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Case Studies
BC Finance used Website Optimizer to revamp its site.
"Our new site, optimized thanks to Google's tool, shows conversion rates exceeding 15 points."
Tourism BC boosted conversion rates by 7 percent over previous campaigns, and saw increased travel to the province
"We now have the ability to test and adjust our landing page creative in real-time to maximize response generated from our television spots."
Doba.com increased conversions 70% and member sign-ups 50% with Google Website Optimizer
"I'm spending the same money on advertising but getting 50% more out of it by decreasing my testing costs and increasing conversions," Roberts says. "It's about letting your users guide you."
Jigsaw Health increased conversions 60% with Google Website Optimizer
"Website Optimizer is a million times better than guessing, and that's what a lot of small startup companies like us used to have to do," says Sullivan.
Using insights acquired from using Google Website Optimizer, Moishe's Moving Systems increases its lead collection rate by 50%
"After using Website Optimizer, we have a very good idea of what works on the site, what doesn't, and how to continue improving. Not using it would be almost criminal."
Dr. Gary Berger improved conversions 225% with Google Website Optimizer
When patients find the site, they are presented with extensive visuals, follow-up data and more, and Dr. Berger sees an important parallel. "I pride myself on eliminating confusion and guesswork for my patients," concludes Dr. Berger. "With Website Optimizer, Google has given me a methodology and a tool that takes the confusion and guesswork out of site design. Website Optimizer is a phenomenal tool that will guide the way I present information from now on."
Calyx Flowers used Website Optimizer to drive a 14% increase in the number of customers adding items to cart
With the success of Calyx Flowers, Vermont Teddy Bear is now ready to roll out similar optimization initiatives on VermontTeddyBear.com and PajamaGram.com. "We've learned more than just what works on the Calyx Flowers site," says Steiner. "We've learned a testing approach that is applicable to all our web properties. Website Optimizer provides the empirical results I need to make solid marketing decisions going forward."
Dale and Thomas got money-saving results with multivariate testing from Google Website Optimizer
Dale and Thomas plans to use Google Website Optimizer for multivariate testing from now on, from logo results, to which headlines prompt higher conversion rates, to whether a Peanut Butter and White Chocolate DrizzleCorn™ picture sells more popcorn than a Toffee Crunch DrizzleCorn™ image. "If you understand the potential of testing and have the resources, there is no reason to pay a bunch of money. Website Optimizer is free and works incredibly well," Krier says. "With Website Optimizer, you never second-guess your users."
Mattress Liquidators increased online leads 5,000% by improving their site with Google Website Optimizer
The results Laidlaw has seen with Google Website Optimizer have given him the confidence to make a future leap into e-commerce - to turn the site into a retail store instead of just a lead generator. "We can use all of the Google tactics for tracking and advertising," Laidlaw says. For now, he plans to keep refining the site to get the best possible results for Mattress Liquidators, testing different headlines and colors of links. "I'll just keep tweaking," he says. "I'll keep using Website Optimizer as long as my doors are open."