanship 

with a new twist." The lobby houses the 

cashier, the concession stand, the office, 

utility room and the restrooms. Even the 

signs on the restrooms were selected with 

an eye to preserving the Early American 

appeal. 

Inside the auditorium the walls are slate 

blue with flamingo red Heywood-Wakefield 

seats. It is clean, uncluttered and simple. 

It is in here that the patron will spend 

most of his time, and every effort has been 

made to create a comfort for him to remember. 

These are our facilities. 

As to the services offered, again we have 

made attempts to make the customer feel 

area. There are no steps in the building, 

except the three that lead to the raised 

projection room. An area was saved at the 

rear of the auditorium for the handicapped. 

There, the floor is flat, and a perfect 

view of the screen is 

available. 

The theatre opened on May 1st. and 

on the 2nd a member of the National 

Cerebral Palsy foundation and the President's 

Council on the Handicapped visited 

us. She arrived, with tape measure in hand, 

and proceeded to check door widths, restroom 

facilities, the safety features and also 

noted the lack of steps. She then presented 

us with an internationally recognized seal 

to affix to the front door, signifying that 

we were equipped to cater to the handicapped 

person. This single feature has been 

the basis for much goodwill and publicity. 

In fact, we have one handicapped patron 

who has not missed a single show since we 

opened. 

Because of the appeal of this feature we 

looked for other areas in which we could 

provide service to patrons who have too 

long been unable to enjoy movies. The 

hard of hearing presented us another chal- 

A Good Way to Close 

the Generation Gap 

The young crowd as well as the old will 

appreciate your giving them the luxurious 

comfort of Griggs Push-Back chairs. For 

very little more you can provide something 

better than mere conventional seating. 

Push-Backs can make a difference in your box 

office, and the easy in, easy out convenience 

encourages traffic to the concession counter. 

Yours for less maintenance problems! 

Yours for happier patrons! 

Yours for greater profits! 

Full color catalog with all details available. 

Q CIRCLE OF QUALITY 

GRIGGS EQUIPMENT, INC. 

P. 0. Box 630, Belton, Texas 76513 

12 The MODERN THEATRE SECTION

picture and the sound. 

way, we are making an attempt to build a 

their eyesight due to old age, and for this 

Future use of this svstem is unlimited. 

is reason, the hard of hearing area nearer 

Inline audience, while at the s.mie time, 

the tcreen. These small services help m as 

suring new patrons that they are glad to 

This system has created curiosity about our 

projection svstem. and our booth is always 

recapturing that 

We 

vast lost audience of 

theatregoers. are participating with the 

have met us, and make them want to re- 

open to all. Main people come in to sec si. ile welfare department in a pilot project, 

visit US often. Another feature that is appreciated 

is our special seating area designed 

with extra leg room. We advertise 

this as being for our extra-tall patrons. Ask 

any six-footer, and he will agree this is the 

ultimate in theatre comfort. 

All ol these facets are effective in image 

building. But to create a true identity, these 

must be supplemented by the "gimmicks" 

and thowmandising that we all use. Our 

most successful promotion, to date, has 

been our "closed circuit" TV system. I or 

an investment of under $200 we were able 

to purchase a used television camera and 

equip it with a special lov\-light-le\el lens. 

This is placed in the auditorium and scans 

the screen area, presenting a TV image, 

with sound, in the lobby, of our attraction. 

Patrons may now leave the auditorium for 

a smoke or concession goods and do not 

miss the show. It also allows mothers with 

crying babies to use the lobby as a refuge 

. . . not missing any of the film and allowing 

them to remove the child from the 

auditorium, thus not disturbing other patrons. 

Ultimately, the "closed circuit" TV 

will be incorporated into a semi-automated 

system that 1 am designing. It also allows 

me to act as projectionist, and spend most 

of my time in the lobby with patrons, while 

still being able to maintain a check on the 

the machines and we explain lo them the 

operation. Most people leave the theatre 

talking about the "C't'TY" and the projection 

room, feeling more a port of the operation. 

An effort is made to talk to all age 

groups, especially the teens. We understand 

them, and they in turn make an effort 

to understand us. and our reasons loi 

such things as not allowing drinks in the 

theatre, not allowing bare feet, and requiring 

proper dress for admission. 

All in all it boils down to our patrons 

taking pride in their theatre. They refer to 

it as "our new theatre." or sa\ "we have a 

new theatre." We have many patrons who 

bring their trash to the lobby rather than 

throwing it on the floor. We have had not 

one case of vandalism in the auditorium, 

the restrooms or the lobby. What else but 

pride and the ability to identify with us, 

would bring these results? 

To top all this off. even though we show 

all ratings, we advertise that we show more 

hours of family films than any other theatre 

in New Hampshire, a point that has 

not been disputed by anyone! We cater to 

all age groups with special shows . . . one 

day might find us catering to a kindergarten 

group in the morning, and a senior 

citizens' group in the afternoon. In this 

utilizing "medicade" cards as identification 

toi extra-low-priced tickets. 

Other projects include Halloween shows. 

Christmas to) drives tor the underprivileged, 

and a variety of benefit shows. In 

each ol these c! torts, .m attempt is made 

to include local civic organizations in the 

sponsorship. The Lions. Rotary, Women's 

Club, all activel) seek participation in our 

promotions. We have been singled out In 

the trade press, by distributors and other 

exhibitors as being unique. The local seleotmen 

have written about us as being one 

ol the greatest new assets to the town. We 

work with them loo, in working for the 

eonimunilv b) providing a free parking lot 

for the downtown shoppers during our bus) 

summer season. We work closely with the 

schools and churches and from these attempts 

much subliminal good will and patron 

interest are created. 

It is all of these added together that constitute 

"Theatre Identity." I feel that we 

have tried and succeeded in not only creating 

an identity, but a personality for our 

theatre. It is. in fact, like a personal friend. 

One does seek to meet as, is glad to know 

us. does revisit often, and does introduce us 

with pride to friends stating . . . "Thafs 

OUR new theatre!" 

This is identity! This we have! ! ! 


Film Condition Concerns You 

INSPECTION 

AND CARE 

OF FILMS ARE 

ESSENTIAL 

You always are... with Massey Chairs. 

Why? Because Massey makes 

them better. Makes them more 

comfortable. Makes them to last 

longer and look better while they're 

doing it. This is what everyone 

wants in their chairs, but just 

saying it doesn't make it so. They 

have to be built that way. For the 

complete story on Massey quality, 

see your Massey dealer, or write: 

A 

î 

k k 

ji_L 

ORDER NOW! Write us for the 

name and address of the distributor 

serving your area. 

You're always 

Sitting Pretty with 

seating co 

NASHVILLE. TENNESSEE 37208 

ODELL'S k -original ANHYDROUS 

A butters 

Jl (99.5% pure) 

Wj 

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more volume per pound... 

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• 99.5% pure butter concentrate 

• No water — No soggy popcorn 

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• Needs no refrigeration 

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• Increases repeat sales 

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• Profits — Profits — Profits 

ODELL CONCESSION SPECIALTIES 

MAIN OFFICE: 

P.O. BOX 280 

CALDWELL, IDAHO 83G0S 

TEL: 208-459-8522 

MILWAUKEE OFFICE: 

1109 N. MAYFAIR ROAD 

MILWAUKEE, WISCONSIN 53226 

TEL: 414-774-8467 

CO. 

By WESLEY TROUT 

MV.v/f 

^HB 

From Time to Time many lethave 

reached our desk complaining 

——-—— —^ about bail lilm conditions. 

Films are not 

always carefully inspected 

by exchanges, 

projectionists and exhibitors 

say, and it is 

necessary for the projectionist 

to make 

new splices and repair 

places that have 

bad sprocket holes. 

Of course, every theatre 

should carefully 

inspect film before it is run. but should not 

have to also do the job the film inspectors 

should have done before print was shipped 

out. We have, during our treks in the field, 

found some of these complaints were justified. 

However, we believe most film exchanges, 

when not too rushed for time, try 

to send out their prints in fairly good physical 

condition. They should! Projectionists 

should not be required to do their work 

for them as they have many other duties 

to perform to get the show ready. 

Projectionists Should Inspect Film 

Of course, every projectionist should inspect 

his film while rewinding onto the 

house reels so he will know its condition 

before show time. Exchange reels should 

never be used because they are generally 

bent or not in condition to be run in a 

projector. 

Careful inspection and repairs in the exchange 

or inspection depot result in better 

service to the exhibitor, greatly lessening 

the danger of breaks in the projector, sometimes 

resulting in damage to several feet 

of film before the projector can be stopped. 

Such breaks generally result in some mutilation 

of film, a frequent source of controversy 

between theatre and film company. 

Any steps taken to eliminate these breaks 

will reduce the amount of film damage and 

give better service to the exhibitor. The 

projectionist, of course, should take good 

cue of the film and return it to the exchange 

in the best condition possible. He 

should see that his equipment is in good 


condition so that it will not cause damage 

to the film. Projectors in poor running condition 

are the source of film damage in 

many cases 

Importance of Film Condition 

A film in good condition is of paramount 

importance in order for it to run through 

the projector without any r/ops to add to 

the enjoyment of patrons. We are well 

aware of the fact that first-class projection 

and crisp, clear sound reproduction, which 

add patronage and increased revenue to 

the theatre, are entireh dependent on the 

skill of the projectionist, the condition of 

the film, and the condition of the projection 

room equipment. It is understandable 

that a perfect screen image is 

not possible with a bad print (bad splices, 

torn sprocket holes, etc.) regardless of how 

efficient the projectionist might be. Through 

constant use, projector parts (such as 

sprockets, gate shoes, lateral guide rollers, 

pad rollers, and fire trap rollers) become 

worn and must be replaced. Grooved lateral 

guide rollers will catch splices and pull 

them apart, particularly more so if splices 

are not properly made or if there are torn 

sprocket 

holes. 

BAUSCH & LOMB (J) 

SPECIAL PRODUCTS DIVISION 

Bausch & Lomb 

Projection Lenses 

fop the 

hind of images 

customers 

will pay to see 

Splicing 

Splicing of film is of paramount importance 

because bad splicing is the source of 

more trouble than any other factor. Let 

us take, for an example, a poorly made 

splice that tears loose at one side only and 

lets the edge catch on a sprocket or lateral 

guide roller, ripping the film apart; in some 

cases, ripping the film down several feet 

before the projector is stopped really does 

tear up several feet of film. So you can 

understand that every splice must be well 

made so there will be a good film "weld"" 

always across the splice. There must be 

enough good film cement applied to hold 

too. 

Hand-made splices are never satisfactory. 

There are several excellent mechanical 

splicers that make good splices easily and 

quickly, and these can be purchased from 

any local theatre supply house. 

How to Make Splices 

May we point out that there are three 

important factors, when making a good 

splice, to be kept in mind by the projectionist: 

namely, good film cement, 

thorough cleaning of the splice before applying 

film cement, and a good mechanical 

film splicer. Use a small brush for applying 

the cement; one swipe of the brush with 

cement is generally sufficient for welding 

the splice— too little or too much makes 

either a soft or hard splice which is ohjectional. 

In making splices, film ends should be 

cut at the right place and cut square. The 

stub end must be exactly the right length 

(one sprocket hole and no more): if it is 

too short it will be weak and if it is too 

long it will he stiff and jump the sprockets. 

The stub end must be scraped to the frame 

line only and no further or there will be 

Both primes and 

anamorphics now available 

for off-the-shelf 

immediate delivery 

Give your customers the high 

quality screen images they 

deserve. Bausch & Lomb Super 

Cinephor and CinemaScope 

Lenses give both you and the 

public full value. 

Dependably sharp, true color 

transmission of film features is 

routine with these famous optics. 

Get all the facts, NOW. 

Write for catalog 51 -21 45 and 

names of qualified dealers in 

your area. Bausch & Lomb, 

Special Products Division, 

72041 Bausch Street, 

Rochester, N.Y. 14602. 

Super Cinephor. Reg 

T M Bausch & Lomb. 

I 

Continued on following page 


INSPECTION AND CARE OF FILM 

Show after show after show without anyone near the booth. 

Continued from preceding page 

Now 

Automation 

with or without costly 

film transport equipment 

without rewinding 

without re-threading 

Exclusive new 

BALLANTYNE* 

PRO-35* 

PAT APPLIED FOR 

a white streak showing on the screen. 

Slightly dampen the emulsion as this will 

make it easier to remove cleanly, and be 

sure not to scrape off too much film 

stock as this will make a weak splice and 

one that is easy to pull apart. Take a 

piece of tissue and wipe both sides of the 

film clean before you apply film cement. 

Colored prints should be scraped on both 

sides in order to make a good, welded 

splice. 

Be sure to use a good, well-known 

brand of film cement. If it is kept from 

contact with the air it will remain in good 

condition for a long time, of course. If 

cement is exposed to the air it will evaporate 

some of its content, absorb moisture 

quickly and make it weak so that it will 

be impossible to make a splice hold firm- 

ly- 

By the way, film should not be left in 

the projector. It should be kept in the 

film cabinet when not being projected. Do 

not let leaders stick out of the cabinet 

either to get dirty or torn. 

Cleaning Rollers 

Let us give you the facts! 

The Pro-35 and Model 7 Soundhead represent a quarter million 

dollar investment in our new automated industry — ideal for the 

small or multi-theatre concept. Built-in sensors, sophisticated 

control 

systems, assure perfect show after show without rewinding, 

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contained in our new booklet, "A Sensible Way to Automation." 

Get all the facts about this system before you invest. Get the story 

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SAVE 25% OR MORE OF CARBON COSTS FULL REFUNO IF NOT 100% SATISFIED 

Lateral guide rollers and pad rollers 

should receive careful attention. Use a 

stiff-bristle tooth brush for cleaning rollers 

and make sure they are properly aligned. 

If you let grooves develop in the lateral 

guide rollers, this will prevent rollers from 

turning and film will catch, sometimes, in 

rollers and tear a splice apart and damage 

film edges, etc. Guide rollers with grooves 

will also cause side motion of the projected 

image as rollers must be adjusted so they 

will hold film snug and guide it in a straight 

line down through the gate. Place a drop 

of oil at the end of the shaft occasionally 

so the rollers will turn without any friction. 

Use care in threading film in mechanism 

so that film will be threaded on sprockets 

correctly and not run off when projector 

is started. This helps avoid film damage. 

Film running off sprockets may also be 

caused by badly adjusted pad roller idlers. 

Adjust pad rollers so that the grooves in 

the idler roller will be in the center—the 

sprocket teeth in the center of groove. 

Make sure the roller does not have any 

end-play. 

Adjusting Intermittent Guide 

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The intermittent guide (the shoes that 

hold the film against the intermittent 

sprocket) we often find improperly adjusted 

and this can cause film damage and 

film noise. The purpose of the film guide 

is simply to hold the film against the intermittent 

sprocket firmly and any more tension 

than this is unnecessary. The shoes 

must be kept free of any foreign accumulations 

and replaced when they show considerable 

wear. When new shoes are installed, 

they should be properly adjusted 

and have just enough tension to hold film 

snug without excessive tension- on the 

spring. 


The film should always travel in a 

straight line down through the top sprocket, 

gate, intermittent sprocket, takeup 

sprocket, down through the soundhead to 

the lateral guide roller assembly of the 

soundhead and constant speed and takeup 

sprocket. 

Tension Can Damage Film 

While we are on the subject of tension 

on film, be sure there is no excessive tension 

on the takeup shaft in the lower 

magazine. There should be just enough 

tension to revolve the lower reel when it 

is full. Excessive tension on the takeup i- 

one of the major causes of film damage, 

causing excessive pull on the sprocket holes. 

Mosl makes of projectors have a good 

takeup device that can be easily adjusted 

and kept in that condition. Avoid surplus oil 

getting on the belt or takeup assembl) 

When you clean your projector, do not 

neglect wiping off belt or chain and takeup 

mechanism, thereby avoiding trouble with 

your takeup. It takes only a few extra minutes 

of your time and will pay off, believe 

me. 

Valve Rollers Cause Scratches 

It is probable that more film is scratched 

in the magazine valve rollers than any other 

part of the projector, inspections have disclosed. 

The reasons for this, we find, arc 

worn magazine rollers or pieces of film 

and dirt accumulating in the rollers, causing 

scratching of film. Badly worn rollers 

and flat places can certainly cause considerable 

film damage. The relatively soft 

emulsion of a new print is very susceptible 

to abrasion and the scraping of badly 

worn magazine valve rollers can cause considerable 

damage to a new or old print. 

Check your rollers and clean the rollers and 

valve out at least every three or four days, 

running a short piece of film through them 

which will remove pieces of film that cause 

scratches. There is no excuse for letting 

these rollers ruin film if they need replacing, 

as the cost of replacement is very 

We gave our Citation chair 

the third degree ... to 

add more comfort to an 

already great theatre seat. 

The third degree we're 

talking about refers to an 

additional degree of "Comfort 

Slope" in the back. A 

feature that customers 

may remember long after 

they've forgotten the show. 

Citation can be installed 

in either the conventional 

16 degree or 20 degree 

position — or our new 

"lean-back-and-enjoythe-movie 

'Comfort 

Slope' angle." You 

select the pitch when 

you install 

the seats. 

If you want to learn 

more about Citation, 

the chair with the injection 

molded one-piece 

back panel and a new 

customer pleasing feature, 

write today. 

We'll send you the whole 

story behind Citation's 

third degree. 

little. 

I iiiiilsion-lii Rewinding 

To further protect emulsion, many installations 

now rewind their film with 

emulsion side in, but this requires new type 

of film valves so that in the projector the 

film can be handled this way. This will 

keep down bad scratches on the emulsion 

side, of course. More about this in a later 

article. Right now we are interested in the 

thousands of projectors equipped the regular 

way and the importance of keeping the 

magazine rollers in good condition and 

helping to eliminate unnecessary film damage 

from this source. 

There is no doubt that dirty equipment 

is often the cause of film damage, namely, 

dirty sprockets, pad rollers, lateral guide 

rollers, film gate and shoes, etc. Protect. i- 

Print is a new leader developed by Louis 

Wutke and Larry Brunswick. Five feet of 

the new leader are attached to the 25-foot 

black leader. We understand it (the new 

leader) is specially treated with abrasive 


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INSPECTION AND CARE OF FILM 


jharacleristics to help remove dirt from the 

gate of the projector. The purpose of the 

black leader is to prevent cinch marks when 

films are being rewound. It should help to 

increase the life of prints for a much longer 

time and also help to project a better screen 

presentation. But we still strongly recommend 

that projectionists keep their projector 

mechanisms clean and free of dirt 

and surplus oil. Projectionists should keep 

some extra leader stock on hand and add 

some when leaders are not long enough 

for proper threading of projector. Of 

cours;, we agree that it should be done at 

the exchange inspection department for 

protection of their prints. 

Hxcessively large film loops not only 

result in noisy operation and, in some instances, 

sidewise unsteadiness, but may also 

allow emulsion side of the film to rub 

against metal surfaces. The loops at top 

and bottom of the mechanism should be 

carefully made to avoid film damage and 

noisy operation. Careless threading indicates 

a sloppy projectionist who does not 

show the proper interest in his work, and 

this also shows up on the screen. Take 

pride in your work and give patrons the 

best in screen presentation and sound reproduction. 

It will bring customers back 

again to see a good show well presented. 

Embossing of film: This is a type of deformation 

which often occurs when prints 

are projected with high intensity lamps 

using very high amperage. The excessive 

heat causes actual expansion of the picture 

area, and the frame stands out in relief. 

This distortion has no detrimental effect on 

the screen image quality, however. Heat 

filters are used in many cases to cut down 

the heat on film. 

Film curl: This type of deformation is 

caused by dimensional differences between 

the emulsion layer and the support. It results 

from changes in moisture content of 

the emulsion layer and support with variation 

in relative humidity of the atmosphere. 

Cue marking: A considerable portion of 

film mutilation is often caused by projectionists 

using punch marks and using a 

marking pencil for making changeover 

cues. Two, three or more sets of marks 

are not uncommon, some scratching film 

across with a large "x," etc. Cue marks 

should be strictly a black dot, or a small 

ring around dots in dark places is okay, 

using a standard cue device that can make 

these rings. They should never be any 

larger than the black dots used by film 

companies. If you can't see these you had 

better have your eyes examined! There is 

absolutely no need to damage film with 

unsightly punch and pencil marks. 

Sprocket tooth "roping": Sprocket tooth 

dents, often identified as roping by film 

inspectors, are also a consistent cause of 

film mutilation and are caused by film 

jumping the sprocket and sprocket teeth 

cutting into the film. This is usually caused 

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y sloppy threading of projector, stiff splice 

or pad rollers not properly adjusted to hold 

the film firmly on the sprocket. Also, the 

grooves in the rollers should he adjusted 

so that the sprocket teeth will be in the 

center of the groove. The loops should be 

made correct]) and not too large or too 

small, 

Bad sprockets (worn teeth): Through 

carelessness and neglect, intermittent, takeup 

and feed sprockets are frequently, we 

find during inspections, kept in service 

until they develop pronounced cuts (undercut 

teeth) or are otherwise so badly worn 

as to cause serious perforation damage to 

prints. Present das sprockets are hardened 

for long wear. hut. in time, the teeth will 

be cut down and cause print damage. 

Takeup mechanism: In recent years improvements 

have been made in takeup 

mechanisms so thai there will he even pull 

on film from start to finish. Excessive tension 

on film should be avoided as this will 

cause poorly made splices to pull apart 

and cause damage to sprocket holes in film. 

Old Style takeup should he occasionally 

taken apart and cleaned as the discs (leather 

type) become hardened and oil soaked 

so that more tension has to be made in 

order to take up a full reel. Excessive 

pulling at the hold-back sprocket can be 

detected by pronounced "singing" sound 

and might he caused either by oil on the 

friction disc or by improper spring adjustment, 

particularly on older type equipment. 

Keep discs clean, free of oil, keep takeup 

shaft oiled and use house reels with large 

hubs Nevei use exchange reels as these are 

sometimes bent or sprung m\o will not 

revolve freelj or take up fUm properly, 

even with oewl) designed takeups. 

Automatic electric rewinds. Most modem 

projection rooms are equipped with 

automatic electric rewinds and these should 

be checked for proper alignment so edges 

ot him will not be damaged. Film should 

be wound tightl> on reel. Rewinds are 

equipped with a break and there should 

be enough lo hold hack reel so that the 

film will be wound evenly and tightly on 

the reel It should require five to eight 

minutes to rewind. 

Use Hand Rewinds for Inspection 

Hand rewinds are used for inspection 

film. The dumnn end and the rewind 

of 

end should be caret ull\ aligned so thai film 

will be fed in a straight line and edges 

will not rub against sides of the reel. 

There should he enough tension on the 

break to hold hack reel so that film will be 

tight and not loose on the rewind end. 

but there should not be excessive tension 

as this will make it hard to (urn. Keep 

rewinds properly lubricated for smooth 

operation. 

Utilize Film Cabinets 

Film should always he kept in a good 

film cabinet when not in the projector as 

this will keep dust and dirt from settling 

on the film. Do not let part of leader stick 

out of the door, a practice we have often 

found in many projection rooms we have 


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L j 

AND CARE OF FILM 


in first-class repair condition in order to 

avoid film damage. Make repairs when 

needed and don't wait until a part wears 

out completely before making replacement. 

Films may be damaged in many ways. 

We herewith set forth the principal causes: 

Damage to film sprocket holes due to undercut 

sprocket teeth. Excessive tension on 

takeup or at film gate shoes, which works 

a great deal of damage to sprocket holes. 

Worn sprocket teeth will really damage 

sprocket holes, especially if undercut. 

Hardened sprockets wear a long time but 

the constant friction of film will gradually 

wear the teeth off and they must be replaced, 

of course. 

Of course dry and therefore brittle film 

is very susceptible to damage and should 

be carefully handled and inspected for poor 

splices, 

etc. 

Excessive speed in rewinding is very. 

very bad, particularly more so if the rewind 

elements are not properly aligned. 

Do not "pull down" in order to make film 

tight on reel. Use enough tension on rewinder 

brake so it will rewind tight on reel. 

Another cause of film damage is loose 

splices caused by improper scraping of the 

visited. Film cabinets should he of the 

and handy 

emulsion and not thoroughly cleaning 

steel type located to both projectors, 

scraped cement. 

the surface before applying 

Too much cement is bad as this weakens 

with a self-closing door for each 

compartment. It is a good idea to use a the splice. Insufficient or unevenly applied 

marking pencil for numbering each reel 

pressure upon the splice and not 

on the door. 

waiting long enough for cement to "weld" 

Summing Up 

splice also causes a weak splice. 

To sum 

Mutilating 

up, projectors should be kept 

film with long scratches, 

tape for changeover cues 

using punch and 

or making a letter "x" with a sharp instrument 

for changeover cue are inconsiderate 

practices. 

Proper Reel Shaft Tension 

Maintain proper tension on the upper 

reel shaft to avoid overrunning of the film 

and consequent jerks when the projector is 

started. Always take out all the slack in 

upper magazine after threading. 

Bad splicing is a source of trouble. For 

example, a splice that tears loose at one 

side only lets the edge of the film catch on 

a sprocket idler, either ripping the film in 

two or it splits it down several feet before 

the projector can be stopped. Make sure 

the splice is solid all the way across. 

We strongly recommend that you use a 

good brand of film cement. After using 

cement, make sure the cork is on tightly 

as air will cause it. in time, to evaporate 

some of its content and ruin it for splicing. 

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Ideal for Theatre Use 

Automatic 

Telephone Answering System 

Also Doubles as Dictating Unit 

% * 

Dictaphone Corp.'s new Ansafone automatic telephone answering system (Model 591) 

douhles as a telephone dictating and transcribing unit. The unit answers an unattended 

telephone, plays a recorded announcement, records callers' messages, and plays hack 

messages or dictated material either on-site or remotely hy telephone. When the special 

earset and foot pedal controls are attached the system becomes a transcribing unit. 

A new automatic telephoneanswering 

system that doubles as a telephone 

dictating and transcribing unit has 

been announced by Dictaphone Corp.'s Information 

Products & Systems group. 

Jerry Klein, director of the group's Dealer 

Marketing Division, said, "This new system, 

with its combination of features, offers 

the businessman, large or small, a complete 

24-hour communications center in a single 

package." 

Klein said the system, called the Ansafone 

Model 591, will sell for suggested 

a 

retail price of $750, and is now available 

through the company's office equipment 

dealer network. 

The message recorder, he said, has an 

over-the-telephone dictating capacity of 40 

minutes. The user can call the system from 

anywhere and dictate letters, reports or 

memos." Klein explained. "The transcribing 

capability lets 

a secretary take charge of the 

oil ice and gives the businessman more time 

outside the office," he added. 

The Model 591 answers an unattended 

telephone, plays a recorded announcement 

to the caller, records the caller's message, 

and plays back the messages or dictated 

material either in the office or remotely by 

telephone. Klein said. 

"By the insertion of the special earset and 

foot pedal control units into the 591," Klein 

explained, "the system is transformed into 

an office transcribing machine so that messages 

may be typed accurately and easily." 

The full remote control feature permits 

instant message retrieval by telephone. Using 

a special pocket-size "Dictacall" transistorized 

unit, all the user need do is telephone 

his oil ice to listen to his messages. 

"When the 591 'answers', a press of the 

Dictacall button electronically signals the 

system to replay all messages," Klein said. 

He added that a single word, phrase or an 

entire tape of messages may be repeated as 

many times as desired with the remote unit. 

Once the user completes the call, and hangs 

up, the 591 goes back to its original task of 

answering the telephone. 

Announcements recorded on tape cartridges 

may be varied in length from 20 

seconds to several minutes. "A mmilvi ol 

different messages for various occasions 

may be recorded and stored." Klein said. 

"for use during lunch hours, alter working 

hours or over weekends." 

He noted the 591 also permits the recording 

of tWO-waj telephone conversations, 

monitoring oi telephone calls, and group 

listening and conference calls, through use 

of the built-in amplifier. 

The 591 weighs just 22 pounds, measures 

12 by 4 by 12V4 inches, and is finished in 

gray, black and chrome. 


The 

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10mm x 20" Pos 108.70 77.45 

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11mm x 20" Pos 124.20 88.50 

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Altec: A new Sound and Communic i- 

tions Equipment catalog covering industrial 

sound products has been issued by the Altec 

Division of LTV Ling Altec. Inc. The 16- 

page, two-color catalog illustrates and provides 

basic technical information on sound 

equipment and Altec's exclusive "Acousta- 

Voicing" process for theatres, recording 

studios, convention centers, stadiums, airports, 

churches, business and industry. 

General Electric: 

Comparison of faster 

convection oven range performance is 

listed by food products in a new brochure 

from General Electric Co. A large chart 

details temperatures, cooking times, number 

of racks needed and capacity for 

everything from hamburgers and 18-pound 

turkeys, to pizza and frozen pies for both 

convection oven ranges and standard onepan 

ovens. 

The informative brochure also illustrates 

five different range tops, including GE's 

newest standard with one 24x24-inch griddle 

and two French hotplaces. 

National Theatre Supply: A unique, 

pocket-sized, illustrated handbook on the 

planning of screening and projection facilities 

for motion pictures is being offered 

by the Professional A-V Equipment Department 

of National Theatre Supply Co. Entitled 

"Guide to Planning Screening Facilities," 

the 16-page booklet was created to 

aid advertising agencies, schools and universities, 

film studios, or any business or 

institution which makes use of motion pictures 

for training, selling, communicating, 

previewing, etc. 

The concise information is of special 

interest to anyone planning new offices or 

quarters in which they would like to include 

screening/ projection facilities, or anyone 

modernizing existing facilities. 

Complete with photographs and floor 

diagrams of actual installations, the National 

Theatre Supply booklet covers such 

topics as: screening room design: projection 

room layout: sound systems, and overall 

planning tips. One section describes in detail 

various installations for which multiple 

screening projection room arrangements 

were designed. 

i 

Topic at Safety Conference 

PROPER 

HANDLING 

OF BOMB 

THREATS 

By WALLY L. MEYER 

Yoii'ki \ mi \iki manager and have 

just received a bomb threat. What do you 

do . . . first? Evacuate your movie patrons. 

advises James B. Neville, 2nd Deputy Chief 

of the Chicago Fire Department, who is in 

charge of fire training and bomb disposals, 

Chief Neville, a featured speaker at the 

29th annual Wisconsin Spring Safety Con 

tea-rue and Exposition held recently in 

Milwaukee, showed various kinds of explosive 

devices and discussed "Handling 

Bomb Threats." 

Patron Safety Is First Concern 

Your first concern is the safety of the 

persons in the theatre, the chief said. Notify 

the police department, then instruct your 

employees to assist with the orderly evacuation 

of the patrons. Simply announce 

that everyone is to leave the theatre for 

a few minutes and to stand by for permission 

to re-enter. Even as the police are 

on their was. says Chief Neville, the theatre 

employees can begin a search of their 

own previously assigned areas. For example, 

ushers would search for strange appearing 

objects around theatre seats and 

in the aisles: others the rest rooms, telephone 

booth and exit doors, also the stage 

area, the basement and furnace areas. Those 

objects "that don't belong there should be 

noted but not touched and reported when 

the police arrive.'" Chief Neville added. 

This was the counsel the fire official had 

relayed to your BoxoFFirti reporter in response 

to my inquiry after he had conelud 

ed his mam presentation. This advice, it 

is interesting to note, differed somewhat 

from the chief's recommendations made 

Onlj minutes before to the industrialists, 

manufacturers and educators who were 

present. The wisdom of immediate evacuation 

in all cases was earlier questioned 

by the chief as he pointed out that without 

knowledge of where the supposed bomb 

might actually be planted, "you may he 

walking your people into the very area 

where the danger lies." 

In the Fire Marshal's own words: "Keep 

in mind the fact that if you evacuate all 

occupants of your school, place of husi- 

Contimwd on following page 

/vore/co' 

PROJECTION LENSES 

By any standard of comparison—sharpness, uniformity, contrast, or 

true color—there are no finer lenses in the world than Isco. In a 

complete range of focal lengths and speeds. 

@ Super T Kiptagon for 70mm pro- (E) New Vario Kiptaron ; 

lection. Mounting diameter 4 . Available 

in short focal lengths from 2.2" 

to 65mm, fl.8. 

if 

to 3.6", f2.0 to f2.7. Afocal attai hment 

Kiptar Anamorphotic Cinemascope 

lens. Preferred spherical con- 

shown varies focal lengths ±8°/o. 

struction. Focuses down to 17'. 

(B) T Kiptagon. Available in focal 

lengths from 4.0" to 8.0", f2.0 to B.2. 

May be used with Afocal attachment 

as shown with Super T Kiptagon. 

(C: Kiptar foul element petzval type. 

Focal lengths 3.9" to 8.9", f2.0 to f3.7. 

(p) Super Kiptar for isnini projection. 

Super fast fl.fi in focal leng'hs from 

1.8" to 4.15", fl.7 in EF 4.35" and 4.55", 

and fl.8 in EF 4.75". 

itf New Anamorphot 

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North American Philips Corporation 

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tvale, New lersey 07645 

• [201) 391-1000 

BOXOFF1CE :: May 10. 1971 23

P. S FOR THE 

YOUNG AT 

HEART! 

Projected Sound inc. 

Plamtield, Indiana 

MANUFACTURER AND DIRECT SUPPLIER OF 

In-A-Car Speakers • Junction Boxes 

Component Parts For All Speakers 

actually we're a 

young company 

with old ideas 

we believe a 

product should 

be built to last, 

and last and last. 

NOT ONE . . . BUT

. . hut 

) 

Try to Extract Information 

Quite in accord with Chid Neville's 

suggestions for handling a bomb tipster's 

phone call, the Marcus theatre personnel 

are cautioned to listen carefully and to try 

to extract additional information whileseeking 

to determine the caller's approximate 

age . not to panic. "Treat the 

call normally until the caller hangs up. 

then notify the manager immediately." Employees 

are not to make any alarm nor 

should they discuss the call loud enough 

for an) patron to hear. 

Notify Police Immediately 

The manager is instructed to notify the 

police at once—hut to emphasi/.e the importance 

of no publicity. He is to alert his 

staff to the problem, impressing the need 

for casualness in action but with speed 

while checking out the areas not occupied 

by patrons. (A few emergens drills beforehand 

so each employee knows how to 

act and what to do are recommended. 

When the moment arrives for the manager 

to move the audience, he is to speak casually, 

without any outward sign of alarm or 

concern, and say something like this: "The 

police department has requested we empty 

the theatre for about 30 minutes, so you 

will all oblige by leaving orderly and without 

haste. Just wait outside for a little while 

and we'll bring you back in and resume 

the show." Music is to be played on the 

house system until all patrons are out. The 

cashier, ushers and staff are to remain at 

their stations until the theatre is emptied, 

then they too should leave. "Now the police 

and you and such male help as can help, 

can go through the auditorium with a 

"fine-toothed comb.' " 

Assuming that a detonating time had 

been established through information obtained 

from the tipster, even after a 

thorough search in the theatre has uncovered 

nothing, the Marcus manager is 

cautioned to "wait until at least 15 minutes 

past the established detonating time before 

you let the patrons back in. When they 

are all seated have some member of the 

police express thanks to them, and you in 

turn express thanks to them." 

If You Find a Bomb 

Important News lor 

Drive-In Theatre 

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What if a bomb or suspicious package 

is found? 1. Do not touch or disturb it. 

Notify the police of your find if it is discovered 

before they arrive. 2. Empty your 

theatre as outlined above, but do it now, 

don't wait. 3. After the object has been 

checked out and removed and the rest of 

the theatre has been checked out, re-adnnl 

your patrons. Do not tell them of your 

findings. 

For more information about products 

described in this issue use Readers' Service 

Bureau coupon on page 37.

I reels 

functions 

EQUIPMENT & DEVELOPMENTS 

Automation Console Developed As Result 

Of Studies of Functional Requirements 

The XcTRON 7111 automation console 

is 

the result of a very careful study as to the 

functions, repeatability and reliability required 

to present motion pictures on an 

automated basis. 

The combination of heavy duty, easily 

adjusted cams driven by double-ended 

motors, plus heavy-duty switches and relays, 

provides the reliability. 

The accessibility and logic of the terminal 

strips simplifies the installation and its 

overall cost as the time involved can be 

reduced. Unusual features such as preselection 

of screen masking and intermission 

cycle simplify the operational procedure. 

As the house wiring and curtain-control 

wiring terminate only at this unit, additional 

savings can be expected in the installation 

cost by eliminating the duplicate controls 

and wiring. 

The intermission timer is very flexible 

and has the capability to deliver a control 

pulse of a few seconds or a contact closure 

of up to 25 seconds. This makes it adaptable 

to all known types of dimmers and curtain 

controls. 

A mechanical feature allows the subpanel 

to be easily removed from the cabinet 

to expedite its mounting on the wall and 

conduits connected before replacing the 

subpanel. 

According to the manufacturer, this unit, 

plus the integrated Cinemeccanica V-4ES 

system, is the ideal equipment for the 

"mini" and "multi" type theatres. 

LaVezzi Introduces New Roller Assembly 

For the Projector Lower Magazine 

LaVezzi Machine Works, Inc. of Chicago, 

has just introduced a new roller assembly 

for the projector lower magazine. 

This is in answer to the need for a design 

which will replace the old metal rollers, 

often the source of film damage, and permit 

the film to be wound emulsion-in or 

emulsion-out, as recommended by the 

RAPID committee of NATO. 

This new assembly, the RK-112 (top 

photo), is a simple device which directly 

replaces the entire old roller housing 

assembly, using the same four mounting 

holes in 

the magazine. No drilling or fitting 

is required. The open design permits the 

film to enter either to the right or left of 

the upper roller, and to pass between the 

two lower rollers, guided by the roller 

flanges, and to enter the take-up reel either 

to the left or to the right. 

The rollers are made from delrin. a 

dense smooth-surface material which does 

not engulf foreign matter, and they turn 

on ground steel studs which have a 

permanent dry lubricant finish. 

I his is a companion piece to the upper 

magazine valve cartridge RK-110 (lower 

photo) introduced by LaVezzi some time 

ago. Both units are. of course, for use with 

safety film only, not for use with nitrate 

or other flammable film. These, as well as 

all other LaVezzi products, are available 

from all theatre equipment dealers. The 

RK-110 assembly is priced at only $7.50 

each, and the RK-112 assembly at only 

$12.50 each. 

Cretors Introduces High-Performance, 

Easy-Maintenance Popcorn Warmer 

Cretors and Co., headquartered in Nashville, 

Tenn., has recently announced the 

completion of its new "Cretor's Commander." 

a high-performance, easy-maintenance 

popcorn warmer. 

Standing 49% inches high, the Commander 

measures 4 feet long by 2 feet 

deep. A sturdy unitized Formica cabinet 

with anodized extruded aluminum and 

chrome-plated glass framing characterizes 

the new warmer, while a quarter-inch glass 

service shelf and special accessory outlet 

are 

provided to accommodate any standard 

butter serving unit. All working surfaces 

are stainless steel. 

Two patented 3 Vi -cubic-foot capacity, 

low-pressure bins heat the popcorn warmer. 

Each bin is equipped with a self-locking 

elevator system which utilizes a positive nojam 

chain drive. Forced air is supplied to 

each bin from independent dual stage heating 

units. The first stage—which maintains 

popcorn in hot, crispy condition with minimum 

shrinkage or discoloration— provides 

high-temperature, low-velocity circulating 

air during normal operation. The second, 

or "booster" stage, is used during peak 

traffic periods when quick recovery is vital. 

Hot circulating air is provided by two 

independent blowers during the booster 

stage which force filtered air across three 

finned strip heating elements. The booster 

stage will heat 3VS cubic feet of popcorn 

to 150 in 12 to 14 minutes. A single 

blower, which can maintain the popcorn at 

160 . during the first stage for 

normal operation. All heating units are 

thermostatically 

controlled. 

Speciall) engineered for minimal repair 

work, the Commander utilizes identical 


healing units, thus eliminating any confusion 

arising from a need for specific alternating 

parts. Each heating unit may be removed 

easily from the machine by simply 

taking out two screws and disconnecting 

the plug-in electrical connection. 

The Commander warmer is equipped 

with separate control switches for each 

heating system. These include breaker 

switches which eliminate fuses (and thus 

the need to replace them) and a timed 

"booster stage" heat switch will automatically 

shut off after twenty minutes of operation. 

Even the elevators are positive chain 

drive systems with no gears or cables to 

cause jamming. 

The single-phase Commander operates 

on 115V/ 220V and uses 60 cycle, 6,000 

watts, and 30 amps. 

Christie Conversion Service Turns Old 

Carbon Arc Lamphouses to Xenon Systems 

Christie Electric Corp.. manufacturer of 

Xenolite"" systems for motion picture 

projection, now makes it possible for a 

theatre owner to convert to xenon oper- 

tfej- 

at ion without investing in new capital 

equipment. Converted unite otter great!; 

improved performance. They are ideal for 

automated theatre operation 

Under the new conversion service, c hris 

tie convert-- existing carbon arc lamphouses 

and rectifiers or generators. The conversion 

includes the complete optical system, xenon 

bulb, rectifier or generator converters, controls 

and all interconnections. Installation 

takes about one hour. 

I he new small inexpensive Christie Converter 

changes any carbon arc rectifier or 

generator into a xenon arc lamp power 

supply. No modifications need he made 

in the present rectifier or generator, and 

installation can be made in a matter of 

minutes. This applies to any carbon arc 

lamphouse, rectifier or generator. Besides 

having the option to convert all existing 

equipment, the customer may convert lamphouse 

onlv and uê a new rectifier, or convert 

rectifier only and use a new lamphouse. 

Special Lens and Reflector System 

Features of Small Follow Spotlight 

The Strong Electric Corp. announces the 

Trouperette III, a new addition to its family 

of spotlights. 

The Trouperette III features a 1,000- 

watt quartz-Halogen bulb rated for 250 

hours of life. Light output remains stable 

throughout the life of the lamp. Drawing 

only 8.5-9.5 amps from the 120 volt AC 

line, this lamp projects almost twice the 

light from a 650-watt lamp. The operating 

cost is about 60 per cent less than a 650- 

vvalt lamp. 

The 1,000-watt lamp increases light output 

over a 650 watt at least 15 per cent 

mi spots -and over 100 per cent in Hoods 

with better uniformity of field. Excellent 

color rendition results from a specially designed 

lens and reflector system. 

The Trouperette III projects a flood 

light of 7.7 foot diameter at 20 feet, and 

up to s4 teet in diameter at 140 foot distance. 

Spot sizes range from 2 1 z feet in 

diameter up to 16.8 leel in diameter. Minimum 

spot diameters with iris range from 

12'j inches up to 43': inches. 

An exclusive single-lever controlled variable 

local length lens system increases the 

intensity of the light beam as it is reduced 

from flood to spot. 

A horizontal masking control with 45 

degree angle adjustment Nichrome heavy 

duty iris, and simple built-in six-color 

boomerang arc provided. The lamp and 

color frames are cooled by an integrated 

blower. 

TO-GET-THE 

BEST RESULTS 

USE THE BEST 

FILM 

CEMENT 

ETHYLOID 

Avo/7ob/c at All 

Theatrt Supply Dwfari 

Fisher Manufacturing Co. 

RocKMtw, N.w Yoffc. UlJk 

Requirements for Each Piece of Equipment 

Variety of Factors Must Be Considered 

To Determine 

By W. J. M. JANSEN 

Technical Director 

Umion Picture Projection and Sound Div. 

N. V. Philips, Netherlands 

Automation Capabilities 

Automation is a magic word 

which is widely used today in the motion 

picture theatre industry. Too often, it is 

being used wrongly in describing various 

is theatre operations. Exactly what automation? 

In principle, it is any process previously 

performed manually which is now 

performed automatically by a device or 

machine; human intervention is restricted 

solely to the pressing of the button which 

activates the device. 

In this context, a device effecting the 

automatic changeover of picture and sound 

from one projector to another, without the 

intervention of the projectionist, certainly 

represents a phase of automation. Nevertheless, 

when only that one device is used 

in the projection room, one cannot speak 

of an "automated theatre" as the projectionist 

must be in or about the projection room 

throughout the program. If the automatic 

changeover device is used in conjunction 

with large film reels, say 6,000 feet, then 

the projectionist could be absent from the 

projection room for an extended period; 

but, this still is not an automated theatre. 

Strictly speaking, one could describe a 

theatre as fully automated if it only were 

necessary to thread the film into the projectors 

once, and to press a button which 

starts the whole series of consecutive automatic 

operations required in opening, running 

and closing the program. In actual 

application, certain necessary functions must 

of the film and the upkeep of mainly optical-mechancial 

equipment. 

Since the technician does not have to be 

in the automated projection booth or even 

in the theatre once the program has been 

set, he is able to supervise the operations 

of several automated theatres. Only then 

does automation offer its maximum economy. 

The technician should have a central 

Fully automated projection booth at Town & Country Cinema, Quincy, III. The two 

Norelco FP-20 projectors in the foreground are equipped for complete automated 

operation as preset by the Norelco punched card programmer mounted on the opposite 

wall. Either projector can be fed by the Norelco automatic rewind unit placed between 

them. 

office so that he can be within easy reach 

should there be any emergency or equipment 

breakdown in a theatre under his 

the operation of the pushbutton contacts 

and the application of pulses for the operation 

of relays, so that only control cables 

for low currents and, hence, a simple control 

circuitry is needed. This method can 

be used with existing theatre equipment only 

if all operations can be effected via relays 

with holding contacts by pressing some buttons. 

Older theatre installations will certainly 

still be performed, but these can be done at supervision. 

not meet this requirement, and it is not even 

any time independent of the performance. While trained personnel is one of the certain whether they can be adapted to it. 

Once the automated program has been set, primary demands which must be met at the In this respect motors with starting resistors 

any checking or minor readjustment of introduction of automation, there are several 

other factors which must be considered and selection switches for aspect ratio and 

switched by hand, hand-operated dimmers, 

focus or volume can be left to the usher 

or manager. 

before you can be assured your present sound system selection need special attention. 

Only if it is certain that every connec- 

In full automation, all operations are theatre facilities can be automated. Primarily, 

these are the demands made on the tion required during a complete perform- 

under the eye of a technician rather than 

a projectionist, since the responsibilities of existing equipment — projectors, light ance can be made by means of pushbuttons, 

the position comprise considerably more sources, curtain and masking motors, auditorium 

lighting, etc.—to enable them to be To survey your present theatre installa- 

can you proceed to automation. 

than that of the average projectionist. The 

technician's activities are more of an electronic 

nature, whereas those of the projecgrammer. 

Sometimes, the cost of adaptation to automation, each piece of equipment 

controlled automatically by the master protion 

to determine its capability for adaption 

tionist are usually restricted to the threading may be more expensive than the programmer 

itself. 

should meet the requirements described be- 

which will be controlled by the programmer 

The programmer is entrusted only with low. 

Projectors: It should be possible to 

control the starting, stopping and changeover, 

if 

as well as the lens turrets, any, and 

the corresponding changing of aperture 

plates by means of pulses. 



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beginnings become too big 

for its bottle, now that people 

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Will fame and fortune cause 

Dr Pepper to let up, now that 

it's the fastest-growing soft 

drink in America? With an 

astounding 70% sales increase 

in the last three years alone! 

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n Divilion Dc Pc[t*r Company. P O Box 5086, Dallas. Ttiaj 75222. 


AUTOMATION CAPABILITIES 


Light Source: Should be possible to 

ignite and to extinguish also by means of 

pulses. Moreover, the light source should 

be able to operate during some hours without 

any supervision, the time depending on 

the capacity of the projectors' film magazine. 

Because of these demands, the use of arc 

lamps is practically excluded. Gas-discharge 

lamps can satisfy these demands, and it depends 

on the further conditions whether 

SPP—lamps or 1.6—2.5 or 6 kW xenon 

lamps are preferable. SPP-lamphouses are 

equipped with pulse ignition and with automatic 

change of lamp in case of non-ignition. 

Most xenon lamphouses have to be provided 

with an automatic striking device 

which, if the lamp does not ignite at the 

lirst pulse, continues to give pulses until it 

ignites. 

Power Supply for Light Sources: 

Should be suitable for a 100 per cent duty 

cycle. As a rule, older rectifiers in installations 

with two projectors are only suitable 

for a 60 per cent duty cycle, since the 

projectors are equipped with 2000-foot or 

3000-foot magazines and changeover has to 

take place every 22 or 33 minutes. Therefore, 

a rectifier was never in use for more 

than 36 minutes of each hour. 

It should be possible to switch on and off 

the voltage supplied by the power supply 

equipment by means of a supplementary 

contact on the motor relays of the projectors. 

With modern supply equipment such as 

pulsators for SPP-lamps and silicon rectifiers, 

this constitutes no problem since these 

are already equipped with the magnetic 

switches necessary for remote control. 

With older types this is usually not the 

case. Silicon and selenium rectifiers require 

a magnetic switch suitable for the primary 

current. Tube rectifiers which need a warm 

up time cannot switch at the primary and 

a magnetic switch capable of switching 60 

to 100 Amps must be inserted into the plus 

DC voltage lead of the light source. 

Amplifiers: Older equipment often has 

selection switches for film and non-sync 

reproduction, as well as for optical and fouror 

six-channel magnetic reproduction. These 

switches have to be replaced by relays which 

can be operated by pulses. 

Non-Sync Sound Sources: Should be 

suitable for remote control, and at the end 

of their program should give a pulse to the 

programmer in order to initiate the next 

program part. 

This requirement excludes a phonograph 

or turntable as music source. It should be 

replaced by a tape recorder provided with a 

"slide-synchronizer" as a pulse generator. 

Moreover, a relay should be added which 

also makes it possible to switch on and off 

the recorder by means of a pulse. 

Dimming Equipment: Should be driven 

by a motor controlled by a relay. Moreover, 

it should be taken into account that most 

dimming devices have to operate a considerable 

time before the voltage attains the 

Close-up of Norelco "no rewind" system. A new film program is being transferred fr 

the make-up table (foreground) onto the middle or make-up disc. 

level at which the lamps begin to light. 

Often the first flash of light is only obtained 

after 20 seconds, and full light intensity 

only after 30 seconds. Should this be the 

case, then the control range has to be adjusted 

in such a way that immediately after 

the dimming equipment is switched on. it 

supplies a voltage lying just below that required 

for the first flicker of light, so that 

the dimming equipment need only control 

the necessary voltage rise. By using this 

method, one can initiate simultaneously 

several operations; for example, auditorium 

lighting, curtain and framing adjustment. 

In case of a too long "dark period" of the 

dimming equipment, it would be necessary 

either to give several pulses or to use a 

complicated programmer with adjustable 

time-delay circuits. 

Curtain and Masking Motors: In 

nearly every theatre, the motors for the 

curtains and masking adjustment are operated 

by means of pushbuttons. Often, however, 

pushbuttons exist only for the extreme 

positions and there is a stop button with 

which the projectionist stops the curtain 

and the masking by eye at the intermediate 

picture sizes. Sometimes there is a handoperated 

pre-selection switch for the various 

aspect ratios. The programmer cannot control 

such an equipment unless for each aspect 

ratio there is a relay and stop switch. 

After all the required equipment conditions 

for automation have been investigated, 

the next important consideration is program 

length. Can the existing projectors handle 

the entire film program? 

Projectors equipped with 2.000-foot or 

3.000-foot magazines never can. With projectors 

having 6,000-foot magazines, it 

would be possible provided that all the films 

would be in the same aspect ratio or that 

the complete main feature would not be 

longer than 6,000 feet. 

In practice, however, main features are 

usually longer and, in nearly every program, 

there is a short subject of aspect ratio other 

than the main feature and than the rest of 

the sustaining program. Under such conditions, 

at least one of the projectors should 

be equipped with a lens turret and an automatic 

aperture-plate changer. 

Often it is not possible to equip older 

projectors with these devices. If it is possible, 

it can practically never be done in the 

projection booth as the projector has to be 

returned to the manufacturer and hence is 

out of use for a considerable time. Moreover, 

it is an expensive affair. But even if 

the projectors are equipped with lens turrets 

and 6,000-foot magazines the projectionist 

has to be in the projection booth 

even if the program is only slightly longer 

than 2'A hours, in order to change the reels 

during the performance. 

RotoMatic "No-Rewind" Equipment 

All these inconveniences are obviated if 

one of the projectors is equipped with a 

RotoMatic system which can accommodate 

more than 20.000 feet of film, i.e. a program 

of a duration of about four hours. 

In that case, the main feature and the 

films of the sustaining program having the 

same aspect ratio as the main feature, e.g. 

wide screen, are placed on the RotoMatic 

with its associated projector, and the rest 

of the sustaining program on the second 

projector, which then is arranged for the 

other aspect ratio, e.g. CinemaScope. 

Lens turrets and change of aperture plate 

arc then unnecessary provided that the program 

is restricted to only two aspect ratios. 



^faflHg 

LIGHTS UP YOUR 

— Puts real showmanship 

into every production, 

large or small. 

# TROUPER — A small, high intensity arc spotlight, designed for throws of 100 feet or more, 

for use in theatres, auditoriums and night clubs. Self-contained power conversion unit in base 

draws only 10 amperes from 110-voll A.C. outlet. Produces a crisp, snow-white spot. The spot 

it variable from a minimum of IS inches (head spot) to a maximum of 75 feet (flood). Accessories 

include a Lobsterscope for creating stroboscopic effects, a filter for reducing color temperature 

to 3200 

Kelvin, and an Ultra Violet filter. 

• KALEIDOVIEW — The newest way of entertaining with a constantly changing 

kaleidoscope of color. The Strong Kaleidoview Projector provides a brilliant 

display of ever changing colors. 

Perfect for small theatres for use during intermission, 

prior to show time or in lobby area as an added attraction. Perfect 

too, for Trade Shows, Night Clubs and Amusement Parks. Spectacular effects 

can be obtained by projection on screens, walls, ceilings, floors and outside 

building walls. Features quick change color wheel assembly, unique stop 

action control, professional lens and mirror system. 

KALEIDOVIEW 

Gives added 

sparkle to your 

presentations. 

• SLIDE PROJECTOR — Projects 2" x 2" and VU" x 

to pictures of a size and snow-white brilliancy comparabl 

finest theotre projection. Remote control changer available. 

• TROUPERETTE II — Features a Quartz-Bromine Halogen Lamp 

and is designed for use in small theatres, night clubs and TV studios 

where the tremendous volume of light from an arc is 

not required. 

Provides dramatic lighting effects. Color boomerang permits 

six quick changes of color to create desired moods. 

• SUPER TROUPER — The perfect high intensity arc spotlight for 

throws of 100 feet to 400 feet for large theatres, auditoriums and 

arenas. The Super Trouper will supply to a presentation that essential 

sparkle that it obtainable only with the use of high 

sity arcs. Equipped with a dimming control for gradually fading 

out the light. Self-contained power supply. 

SINGER r, 

IE 


MAXIMUM VALUE! 

That's what you receive when you buy American Desk Theatre seating. 



The American Desk choirs are designed and engineered 

by experts to provide beautiful and comfortable 

seating requiring an absolute minimum of 

maintenance. Seats are of arch-spring and preformed 

polyurethane foam pad construction. The 

foam padded backs are compound curved for proper 

back support and gracefully contoured to provide 

more knee room than other similar chairs. A wide 

variety of fabrics, decorative end panels, and 

colors are available to assure professional design 

harmony. The handsome styling and comfortable 

seats and backs will pleas: even the most discerning 

patron. 

If you would like further information concerning 

American Desk's great line of theatre seating, or 

Series 2415-04F 

assistance in planning your seating for th. best 

possible chair spacing and sight lines, please write 

AMERICAN DESK MANUFACTURING COMPANY 

TEMPLE, TEXAB 7BB01 

Close-up of Norelco programmer for 

automated theatre operation. Punched 

program card is placed in holder in upper 

center of panel. Pulses from the various 

theatre equipment are sensed by the 

programmer and the succeeding part of the 

program activated in accordance with the 

schedule pre-punched in the program card. 

The control panel also contains start and 

stop buttons and indicator lights. 

Coming June 7: 

DRIVE-IN 

DEVELOPMENTS 

ISSUE 

Advertising Deadline: May 21 

BOXOFFICE-MODERN 

THEATRE 


which nowadays is possible with practically 

all 35mm film programs. Only if one wishes 

to combine 35mm films with a 70mm main 

feature is it necessary to equip the normal 

35mm projector with a lens turret and to 

have automatic rewind equipment available, 

suitable both for 35mm and lor 70mm 

films. 

Besides its large film capacity, the Roto- 

Matic equipment has the following advantages: 

1. At the end of the program, the film 

does not have to be rewound so that it 

can be threaded again immediately. 

Consequently, the pause between performances, 

which otherwise would 

have to be approximately 20 minutes, 

is reduced to five minutes if there is 

only one projector, and zero if one or 

more of the short subjects are projected 

on a second projector. 

2. Long life of the print, since the low 

constant traction on the film and the 

horizontal position of the film disks 

avoid the rubbing of the windings over 

each other and because the film need 

not be rewound. 

Choosing a Programmer 

When all the points mentioned above 

have been studied, and the necessary adaptations 

have been made, a programmer may 

be installed. With the selection of the programmer 

the following has to be investigated: 

1. Whether it can fulfill all the functions 

required to control the equipment: 

2. Whether it is sufficiently versatile to 

comply with all the wishes of the 

manager with regards to the program 

sequence; 

3. Whether it can be adjusted to the desired 

program in a minimum of time 

and with the least possible errors. 

The Norelco programmer has been designed 

with the above requirements in view, 

thereby presuming that during the whole 

program there is always one machine func- 


tioning—cither a tape recorder or a film or 

a slide projector—and that each of these 

can supply a signal at the end ol its pro 

gram, either a magnetic pulse recorded on 

the tape or via contact strips on film or 

slid.-, fliese signals are led into the programmer 

and initiate the succeeding part 

the program. 

The first pulse applied to the programmer 

is given manually by pressing the program 

start button at a central control point which 

can be at a remote station, such as in the 

boxoffice. I his pulse operates specific relass 

in the programmer, which activates 

the preliminary music source. 

The next signal is produced by a magnetic 

pulse recorded on the tape at the end of the 

preliminary music. This pulse is scanned b\ 

the "slide-synchronizer" and transmitted to 

the programmer where it is converted into 

signals to start one of the projectors, ignite 

the light source and start the motors for 

opening the curtain, masking and dimming 

the 

lights. 

I he theatre manager may wish to start 

the film program himself and not to have it 

depend on the duration of the prcliminarv 

music. This might occur because he wishes 

to postpone the beginning of the program 

to accommodate remaining patrons waiting 

to buy tickets. In this instance, the pulse on 

the tape can be omitted, and instead a 

pulse 

can be given at the desired moment by 

pressing a second button at the central control 

point. 

So far only single pulses have been mentioned. 

In reality . each pulsing is the result 

of two pulses produced by means of two 

contact strips on the film or by double 

pulses on the tape. 

These pulse sources are spaced apart in 

such a way that the time between the two 

pulses is approximately seven seconds, the 

time elapsing between the signaling of the 

motor-start cue and of the changeover cue. 

Each pulse initiates a number of functions. 

At the start of the first film, for example, 

the first pulse controls the light source and 

the projector and dimming motors; the second 

pulse opens the dowser, switches to the 

projector now running at the rated speed, 

stops the tape recorder, switches on the 

motors for curtains and masking and dims 

curtain lighting. 

As the contact strips on the films are a 

vulnerable point in the automation, the 

Norelco programmer is provided with a 

"Tail sale" circuit. II alter the prescribed 

seven seconds a second pulse is not given, 

this pulse is produced in the circuit itself: 

simultaneously, however, an alarm signal is 

given in the central control station, thus 

drawing the attention of the technician to 

the absence of a contact strip. 

When the single start signal is given from 

the central control station, the "fail sale" 

circuit always produces the second pulse. 

and the alarm signal then serves as a confirmation 

that the first pulse has been received 

and the second one automatically 

has been given. 

The use of two instead of one contact 

strip has the advantage that a poor or a 

missing contact strip can never be the cause 


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maximum the film can withstand. 

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------«• 

Dictaphone 

BoxG9. 120 Old Posl Road, Rye, New York 10580 

Please send me full information about the Ansafone 520. 

Ansafone and Dm. 

slcicduadcii 

BOXOFFICE :: May 10, 1971 33


D&D not only makes the 

best showing with its 

superior facing (STEEL 

SHEETS FULL LENGTH OF 

YOUR PICTURE) but 

a D&D screen 

makes the 

best 

showing 

X 

\ 

in all of our services. Like 

10 days or less 

to replace your screen, 

exclusive designs by 

registered steel engineers. 

When it comes to 

drive-in theatre screens 

For more information, write to: 

we really make a showing. 

GENE TAYLOR 

HO r\ THEATRE SCREENS, INC. P.O. Box 4042 

UOiU Overland Park, Kansas 66204 (913) 649-7116 

BUf4t P^xuLicii 

I3I9 W. I2th Place • Los 

Angeles, Calif. 900I5 

Phone (213) 747-6546 

11D - SIGN li 

PLASTIC CHANGABLE LETTERS 

SIZES -6", 8", 10", 17", 24" - FOR 7" C.C. TRACK 

ALL STANDARD COLORS AVAILABLE 

"STYLE ll 

ALUMINUM ANODIZED TRACK 

11 

SPECIFIC ll 

PLASTIC TRACK 

IMMEDIATE DELIVERY - FREIGHT ALLOWANCE 

East Coast Distributor: CROWN MOTION PICTURE SUPPLY, INC. 

k 146 East 151st Street, Bronx, N.Y. 10451 -212-635-2564 

( 'ontinued from preceding page 

of an interruption in the program. At most, 

it may cause a delay of some few seconds 

at the beginning of the succeeding part of 

the program. 

In practice it has been found that in 

some automated theatres, one has so much 

confidence in the reliability of the contact 

strip system that the second contact strip 

is omitted. Hence, it is always left to the 

"fail safe" circuit to give the second pulse. 

For the rest, the programmer can be 

considered as being a railway yard with a 

large number of switching points. These are 

relays and microswitches. An incoming 

pulse switched to the equipment to be 

is 

controlled via the relays and microswitches 

which have been set to definite positions. 

The microswitches are either pressed or not 

pressed by punched cards, depending on the 

program chosen. 

The program book supplied with the programmer 

contains examples of punched 

cards for 167 different programs. At the 

planning of automation, the theatre manager 

determines in conjunction with his supplier 

the normal sequence of the program 

in his theatre, and a number of punched 

cards are prepared that cover the various 

programs. As a rule, no more than ten 

punched cards are necessary. 

Ai the change of program, the technician 

then need only determine the sequence of 

the new program, and put the appropriate 

punched card into the programmer. If a program 

does not correspond with the prepared 

punched cards, he can find out with the aid 

of the 167 program possibilities which 

punched card does. He can then make this 

punched card, insert it into the programmer, 

and use it whenever such a special program 

presents itself again. 

Of course, the same result would be obtained 

if, with the aid of the program book, 

a number of switches were pre-set to specific 

positions or if a large number of plugs 

were to be inserted into a matrix. This however 

would require much more time, and 

increase considerably the risk of errors and 

miscues. 

Although it is theoretically possible to design 

a programmer that could cover every 

imaginable program possibility, the cost of 

such an apparatus and the complexity of 

operating it would make it impractical. It is 

therefore much more desirable to set reasonable 

limitations on the number of programming 

possibilities. 

To 

\ane Announces Plans 

Purchase Strong Electric 

It was announced Thursday, April 29th 

by the Holophane Co., Inc., New York 

City, that an intent to purchase agreement 

has been reached with The Singer Co. to 

buy one of its subsidiaries, The Strong 

Electric Corp., Toledo. Ohio. 

Sixty-five per cent of Holophane's production 

is in items that are assembled into 


I 

complete lighting fixtures for use in commerce 

and industry, whoofe and hospitals, 

and outdoor locations such as parking lots 

and streets. 

The Strong Electric Corp., a leading 

manufacturer of high-intensity light sources 

for use in motion picture projection, theatrical 

stage lighting and the graphic Bits 

industry related fields, and would continue 

operation with no change in personnel as 

a wholly owned subsidiary of Holophane. 

At the same time, Arthur J. Hatch. 

president of Strong Electric Corp„ announced 

that the UAVV Local 12 union 

which has been on strike since February 

15 ratified a new 3-year contract with the 

company April 28th. The company expected 

to resume normal operations the week of 

May 3. 

Bal/antyne Offers Booklet 

A new and comprehensive booklet on the 

hottest subject in theatre operation and 

technology, automation, is now available 

from Ballantyne of Omaha. 

Entitled "A Sensible Way to Automation." 

the lengthy booklet puts the present 

automation problem in perspective in a 

study of film length, and then shows how 

Ballantyne's new PRO-35 projector fills the 

role of an easy, low cost answer. The PRO- 

35 allows automation with or without transport 

equipment, without rewinding and without 

rethreading or refocusing. 

As the first new American projector in 

25 years, the PRO-35 was specifically designed 

to meet the demands for automation 

and simplicity in small or multi-theatre 

complexes. Built-in sensors and sophisticated 

control systems are integrated in the 

uncluttered design. The PRO-35 carries a 

five-year warranty, unique in the motion 

picture industry. Unlike any other projector, 

it is driven from the intermittent in the 

projector and not from the soundhead. 

The booklet also gives extensive details 

on sound systems service and pricing policies. 

It can be secured by writing Ballantyne 

of Omaha, 1712 Jackson St., Omaha, 

Nebraska 68102. 

Marble 

Carbon Production 

Reaches 100 Million Mark 

The Carbon Products Division of the 

Marble Co., Nashville, Tenn.. has produced 

its 100.000.000 ( 100-millionth) "Double 

Eagle" carbon, according to an announcement 

from division general manager Paul 

E. Adams. 

"Since moving our world headquarters to 

Nashville three years ago. volume has increased 

300 per cent and with our increased 

distribution and production we are 

well on our way toward 200- million. Many 

of the largest theatre circuits and hundreds 

of individual theatres use Double Eagle 

Carbons." Adams said. 

James V. Blevins, president of the Mar- 

Contimted on following page 

OTHER PEOPLE'S SPECIALS ARE OUR 

REGULAR PRICES 

PATENTED AUTOMATIC 

SOUND CUT-OFF SPEAKERS 

No more worry about customers turning off 

speakers. No more complaints from neighbors. 

Drive-in's patented speaker automatically cuts 

off sound as speaker is replaced in basket 

or junction box. New exclusive design prevents 

damage to amplifier and requires no 

conversion. 

No mechanical parts to maintain • Knurled shaft volume control 

• 6 ft. neoprene coiled or straight cord 

iclusively Manufactured By 

DRIVE-IN'^*? 

Mfg. Co, Inc. 

City, Kansas 66101 . (913) 321-3978 

Coming June 7: 

DRIVE-IN 

DEVELOPMENTS 

ISSUE 

Advertising Deadline: May 21 

BOXOFFICE-MODERN THEATRE 

NEW GOLDEN 

Blvd.. Kansas Citv. Mo. 64124 

MIST 

Tastes better than butter 

REDUCE POPCORNCUP 

FLAVORING COSTS 

AND MORE 

Vz 

* 

NO REFRIGERATION Needed 

* POURS FREELY at all times 

* Will NOT FOUL Equipment 

* Will NOT SPOIL 

..., samples 

and nearest dealer, 

|Web Sales, 

1816 Holf St., S.W. 

Ltd. 

I Washington, D. C, 20024 

(202) 546-3228 

I Name 

Company 

Address 

I City ! 

Supplied 

By 

May 10, 1971

MARBLE CARBON PRODUCTION 

Paul E. Adams, left, general manager of the 

Carbon Products Division of The Marble 

Co., and James V. Blevins, Marble Co. 

president, as they prepare to ship the 

100-millionth "Double Eagle" carbon the 

firm has produced. 

ble Co., says the export division of this 

firm has shown a continuing increase in 

output. "We now maintain warehouses in 

all major U.S. ports with Nashville as our 

central distribution point, and we ship 

Double Eagle carbons to about 16 foreign 

countries," Blevins said. 

Academy Honors Sylvania

i 

5. 

"NCE 

CAN 

; 

Supurdisplay, 

CONDE NSED INDEX OF PRODUCTS 

ATTHACTION BOARDS 4 LETTERS 

Bevelile Mfg. Co. 

National Identification Co. 

Sign Products 

BOXOFFICE MATCHED EQUIPMENT 

Drive-In Theatre Mig. Co. 

BOXOFFICES 

Selby Industries. Inc. 

BUTTER CUPS FOR POPCORN 

tdispla fate Sal, 

BUTTER OIL FOR POPCORN 

Da. 

Inc. 

Odell Concession Spe 

BUTTER SERVERS 

Supurdisplay. Inc.. Server Sal< 

CARBONS 

Lorraine Arc Carbons Div.. Ca 

International Carbide Corp. 

CARBON SAVERS 

Cali Products IS 

CARPETS 

National Theatre Supply Co. 11 

DRINKS. SOFT 

Dr Pepper Co. 29 

DRIVE-IN BOXOFFICE CASH CONTROL SYSTEM 

EPRAD. Inc. 7 

DRIVE-IN CAR COUNTER 

EPRAD, Inc. 7 

DRIVE-IN THEATRE DESIGN 

Ballantyne Insls. 4 Elects., Inc. 16 

Drive-In Theatre Mig. Co. 19. 35 

Selby Industries. Inc. 21 

DRIVE-IN THEATRE EQUIPMENT 

Ballantyne Insts. 4 Elects.. Inc. 16 

Bevelite Mig. Co. 20 

DSD Theatre Screens 34 


EPRAD. Inc. 7 

Norelco . 23 

North American Philips Co. 5. 23 

Projected Sound. Inc. 24 

Selby Industrie-. Inc. 21 

FILM CEMENT 

Fisher Mig. Co. 27 

FIREWORKS DISPLAY 

Liberty Display Fireworks Co., Inc. 18 

FLAME PROOFTNG. DRAPERIES, SEATS 

Seating Corp. of N.Y. 19 

HEATERS. IN- CAR 

Rallantyne Insts. 4 Elects.. Inc. 16 


EPRAD. Inc. 7 

JUNCTION BOXES 


EPRAD. Inc. 7 

Projected Sound. Inc. 24 

LIGHTING. DRIVE-IN THEATRE 


MINIATURE GOLF COURSES 

Lomma Enterprises, Inc. 19 

MOSQUITO REPELLANT 

Pic Corp. 25 

PAINT FOR DRIVE-IN SCREENS 

Drive-In Theatre Mig. Co. 19, 35 

Selby Industries. Inc. 21 

Spatz Paint Industries. Inc. 32 

PAINT FOR SEATS 

Spati Paint Industries. Inc. 32 

POPCORN EQUIPMENT 4 SUPPLIES 

Cretors 4 Co. 18 

Web Sales Ltd. 35 

PROJECTION LENSES 

Bausch 4 Lomb. Inc. 15 

Kollmorgen Corp. 2 

Norelco 5. 2 3 

PROJECTOR PARTS 

LaVeizi Machine Works 13 

PROJECTORS 

Ballantyne Insts. 4 Elects.. Inc. 16 

Norelco 5, 23 

North American Philips Co. 5. 23 

RECTIFIERS 

C. S. Ashcralt Mfg. Co. 36 

Strong Electric Corp. 31. 33 

REFLECTORS 

Strong Electric Corp. 31, 33 

REWINDS. AUTOMATIC 

Skidmore Engineering 17 

' 

- 

p«ge 

Poge 

SC v5FM^c T ? W J?r? X fT1CES

about PEOPLE / and PRODUCT 

Dr Pepper Co.'s board of directors 

upped its second quarter dividend payment 

from 9 cents to 10 cents per share, it was 

announced in Dallas. Payable June 1 to 

stockholders of record May 20, it becomes 

the 166th consecutive quarterly dividend 

paid by the company. 

The Dr Pepper board also approved the 

appointment of John R. Albers as vice- 

BOXOFFICE-MODERN THEATRE 

tive for Campbell-Mithun. Inc. In 1964 he 

joined Grant Advertising a> vice-president 

and account supervisor on the Dr Pepper 

account. At the time Grant was handling 

Dr Pepper's national advertising. 

In 1965 Albers joined Knox Reeves Advertising 

and the following year became 

chairman of the board, secretary-treasurer 

of Zapata International, Inc. In November 

Send me more information about the products and articles checked on 

the reverse side of this coupon. 

Theatre or Circuit 

Mills. Alberto Culver and Pillsbury. With 

Grant, in addition to Dr Pepper, he handdied 

Comet Rice and Burrus Mills (Frozen 

Foods Div.). He will join Dr Pepper's national 

headquarters organization in Dallas. 

Young & Rubicam. Inc., of New York 

currently handles Dr Pepper's national advertising. 

Refreshment concession food-service operators 

in all fields can look forward to 

an outstanding program of both business 

and social events at the forthcoming Western 

Regional Conference and Seminar being 

president-advertising for the company. Albers 

sponsored by the National Ass'n of 

1969 he became president of Albers-Gale 

which he held 

assumed his post with the company on Enterprises, Inc., position 

Concessionaires at the Sheraton Airport 

May 1. 

until coming to Dr Pepper. 

Inn, Harbor Island, in San Diego, Calif., 

Albers brings to Dr Pepper an extensive With Knox Reeves and Campbell-Mithun. 

June 13-16. 1971. 

background in advertising beginning in he worked as account executive on a number 

The committee on arrangements headed 

of major accounts including General 

1959 when he worked as account execu- 

by Al Lapidus, Al Lapidus Popcorn Co., 

Los Angeles, Calif., NAC Western Regional 

Vice President and Conference Co-Chairman, 

assisted by Shelley Feldman, Ogden 

Foods. Inc., Los Angeles, Calif., also Conference 

Co-Chairman, and Andrew S. Berwick 

jr.. Wright Popcorn & Nut Co., San 

Francisco, Calif., NAC President, Harold 

F. Chesler, Theatre Candy Dist. Co., Salt 

Lake City, Utah, NAC Director-at-Large, 

Leonard Lowengrub, Pacific Theatres, Los 

Angeles, Calif., and Ed Ohler. Servomation- 

Duchess. San Diego, Calif., are currently 

working on setting up the conference. 

Seating er Car Capacity 

State Zip Code 

^ Fold olong this line with BOXOFFICE address out. Staole or tape closed 

SEND US NEWS ABOUT YOUR THEATRE, YOUR IDEAS 

We'd like to know about them and so would your fellow exhibitors. 

If you've installed new equipment or made other improvements in your 

theatre, send us the details—with photos, if possible. Or if you have 

any tips on how to handle some phase of theatre operations, concessiens 

sales, etc.—faster, easier or better—let other showmen in on them. Send 

this material to: 

± Fold olong this line with BOXOFFICE oddress out. Stople 

BUSINESS REPLY ENVELOPE 

First Class - - Pormit No. 874 Section 34.9 PL&R Kansas City, Mo. 

BOXOFFICE-MODERN 

The Editor 

MODERN THEATRE 

THEATRE 

Stanley S. Briggs, Lagoon Corp.. Salt 

Lake City, Utah, has been appointed to 

the Board of Directors 

of the National 

Ass'n of Concessionaires, 

representing the 

Diversified Concession 

Operator Segment 

of the Association, 

it was 

1^ 

announced 

by NAC 

/# -i.jjHj President Andrew S. 

Berwick jr.. Wright 

(ft j££ | 

P°Pc ° rn & Nut Co ' 

Stanley S. Briggs 

San Francisco. 

He fills the unexpired term of an existing 

vacancy on the NAC Board of Directors. 

Briggs, 29. joined Lagoon Corp. in 1965. 

and in addition to being Manager of the 

Food Division, which operates the concession 

at Lagoon Amusement Park, is also 

Manager of Utah Food Service, the catering 

arm of Lagoon Corp. 

He holds a Bachelor of Science Degree 

from the University of Utah and is currently 

doing graduate work on his Master's 

Degree in business administration at the 

University. Briggs also attended summer 

classes at Cornell University. 

Briggs is a member of the Utah Restaurant 

Ass'n and the Utah Ass'n of Stewards 

and Caterers. He resides in Salt Lake City, 

Utah, with his wife, Linda, and son, Mark. 

Berwick, in commenting on the appointment, 

stated: "We are pleased to welcome 

Mr. Briggs as a member of the NAC Board 

of Directors. He is a very knowledgeable 

executive in the field of concessions and 

is highly qualified to serve the Association 

in the capacity to which he has been appointed." 

• THIS SIDE OUT 

825 Van Brunt Blvd. 

KANSAS CITY. MO. 64124 


( Catholic 

• ADLIRD * fXPLOITiPS 

• ALPHABETICAL INDEX 

• EXHIBITOR HAS HIS SAY 

• FEATURE RELEASE CHART 

• FEATURE REVIEW DIGEST 

• SHORTS 

RELEASE CHART 

• SHORT SUBJECT REVIEWS 

• REVIEWS OF FEATURES 

• SHOWMANDISING IDEAS 

THE GUIDE TO^BETTER BOOKING AND B U S I N E S S - B U I L D I N G 

BATON ROUGE SWAMPED BY 

COLD TURKEY' BALLY 

Extensive Coverage by All Media Provides Immeasurable Publicity 

The city of Baton Rouge, La., was recently 

treated to some real ballyhoo in 

connection with the showing of "Cold 

Turkey" at the Broadmoor Theatre. Mayor- 

President of Baton Rouge. W. W. "Woody" 

Dumas, joined in the festivities by proclaiming 

the opening day of the movie to 

be "Cold Turkey Day." The Mayor asked 

all Baton Rougeans to join him in the 

"Battle of the Butt" on this day. News of 

the Mayor's proclamation was advertised 

well in advance of the playdate by every 

television station, radio station and newspaper. 

The weekly publications in Baton Rouge 

Commentator, What's Happening 

and the North Baton Rouge Journal) 

carried a picture of the Mayor presenting 

Miss Fran Landry, director of advertising 

for the Broadmoor Theatre, with the proclamation. 

The publications also carried pictures 

and publicity material on the movie. 

It was arranged for Mayor Dumas to 

make a special broadcast from radio station 

WIBR on the morning of the film's opening 

day to read the proclamation and tell 

of his actual experiences going "Cold 

Turkey." The Mayor also personally recommended 

that the movie be seen by everyone 

in the Baton Rouge area. 

Challenges to quit smoking during the 

week of the run of "Cold Turkey" were 

issued to the local disc jockeys to "Quit 

smoking for one week ... for your country 

.. . for your honor ... for five free 

passes to the Gordon and Broadmoor Theatres." 

The disc jockeys were quick to 

capitalize on the promotion and asked their 

listeners to call in and tell of their problems 

in going "Cold Turkey." Several disc 

jockeys actually quit smoking and told of 

their plight often over the air. This was 

hilarious to the listeners and to the fellow 

disc jockeys and accounted for an immeasurable 

amount of free advertising. 

Brian Wilson, of the WIBR Early Bird 

Club Show, centered his entire show around 

"Cold Turkey" and asked all of the Early 

Birds to join him in the "Battle of the 

Butt." He had "Cold Turkey Time" on the 

show for two weeks and asked the Early 

Birds to call in and tell of their troubles 

going "Cold Turkey." He was given a radio 

transcription of "Cold Turkey" and played 

it at least once every half hour. 

As a reward to the Early Birds for going 

Some of the 400 Baton Rougeans who 

attended "Cold Turkey" theatre party. 

"Cold Turkey." Miss Landry arranged to 

have a theatre party for them. The party 

was a tremendous success, with over 400 

Early Birds in attendance. As an extra 

treat, Miss Landry arranged to get empty 

cigaret cartons from the Baton Rouge Cigaret 

Co. to serve free popcorn in to the 

Early Birds. Brian Wilson, WIBR station 

manager Bob Earle, Miss Landry and Gordon 

Ogden. director of advertising for the 

Ogden-Perry chain, conducted ceremony 

on the Broadmoor Theatre stage congratulating 

the Early Birds for going "Cold Turkev." 

Another idea which proved to be successful 

for the "Cold Turkey" promotion was 

the placing of teaser ads in the newapapea 

Ear a one-week period. The ads said: "Ever 

gone 'Cold Turkey'? Call 927-702." When 

someone called this number, a recorded 

message would answer with the "Cold 

Turkey" radio transcription and an announcement 

giving theatre and playdate information. 

This proved to be highly successful, 

with over 200 persons calling each da\ 

for a total of about 1,400 calls. 

All in all. this well-rounded promotion 

brought in excellent boxoffice and was a 

lot ol tun for everyone involved. 

Excellent Promotion 

For 'Mad Housewife' 

For his 

promotional campaign for "Di.ir\ 

of a Mad Housewife," Harold Boudreaux, 

manager of the Charles Cinema. 1 akc 

Charles. La., knew he had to go all out 

Competition was a rodeo, and being in 8 

country-western town. Boudreaux knew he 

needed something to break up that type of 

excitement. Boudreaux reports that the eontest 

he came up with had a prolonged effect 

and the complete run of the film was verj 

good. 

First. Boudreaux offered KLOU, a local 

lop-40 radio station, a chance to give awa\ 

a prize over the air. In return the theatre 

was to get 60 free spots for "Mad Housewife" 

and 60 promotional spots for the eontest. 

The station was happy to go along. 

The Waterfall, one ol the newest and 

finest restaurants in lake Charles, was then 

contacted. Boudreaux ottered to use the 

restaurant's name in the 60 promotional 

spots in return for dinner for two people 

on a Tildas night. The restaurant agreed, 

but set a limit ol $15.00 on the meal. 

The local Kamada Inn \lotcl was talked 

(Continued on following page) 

BOXOFFICE Showmandiser :: May 10, 1971 — 67

Key Elements in 'Caesar Campaign 

Are Lobby Decorations and Costumes 

Manager Bob Cribbs poses with costumed staff 

in the lobby of the Fox Theatre. 

For the engagement of "Julius Caesar" 

at the Fox Theatre in Covina. Calif., manager 

Robert Cribbs and his staff came up 

with a well-rounded promotion. 

Pre-opening ads were placed in area high 

school and college newspapers as well as 

in the Daily Tribune, the theatre's regular 

means of advertisement. 

Cover letters and heralds were mailed to 

84 high schools, junior highs and colleges in 

the East San Gabriel Valley area, and 

phone calls to the appropriate departments 

in each school followed each letter. Basically, 

the English departments were contacted 

and asked to form groups for special performances 

at group rates. 

Mac/ Housewife 

(Continued from preceding page) 

into donating a free weekend for two in 

return for being mentioned in the spots. 

Boudreaux then went a little further and 

got free meals for two days from the 

motel's 

restaurant. 

The whole idea of the campaign was to 

find the "maddest housewife" in the area. 

Upon finding her, she would get a weekend 

to get away from it all. Naturally this was 

for her and her husband; no kids. The radio 

Station, every hour on the hour for five 

days, broadcast the following message: 

"Housewives: Don't go mad. Be a finalist 

in the 'Mad Housewife' contest sponsored 

by KLOU and the Charles Cinema. You 

may win a get-away-from-it-all weekend 

for you and your husband. Listen for your 

opportunity throughout the day to call and 

become a "Mad Housewife' finalist. If you 

Carole, 

Debt and Carol 

On the weekend just prior to the opening 

of the film, one of the staff members. 

dressed in a Roman toga, circulated heralds 

at the busy Eastland Shopping Center in 

West Covina. She answered questions and 

plugged the show in every instance. 

The staff then put their heads together 

and came up with cardboard pillars made 

to resemble Roman columns to decorate the 

lobby. One of the candy girls made togas 

for all the female staff members. The girls 

started wearing them one week prior to 

the opening of "Julius Caesar" and received 

many favorable comments. The staff decorated 

the lobby to create an extra bit of 

excitement for the run of the film. 

Promotion 

win, you get dinner for two at the magnificent 

Waterfall Restaurant. You and 

your husband can check into the Ramada 

Inn for the weekend with all meals furnished, 

and you will see 'Diary of a Mad 

Housewife' at the Charles Cinema. All of 

this as the guest of KLOU and the Charles 

Cinema. Listen every hour and you could 

win." 

Five or ten minutes after the message 

was broadcast the disc jockey would ask a 

housewife to call. According to Boudreaux, 

the response was so great that many housewives 

must have wanted to get away. 

The names of all the contestants were 

put in a basket and a winner's name was 

drawn at the end of the fifth day of the 

promotion. Everyone was happy with the 

outcome and the Charles Cinema received 

much free publicity for the engagement of 

"Diary of a Mad Housewife." 

'Barefoot Executive' 

Provides Publicity 

Since kids love animals and parents respect 

Walt Disney films, Richard M. Basford, 

manager of the Cinema Theatre in 

Steubenville, Ohio, felt there could be no 

better way to promote "The Barefoot 

Executive" than to have his own "barefoot 

executive" for the kids to meet. 

One of Basford's candy attendants 

dressed in a chimp costume and donned 

tails and a top hat, plus a big cigar to fit 

the executive image, and rode through the 

downtown area in a chauffeur-driven convertible. 

A 22x28-inch poster on the car's 

bumper gave theatre and playdate information. 

Stopping at various street corners 

throughout the city, the chimp got out of 

the car to greet the curious onlookers and 

passed out handbills to the parents and 

lollipops to the kids. 

The chimp's appearance in the city was 

advertised a week ahead of time on a local 

radio station. As an added feature to the 

promotion, the first 25 people who mentioned 

the radio station's call letters to the 

chimp received a pass to see "The Barefoot 

Executive." The passes, which were 

bananas with labels giving picture and theatre 

credits, were redeemed 100 per cent 

in the first five days of the engagement. 

"The Barefoot Executive" takes time 

out from a hard day's promotion to 

pose for a picture in the lobby of the 

Cinema Theatre. 

When dinner time rolled around, the 

barefoot executive and his chauffeur dined 

at one of the better local restaurants. As 

they were leaving they gave out more 

bananas to the patrons of the restaurant. 

The chimp and his chauffeur then visited 

the local shopping centers so the promotion 

could continue on into the evening. 

They then appeared at the Cinema and 

spent 45 minutes greeting people in the 

lobby who had come to see a late Saturday 

night showing of "Airport." 

Further publicity was provided by distributing 

handbills at local theatres and 

stuffing heralds into shopping bags at a ae 

local Kroger store. 

According to Basford. the entire promotion 

went very well, and the small children 

were thrilled and went away talking 

about how they had actually met "The 

Barefoot Executive." 

BOXOFFICE Showmandiser May 10, 1971

. . Jane 

. . Morgana 

. . "The 

%%W êfi&tt 

Tom McAndrews Is President 

Of Malibu Productions 

Tom McAndrews, tor 13 years vice-president 

in charge of the West Coast office of 

the Ted Bates Advertising Agency, is president 

ol the newly formed Malihu Productions, 

company scheduled to produce feature 

films and television properties. First project 

will be a feature titled "Cactus." based on 

an original screenplay by Terry Kingsley- 

Smith. Dennis Durney of TV will produce, 

with principal photography to start in June 

in Tucson, Ariz., and with director and stars 

to be set soon. Sam Elliott, a principal in 

the firm, will be actively involved in a 

creative capacity . . . John Huston marks 

his first directorial assignment in the U.S. 

in ten years with "Fat City," the Rastar 

Production for Columbia. Ray Stark is producing 

the film, based on Leonard Gardner's 

novel, from Gardner's screenplay. Jeff 

Bridges is topcast with Stacy Keach and the 

film is set to roll in early June in Stockton, 

Calif. . . . Tom Howard, special effects 

chief for MGM-London for the last 20 

star and skiing champion, makes his dramatic 

debut. 

Julie Christie Signed to Star 

In 'Bury Me in My Boots' 

Julie Christie was set by producers Terry 

Dene and Steven North to star in "Bury Me 

in My Boots." filmization of the Sally 

Trench autobiographical novel detailing her 

experiences at the age of 18 on London's 

skid row. Mai Zetterling has been signed to 

direct the film from a screenplay by Miss 

Zetterling and David Hughes. Set to roll in 

October in London, the picture is a joint 

venture of Dene and North's Cinema VI 

Productions and Hemdale, London-based 

entertainment conglomerate . Fonda 

will star in "Tout Vas Bien" ("Everything's 

Terrific") with Yves Montand for producerdirector 

Jean-Luc Godard, who will direct 

the original screenplay which he wrote with 

Jean-Pierre Gorin. for Anouchka Films. 

Filming starts in Paris in September . . . 

Andrew Hagara will star in "Objet d'Art" 

for Montecito Productions, it is announced 

by producer-director-writer Waldo Angelo. 

Hagara plays the title role of a struggling 

young artist who becomes a protege and 

possession of a wealthy lady art collector, 

portrayed by Broadway actress Lorinne 

Vozoff . Clint Eastwood and Don Siegel 

. . 

signed a virtual unknown New York stage 

By 

SYD CASSYD 

actor. Andy Robinson, for his first film role. 

He will play a killer called Scorpio in the 

Malpaso production for Warner Bros.' 

"Dirty Harry," which is shooting in San 

Francisco, with Siegel producing and directing 

and Eastwood starring. 

Andrew L. Stone to Produce 

Film on Johann Strauss 

Andrew L. Stone will produce an as-yetuntitled 

motion picture for Universal from 

his own screenplay based on the life and 

times of composer Johann Strauss, it was 

announced by Ned Tanen, MCA vice-president. 

The project, now in development, will 

be a large-scale production with music. 

Stone co-produced, directed and authored 

"Song of Norway" . . . Negotiations have 

been concluded for Czechoslovakian director 

Milos Forman to make his next film, 

"Bulletproof," for Columbia, it was announced 

by Peter Guber, Columbia vicepresident. 

"Bulletproof" is the second film 

to be made in the U.S. by Forman. It will 

be produced by Buck Henry and Mace 

Neufcld as a Buckmace production and was 

years, has been set by Howard Brandy to 

film the effects for his Hammer-EMI film, written for the screen by Forman and Edward 

"Blood From the Mummy's Tomb," which 

Adler. It is scheduled to go before 

was completed recently at the Elstree the cameras in New York this summer . . . 

Gary Griffen has been assigned Comedian-producer Alan King has acquired 

Studios . . . 

film rights to "The Grandfather," best-seller 

Ski Caper," 

as film 

George 

editor on "The 

Englund-Edward 

Great 

Rissien film for dealing with organized crime in New York's 

Warner Bros., starring Jean-Claude Killy. dress manufacturing industry. King said an 

Englund directs and Rissien produces the intensive casting search will be made for the 

adventure drama in which Killy, Olympic actor to portray the central character, Herman 

the Zayda, and the grandfather's two 

sons, Morty and Nathan. Location work will 

start over the Labor Day weekend on Manhattan's 

Seventh Avenue, in the Catskills, 

Far Rockaway and Miami Beach . . . The 

formation of Basic Empire Productions, a 

Frankovich Charts Two 

For Columbia Slate 

Mike Frankovich announced that he 

has signed directors and has received 

first-draft screenplays for two Frankovich 

productions, "Butterflies Are 

Free" and "Stand Up and Be Counted." 

Jackie Cooper will direct the original 

screenplay by Bernard Slade of "Stand 

Up and Be Counted" set to start in 

September in Hollywood and Milton 

Katselas was set to direct the motion 

picture version of "Butterflies Are 

Free," which he directed on Broadway, 

scheduled to start November 1 in Hollywood. 

Both films are for Columbia Pictures 

release. Leonard Gershe, who 

wrote the stage version of "Butterflies." 

has written the screenplay. Both Cooper 

and Katselas will be making their 

motion picture directorial debuts, although 

both have handled these chores 

in other entertainment fields. 

company dedicated to production of qualit) 

feature films and TV properties for the entile 

family, was announced b) president 

A.F. Raigosa, California land developer and 

chairman ol the board. Dr. Bob Plekker. 

national president ol the Christian Reformed 

laymen's league, will serve as senior 

vice-president and Clancy Grass 111. music 

industry administrator and producer, will 

serve as vice-president in charge ol production. 

Judy Cornwell Joins Cast 

Of 'Gingerbread House' 

Judy Cornwell joins stars Shelley Winters 

and Mark Lester in American International's 

"Gingerbread House." now shooting at 

the Shepperton Studios in London, with 

Curtis Harrington directing for producers 

James H. Nicholson and Samuel Z. Arkoff 

. . . Lionel Standcr will be co-starred as 

Baccala, big daddy of Brooklyn mob action, 

in MGM's "The Gang That Couldn't Shoot 

Straight." produced by Irwin Winkler and 

Robert Chartoff and based on Jimmy Urcs 

lin's best-selling spoof of the syndicate His 

appearance as a veteran gangster whom 

bungling insurgents try to blast from a place 

of eminence will be Stander's first in an 

American film in seven years. He has been 

living and working in Rome for five years. 

Leigh Taylor-Young and Jo Van Fleet 

have been signed for important roles in the 

picture, which is being directed by James 

Goldstone from Waldo Salt's screenplay. 

Tom Miller is unit publicist for the film . . . 

Renee Taylor and Joseph Bologna, who 

wrote the screenplay for 20th-Fox's "Made 

for Each Other," will play the leading roles 

in the comedy, which started filming in 

New York April 26. The husband-and-wife 

team portray a couple from different ethnic 

backgrounds who have an off-beat and 

hectic courtship. "Made for Each Other" 

is a Wylde Films production, directed by 

Bob Bean and produced by Roy Townsend 

. Twiggy, world famous fashion model, 

turns film star to play the lead in Ken Russell's 

film of "1116 Boy Friend" for MGM. 

Production starts this month on location 

in a Portsmouth Theatre. 60 miles south ol 

London. The international hit musical, to 

be produced and directed by Russell from 

his own screenplay adapted from the musical 

by Sandy Wilson, is a gently satirical 

story relating the personal lives of a group 

of repertory players who present their own 

production of "The Boy Friend" . George 

Segal has been signed to co-star with Robert 

Redford in 20th" Century- fox's The Hot 

Rock." which starts filming the week of 

May 17 in New York City, it was announced 

by Elmo Williams, vice-president. 

worldwide production . Hot Rock," 

a comedy-adventure involving a quartet o( 

master thieves in a quartet of jewel capers, 

will be directed by Peter Yates from William 

Goldman's screen adaptation of Donald 

Westlake's best-selling novel. Goldman 

won an Academy Award last year for his 

original screenplay of "Butch Cassidy and 

The Sundance Kid" . King, one 

of the top jazz singers, has been signed to 

portray Mama Corleone in Paramount's 

"The Godfather." starring Marlon Brando. 

BOXOFFICE Showmandiser :: May 10, 1971

BOXOFFICE BAROMETER 

This chart records the performance of current attractions in the opening week of their first runs in 

listed. the 20 key cities checked. Pictures with fewer than five engagements are not As new runs 

are reported, ratings are added and averages revised. Computation terms of percentage is in in 

relation to normal grosses as determined by the theatre managers. With 100 per cent as "normal," 

the figures show the gross ratings above below that mark. (Asterisk * denotes combination or bills.) 

a

...Svensk 

...Cambist 

Brandon 

. BV 

Katilal 

. Maron 

. . Toho 

£ W BE WW U I U L J f 

guidance suggested); R Restricted, with persons under 1 

An interpretive analysis of lay and tradepress reviews. Rui 

and minus ining timo is in porenthescs. The plus ^-v m 

'» regularly, (ft is for CinemaScopc; p Ponovision; M/ M 

denotes BOXOFFICE Blue Ribbon Award, Color // J? 

crol Audiences; ^P—AII 

K 

ages admitted pa 

§£< + 

6 not admitted unless accompanied by por.nt or 

Natio ional Catholic Office (NCO) ratings: Al— Unob f ^ 

ons; B— Objcctionobli 

Adolcs 

m u m m mw 

UiP lAf M mm WW 

m± m ~, m m, mm 

H I fl C T 

»r I W fc «^ 1 

signs indicate degree of merit. Listings cover current review 

rhot^groph,. Motion Picture Ass'n MrA: ravings: u —ben 

— 

Techniroma; Other anamorphic processes. Symbol U 

(8 s mm m 

jectionable for General Patronage; A2—.Unobjectionable f 

adult guardian; i£— Persons under 16 not admitted. 

Adults; A4—Morally Unobjectionable for Adults, with Re 

FEATURE CHART. 

AND ALPHABETICAL INDEX 

Very Good; - Good; rated 2 pluses, as 2 minuses 

£ III 

—A— 

iilliilillliifl! 

+ tt + 6+1- 

4353 ©Alex in Wonderland (109) F MGM I- 4-71 r B 

i_ Ambush. The (Incident at Blood Pass) 

(115) S W Mlfu "« 1-18-71 

4372 ©Andromeda Strain, The 

(131) p SF Unit 3-15-71 S3 A2 

4381 OAnd Soon the Darkness 

(98) Sus Levitt-Pickman 4-19-71 GP A3 

Ei 4347 ©Aristocats, The (78) An MC 12- 7-70 Al 

—B— 

©Baltic Tiauedy. A (Baltutlamningen) (108) 

Semi-uoc . Filmindustri 1-4-71 

4367©Baretoot txecutive. The (95) C BV 3- 1-71 SI Al 

4359 ©Battle of Neretva 

(112) £> War AIP 2- 1-71 ifii A2 

4385 ©Beast in the Cellar, The 

(104) Ho Cannon 5- 3-71 .a 

©Bed and Board Col 2- 1-71 GP 4360 (95) C A3 

4373 ©Beguiled, The (109) D Univ 3-22-71 D A4 

4349 ©Beyond Control (89) Melo Mishkin 12-14-70 ® 

4374 ©Beyond Love and Evil 

(90) Sex D AA 3-22-71 ® C 

4356 ©Black Angali 

(92) Cycle Merrick Int'l 1-11-71 El 

4377 ©Blood and Lace (87) Ho ...AIP 4-5-71 GP B 

©Blood Mania (88) Sus Crown 2-8-71 a 

4385 ©Blood on Satan's Claw. The 

(100) Ho Cannon 5- 3-71 i 

©Body, The (111) Doc MGM 2-15-71 g B 

4367 ©Body Beneath, The (85) Ho ..Nova 3- 1-71 B 

4351 ©Brewster McCloud 

(101) 09 Satire MGM 12-21-70 H A3 

4378 ©Brother John (105) Melo Col 4- 5-71 GP A3 

4370 ©B.S. I Love You (99) C . .20th-Fox 3- 8-71 |R) C 

4345 ©Burn! (112) u UA Jl-30-70 GP A3 

4357 ©Bushbaby, The (100) Ad .MGM 1-18-71 H Al 

4375 ©Buttercup Chain, The (95) p .Col 3-29-71 (Hj B 

Bwana Toshi (98) Melo . 

©Celebration at Big Sur 

1- 4-71 

(82) Rock Doc 20th-Fox 4-19-71 GP 

4376 ©Claires Knee (103) CD Col 3-29-71 GP A3 

4362 ©Cold Turkey (102) C UA 2- 8-71 GP A3 

©Collector, The C'La Collectioneuse") 

(82) D Pathe 5- 3-71 

4349 ©Confession, The (138) D ... Para 12-14-70 GP A3 

4380 GConformist, The (115) D Para 4-12-71 H A4 

4347 ©Cougar Country 

(106) Nature Doc Am Nat'l 12- 7-70 SI 

©Creature Called Man. The 

(91) Sus Toho 11-16-70 

4340 ©Cromwell (139) -p Hi Col 11- 9-70 El Al 

4345 ©Cry Bleed, Apache 

(82) W Golden Eagle 11-30-70 p, 

©Cry Uncle (87) Sex C . 

4346 ©Curious Female, Tilt 

4- 5-71 .x. 

(87) Sex C Fanfare 11-30-70 H C 

—0— 

©Day That You Love Me, The 

(80) Melo Aiteca 4-12-71 

4361 ©Dead of Summer (89) f£ D ..Plaza 2- 8-71 B 

©Derby (91) Doc CRC 4-26-71 H 

4355 ©Detecti.e Belli 

(103) Melo Plaza Pictures 1-11-71 El A3 

4357 ©Dinah East (87) Sex Melo Emerson 1-18-71 ® 

4340 ©Dirty Dingus Magee 

(91)

. . .Hirschman-Northern 

. . Leacock-Pennebaker 

. . 20th-Fox 

WB 

REVIEW DIGEST 

AND ALPHABETICAL INDEX Very Good; - Good, = Fair; - Poor; = Very Poor. the summary H is rated 2 pluses, — as 2 minuses. 

Little Big Man 

(150) ® W Satire NGP 12-21-70 GP A3 +. ± 

4364 ©Little Murders (110) C ..20ttt-Fox 2-15-71 53 A4 + +r 

4381 ©Lola (88) D AIP 4-19-71 GP A3 + + 

Lost (Mei) (80) Sex D Trio 1-25-71 i 

4366 ©Love in a Four-Letter World 

(93) Sex AA 5- 3-71 B - 

4353 . Lo.e Story (100) D âra 1- 4-71 GP A3 + + 

4359 ©Lupo! (100) C Jannon 2- 1-71 © Al + 

—M— 

4350 ©Machismo—40 Graves for 40 iuns 

(94) Ac Boxotfice Int'l 12-14-70 + 

C_.Mad Dogs and Englishmen 

(117) (J Doc MGM 4- 5-71 GP A3 + - 

4374 ©Man Who Had Power O.er Women, The 

(89) CD Emb 3-22-71 B A3 + it 

©Man With Connections, The (Le Pistonne) 

H + + 

(95) CD Col 1- 4-71 A3 

Margo (96) CD Cannon 5- 3-71 HI + + 

t344©McKenzie Break, 

The 

(106) War UA 11-23-70 GP A3 + + 

4379 ©Melody (103) D Levitt- Pickman 4-12-71 i A2 H ± 

4363 ©Mephisto Waltz, The 

(115) Ho-Sus 20th-Fox 2-15-71 ® A3 + - 

4338 ©Monster Zero (92) © Ho . Maron 11- 2-70 El Al H 

4375 ©Mrs. Pollifax—Spy (110) Spy CD UA 3-29-71 | A2 + — 

4362 ©Music Lovers, The (122) p Hi UA 2- 8-71 1 A4 ± - 

- E si £ 

115 i 

£z|zo|

o N

:] si m 

3*1 i:i 

ssi all 

5 *l 81 

Ml!! 

3~ £ ~ ©~ 

-f- 

I 

o 

sl g 

s 

ill 

1 :5 

m Pi 

©^ f5 = © 

1J ;f || 

si ii ê 

1. 1 o 

ggf 

I si 

p" j 

| =| 

~ 0° 

\%:\ 

ii

: 

1 1 

«? Si. 

5 

if 1i 

5 ©5 

©" If 

1 |J I 

if 

Si" 

is; 

-1 Bfi 

a 

rlti '-'I 

58 51 I 1-8 

I 

8s 

* j 

12= =|

( Santa 

. Me'o 

D. 

. Feb 

' 

Hi. 

...D.. 

Dec 

Feb 

. Feb 

Dec 

I Cinema 

CINEMA HORIZONS 

©The White Search (89) C Fe 

Bill Tishman. Ron Funk 

CINEWORLD 

©Flesh Feast (72) I 

CLOVER FILMS 

©Hard on the Trail 

(73) W..J2 

Lash La Rue 

©Oddly Coupled (75) ...C. Jan 71 

©Onlv in My Dreams 

(80) C. Jan 71 

Jnda Bose Ton! Talley 

Kinfolk (84) CD Feb 71 

Iny Sent i. Rill Gnhl 

...D.. Mar 71 

Scott Marline Peters 

OSweet Thinos (85) Sex C. May 71 

©One Frightful Night (90) .1 . 

DIA FILMS 

OBomhay Talkie (110) . Ni 

shl Kapoor, Jennifer Kendal 

DISTINCTION 

FILMS 

IB (105) Sex 

ELLMAN ENTERPRISES 

©The Politicians (82) Melo .Oct 70 

in RnliiTl Wa nrr 

' -'Woman on Fire 

(93) Sex D. Oct 70 

Francolse Prevost, Gianni Macchla 

and the Three Bears 

(63) An F. Dec 70 

Videos nf Hal Smith. Jean Van 

Der 

I'yl 

EMERSON FILMS 

©Marigold Man (90) C. Oct 70 

Greg M'llla-.ey. Harry Cohn 

©Dinah East (90) Jan 71 

ritra Violet 

Jeremy Storkwell. 

ENTERTAINMENT VENTURES 

©Starlet (75) Melo Jan 71 

Sluiri Mann, licldrc Nelson 

©Red. White & Blue! 

(90) Sex Doc. Apr 71 

Joseph Barney Rossct 

St rick. 

©The Terrible Quick Sword of 

Sigfried (95) Ad .Jun 71 

Sybcllo Hannlger 

EVE PRODUCTIONS 

©The Voluptuary (79) Sex 

MISCELLANEOUS 

Rel. Oitc 

Rel Date 

Rel Oate 

AMERICAN NATIONAL 

FANFARE FILMS 

MEDFORD FILMS 

Ccugai Country 

©The Curious Female 

©The Psycho Lover 

(106) Nature Doc.Ni 

(87) Sex.. Nov 70 (75) Ho. Sep 70 

Lawrence 

Michael Greer, Charlene Jones 

Montaigne. Joanne 

AQUARIUS 

©Kill Them All and Come 

Me-edith 

Woman and Lover 

Back Alone (97) ...W. Oct 70 ©It's Your Thing (120) M . . Oct 70 

(67) Sex Doc. .Nov 70 Chuck Connors. Frank Wolff 

Isles Brothers. "Moms" Mabley 

Nnrrated by Lindis Guiness 

Simon. King of the Witches 

(89) Sex-Ho..May71 MERRICK INT'L 

AUDUBON 

Andrew Prine. Brenda Scott 

©Black Angels (92) . Jan 71 

©Her and She and Him 

'War Between the Planets 

lies Roberts. John King m 

(88) D..0et70 

(80) SF.. ©Guess What Happened to Count 

Astrid Frank. Nicole Debonne 

.I.i.'k Stuart. Amber Collins 

Dracula? (80) Ho. Jan 71 

The Lickerish Quartet 

Des Roberts, Claudia Barron 

(90) Sex D Oct 70 FILMVIDEO RELEASING 

Sik.ina Ventmelli. Frank Wolff 

Rebel Priest (80) . 

® Oct 70 WILLIAM MISHKIN 

©Rush Hour (95) Sex D. 

Eugene Kloepfer 

©Sexual Practices in Sweden 

Anna Kristirra, Frank Graubrecht 

(79) Sex Doc Dec 70 

FOUR STAR-EXCELSIOR 

©Love-In '72 Sex D May 71 

AURIC LTD. 

©Madron (92) W. .Nov 70 Linda Southern. John Ross 

The Other Side of Madness 

Richard P.oone. Leslie Carnn 

(80) i's ... Semi-Doc. . . .Oct 70 ©Okay. Bill (87) CF Feb 71 NORTHWEST CINEMA 

Debbie Duff, Phyllis Estes 

I'.nli Ilradv. Nancy Salmon 

©Trail of the Hunter 

OThe Victims (..) D.. (91) BARDENE INT'L 

Doc Jan 71 

Maria Moll, Phllllpe I.oKoy 

©Wanda (101) D . 71 

©Tonight You Sleep Ho. . 

NOVA INT'L 

irbara Lflden. Michael Higgins 

©Bleep (85) Sex D Mar 71 ©The Body Beneath 

Peter Brown, Jo Ann Harris 

CAMBIST (85) FILMS 

Ho. Dec 70 

Gavin Reed. Jaekie Sharvellis 

©Cry Uncle (87) C..Jun71 

G. G. PRODUCTIONS 

©Guru the Mad Monk 

en Garfield. Madeline le Ron: r Candidate for a Killing Oct 70 (62) Ho Dec 70 

Anita Ekberg 

Neil 

CHEVRON Flanagan. PICTURES 

Judy Israel 

©The Exquisite Cadaver Oct 70 

©Goin' Down the Road 

OLYMPIC INTERNATIONAL 

(87) D . . Oct 70 

Di'ty lovers 

- (90) Apr 71 

1 M.-Orath, Pan! Bradley 

Los Esmuras (The 

©Cactus in the Snow 

Scum) 

(89) - . Dec 70 

(95) W Jun 71 

Richard Thomas. Mary Layne GOLDEN EAGLE FILMS 

©Perfect Friday (94) Sus C Jan 71 ©Cry Blood Apache (82) W. Sep 70 PLAZA PICTURES 

.ula Andres';. Stanley Baker 

.l.i.-l McCrea. Jack S'arret 

Detertive Belli 

"'Mothers. Fathers and Lovers 

CINAR PICTURES 

(103) Melo Dec 70 

(82) D..May 71 Franco Nero, Florinda BolkaD 

©The Bittersweet Night 

Graydon Clark 

©Pigeons (87) C. Feb 71 

(75) Melo Oct 70 

.Ionian Christopher. Jill O'Hara 

Xiek Harry, Elisabeth Clark GOLDSTONE FILMS 

rBattle of El 

T'Sinn of Acquarius 

©The Ruthless Four (96) W Feb 70 Alamein War. Feb 71 

(95) Melo Oct 70 Van H.-flin Gilbert Roland 

Frederick Stafford. Ira Furstenberg 

I'aul Billot, Gabe Lewis 

©Devil Rider (75) .. ..Ac. Mar 71 ©Dead of Summer 

Ridgely Abele. Sbaron Mabon 

CINEMA 5 

(92) (S) Sus Feb 71 

Jean Seberg. 

Eldridge 

Luigl Pistilli 

Cleaver (75) ..Doc. Oct 70 GROVE PRESS 

Quiet Days in Clichy 

©Trash REPUBLIC AMUSEMENTS 

(103) CD. Oct 70 (90) C. Sep 70 Harem Bunch 

Joe 

(80) D.. Jan 71 

Dallesandro. Holly Woodla\ 

I'aul Valiean. Wavne John Rorlda Last Step 

2>Gimme 

Down D.. Jan 71 

Shelter (91) Doc. Dec 70 Danish Blue (70) ..Sex C. Nov 70 Who Did Cockrobin . 

Mick Jagger and 

D Jan 71 

the Rolling Stones 

Gurli Taschner. Anne-Marie Poulsen 

©Ramparts of Clay 

©Innocence Unprotected 

RODA PRODUCTIONS 

(87) Doc-D Feb 71 

(75) D.. Apr 71 ©Stranger in Hollywood 

Leila Sohenna 

Dragoljub Aleksic. Ana Mib.sailjevir (96) D Mar 71 

Sue Bernard, Scott Every 

HALLMARK OF HOLLYWOOD 

©Uncle Tom's Cabin 

(118) © D.. 

Hi-rheit Lorn, John Kitzmlller 

©Walk the Walk (95) © ....D.. 

Rernie Hamilton. Honor Lawrence 

HAVEN INTERNATIONAL 

©Tropical Ecstasy (90) ..D.. Oct 70 

Isabel Sarll. Armando Bo 

HIRSCHMAN-NORTHERN 

The Red. White & Black 

(97) W.. Jan 71 

Robert DnQjii. Isaac Fields 

HOLLYWOOD INTERNATIONAL 

'Double Initiation 

(96) Melo. Oct 70 

Janet Wass. Carlos Toballna 

Infrasexum (96) Sex D Oct 70 

Brroff Lynn. Carlos Toballna 

Ol Am Curious—Tahiti 

(65) Sex C Dec 70 

Marla-Pia, Larra Btire 

William 

HOLLYWOOD STAR 

©Sinner's Blood (83) Sex Apr 71 

Stenhen Jacques. Nancl Sheldon 

iBIood of the Iron Maiden 

(..) Ac. Apr 71 

Peter Huryea. .Inhn Cnrrartlne 

INDEPENDENT INTERNATIONAL 

©Horror of the Blood Monsters 

(85) Ho. Oct 70 

KARIFILMS, INC 

©The Postgraduate 

(75) 

John Dugan, Bert 

Sex Doc Oct 70 

MAHLER FILMS 

reesome (90) Sex Nov 70 

y Brown. Marianne Tholsted 

MANSON DISTRIBUTING 

Love Blackmailer (84) Oct 70 

lean Cbrlstnoher. Bruce Gray 

Africa Erotica (101) Nov 70 

1'an 1'oran. Carrie Rncholle 

Nine Ages of Nakedness 

(90) Dec 70 

Harrison Marks 

©Perfect Arrangement 

(84) D. Mar 71 

Barbara Caron. Sergio Regu!es 

MAYFLOWER FILMS 

©The Wizard of Gore 

(96) Ho.. Oct 70 

Ray Stger. Judy Cler 

SHERPIX 

©The Stewardesses 

(93) (3-D) Sex D. Nov 70 

Christina Hart. Paula Erikson 

©Oralism (82) ..Sex Doc. . 

70 

Justin Cooper. Irene Conner 

^Sexual Encounter Group 

(82) Sex Doc. . 70 

Hol'v.'.ood Blue 

(90) Sex D. Dec 70 

The Story of F (67) ..Doc . 71 

Narrated by Ed Lnnls. Judy Koller 

©Mona (75) Sex D . 71 

Fifi Watson 

D.O.G. (82) Sex Doc. 

Narrated by Moss Greenharth. 

Bernard Wilcox 

SILVER SCREEN PRODUCTIONS 

©Harmonia Doc May 71 

Narrator: Bonkwalter 

He Veren 

WILLIAM THOMPSON INT'L 

©The Tender Warrior 

(77) Ad. Mar 71 

Han Huggerely, Charles Lee 

TIMES FILMS 

'Interplay (97) Sex Dec 70 

Zee Wilson, Ed Moore 

dPsvchout for Murder 

(88) Melo. Jan 71 

Rossano Adrlenne La Russa 

Rrazzi. 

TOHO COMPANY 

Silence Has No Wings 

(103) D. Apr 71 

Mariko Kaga. Furnio Watanabe 

This Transient Life 

(140) D.Apr 71 

Rvu Tamnra. Michiko Tsukasa 

Odd Affinity (110) Sex D. . 

Nobiiko Ota 'a. -lir.i Dalmaru 

ULTIMA FILMS 

IThis Stuff 11 Kill Ya! 

(100) CD Feb 71 

Jeffrey Allen. Tim Holt 

VIP DISTRIBUTORS 

SiEquinox (82) Ho. Jan 71 

Edward Council. Barbara Hewitt 

XEROX FILMS 

©The Magic of the Kite 

(90) Ad. Mar 71 

(Children's film) 

©The Wishing Machine 

(90) Ad.. Mar 71 

(Chtldren'a film) 

COMING RELEASES 

ALLIED ARTISTS 

METRO-GOLDWYN-MAYER 

JLove in a Four-Letter World 

(93) D .7101 

Michael Kan.-. Can.ly Greene 

5Portraits of Women 

(90) Satire 7010 

.lorn Donner 

>The Shot (92) Sus.. 7106 NATIONAL GENERAL 

1'etor Sehildt. ( u Lowgren 

©Big Jake p W. 

)Ways of Women (105) CD. 7008 John Wavne. Richard Boone 

(Cim ma Center Films) 

©Blue Water, White Death ..Doc 

AMERICAN INTERNATIONAL 

©The Christian Licorice Store CD 

Beau Bridges, Maud Adams 

Center Films) 

C?The Little Ark tg Ad. 

Tneod re Bikel, Philip Frame 

(Cinema Center Films) 

©The 24 Hours of Le 

AVCO EMBASSY 

©Carnal 

Cieholson, C.uidiee Iterg.'ll 

! 

BUENA VISTA 

©Bedknobs and 

Broomsticks An F. 

Angela Lansbury, David Tom'inson 

©Robin Hood An. 

Voices of Peter Ustinov, 

Terry-Thomas 

CANNON RELEASING 

::Sam's Song Is Just Another 

Song (90) I 

?What Next? (85) 

CINEMATION 

COLUMBIA 

:The Anderso 

©Bless the Beasts & Children D. 

Bill Mumy, Harry Robins 

©Dad's Army (95) C. 

Arthur Lowe John Le Me.urier 

©Fool's Parade 

LEVITT-PICKMAN 

Ann iment With Lust (85) Ho

Opinions on Current Productions Jeature reviews 

oScopc; ;P Panovision; t Techniramo; S other onamorphic processes. For sto 

The World of Hans Christian Andersen fi i: "' '.'" 

"' 

United Artists (7118) 75 Minutes Rel. Mar. "71 

The Hal Roach Studios, for over half a century a name 

identified with light entertainment, now presents an animated 

musical feature in a partly serious vein. Actually 

a Japanese feature with an American version produced 

bv Sean Productions and released by United Artists, the VAN" 

suited for that slot since what transpires on screen appeals 

mostly to voung children. The direction by Chuck 

McCann and Al Kilgore. who also wrote the English version, 

emphasizes that fact. Visually, the animation is a 

delight to the eve with psychedelic effects that can be 

appreciated by all ages. The songs (lyrics by Kilgore, 

with musical arrangements by Ron Prangiapane) play 

directlv to the kids, as do the juvenile characters in 

young Andersen's world. Two of the classic works, "The 

Red Shoes" and "The Little Match Girl," provide elements 

of horror and pathos. Latter story is used for a 

downbeat finale, but Kilgore drew some lively end credits 

to offset that. Linda November and Ron Dante are used 

for the songs. The CinemaScope-De Luxe Color release 

bears a 1968 copyright by the Toeli Co., attesting to the 

major rehauling job that was done. 

The Voices of Chuck McCann. Hetty Galen, Sidney Filson, 

Corinne Orr, Jim MacGeorge, Lionel Wilson.

. . They 

. . And 

FEATURE REVIEWS Story Synopsis; Exploitips; Adlines for Newspapers and Programs 

THE STORY: 'Wild Riders" (Crown Int'l) 

After brutally murdering a girl member of a motorcycle 

gang, Arell Blanton and Alex Rocco are dismissed 

from the group and take out from Florida to California. 

There, they spot a secluded mansion and are taken in 

for kicks by Elizabeth Knowles, wife of a touring cello 

player, and her reluctant friend Sherry Bain. Knowles, 

J *" s - 

out for kicks, lets Blanton make love to her, and Rocco, , , 

who is almost moronic, attacks and rapes Bain. Both 

girls are terrified when Blanton decides to take the valuable 

art objects from the house and sell them to obtain 

money for their escape to Mexico. The girls try to escape 

from Rocco, left to guard them, and he kills a neighbor 

who has come to investigate. Finally, cellist husband Ted 

Hayden arrives home unexpectedly and gives a concert 

ordered by Blanton, who then intends to kill them all. 

Using his cello bow as a weapon, Hayden solves the 

problem of the terrorists. 

EXPLOITIPS: 

Get a local motorcycle group to adopt the title as its 

club name. Have a lobby motorcycle display set up in a 

tie-in with a dealer. Arrange a radio discussion among 

psychiatrists on cyclists and behaviorism. 

CATCHLINES: 

Ride With Two Turned-On Killers, Driven Only by 

the Urge to Destroy . Took a Trip on an Escape 

Machine Without Brakes . Ended Up on the Road 

to Hell!

i years 

: 25c per word, minimum $2.50. cash with copy. Four consecutive insertions for price oi 

Santa 

' 

When using a Boxoffice No., figure 2 additional words and include 50c additional, to cover 

handling replies. Display Classified, S25.00 per Column Inch. CLOSING DATE: Monday 

jreceding publication date. Send copy and answers to Box Numbers to BOXOFFICE. 

n Brunt Blvd., Kansas City, Mo. 64124. 

POSITIONS WANTED 

•ID & PROJECTION ENGINEER: 

.ent & scund service and/or equip- 

,ales. Available immediately. Box- 

2429. 

iTRE 

i-V' 

EXECUTIVE. Hardtop and 

ently employed. Eastern exchange 

to Colorado, il 

rerienced all phases include 

construction and remodelcoordinator. 

Age 55. Good 

onable, best references. Salary 

atisiactory supervision of your 

Write Boxolfice, 2431. 

HICT MANAGER. 23 years expenphases 

theatre operation. Several 

iship awards. Prefer Western 

Write Boxoffice. 2432. 

interested in position of Genera 

. Small or medium sized circuit 

enced all phases theatre operation 

film buying, booking and adver 

ny location. United States o 

Available personal interviews 

industry reierences. Boxoffice 

experience. Will relocate 

lere provided trip expense prepaid 

Indoor theatre, please. Strictly film 

. Cannot repair machines but can 

neral upkeep. Boxoffice, 2437. 

HELP WANTED 

lager, small circuit, most progress 

sail town area in South. P.O. Drawe 

jcottsboro, Ala. 35768. 

1RIDA. experienced drive-in theatre 

ger for St. Petersburg. Send resume, 

, salary required to Theatre Manent, 

7301 Park Blvd., Pinellas Park, 

rANTED: EXPERIENCED THEATRE 

NAGERS FOR NEW YORK. NEW 

SEY AREA. MANY BENEFITS IN- 

JDING RETIREMENT PLAN. Apply 

Walter Reade Organization, Inc.. 

,-fair House. Deal Road. Oakhurst. 

07755. 

XECTIONISTS—permaner 

also use bonded cashier! 

EQUIPMENT FOR SALE 

DEIBLER TRACKLESS TRAIN, 914 Claflin 

Road. Phone. Area Code 913 IE b-578! 

itors and managers. Wri 

38116. 

Franklin. Virginia 23851 

Top Prices Paid for soundheads, lamphouses, 

rectifiers, projectors, lenses, and 

HTING OPPORTUNITY [or mature, 

> woman, Part time work in luxury portable projectors. What have you? STAR 

e in So. Dak Flexible hours, but CINEMA SUPPLY, 621 West 55th St.; New 

be able to work evenings and must York. 10019, Phone: (212) 246-3678. 

terested in movies. Free to find addiemployment. 

Lovely apartment furi 

Boxoffice 2443. 

FILMS FOR RENT 

i in Canada—Sexploitation 35mm 

features. "Infrasexum" and "Double 

lion". Surf Theatre Ltd., 1490 Laim, 

Vancouver, B. C, Canada, Tel.: 

FILMS FOR SALE 

Classics. Illustrated catalog 25c 

: Pictures, 3621-B Wakonda Drive 

nes, Iowa. 

LABORATORY SERVICES 

m Laboratory Services-Color Reversor 

Internegative-Color Positive-Sound 

and Editing. Underground and X- 

films accepted for fast processing 

printing. Industrial Colortilm, 3911 

OFFICE :: May 10, 1971 

BRENKERT BX-60. RCA. Dyn-arc wilh 

rectifier (13.6mm— 18" ref.). Peerless magps, 

bases and soundheads Re- 

Tex. 74227. "(214-1 -1550). 

T.A.C. Systems. Inc. The ultimate in 

theatre automation. Ideal tor operatormanager 

situations. Phone: (303) 522-1050 

or (303) 433-9643 or for more information 

write: P.O. Box 990. Sterling. Colorado. 

S0751. 

built-in amp. Ideal for th< 

Only a few left at this low price of $64.90 

T.A.C. Systems, lnc P.O. Box 990, Sterling. 

Colorado, 80751. 

Complete Devry booth equipment, includes 

bases, projectors, amplifiers, magazines, 

Hi-Rock Drive-in Theatre, Box H, 

Keyser, W. Va. 26726. 

Will sell surplus equipment. Ice maker, 

twin jet spray. Pizza oven. Need Stringmaster 

Curly Q potato cutter and knives. 

Corral Theatre, Monahans, Texs. 

Rebuilt—Ashecraft 135 amp lamps. 

Strong Mighty 90 new, used lens. AH 

makes rebuilt projectors, Box etc. 706, 

Matthews, N.C.. (704) 847-4455. 

Two RCA rectiliers. 70 amp, 6 tube, 3 

hase. $100.00 pair, fob Libby, Montana 

lome Theatre, Libby, Montana. 

Complete Package. One new Bi Strong 

rectifier (90-135). Two RCA Brite Arc 

Lamphouses. Contact Park-Aire Drive-in, 

Maria, Calif. 

295 E. Donovan Rd 

WA 5-7991. 

Xenon Rectifiers 900-2500 watts, $575.00 

Write for lower prices in quantity. Briteway 

Inc., 1061 North St. Andrews Place, 

Hollywood, Calif. 90038. 

So. Alamo, San Antonio, Texas, 78205. 

THEATRE PROJECTION equipment 

bought. Best prices! Theatre Equipment 

Finders Co., 2182 Nellie, Memphis, Tenn. 

BUSINESS OPPORTUNITIES 

REPUBLIC AMUSEMENTS CORP., prom 

inent exploitation distributor, lnterestec 

acquiring new 35mm features Substantia, 

cash advances are available. Contact 

Geraldine Takayoshi or R. W. Cresse, 8Sir 

Sunset Blvd.. Los Angeles, Californic 

90069. (213) 659-1600. 

THEATRES WANTED 

Wanted to ouy or ltai>: Indoor theatre 

in Metropolian areas, population at least 

75.000. Contact: William Berger. Belle Plaza 

209, 20 Island Avenue, Miami Beach, 

Fla. 

WANTED TO BUY 

door; metropolitan < 

Enterprises, Roxy Theatre Building, 1527 

Washington Avenue, Miami Beach, Florida 

33139. 

New England! Want to 

fully 

quipped motion picture theatre, ai 

rhere in New England, Boxolfice 2293 

CL€flRine HOUSE 

WANTED TO LEASE: Fully equipped Inloor 

or drive-in theatre in Virginia. All 

eplies confidential. Boxoffice 2413. 

Want to lease 

y purchase. Small indoor, drive-in or 

ination. No closed units. Prefer Ari: 

exas. New Mexico, Nevada, desert 

f California. Short capital, long ex 

VWi 

THEATRES FOR SALE 

ALL TYPES THEATRES1 Joe Joseph, National 

Theatre Broker, Box 31406. Dallas 

Texas, 75231. Phone: (214) 363-2724 or 

(214) 368-3897. 

ALPINE THEATRE—Seats 500. Booming 

recreational area. 50,000 drawing area. 

Other interests. Low price, quick sale. 

Box 177, Leavenworth, Wash. (509) 548- 

7265. 

Will the man who offered $45,000 c< 

>r the Corral Theatre at Monaha 

exas, please come back. 

FOR SALE: Two exploitation 35mm the 

aires, fastest growing city, Californic 

Long leases. Over million population i 

County. Owner retiring. Terms. Boxoffice 

2439. 

Two 400 car Deluxe Drive-ins. year 

round operation. Southwest Texas. No 

THEATRE SEATING 

Nebraska Ave., Tampa, Florida. Phone: 

Competition in town. $100,000 ($25,000 

down) Assume mortgage. Boxoffice, 2440. 813 248-4935. 

EQUIPMENT WANTED 

For Sale at Chinook, Montana. Indoor 

USED EQUIPMENT bought and 

New building, 1948. 350 Seats. DRIVE-IN, 

iold. new, 1958. 150 cars. Owner retiring Call 

Best prices. Texas Theatre Supply, 915 

BUSINESS STIMULATORS 

BINGO CARDS. S5.75M. 1-75. Other 

ames available. Off-On, screen. Novelty 

James, 1263 Prospect Avenue, Brooklyn 

Build attendance with real Hawaiian 

orchids. Few cents each. Write Flowers ol 

Hawaii, 670 S. Lafayette Place, Loe An 

geles, Calif. 90005. 

BINGO CARDS—DIE CUT. 1-75-500 combinations, 

$5.75 per thousand. Premium 

Products, 339 West 44th St., New York 

N. Y.. 10036 Phone: (2)2) CI-6-4972 

For Sale—350 car drive-in theatre and 

00 seat indoor. Tom Sandberg, Holdrege, 

lebraska 68949. 

ADULT CINEMA BLDG. and equipment 

for sale in best neighborhood, Dayton 

Ohio. Excellent profit. Now running mild 

films, terrific potential if you desire 

stronger. Contact: (213) 659-1600. 

FOR SALE RIGHT NOW. terrific theatre 

bldg and equipment. Perfect condition. 

Books will substantiate huge profit on 

adult film basis. E. Moline, Illinois. Contact: 

(213) 659-1600. 

stiring. Boxoffice, 2442 

POPCORN MACHINES 

ALL MAKES OF POPPERS, caramel corn 

equipment, floss machines, sno-ball machines 

Krispy Korn, 120 So Halsted, Chi- 

THEATRE TICKETS 

QUALTY Service, Low Prices! KANSAS 

CITY TICKET COMPANY (816) 241-8400 

716 No. Agnes, Kansas City. Mo. 64120 

SCREEN TOWERS 

PIC MOSQUITO COILS tot in-car use. 

Pic Ant & Roach Spray for confection 

area. It pays to use Pic products. Free 

trailer films—inquiries invited. Pic Corporation, 

SCREEN TOWERS INTERNATIONAL: F - 

the best deal (817) 773-2604, P.O. Box 

28-30 Canfield St.. Orange, N.J. 

294, Temple, Texas 76501. 

07050. 

THEATRE CHAIR UPHOLSTERING1 Anywhere, 

finest materials, LOW pnoes. Custom 

seat covers made to fit. CHICAGO _ 

USED CHAIR MART. 1320 So. 

Chicago, 60605. Phone: 939-4518. 

CHAIRS REBUILT ANYWHERE! EXPERT 

workmanship, personal service, finest materials. 

Arthur Judge, 2100 E Newton Ave . 

Milwaukee, Wisconsin. 

700 AMERICAN. 750 plywood cushion 

600 Bodilorm Lone Star Seating. Boi 

1734, Dallas, Texas, 75201. 

SPECIALISTS IN REBUILDING CHAIRS. 

New and rebuilt theatre chairs for sale. 

We buy and sell old chairs. Travel anywhere. 

Seating Corporation of New York, 

247 Water Street. Brooklyn. NY., 11201. 

Tel. 212-875-5433. (Reverse charges). 

EXPERT CHAIR REBUILDERS. We sell 

and buy chairs, install chairs anywhere. 

A. A. Nick's Seating Co., 17 Cadman Plaza 

W., Brooklyn, New York, 11201. (212) TR 

(315) 454-3296. 

NOW. theatre seat recovering anywhere. 

Fine materials. Personal service. 

Sewed covers. Recession prices SERVICE 

SEATING. 1525 W. Edsel Ford. Detroit. 

Mich. 48208. TYler 8-9481, TExas 4-2738. 

COLOR MERCHANT TRAILERS 

Only $62.50 lor a 45 It. color merchant 

ad with 5 scenes, narrated track, with appropriate 

music, superimposed with address, 

fades and dissolves, produced from 

your transparencies. Three-day, in-pla 

ce, H & H Color Laboratorry, 

3705 No. 

SUBSCRIPTION ORDER FORM 

BOXOFFICE: 

825 Van Brunt Blvd. 

Kansas City. Mo. 64124 

Please enter my subscription to BOX- 

OFFICE. 

D 1 YEAH $7 

a 2 YEARS $12 

Outside U.S.. Canada and Pan-American 

Union. $10.00 Per Year. 

THEATRE 

STREET 

TOWN 

Remittance Enclosed 

ZIP 

NAME 

Send Invoice 

CODE 

POSITION 

STATE

memo to advertisers 

pay yourmm 

ANDTA^yoUR CHANCES 

That's pretty much the way it is with some advertising media— 

not even the proprietor really knows for sure what he is selling. 

Most times unknown, unmeasured, unaudited, and unnamed 

circulation audiences are wisely unwanted— the odds just 

don't favor the advertiser's dollar. 

We believe you should have the facts before you buy. That's 

why we have the Audit Bureau of Circulations verify our circulation 

regularly—find and report the actual figures according 

to their standards and based upon their auditors' inspections. 

Above board circulation—be ABC-sure with 

BOXOFFICE 

THE ONLY FILM TRADE PAPER MEMBER OF ABC 

The Audit Bureau of Circulations is a self-regulatory association of over 4,000 advertisers, advertising 

agencies, and publishers, and is recognized as a bureau of standards for the print media industry.

Boxoffice-May.10.1970

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