Be the first thing iGoogle homepage users see every day.

The most successful gadgets drive lots of traffic from iGoogle to the gadget owner’s website because they’re interesting to use and they’re popular. If you already have an interesting gadget, then you just need to make it popular. Here’s what you can do:

Identify placements for promotions on your site.

• Prominent promotions perform best. Promote your gadget in a high-traffic portion of your site for best results.
• Relevant promotions perform best. If your gadget features news, link to it from a portion of your website that features news.
• Promote your gadget many times. Use every prominent, relevant placement on your site to promote your gadget.

Post your promotions to your website.

• Use text and a button. The most effective promotions read "Add [gadget title] to your iGoogle homepage" and also include the Add to Google button.
• Leverage the Google logo. Google research has shown that users click more freely on links that contain the Google logo than on text links, so make sure you use the Add to Google button in your promotion for best results.
• Promote a whole tab of gadgets. If you have several high-quality gadgets, you can promote several at once using the Add to Google button for multiple gadgets.