Website Optimizer Authorized Consultant (WOAC) Program

Has your agency become an expert at using Google Website Optimizer? If so, you should consider joining our Website Optimizer Authorized Consultant program to provide setup, support, and consultation for others using Website Optimizer. What are the benefits of becoming authorized? You'll get:

  • The 'Website Optimizer Authorized Consultant' logo and designation
  • Elevated technical support
  • Co-marketing opportunities
  • A listing on the Website Optimizer Partner page

If you're interested, please email us a detailed application document explaining how you meet all of the following criteria:

  • Have designed and implemented at least 3 verifiable and successful Website Optimizer experiments with 3 different referenceable clients. Your case studies should provide ample text to describe:
    • The configuration of the experiments (the test page / goal page / event).
    • Why you picked the test page and your hypothesis for the experiment.
    • The business impact of your work: e.g. imputed revenue impact of change in bounce rate.
    • Follow up tests (what would you like to test next?).
    You should include:
    • A screen shot of the test page 'before' (with markup to show which elements were to be tested)
    • A screen shot of the test page 'after' (showing the winning combination).
    • Screen shots of the Google Website Optimizer account combination view and page section view if it adds extra insight.
    • Your clients' contact details.
  • Incorporated and in business for at least 2 years.
  • Proven background in marketing. Please list any speaking engagements at conferences, influential blogs, white papers, management bios, ad campaigns, marketing programs, and/or other evidence demonstrating your expertise with testing and your ability to evangelize testing.
  • Currently providing a range of service options including setup, training, and consultation for Google Website Optimizer. Please list your current Website Optimizer services and the approximate prices charged.
  • Website content linked from your home page that prominently and exclusively describes your Google Website Optimizer services (please provide a link).
  • Willing to attend and pass Google Website Optimizer technical training sessions (in English) at a Google office. Sessions usually last a few days and are held once per year in Mountain View, CA, USA.
  • Able to commit to providing detailed product and market feedback on a quarterly basis. Please provide a sample of this feedback by identifying top 3 client objections to Website Optimizer, top bugs you'd like fixed, and top 3 new features you'd like to see.
  • Have US$1M Professional Indemnity/Liability insurance.
  • Able to commit to launching a minimum of 3 Website Optimizer experiments per quarter.

Highly Desirable:

  • Have at least one dedicated person for Google Website Optimizer support.
  • Have at least one Google Advertising Professional certified employee.
  • Electronic customer support ticketing system to manage customer support requests.